Name: CleverTap
Rating: 4.43 (58 reviews)

CleverTap vs Braze

Salesforce Marketing Cloud

Mixpanel

OneSignal

Iterable

MoEngage

Airship

Compare CleverTap and Braze based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

MoEngage is an insights-led customer engagement platform for consumer brands, that empowers marketers and product owners with AI-driven insights to create cross-channel experiences that consumers love.

Airship is a customer engagement platform designed to help businesses in retail, finance, sports, and other industries deliver personalized messages via multiple channels such as mobile applications, email, web notifications, SMS, and more.


CleverTap helps you retain your mobile users. It brings together user data with an omnichannel approach on a centralized platform. It is a comprehensive and user-friendly solution to all your behavioural app analytics, user engagement and retention needs.

A/B Testing

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Alerts/Notifications

App Notifications

Automated Scheduling

Behavior Tracking

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

Campaign Tracking

Channel Management

Churn Management

Cohort Analysis

Communication Management

Contextual Targeting

Conversion Rate Optimization

Conversion Tracking

Customer Activity Tracking

Customer Database

Customer Experience Management

Customer History

Customer Journey Mapping

Customer Segmentation

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Reports

Customizable Templates

Dashboard

Drag & Drop

Drip Campaigns

Dynamic Content

Email Management

Email Marketing

Engagement Tracking

Event Triggered Actions

Funnel Analysis

Geotargeting

In-App Events Tracking

Landing Pages/Web Forms

Lead Nurturing

Location-Based Marketing

Marketing Automation

Mobile Access

Mobile Alerts

Multi-Campaign

Multi-Channel Attribution

Multi-Channel Communication

Multi-Channel Marketing

Multiple Data Sources

Multivariate Testing

Notification Scheduling

Performance Metrics

Personalization

Predictive Analytics

Push Notifications

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Notifications

Real-Time Reporting

Reporting & Statistics

Reporting/Analytics

Retention Tracking

Revenue Tracking

ROI Tracking

Segmentation

SMS Messaging

SMS Notifications

Social Marketing

Social Media Monitoring

Template Management

Third-Party Integrations

Trend Analysis

Uninstall Tracking

Web Notifications

Website Analytics

Website Visitor Tracking

Workflow Management

CleverTap

Android

Linux

Web-based

Windows

iPad

iPhone

developer

They have a fantastic customer success team that has been very responsive to all our calls and emails. The results have been amazing.

Additionally, we find the ability to drill down into the user's timeline of app events pretty useful to identify issues with the work flow and how to improve the UX.

The initial free package is generous and allows to do much before paying the first time. Customer support is fantastic.

Software Engineer

It's easy to integrate, has a clean and user-friendly dashboard and tons of other features that are really useful.

It's a great experience, a lot of times CleverTap tracking was a great reference in taking critical decisions.

CTO/Founder

CleverTap is a great entry-level customer engagement platform. It offers everything we need in terms of features and functionality and the customer support is very strong.

Head Of Operations

We use Clever Tap for many different reasons in our business, it's intuitive, the data makes sense, and I can touch on every part of my customer life cycle. Their team is amazing too.

Digital Marketing Manager

I have had a very positive experience with CleverTap. I have been using the software for a year now and I feel like there is still so much I can learn.

Software Engineer 2

Expecting things to be more fast and furious 😅 (being greedy).

Mobile application developer 

Overall experience was great ,I'm using this tool since last 2+ years ,notification and analytics part was great.

Senior Manager - Marketing

With CleverTap, we can not only send communication but we also actively use it to build segments, save those and plan marketing budgets effectively even before executing the campaigns.

It's a great product, pretty easy to integrate and start tracking user behaviour.

Product Manager

Easy to use feature(s) with clean UX. Value for money & insanely useful for users engagement.

Product Analyst

Error with real time data - a lot of times data for last 1-2 hrs is incorrect. It needs a certain value of events to be fired to be shown on dashboard.

Vice President - Growth

It's just become a bit costly now for smaller companies.

It allows to build funnels and target users at the grassroot level. As long as event definition is good, there is nothing you cannot pull out from this platform.

VP DIgital Marketing

Their online trainers are from India, but no offense, their dialects are hard to understand.

This is intuitive solution that provides combination of analytics features with robust automation tools that help us to better understand the customer actions and for creating campaigns.

CleverTap screenshot: Lifecycle Optimizer

CleverTap screenshot: Journey

CleverTap screenshot: RFM

CleverTap screenshot: Retention Cohort

CleverTap screenshot: Custom Dashboard

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Small Business

Iterable is the customer activation platform that helps brands deliver joyful experiences with harmonized, individualized, and dynamic communications at scale.

Salesforce Marketing Cloud is a comprehensive marketing platform designed to help businesses personalize every moment of customer engagement across the entire customer lifecycle. By connecting every department through actionable data and Agentforce, the platform empowers teams to work together and build lasting customer relationships.

OneSignal is a customer engagement platform that powers email, push notifications, SMS, and in-app messages for product teams, developers and marketers. Designed for engagement and data collection, OneSignal offers customer journeys, A/B testing, analytics, personalization, and segmentation.

Braze is a leading customer engagement platform that powers lasting connections between consumers and brands that they love. 

Contact Management

Content Management

Customer Engagement

Email Campaign Management

Email Sequences

GDPR Compliance

Generative AI

HTML Editor

List Management

Messaging

Mobile Optimization

Preview Functionality

Sales Analytics

WYSIWYG Editor

Braze

IT Network Manager

The capabilities of Braze are brilliant. It is an effective email marketing service.

Marketing Project Manager

Customer Support has been wonderful and integration has been easy so far.

Android Developer

The Android SDK sometimes crashes, and they don't give priority to client problems, there was a time out production product start crashing a lot because of Braze problems.

Vice President Marketing

As a result, Braze is very intuitive: the navigation is easy and makes sense. The surface is very firm, so it is simple to execute strategies effectively and in a thoughtful way.

Relationship Manager

It is very easy to create personalized marketing emails with Braze. The customer support team is of great help to us since we started using this tool.

Senior Director Product Marketing

In addition to providing you with a powerful business tool, the organization provides you with a lot of information on how to utilize it effectively.

Braze has a more robust collection of features and capabilities, and it is always being refined and updated.

GM Brand

Overall good, managed to drive monetization and retention goals with 10% improvement over baseline.

Email Marketing Specialist

The platform is easy to use, provides us with all the tools we need, and has improved our quality of work immensely.

Systems Manager

If you are using Google Workspace the Custom SAML integration is horrible. Usually the setup with other companies takes a few hours, one week if there are issues.

Marketing Director

Easy to navigate, tech at the forefront of customer engagement, convenient multi-channel platform, great customer support team.

Marketing Manager

Braze is reliable, secure and a very value for your money.

Braze's ease of use is by far the best feature of the platform.

The simple and effective A/B testing Capabilities for marketing campaigns is very easy to use, and offers quick and actionable results with minimal training.

Horrible Custom SAML SSO integration for Google Workspace companies.

Digital Marketing Associate

The analytics of braze in the canvas section is very confusing.

Digital Marketing And Loyalty Specialist

The number of partner integrations they have. This gives us the freedom to choose the right partner for our business instead of only having 1-2 choices if we want to keep our systems talking.

Digital social media Marketer

It has really helped us in saving on costs. Since we started using the software, we have greatly improved on our  marketing performance.

CleverTap vs Braze Comparison (2026)

CleverTap

Braze

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives