CleverTap Pricing, Features, Reviews & Comparison of Alternatives


The Intelligent Mobile Marketing Platform

4.64/5 (14 reviews)

CleverTap overview

CleverTap is a powerful mobile marketing solution that helps marketers create differentiated customer engagement strategies guaranteed to drive growth. Everyday, thousands of brands continue to build valuable relationships with their customers using CleverTap’s Intelligent Mobile Marketing Platform, which provides actionable, real-time insights for building amazing customer experiences.

4,000+ global customers
10 B messages sent each month
55B data points processed each month
Offices in San Francisco, Mumbai, New York, Los Angeles, and London

Build Differentiated and Personalized Marketing Strategies Powered by Advanced Customer Insights-

Customer Journeys: Leverage the world’s smartest data-science/AI-powered mobile marketing ecosystem for long-term user engagement and brand loyalty. Build personalized experiences based on a user’s unique interactions with your brand.

Omni-channel Marketing: Create timely, contextual messages across all marketing engagement channels so your users have a consistent differentiated experience with your brand 24x7.

Marketing Automation: Design customizable, out-of-the-box digital campaigns across the entire user lifecycle from acquisition to engagement to retention to re-install.

Geo-location targeting: Quickly group users based on a user’s location with advanced localization tactics.

Personalization at Scale: Send billions of personalized marketing campaigns and deliver the best possible end-user experience by capitalizing on key mobile moments, boosting user retention, top-line revenues, and driving phenomenal growth

Leverage Data to Drive Better Mobile Engagement & User Retention

Advanced Behavioral Segmentation: Segmenting and profiling enables the developers to create customized, targeted app campaigns that include push notifications, reminders, messages, and scheduled offers. Behavioral analytics can help a great deal in deciding what works with the users, and what to feature.

Attribution: Users may visit an app from any of the numerous online media available. If you can identify the channels or media used most, a clever strategy around that channel can be implemented.

Funnels: Analyze how users move from onboarding to engagement to monetization to churn. With CleverTap, you can set up navigation funnels based on user flows, owing to which specific paths that define success can be determined.

Retention Cohorts: Compare user behavior to identify features and actions that keep users coming back.

Pivots: Correlate and visualize billions of data points to get advanced customer insights.

Flows: Find best paths within or across user segments to conversion, and improve paths to churn.

Rich User Profiles: Create visitor user profiles that are complete with demographic data, likings, interactions, responses and usage history. This helps you target and devise a user-centric app strategy and maintain a comprehensive user database at the same time.

Uninstall Tracking: Identify who and why users uninstalled the app, and personalize win-back campaigns.

Push, In-app, SMS, Email: Use multiple channels of engagement based on a user’s preferences and adapt.

Clever Campaigns: Run predefined campaigns to retain acquired users, drive app engagement and reduce churn.

A/B Testing: Compare multiple versions of a message with different copy, creatives, or calls to action.


Starting from
Pricing options
Free trial
Value for money
View Pricing Plans


Business size



United States, Asia, Australia, Canada, China and 5 other markets, Europe, Germany, India, Japan, United Kingdom

Supported languages

CleverTap screenshot: Use CleverTap's analytics feature to get a better understanding of your customersMake User Onboarding Easy with CleverTapCleverTap screenshotCleverTap screenshotCleverTap screenshotCleverTap screenshotCleverTap screenshotCleverTap screenshotCleverTap screenshotPivots - For Advanced Data InsightsFlows - Visualize How Users Navigate Through Your AppDrive User Retention with CleverTap

CleverTap reviews

Value for money
Ease of use
Customer support
Keyur Shah

Perfect for Analytics & Engagement

Used daily for 2+ years
Reviewed 2017-10-29
Review Source: GetApp

We have been using CleverTap for over 4 years now for and now in our new product, SahiGST as well. The results have been amazing. Analytics and engagement in a single package is wonderful. It's quite easy to segment users based on what they have done on the website and that too real time. Their funnels are the best I've seen - it is possible to set it up within a few seconds. Also, their new Flows feature has helped us understand where exactly the user dropped off and what actions were performed right before that. We have used web pop ups and emails extensively. They have a fantastic customer success team that has been very responsive to all our calls and emails.

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Shakti Sunder

Power Infra and Realtime Engagement

Used daily for 2+ years
Reviewed 2017-09-11
Review Source: GetApp

I have been using CleverTap for over three years now. We had tried multiple providers to send push notifications through our app, but none of them could handle the traffic and load of our user-base, especially during important sports matches or TV show releases. CleverTap, having a powerful infrastructure, could easily handle our load and could send realtime notifications to all our users. We could thus schedule and send massive campaigns in just a few seconds without worrying about deliverability. CleverTap is backed by a great customer success team, who eased the migration process and also helped us automate a plethora of our marketing use-cases.

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A powerful and comprehensive platform for user engagement

Used daily for 2+ years
Reviewed 2018-10-08
Review Source: Capterra

Have been using clevertap for 3+ years now. It's the one tool that a marketer or product manager would use everyday to track campaign performance, user analytics, conversion rates, daily actives etc. It's very powerful and can process millions of data points in a matter of seconds. They have added a lot of new features that makes it at par with international level products in this domain, yet at a much cheaper price.

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Sudhama Bhatia

It's a great product, pretty easy to integrate and start tracking user behaviour.

Used weekly for 1-2 years
Reviewed 2017-09-05
Review Source: Capterra

It's quite easy to get up and running with and you can start tracking user events up front. It was easy to set up tracking uninstalls as well We also really like how you can create these campaigns to show in app custom popups without pushing any code. Additionally, we find the ability to drill down into the user's timeline of app events pretty useful to identify issues with the work flow and how to improve the UX. Even though this is about the software, we have to add that they have a very helpful team. There's a wonderful person by the name of Sumitra, who gave us the support we needed. All in all, very useful !

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Manish V. Dhanwani

Real Time Magic

Used daily for 2+ years
Reviewed 2017-06-28
Review Source: GetApp

Gets the data real time. Ideal for marketers to use the tool because of it's incredibly simple UI. Easy to analyze data on the GO. Up to date with best web & mobile targeting inventories

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CleverTap pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Free for the Starter Pack: includes complete analytics, 10 campaigns per channel, campaign tracking and API access.

Pro Pack starts at $350 per month: includes all the features of the Starter Pack plus unlimited segments, CSV reports, dashboard email reports and priority email support.

Unlimited Pack starts at $700 per month: includes all of the benefits of the Pro Pack plus unlimited custom campaigns, unlimited clever campaigns, A/B testing and live on-boarding.

Contact sales for Enterprise Pack pricing, which includes all features, unlimited monthly events, data science insights, industry benchmarks, customized training packages and a dedicated success manager.

CleverTap features

A/B Testing
Activity Dashboard
Campaign Analysis
Campaign Management
Engagement Analytics
Real Time Analytics

Content Management (169 other apps)
Customizable Branding (179 other apps)
Customizable Templates (187 other apps)
Data Import/Export (143 other apps)
Drag & Drop Interface (196 other apps)
Monitoring (179 other apps)
Multi-Channel Marketing (150 other apps)
Real Time Data (139 other apps)
Reporting & Statistics (197 other apps)
Social Media Integration (216 other apps)
Social Network Marketing (138 other apps)
Tagging (145 other apps)
Third Party Integration (208 other apps)

Additional information for CleverTap

Key features of CleverTap

  • Analytics / ROI tracking
  • Email drip campaigns
  • Social marketing
  • Referrals / affiliates
  • Website visitor tracking
  • Multivariate testing
  • A/B testing
  • Activity dashboard
  • API availability
  • Advertising management
  • Automated scheduling
  • Automatic notifications
  • Behavior tracking
  • Business analysis
  • Campaign management
  • Campaign scheduling
  • Conversion optimization tools
  • Conversion tracking
  • Customer activity reporting
  • Data extraction
  • Demographic data
  • Dynamic workflow
  • Email integration
  • Email marketing
  • Event triggered email
  • Engagement analytics
  • Event triggered actions
  • Financial analysis
  • Knowledge base
  • Lead nurturing
  • Market segmentation
  • Message board
  • Mobile integration
  • Multi-campaign
  • Planning tools
  • Performance reports
  • Real time analytics
  • Social media metrics
  • Trend / problem indicators
  • Trend analysis
  • Campaign analysis
  • Customer segmentation
  • Drip Email Marketing
  • Email Tracking
View All Features


Understand every individual user better with rich user profiles containing demographic data, interactions, transaction history and user actions. Integrate data from other sources such as Facebook and Google+ to build a more detailed user profile.

Schedule campaigns for optimum user targeting or automate your marketing with CleverTap’s Clever Campaigns which allows targeted marketing towards specific user groups based on user activity and behavior.

Launch various campaigns and assess which is the most effective with each target group with CleverTap’s A/B testing. Run experiments with different versions of the same campaign and use analytics to see which has the best results based on your goals.

Watch as user profiles update in real-time based on completed actions and certain behaviours with user segmentation. Users can be automatically grouped together based on the way that they interact with the app.

Utilize CleverTap’s personalization API to build your own CleverTap experience - import or export data and trigger backend workflows with ‘Webhooks’ without the need to develop code.