NetBase is an enterprise social media analytics tool that helps global brands fully understand their consumers – what they say on social media, their preferences, behaviors, aspirations, and so on. The tool gathers billions of data points and puts them all together in a format you can understand, giving you a dimensional view of your audience so you can, in turn, create targeted content that resonates with them.
NetBase pulls in conversation data from Facebook, Twitter, Instagram, Tumblr, YouTube, blogs, forums, consumer review sites, news channels, and other sites that are readily accessible to the public. It’s equipped with a real-time notification feature that alerts you of emerging trends or any deviation from a topic’s historical data. It lets you track campaigns, people, your competitors, brands that are gaining market share, and so on.
The dashboards are highly customizable, and its global content sourcing capability can cover large social networks in various regions of the world.
Today’s consumers demand individualized attention, and for brands to identify what makes them tick, they need to visualize their customers as the multidimensional beings they are. NetBase is a social listening platform that delivers real-time insights into consumers’ opinions, emotions, preferences, attitudes, and purchase intent, among other things, helping businesses deliver real business results.
NetBase’s Audience 3D leverages Twitter’s Audience API data to fetch information about Twitter’s audience demographic, device usage, media consumption, and other social data while keeping their privacy intact. The NetBase LIVE Pulse suite brings together social data with the KPIs that matter most to your business into real-time dashboards, allowing companies to make accurate, instant decisions.
Data can be searched by topic terms, and insights can be filtered by including or excluding domains, hashtags, authors, and other parameters. Depending on the nature of your research, NetBase data can be as extensive as worldwide trends and as specific as individual conversations. The app also captures up to 27 months of social data across millions of sources, providing context for brand research or around previous campaigns.
NetBase comes with a number of prebuilt dashboards and templates that you can either customize or use right out of the box. For insights tailored to your company’s social monitoring needs, the app allows you to create custom dashboards from scratch to help you visualize campaign, brand, and category performance across 99+ countries. For local insights, results can be drilled down to the city and metro level.
Visualization tools available in the platform include heatmaps, charts, and graphs, and reports can be emailed to you hourly, daily, weekly, or monthly, depending on the frequency you specify.
NetBase supports three alert types: Any Mention, Any Metrics, and Triggered Alerts. Any Mention Alerts allow customers to know when a defined event occurs so that they can respond appropriately. Users can set alerts to detect any mention of a word or phrase, allowing for even more ways to not only respond to customers online, but also stay one step ahead of the competition. For example, get alerted anytime an influencer or celebrity negatively mentions your brand so that you can respond accordingly.
Any Metric Alerts enable customers to track key metrics, such as the number of mentions, posts, or net sentiment. Track if they increase or decrease by a certain number or percentage, as well as if they break a certain threshold. Triggered Alerts let customers identify any unexpected issues by looking at the expected post volume for the topic based on historical data.
NetBase’s Brand Passion Index is a graphical representation of people’s sentiment toward a brand and the intensity of their passion, as “love” is a much stronger emotion than “like.” It provides an immediate visual into how your brand stacks up against the competition and how society in general is reacting to your brand.
Net sentiment (positive vs. negative) is mapped on the x-axis, and passion intensity (weak vs. strong emotions) on the y-axis. The size of your logo or the bubble representing your brand is directly proportional to the amount of conversation happening for your brand.
NetBase’s real-time reporting and analytics feature assembles tracking reports for any topic at any interval you specify, whether hourly, monthly, or quarterly. The consumer research and data insights it produces can be used for crafting annual plans, branding strategies, or crisis mitigation policies.
Its reports cover trends, brand comparisons, brand analysis, emerging themes, consumer behavior, terms, hashtags, influencers, sound bites, and even emoji analysis. Data can be sliced or summarized according to industry, sources, demographics, or whatever statistics you’re looking to evaluate. Demographics cover gender, age, interests, professions, and ethnicity.
To understand social media postings the way humans do, NetBase’s natural language processing engine combines machine learning and text analytics to analyze millions of postings on social media. This affords the system a level of accuracy that gets past language intricacies such as slang, colloquialisms, sarcasm, and misspellings, among other things.
NetBase’s NLP engine specifically targets the social media lexicon, and new rules are constantly added based on customer feedback, findings by computational linguistic experts, and crowdsourced human evaluations. It understands conversations in 42 languages, including Portuguese and Chinese.
The NetBase Insight API can be used to connect NetBase insights and analysis to your existing business applications.
Contact the NetBase sales department for more information on pricing.