App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. 

CleverTap Logo

User Retention Platform for High-Growth Mobile Apps

CleverTap Pricing, Features, Reviews and Alternatives

CleverTap product overview

What is CleverTap?

Over 8,000 global brands, including Disney+ Hotstar, Gojek, The Meet Group, WinZo, MPL, Times Internet, Domino’s, Ooredoo, Ketto, BookMyShow, and Grofers trust CleverTap to help them stay connected with their users and grow their mobile apps.

Key benefits of using CleverTap

The power and scalability of the CleverTap platform is now available via direct signup online for apps with up to 100K MAUs. Try for free for 14 days.

Connect with us to discover how CleverTap can fuel your organization’s growth and drive customer retention with
Omnichannel campaigns, actionable analytics, individualization at scale, customer lifecycle optimization and predictive engagement.

  • Understand every individual user better with rich user profiles containing demographic data, interactions, transaction history and user actions. Integrate data from other sources such as Facebook and Google+ to build a more detailed user profile.

  • Schedule campaigns for optimum user targeting or automate your marketing with CleverTap’s Clever Campaigns which allows targeted marketing towards specific user groups based on user activity and behavior.

  • Launch various campaigns and assess which is the most effective with each target group with CleverTap’s A/B testing. Run experiments with different versions of the same campaign and use analytics to see which has the best results based on your goals.

  • Watch as user profiles update in real-time based on completed actions and certain behaviours with user segmentation. Users can be automatically grouped together based on the way that they interact with the app.

  • Utilize CleverTap’s personalization API to build your own CleverTap experience - import or export data and trigger backend workflows with ‘Webhooks’ without the need to develop code.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Email/Help Desk
    Chat
    Phone Support
    24/7 (Live rep)
    FAQs/Forum
    Knowledge Base

    Training options

    Webinars
    In Person
    Live Online
    Documentation

    CleverTap pricing information

    Value for money

    4.1

    /5

    56

    Starting from

    ic-pricetag

    No pricing info

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Value for money contenders

    CleverTap features

    Functionality

    4.4

    /5

    56

    Total features

    83

    11 categories

    Most valued features by users

    Reporting/Analytics
    Third-Party Integrations
    Activity Dashboard
    API
    Campaign Management
    Reporting & Statistics
    Customizable Branding
    Alerts/Notifications

    CleverTap users reviews

    Overall Rating

    4.4

    /5

    56

    Positive reviews

    91

    %

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.19/10
    Rating distribution

    5

    4

    3

    2

    1

    30

    21

    4

    0

    1

    Pros
    They have a fantastic customer success team that has been very responsive to all our calls and emails. The results have been amazing.
    Additionally, we find the ability to drill down into the user's timeline of app events pretty useful to identify issues with the work flow and how to improve the UX.
    The initial free package is generous and allows to do much before paying the first time. Customer support is fantastic.
    Cons
    Expecting things to be more fast and furious 😅 (being greedy).
    Error with real time data - a lot of times data for last 1-2 hrs is incorrect. It needs a certain value of events to be fired to be shown on dashboard.
    It's just become a bit costly now for smaller companies.
    AvatarImg
    AvatarImg

    Ernesto C.

    Computer Software, 11-50 employees

    Used daily for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    An amazing and powerful Mobile marketing swish-knife.

    Reviewed 2 years ago

    We are more than happy with current product and future roadmap.

    Pros

    To have real-time analytics and create push and in-app campaigns based on real user data.

    Cons

    Price is a bit on the upper side and not so clear as startups.

    AB
    AvatarImg

    Akshata B.

    Information Technology and Services, 11-50 employees

    Used daily for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Great tool for tracking user activity and real-time user database

    Reviewed 2 years ago

    Overall experience was great ,I'm using this tool since last 2+ years ,notification and analytics part was great.

    Pros

    User tracking, campaign management, notifications,user activity tracking,

    Cons

    1.Fcm token of some user are missing. 2. Not supported for web applications.

    AM
    AvatarImg

    Alok M.

    Financial Services, 201-500 employees

    Used daily for 6-12 months

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend7/10

    Share this review:

    Alok's Clevertap Review- What and why?

    Reviewed 2 years ago

    As we are using this product since the beginning, our CRM team has ease of using this and they are familar of the feature. Tracking the engagement of the user is one of the best suited for us.

    Pros

    The scheduled campaign feature and integration with service provider. Also you can customize you apis for sending notifications

    Cons

    The new UI still have flaws and I also reported the same with the team. Not able to add webhook in the UI Once you add a webhook you can not modify or delete the webhook. Webhook name does not visible in the U, no search optionI

    SA
    AvatarImg

    Sara A.

    Food & Beverages, 1,001-5,000 employees

    Used daily for 1-2 years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    It enables us to find the right path to deliver campaigns to customers

    Reviewed 3 months ago

    With CleverTap, we have avoided the possibility of useless campaigns, because the campaigns we create with it are designed and sent in line with the correct communication channels used by the targeted customers.

    Pros

    CleverTap is considered the best campaign design tool because of its easy-to-edit templates that make it quick to formulate and launch targeted campaigns across different communication channels. I love CleverTap because it enables us to seamlessly choose roadmaps and manage diverse customer segments efficiently. CleverTap provides the visualization tools needed to manage customer relationship continuity, as the retargeting function within a specific time frame contributes to enabling us to get customers’ attention, and capture important data full of details that we need.

    Cons

    No negatives, but I like the enhancement of CleverTap’s ability to direct across social media and capture more data.

    AvatarImg

    Verified reviewer

    Market Research, 201-500 employees

    Used weekly for 6-12 months

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    CleverTap Highly Advance and Analytics Engagement platform

    Reviewed 3 years ago

    With CleverTap we had excellent and seamless experience. CleverTap has helped us to engage more audience and convert them into leads.

    Pros

    CleverTap provide excellent real time analytics which make it best tool for mobile engagement. It has powerful segmentation engine which help us to run more personalize and specialized campaigns. CleverTap is the perfect platform for any mobile app.

    Cons

    WhatsApp integration is not available. It take more time to segment data when you work on large database.

    CleverTap FAQs

    Q. What type of pricing plans does CleverTap offer?

    CleverTap has the following pricing plans:
    Pricing model: Subscription
    Free Trial: Available


    Q. Who are the typical users of CleverTap?

    CleverTap has the following typical customers:
    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Small Business


    Q. What languages does CleverTap support?

    CleverTap supports the following languages:
    English


    Q. Does CleverTap support mobile devices?

    CleverTap supports the following devices:
    Android, iPad, iPhone


    Q. Does CleverTap offer an API?

    Yes, CleverTap has an API available for use.


    Q. What other apps does CleverTap integrate with?

    CleverTap integrates with the following applications:
    Adobe Commerce, WooCommerce, Gmail, SendGrid, Google Ads, Twilio, Shopify


    Q. What level of support does CleverTap offer?

    CleverTap offers the following support options:
    Email/Help Desk, Chat, Phone Support, 24/7 (Live rep), FAQs/Forum, Knowledge Base

    Common CleverTap comparisons

    CleverTap logo
    Google Analytics 360 logo
    CleverTapvsGoogle Analytics 360
    CleverTap logo
    Similarweb logo
    CleverTapvsSimilarweb
    CleverTap logo
    Braze logo
    CleverTapvsBraze
    CleverTap logo
    Semrush logo
    CleverTapvsSemrush
    CleverTap logo
    Marketo Engage logo
    CleverTapvsMarketo Engage
    CleverTap logo
    Xtremepush logo
    CleverTapvsXtremepush

    Related categories