CleverTap Pricing, Features, Reviews & Comparison of Alternatives

CleverTap

Optimize Customer Experiences at Scale

4.53/5 (17 reviews)

CleverTap overview

What is CleverTap?

CleverTap is a powerful mobile marketing solution that helps marketers create differentiated customer engagement strategies guaranteed to drive growth. Everyday, thousands of brands continue to build valuable relationships with their customers using CleverTap’s Intelligent Mobile Marketing Platform, which provides actionable, real-time insights for building amazing customer experiences.

8,000+ Mobile Apps Powered
$2 B Incremental Revenue Delivered
1 B Devices Reached
Offices in San Francisco, Mumbai, New York, Los Angeles, and London

Build Differentiated and Personalized Marketing Strategies Powered by Advanced Customer Insights-

Customer Journeys: Leverage the world’s smartest data-science/AI-powered mobile marketing ecosystem for long-term user engagement and brand loyalty. Build personalized experiences based on a user’s unique interactions with your brand.

Omni-channel Marketing: Create timely, contextual messages across all marketing engagement channels so your users have a consistent differentiated experience with your brand 24x7.

Marketing Automation: Design customizable, out-of-the-box digital campaigns across the entire user lifecycle from acquisition to engagement to retention to re-install.

Geo-location targeting: Quickly group users based on a user’s location with advanced localization tactics.

Personalization at Scale: Send billions of personalized marketing campaigns and deliver the best possible end-user experience by capitalizing on key mobile moments, boosting user retention, top-line revenues, and driving phenomenal growth

Leverage Data to Drive Better Mobile Engagement & User Retention

Advanced Behavioral Segmentation: Segmenting and profiling enables the developers to create customized, targeted app campaigns that include push notifications, reminders, messages, and scheduled offers. Behavioral analytics can help a great deal in deciding what works with the users, and what to feature.

Attribution: Users may visit an app from any of the numerous online media available. If you can identify the channels or media used most, a clever strategy around that channel can be implemented.

Funnels: Analyze how users move from onboarding to engagement to monetization to churn. With CleverTap, you can set up navigation funnels based on user flows, owing to which specific paths that define success can be determined.

Retention Cohorts: Compare user behavior to identify features and actions that keep users coming back.

Pivots: Correlate and visualize billions of data points to get advanced customer insights.

Flows: Find best paths within or across user segments to conversion, and improve paths to churn.

Rich User Profiles: Create visitor user profiles that are complete with demographic data, likings, interactions, responses and usage history. This helps you target and devise a user-centric app strategy and maintain a comprehensive user database at the same time.

Uninstall Tracking: Identify who and why users uninstalled the app, and personalize win-back campaigns.

Push, In-app, SMS, Email: Use multiple channels of engagement based on a user’s preferences and adapt.

Clever Campaigns: Run predefined campaigns to retain acquired users, drive app engagement and reduce churn.

A/B Testing: Compare multiple versions of a message with different copy, creatives, or calls to action.
clevertap.com

Pricing

Starting from
$999/month
Pricing options
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Asia, Australia, Canada, China and 5 other markets, Europe, Germany, India, Japan, United Kingdom

Supported languages

English
CleverTap screenshot: Use CleverTap's analytics feature to get a better understanding of your customersMake User Onboarding Easy with CleverTapCleverTap screenshotCleverTap screenshotCleverTap screenshotCleverTap screenshotCleverTap screenshotCleverTap screenshotCleverTap screenshotPivots - For Advanced Data InsightsFlows - Visualize How Users Navigate Through Your AppDrive User Retention with CleverTap

CleverTap reviews

Value for money
Features
Ease of use
Customer support
  4.0
  4.4
  4.4
  4.6
Keyur Shah

Perfect for Analytics & Engagement

Used daily for 2+ years
Reviewed 2017-10-29
Review Source: GetApp

Pros
We have been using CleverTap for over 4 years now for Pricebaba.com and now in our new product, SahiGST as well. The results have been amazing. Analytics and engagement in a single package is wonderful. It's quite easy to segment users based on what they have done on the website and that too real time. Their funnels are the best I've seen - it is possible to set it up within a few seconds. Also, their new Flows feature has helped us understand where exactly the user dropped off and what actions were performed right before that. We have used web pop ups and emails extensively. They have a fantastic customer success team that has been very responsive to all our calls and emails.

Cons
The focus is more on Mobile Applications than website while we use it mainly for our web products. However, the good part is their product and support team takes feedback positively and tries to accommodate our feature requests.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Shakti Sunder

Power Infra and Realtime Engagement

Used daily for 2+ years
Reviewed 2017-09-11
Review Source: GetApp

Pros
I have been using CleverTap for over three years now. We had tried multiple providers to send push notifications through our app, but none of them could handle the traffic and load of our user-base, especially during important sports matches or TV show releases. CleverTap, having a powerful infrastructure, could easily handle our load and could send realtime notifications to all our users. We could thus schedule and send massive campaigns in just a few seconds without worrying about deliverability. CleverTap is backed by a great customer success team, who eased the migration process and also helped us automate a plethora of our marketing use-cases.

Cons
Well, with the scale they have managed to create, they need more manpower! Irony is, they have managed creating an impact with very few talented resources.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Nikhil Raja

To successfully get the most effective and productive Business Intelligence Software for your work.

Used weekly for 6-12 months
Reviewed 2018-01-14
Review Source: Capterra

The data is then presented in an easy to digest form showing how many people had positive and negative experience with CleverTap. With that information at hand, you should be equipped to make an informed buying decision that you won't regret.Customer support is fantastic. I've been sending tons of questions to their technical expert during our integration phase and she never failed to respond within an hour (a couple of hours max), or jump on a call to further assist.I like that it provides me with valuable data about users and there are lots of options to sort the user base and filtering actions. This is intuitive solution that provides combination of analytics features with robust automation tools that help us to better understand the customer actions and for creating campaigns.

Pros
Great real-time analytics and engagement too, Open culture, competent colleagues and flexible work hours, We have used web pop-ups and emails extensively. They have a fantastic customer success team that has been very responsive to all our calls and emails.The results have been amazing. Analytics and engagement in a single package is wonderful.Real-time insights and analytics, We have used web pop-ups and emails extensively. They have a fantastic customer success team that has been very responsive to all our calls and emails.

Cons
The focus is more on Mobile Applications than website while we use it mainly for our web products. However, the good part is their product and support team takes feedback positively and tries to accommodate our feature requests.Responsiveness to 3rd party API structures and calls. User profile speed of operation has been solved now, It can be hard to understand what some numbers mean within the system and what it measures. It would be great if they could add more explanation.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 5/10

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Anonymous

A powerful and comprehensive platform for user engagement

Used daily for 2+ years
Reviewed 2018-10-08
Review Source: Capterra

Pros
Have been using clevertap for 3+ years now. It's the one tool that a marketer or product manager would use everyday to track campaign performance, user analytics, conversion rates, daily actives etc. It's very powerful and can process millions of data points in a matter of seconds. They have added a lot of new features that makes it at par with international level products in this domain, yet at a much cheaper price.

Cons
It's just become a bit costly now for smaller companies. Also, it could do better with paid marketing tracking, competitor app or industry benchmarks etc. within the tool.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Sudhama Bhatia

It's a great product, pretty easy to integrate and start tracking user behaviour.

Used weekly for 1-2 years
Reviewed 2017-09-05
Review Source: Capterra

Pros
It's quite easy to get up and running with and you can start tracking user events up front. It was easy to set up tracking uninstalls as well We also really like how you can create these campaigns to show in app custom popups without pushing any code. Additionally, we find the ability to drill down into the user's timeline of app events pretty useful to identify issues with the work flow and how to improve the UX. Even though this is about the software, we have to add that they have a very helpful team. There's a wonderful person by the name of Sumitra, who gave us the support we needed. All in all, very useful !

Cons
Some dashboard sections could have been a bit better defined. For example, we'd like to have seen uninstalls easily and then quickly identify who uninstalled. Similarly, i wish you could have the ability to create a view of the most important metrics and the dashboard would default to those settings when you logged in.

Rating breakdown

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Ease of use
Features
Customer support

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CleverTap pricing

Starting from
$999/month
Pricing options
Subscription
View Pricing Plans

Fixed monthly pricing with no hidden charges. Our customized plan is tailored to suit your unique growth needs.

CleverTap features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Email Marketing Management
Engagement Analytics
Real Time Analytics

Campaign Segmentation (205 other apps)
Content Management (273 other apps)
Customizable Branding (280 other apps)
Customizable Templates (288 other apps)
Data Import/Export (254 other apps)
Drag & Drop Interface (256 other apps)
Monitoring (250 other apps)
Multi-Channel Marketing (246 other apps)
Reporting & Statistics (356 other apps)
Social Media Integration (315 other apps)
Third Party Integration (348 other apps)

Videos and tutorials

Additional information for CleverTap

Key features of CleverTap

  • Analytics / ROI tracking
  • Email drip campaigns
  • Social marketing
  • Referrals / affiliates
  • Website visitor tracking
  • Multivariate testing
  • API availability
  • Drip Email Marketing
  • Email Tracking
  • Automatic notifications
  • Business analysis
  • Conversion tracking
  • Data extraction
  • Email integration
  • Financial analysis
  • Message board
  • Mobile integration
  • Planning tools
  • Real time analytics
  • Trend analysis
  • Activity dashboard
  • Multi-campaign
  • Advertising management
  • Automated scheduling
  • Customer segmentation
  • Campaign analysis
  • Conversion optimization tools
  • Demographic data
  • Event triggered actions
  • Social media metrics
  • A/B testing
  • Knowledge base
  • Event triggered email
  • Dynamic workflow
  • Market segmentation
  • Trend / problem indicators
  • Customer activity reporting
  • Campaign management
  • Performance reports
  • Engagement analytics
  • Behavior tracking
  • Email marketing
  • Lead nurturing
  • Campaign scheduling
View All Features

Benefits

Understand every individual user better with rich user profiles containing demographic data, interactions, transaction history and user actions. Integrate data from other sources such as Facebook and Google+ to build a more detailed user profile.

Schedule campaigns for optimum user targeting or automate your marketing with CleverTap’s Clever Campaigns which allows targeted marketing towards specific user groups based on user activity and behavior.

Launch various campaigns and assess which is the most effective with each target group with CleverTap’s A/B testing. Run experiments with different versions of the same campaign and use analytics to see which has the best results based on your goals.

Watch as user profiles update in real-time based on completed actions and certain behaviours with user segmentation. Users can be automatically grouped together based on the way that they interact with the app.

Utilize CleverTap’s personalization API to build your own CleverTap experience - import or export data and trigger backend workflows with ‘Webhooks’ without the need to develop code.