CleverTap Pricing, Features, Reviews & Alternatives

CleverTap

User Retention Platform for High-Growth Mobile Apps

4.56/5 (18 reviews)

CleverTap overview

What is CleverTap?

Over 8,000 global brands, including Disney+ Hotstar, Gojek, The Meet Group, WinZo, MPL, Times Internet, Domino’s, Ooredoo, Ketto, BookMyShow, and Grofers trust CleverTap to help them stay connected with their users and grow their mobile apps.

With CleverTap you can
- Build an omnichannel customer experience that retains your users.
- Deliver incredible user experiences with hyper-personalized campaigns and indiviadualization.
- Create delightful & personalized omnichannel engagement campaigns

CleverTap’s online signup provides the opportunity for businesses to signup online and integrate with CleverTap without interfacing with sales or customer success. Businesses can buy the CleverTap platform directly from the website’s pricing page; the Growth and Advanced plans are available for up to 100K MAUs.

Get access to true real-time engagement - with analytics and engagement tools in one platform, there’s no delay from syncing different systems.
- Remove the hassle and cost of integrating and maintaining multiple platforms with CleverTap’s all-in-one solution.
- Signup for the Growth Plan for all the tools a business needs to analyze and engage users across web and mobile.
- Signup for the Advanced Plan for additional engagement channels, advanced personalization, and advanced
segmentation tools to take your engagement strategy to the next level.
- Flexible billing is available with monthly or annual options; an annual subscription comes with a 20% discount.
- Try for free for 14 days. Easily cancel at any time, and export your data before you go.
- Get customer support directly on the dashboard as soon as the account is activated.
- Access data for meaningful insights.
clevertap.com

Pricing

Pricing options
Free trial
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Australia, Canada, China, Germany and 3 other markets, India, Japan, United Kingdom

Supported languages

English
CleverTap screenshot: Lifecycle OptimizerCleverTap For Media & OTT BrandsCleverTap screenshot: JourneyCleverTap screenshot: RFMCleverTap screenshot: Retention CohortCleverTap screenshot: Custom DashboardCleverTap - Creating memorable & personalized travel experiencesCleverTap - A Complete Mobile Marketing Suite for  Food Tech BrandsCleverTap - A Complete Mobile Marketing Platform for Travel & Transportation BrandsCleverTap: Retain Users and Boost Conversions for Ecommerce Apps

CleverTap user reviews

Value for money
Features
Ease of use
Customer support
  4.1
  4.4
  4.4
  4.5
Keyur S.

Perfect for Analytics & Engagement

Used daily for 2+ years
Reviewed 2017-10-29
Review Source: GetApp

Pros
We have been using CleverTap for over 4 years now for Pricebaba.com and now in our new product, SahiGST as well. The results have been amazing. Analytics and engagement in a single package is wonderful. It's quite easy to segment users based on what they have done on the website and that too real time. Their funnels are the best I've seen - it is possible to set it up within a few seconds. Also, their new Flows feature has helped us understand where exactly the user dropped off and what actions were performed right before that. We have used web pop ups and emails extensively. They have a fantastic customer success team that has been very responsive to all our calls and emails.

Cons
The focus is more on Mobile Applications than website while we use it mainly for our web products. However, the good part is their product and support team takes feedback positively and tries to accommodate our feature requests.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Shakti S.

Power Infra and Realtime Engagement

Used daily for 2+ years
Reviewed 2017-09-11
Review Source: GetApp

Pros
I have been using CleverTap for over three years now. We had tried multiple providers to send push notifications through our app, but none of them could handle the traffic and load of our user-base, especially during important sports matches or TV show releases. CleverTap, having a powerful infrastructure, could easily handle our load and could send realtime notifications to all our users. We could thus schedule and send massive campaigns in just a few seconds without worrying about deliverability. CleverTap is backed by a great customer success team, who eased the migration process and also helped us automate a plethora of our marketing use-cases.

Cons
Well, with the scale they have managed to create, they need more manpower! Irony is, they have managed creating an impact with very few talented resources.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Nikhil R.

To successfully get the most effective and productive Business Intelligence Software for your work.

Used weekly for 6-12 months
Reviewed 2018-01-14
Review Source: Capterra

The data is then presented in an easy to digest form showing how many people had positive and negative experience with CleverTap. With that information at hand, you should be equipped to make an informed buying decision that you won't regret.Customer support is fantastic. I've been sending tons of questions to their technical expert during our integration phase and she never failed to respond within an hour (a couple of hours max), or jump on a call to further assist.I like that it provides me with valuable data about users and there are lots of options to sort the user base and filtering actions. This is intuitive solution that provides combination of analytics features with robust automation tools that help us to better understand the customer actions and for creating campaigns.

Pros
Great real-time analytics and engagement too, Open culture, competent colleagues and flexible work hours, We have used web pop-ups and emails extensively. They have a fantastic customer success team that has been very responsive to all our calls and emails.The results have been amazing. Analytics and engagement in a single package is wonderful.Real-time insights and analytics, We have used web pop-ups and emails extensively. They have a fantastic customer success team that has been very responsive to all our calls and emails.

Cons
The focus is more on Mobile Applications than website while we use it mainly for our web products. However, the good part is their product and support team takes feedback positively and tries to accommodate our feature requests.Responsiveness to 3rd party API structures and calls. User profile speed of operation has been solved now, It can be hard to understand what some numbers mean within the system and what it measures. It would be great if they could add more explanation.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 5/10

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Anonymous

A powerful and comprehensive platform for user engagement

Used daily for 2+ years
Reviewed 2018-10-08
Review Source: Capterra

Pros
Have been using clevertap for 3+ years now. It's the one tool that a marketer or product manager would use everyday to track campaign performance, user analytics, conversion rates, daily actives etc. It's very powerful and can process millions of data points in a matter of seconds. They have added a lot of new features that makes it at par with international level products in this domain, yet at a much cheaper price.

Cons
It's just become a bit costly now for smaller companies. Also, it could do better with paid marketing tracking, competitor app or industry benchmarks etc. within the tool.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Sudhama B.

It's a great product, pretty easy to integrate and start tracking user behaviour.

Used weekly for 1-2 years
Reviewed 2017-09-05
Review Source: Capterra

Pros
It's quite easy to get up and running with and you can start tracking user events up front. It was easy to set up tracking uninstalls as well We also really like how you can create these campaigns to show in app custom popups without pushing any code. Additionally, we find the ability to drill down into the user's timeline of app events pretty useful to identify issues with the work flow and how to improve the UX. Even though this is about the software, we have to add that they have a very helpful team. There's a wonderful person by the name of Sumitra, who gave us the support we needed. All in all, very useful !

Cons
Some dashboard sections could have been a bit better defined. For example, we'd like to have seen uninstalls easily and then quickly identify who uninstalled. Similarly, i wish you could have the ability to create a view of the most important metrics and the dashboard would default to those settings when you logged in.

Rating breakdown

Value for money
Ease of use
Features
Customer support

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CleverTap pricing

Pricing options
Free trial
Subscription
View Pricing Plans

Fixed monthly pricing with no hidden charges. Our customized plan is tailored to suit your unique growth needs.

CleverTap platform is now available via direct signup online for apps with up to 100K MAUs. Try for free for 14 days.

CleverTap features

API
Activity Dashboard
Alerts/Notifications
Analytics/ROI Tracking
Campaign Analytics
Campaign Management
Engagement Tracking
Multi-Channel Marketing
Performance Metrics
Reporting/Analytics
Template Management

Contact Management (404 other apps)
Content Management (475 other apps)
Customizable Branding (439 other apps)
Customizable Templates (473 other apps)
Data Import/Export (507 other apps)
Reporting & Statistics (593 other apps)
Search/Filter (449 other apps)
Social Media Integration (415 other apps)
Third Party Integrations (550 other apps)

Videos and tutorials

Additional information for CleverTap

Benefits

The power and scalability of the CleverTap platform is now available via direct signup online for apps with up to 100K MAUs. Try for free for 14 days.

Connect with us to discover how CleverTap can fuel your organization’s growth and drive customer retention with
Omnichannel campaigns, actionable analytics, individualization at scale, customer lifecycle optimization and predictive engagement.

Understand every individual user better with rich user profiles containing demographic data, interactions, transaction history and user actions. Integrate data from other sources such as Facebook and Google+ to build a more detailed user profile.

Schedule campaigns for optimum user targeting or automate your marketing with CleverTap’s Clever Campaigns which allows targeted marketing towards specific user groups based on user activity and behavior.

Launch various campaigns and assess which is the most effective with each target group with CleverTap’s A/B testing. Run experiments with different versions of the same campaign and use analytics to see which has the best results based on your goals.

Watch as user profiles update in real-time based on completed actions and certain behaviours with user segmentation. Users can be automatically grouped together based on the way that they interact with the app.

Utilize CleverTap’s personalization API to build your own CleverTap experience - import or export data and trigger backend workflows with ‘Webhooks’ without the need to develop code.