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CleverTap Pricing, Features, Reviews and Alternatives

CleverTap product overview

What is CleverTap?

Over 8,000 global brands, including Disney+ Hotstar, Gojek, The Meet Group, WinZo, MPL, Times Internet, Domino’s, Ooredoo, Ketto, BookMyShow, and Grofers trust CleverTap to help them stay connected with their users and grow their mobile apps.

Key benefits of using CleverTap

The power and scalability of the CleverTap platform is now available via direct signup online for apps with up to 100K MAUs. Try for free for 14 days.

Connect with us to discover how CleverTap can fuel your organization’s growth and drive customer retention with
Omnichannel campaigns, actionable analytics, individualization at scale, customer lifecycle optimization and predictive engagement.

  • Understand every individual user better with rich user profiles containing demographic data, interactions, transaction history and user actions. Integrate data from other sources such as Facebook and Google+ to build a more detailed user profile.

  • Schedule campaigns for optimum user targeting or automate your marketing with CleverTap’s Clever Campaigns which allows targeted marketing towards specific user groups based on user activity and behavior.

  • Launch various campaigns and assess which is the most effective with each target group with CleverTap’s A/B testing. Run experiments with different versions of the same campaign and use analytics to see which has the best results based on your goals.

  • Watch as user profiles update in real-time based on completed actions and certain behaviours with user segmentation. Users can be automatically grouped together based on the way that they interact with the app.

  • Utilize CleverTap’s personalization API to build your own CleverTap experience - import or export data and trigger backend workflows with ‘Webhooks’ without the need to develop code.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Email/Help Desk
    Chat
    Phone Support
    24/7 (Live rep)
    FAQs/Forum
    Knowledge Base

    Training options

    Webinars
    In Person
    Live Online
    Documentation

    CleverTap pricing information

    Value for money

    4.1

    /5

    24

    Starting from

    ic-pricetag

    No pricing info

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Value for money contenders

    CleverTap features

    Functionality

    4.5

    /5

    24

    Total features

    79

    7 categories

    Most valued features by users

    Reporting/Analytics
    Campaign Management
    API
    Reporting & Statistics
    Activity Dashboard
    Third Party Integrations
    Customizable Templates
    Campaign Analytics

    CleverTap users reviews

    Overall Rating

    4.5

    /5

    24

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.38/10
    Rating distribution

    5

    4

    3

    2

    1

    15

    7

    2

    0

    0

    Pros
    Real-time insights and analytics, We have used web pop-ups and emails extensively. They have a fantastic customer success team that has been very responsive to all our calls and emails.

    NR

    Nikhil R.

    They have a fantastic customer success team that has been very responsive to all our calls and emails. The results have been amazing.

    NR

    Nikhil R.

    Additionally, we find the ability to drill down into the user's timeline of app events pretty useful to identify issues with the work flow and how to improve the UX.

    SB

    Sudhama B.

    Cons
    The integration of CleverTap into the website may prove to be a bit difficult at first. In Addition, there is no proper way to calculate campaign expenditure.
    AvatarImg

    Nitya K.

    It's just become a bit costly now for smaller companies.

    AR

    Anonymous Reviewer

    The analytics and reporting is very buggy. The reports that come in for campaigns are also very difficult to understand, making it tough to fix.

    KS

    Krishna S.

    Overall rating contenders

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Perfect for Analytics & Engagement

    Reviewed 5 years ago
    Pros

    We have been using CleverTap for over 4 years now for Pricebaba.com and now in our new product, SahiGST as well. The results have been amazing. Analytics and engagement in a single package is wonderful. It's quite easy to segment users based on what they have done on the website and that too real time. Their funnels are the best I've seen - it is possible to set it up within a few seconds. Also, their new Flows feature has helped us understand where exactly the user dropped off and what actions were performed right before that. We have used web pop ups and emails extensively. They have a fantastic customer success team that has been very responsive to all our calls and emails.

    Cons

    The focus is more on Mobile Applications than website while we use it mainly for our web products. However, the good part is their product and support team takes feedback positively and tries to accommodate our feature requests.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    CleverTap Highly Advance and Analytics Engagement platform

    Reviewed a year ago

    With CleverTap we had excellent and seamless experience. CleverTap has helped us to engage more audience and convert them into leads.

    Pros

    CleverTap provide excellent real time analytics which make it best tool for mobile engagement. It has powerful segmentation engine which help us to run more personalize and specialized campaigns. CleverTap is the perfect platform for any mobile app.

    Cons

    WhatsApp integration is not available. It take more time to segment data when you work on large database.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend7/10

    Share this review:

    CleverTap- Best in class Retention and Engagement automation tool

    Reviewed 23 days ago
    Pros

    In order to enhance the user experience, we use CleaverTap to understand how the user navigate our website and feel the experience. CleverTap help us to identify the point where Users are abandoned. It help us to analyze this and create user journey to get them back on our platform.

    Cons

    The integration of CleverTap into the website may prove to be a bit difficult at first. In Addition, there is no proper way to calculate campaign expenditure.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend5/10

    Share this review:

    To successfully get the most effective and productive Business Intelligence Software for your work.

    Reviewed 4 years ago

    The data is then presented in an easy to digest form showing how many people had positive and negative experience with CleverTap. With that information at hand, you should be equipped to make an informed buying decision that you won't regret.Customer support is fantastic. I've been sending tons of questions to their technical expert during our integration phase and she never failed to respond within an hour (a couple of hours max), or jump on a call to further assist.I like that it provides me with valuable data about users and there are lots of options to sort the user base and filtering actions. This is intuitive solution that provides combination of analytics features with robust automation tools that help us to better understand the customer actions and for creating campaigns.

    Pros

    Great real-time analytics and engagement too, Open culture, competent colleagues and flexible work hours, We have used web pop-ups and emails extensively. They have a fantastic customer success team that has been very responsive to all our calls and emails.The results have been amazing. Analytics and engagement in a single package is wonderful.Real-time insights and analytics, We have used web pop-ups and emails extensively. They have a fantastic customer success team that has been very responsive to all our calls and emails.

    Cons

    The focus is more on Mobile Applications than website while we use it mainly for our web products. However, the good part is their product and support team takes feedback positively and tries to accommodate our feature requests.Responsiveness to 3rd party API structures and calls. User profile speed of operation has been solved now, It can be hard to understand what some numbers mean within the system and what it measures. It would be great if they could add more explanation.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    El corazón de cualquier App =)

    Reviewed 3 months ago

    Nos gusta porque podemos entender donde se nos esta quedando parado cada usuario y nos ayuda para realizar el onboarding correcto

    Pros

    Clevertap te ayuda a entender a tu usuario B2B, puedes ver que esta pasando en tu app!

    Cons

    Que los funnels solamente pueden darte accesso a 8 etapas

    Showing original review in Spanish. See translation

    CleverTap FAQs and common questions

    Q. What type of pricing plans does CleverTap offer?

    CleverTap has the following pricing plans:
    Pricing model: Subscription
    Free Trial: Available


    Q. Who are the typical users of CleverTap?

    CleverTap has the following typical customers:
    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Small Business


    Q. What languages does CleverTap support?

    CleverTap supports the following languages:
    English


    Q. Does CleverTap support mobile devices?

    CleverTap supports the following devices:
    Android, iPad, iPhone


    Q. Does CleverTap offer an API?

    Yes, CleverTap has an API available for use.


    Q. What other apps does CleverTap integrate with?

    CleverTap integrates with the following applications:
    Adobe Commerce, WooCommerce, Mailchimp Transactional Email, Gmail, SendGrid, Google Ads, Twilio, Shopify


    Q. What level of support does CleverTap offer?

    CleverTap offers the following support options:
    Email/Help Desk, Chat, Phone Support, 24/7 (Live rep), FAQs/Forum, Knowledge Base

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