Cision vs Quid

Meltwater

Bïrch

Muck Rack

Talkwalker

EXADS

Yarnit

Compare Cision and Quid based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Muck Rack is a public relations management software that helps businesses find verified journalists, share personalized pitches, track media coverage, and report on campaigns. It includes a media database, which allows PR professionals to gain insights into journalists’ profile information such as articles, beats, latest tweets, preferences, and contact details. 


Meltwater media intelligence tracks over 275,000 global online news sources, and has partnerships for print and broadcast monitoring. Social media listening covers Twitter, Facebook, Instagram, YouTube, comment, review sites, forums, message boards and over 300 million blogs.

Talkwalker is a cloud-based social media and analytics platform, which assists businesses with social listening and influencer marketing. Key features include team communications, channel management, content analysis, automated alerts, data intelligence, engagement tracking, and brand management.

Cision is a PR management platform that provides one of the most comprehensive global databases of media contacts and outlets and can be used for journalist and influencer identification and outreach, media monitoring and analytics, and press release distribution.

A/B Testing

Activity Dashboard

Activity Tracking

Ad hoc Reporting

Alerts/Notifications

Article Author Database

Audience Analytics

Audience Engagement

Auto Update

Brand Tracking

Campaign Analytics

Campaign Planning

Campaign Tracking

Clippings Management

Communication Management

Competitive Analysis

Competitor Monitoring

Contact Database

Contact Management

Content Discovery

Conversion Tracking

Customer Segmentation

Customizable Branding

Customizable Reports

Customizable Templates

Dashboard

Data Visualization

Digital Asset Management

Direct Mail Management

Email Alerts

Email Distribution

Email Marketing

Email Templates

Engagement Tracking

Event Marketing

Filtering

Hashtag Tracking

Influencer Tracking

Keyword Tracking

KPI Monitoring

Media Monitoring

Monitoring

Multi-Account Management

Multi-Channel Attribution

Multi-Channel Data Collection

Multi-Channel Distribution

Performance Metrics

Post Scheduling

Press Monitoring

Press Release Builder

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Notifications

Real-Time Reporting

Reporting & Statistics

Reporting/Analytics

Reputation Management

ROI Tracking

Search/Filter

Sentiment Analysis

Social Media Integration

Social Media Monitoring

Social Performance Management

Template Management

Third-Party Integrations

Trend Analysis

User Management

Visual Analytics

Website Analytics

Cision

Web-based

Contractor 

I worked with Vocus for years and loved it. They had a massive, easy-to-search database, great integration and awesome customer service.

Director

We paid for 1 release double of what we paid the agent in a whole month and we absolutely regret joining this service. It might work for other areas but for Mexico it absolutely does not work.

PR & Community Manager

Ease of use is one of the biggest pros about this. Their customer support is also outstanding and anytime I had a questions or was curious about a certain feature I got an automatic response.

Sales & Marketing Manager

We have an opinion that this service is a great solution for social media marketing. It can help you to build new contacts, make researches and communicate with clients.

Account Manager

Our news feels seen - in the best way possible - and feels like we have a very effective partner in Cision.

Founder

Horrifically bad value for money - our worst software purchase of 2017.

Account Executive

I use Cision on a daily basis to reach out to the media with brand press releases. It is reliable and very user friendly.

Marketing Manager

I am only just beginning to use Cision but I like how easy it is to navigate through it. Learning the ins and outs is easy because the tool itself makes sense.

Your current editorial department is horrible.

Digital Marketing Manager

It does an amazing job to find media coverage worldwide and some stuff on social media.

Cision isn't always the most user-friendly/easy on the eyes. It can be awkward to fill out press releases, and they look different once they're published.

Sole Trader 

The interface is cheap and clunky, they don't monitor as many titles as you'll need them to, the press lists are far from definitive and their customer service is poor.

It's a great way to grow your list of media contacts from a very large database.

CEO, Founder

The outcome of my published Press Releases was satisfactory, with seamless image integration.

Digital marketing specialist

I found that it was too difficult and awkward to use effectively, it took ages to produce lists and filtering them was complicated.

Customer when it was Vocus, have since cancelled.

Associate Digital Strategist

Also, when searching for outlets its hard to navigate because the online version of news is considered a separate outlet from the paper or magazine version, when they're owned by the same entity.

Consequently, I have shifted to a different Press Release partner that better supports my clients' target audience and fits within my budget.

Cision screenshot: Media Monitoring, Advanced PR Analytics, and Media Relationship Management.

Cision screenshot: Track your brand mentions in real-time across millions of daily breaking news stories across the world, with unlimited clips and searches.

Cision screenshot: Tell the most complete story of your earned media outcomes. prove the value of PR coverage to your organization’s bottom line, develop a deeper understanding of the journalists and stories that have the greatest resonance.

Cision screenshot: Track your brand mentions and owned channel performance across major social channels and analyze results on the fly.

Cision screenshot: Improve the effectiveness of your earned media outreach with Cision’s largest and most complete media and influencer relationship management tools.

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Small Business

EXADS ad serving solutions are built with developers in mind every step of the way. EXADS Admin Panel provides a single interface for admins, advertisers and publishers to monitor and manage their online advertising and access a large range of features and automated optimizations.

Ads automation and management for Meta Ads, Google Ads, TikTok Ads and Snapchat Ads: set up automated rules, launch campaigns in bulk, promote the best posts, check the data around all aspects of your ad campaigns, analyze audiences and creatives.

Yarnit is a Generative AI powered content marketing platform that allows teams and business to design, write, audit and publish engaging content- all under one app.

NetBase is an enterprise social media analytics solution for top consumer brands, their agencies, and their ecosystem to drive real business results.

@mentions

Artwork Management

Audience Targeting

Behavior Analytics

Benchmarking

Campaign Management

Charting

Customer Engagement

Customer Journey Mapping

Customer Profiles

Demographic Data

Faceted Search/Filter

Impact Measurement

Influencer Discovery

Influencer Relationship Management

Keyword Filtering

Lead Attribution

Mobile Alerts

Multi-Channel Management

Multi-Channel Marketing

Response Management

Social Listening

Social Marketing

Social Promotion

Quid

Linux

Windows

Sometimges the tool counts things as negative when it should be the oppositve. I think this occurs because it alalyzes the sentences and not the paragraphs.

Owner / Manager

This tool is easy to use and has great UX. The offerings that it does have are nice.

Director, Marketing Science & Digital/Social Strat

Over the past decade, I've had the pleasure to see the social intelligence field mature as well as had opportunity to work with a variety of social intelligence tools.

Senior Research Executive

There is a real community feel where users of Netbase share use cases and help each other. Customer service is amazing even from the other side of the world.

Social Listening Analyst

NetBase has some great features that really allow you to dive into what is being said about a certain topic, as well how people are feeling about various topics.

Social Media Analyst

NetBase's overall dedication and efforts towards improving the system, releasing regularly scheduled product release updates. Superior customer service and always so very knowledgeable.

Research Analyst

I loved the capabilities to easily navigate the platform without being a boolean pro. Their Audience 3D tool is also amazing for segmentation (but a bit costly).

Overall, NetBase is a really great tool to use if you want to find out how your brand is being talked about, especially in comparison to others. It's also very easy to use.

Digital Marketing Analyst

Setting up each part could be confusing and might not give you the result you want. It's a real try and error experience.

NetBase is always coming out with new features. The account manager and social analyst working on my account are very helpful and are quick to respond to all my emails (thanks Nani and Jess!).

Senior Account Executive

This learning curve can be frustrating and reduces efficiency.

Brand Strategist

A lot of the time, a topic can be 80% neutral, which makes analyzation difficult. Customer service - when you run out of hours, you can no longer get help, which is frustrating.

Senior Data Strategist

Overall I would HIGHLY recommend NetBase for any company who wants to get a pulse on their social listening.

Powerful tool in the right hands (requires training on boolean querys).

Strategist

We use Netbase often for pitch work to get an broad feel for patient/physician/caregiver attitudes in addition to competitive analysis of other brands online.

This past fall, I placed our agency's social intelligence solution under review. My criteria for selecting a product included historical data, features, functionality, budget, and support.

Cision vs Quid Comparison (2026)

Cision

Quid

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives