CleverTap vs Firebase

Braze

Mixpanel

AppsFlyer

Notify.Events

MoEngage

Amazon Simple Notification Service (SNS)

Compare CleverTap and Firebase based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Braze is a leading customer engagement platform that powers lasting connections between consumers and brands that they love. 

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

MoEngage is an insights-led customer engagement platform for consumer brands, that empowers marketers and product owners with AI-driven insights to create cross-channel experiences that consumers love.

CleverTap helps you retain your mobile users. It brings together user data with an omnichannel approach on a centralized platform. It is a comprehensive and user-friendly solution to all your behavioural app analytics, user engagement and retention needs.

A/B Testing

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Alerts/Notifications

App Notifications

Automated Scheduling

Behavior Tracking

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

Campaign Tracking

Channel Management

Churn Management

Cohort Analysis

Communication Management

Contextual Targeting

Conversion Rate Optimization

Conversion Tracking

Customer Activity Tracking

Customer Database

Customer Experience Management

Customer History

Customer Journey Mapping

Customer Segmentation

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Reports

Customizable Templates

Dashboard

Drag & Drop

Drip Campaigns

Dynamic Content

Email Management

Email Marketing

Engagement Tracking

Event Triggered Actions

Funnel Analysis

Geotargeting

In-App Events Tracking

Landing Pages/Web Forms

Lead Nurturing

Location-Based Marketing

Marketing Automation

Mobile Access

Mobile Alerts

Multi-Campaign

Multi-Channel Attribution

Multi-Channel Communication

Multi-Channel Marketing

Multiple Data Sources

Multivariate Testing

Notification Scheduling

Performance Metrics

Personalization

Predictive Analytics

Push Notifications

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Notifications

Real-Time Reporting

Reporting & Statistics

Reporting/Analytics

Retention Tracking

Revenue Tracking

ROI Tracking

Segmentation

SMS Messaging

SMS Notifications

Social Marketing

Social Media Monitoring

Template Management

Third-Party Integrations

Trend Analysis

Uninstall Tracking

Web Notifications

Website Analytics

Website Visitor Tracking

Workflow Management

CleverTap

Android

Linux

Web-based

Windows

iPad

iPhone

developer

They have a fantastic customer success team that has been very responsive to all our calls and emails. The results have been amazing.

Additionally, we find the ability to drill down into the user's timeline of app events pretty useful to identify issues with the work flow and how to improve the UX.

The initial free package is generous and allows to do much before paying the first time. Customer support is fantastic.

Software Engineer

It's easy to integrate, has a clean and user-friendly dashboard and tons of other features that are really useful.

It's a great experience, a lot of times CleverTap tracking was a great reference in taking critical decisions.

CTO/Founder

CleverTap is a great entry-level customer engagement platform. It offers everything we need in terms of features and functionality and the customer support is very strong.

Head Of Operations

We use Clever Tap for many different reasons in our business, it's intuitive, the data makes sense, and I can touch on every part of my customer life cycle. Their team is amazing too.

Digital Marketing Manager

I have had a very positive experience with CleverTap. I have been using the software for a year now and I feel like there is still so much I can learn.

Software Engineer 2

Expecting things to be more fast and furious 😅 (being greedy).

Mobile application developer 

Overall experience was great ,I'm using this tool since last 2+ years ,notification and analytics part was great.

Senior Manager - Marketing

With CleverTap, we can not only send communication but we also actively use it to build segments, save those and plan marketing budgets effectively even before executing the campaigns.

It's a great product, pretty easy to integrate and start tracking user behaviour.

Product Manager

Easy to use feature(s) with clean UX. Value for money & insanely useful for users engagement.

Product Analyst

Error with real time data - a lot of times data for last 1-2 hrs is incorrect. It needs a certain value of events to be fired to be shown on dashboard.

Vice President - Growth

It's just become a bit costly now for smaller companies.

It allows to build funnels and target users at the grassroot level. As long as event definition is good, there is nothing you cannot pull out from this platform.

VP DIgital Marketing

Their online trainers are from India, but no offense, their dialects are hard to understand.

This is intuitive solution that provides combination of analytics features with robust automation tools that help us to better understand the customer actions and for creating campaigns.

CleverTap screenshot: Lifecycle Optimizer

CleverTap screenshot: Journey

CleverTap screenshot: RFM

CleverTap screenshot: Retention Cohort

CleverTap screenshot: Custom Dashboard

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Small Business

AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking.

Get notifications from 40+ various sources collected and sent via SMS, voice calls, Push notifications, and more instant messenger apps.

Amazon Simple Notification Service (SNS) is a fully managed pub/sub messaging service that lets businesses send notifications to mobile devices, email addresses, and SMS/MMS phone numbers from within a unified platform.

Firebase, built on Google's cloud infrastructure, enables businesses to develop web and mobile applications with cloud storage, analytics, and messaging capabilities. Features include authentication, crash reporting, offline access,  alerts, remote configuration, and prediction.

Firebase

software engineer

The documentation is fantastic and I especially love their unofficial Discord community -- great way to get instant feedback to questions and more.

Frontend Developer

Super easy to deploy to the server (much better than AWS in this). Great, easy to use UI and advanced features.

I love how easy to use Google Firebase is. My business managed to setup our application to production within a month thanks for the super detailed documentation.

Overall really loved working with Firebase Cloud Messaging, it worked great with our React Native mobile app and supported all the features we needed.

Social Media Marketing

It is a strong platform to build applications and very easy to use. It keeps the team connected and the adversity of the platform really makes it a finest choice for our developers team.

Chief Technology Officer

The execution is deplorable. They make it so confusing and awkward to setup, so much back and forth.

Firebase has been stable and fast, the end-user experience with Firebase Authentication is also good. Getting started is relatively easy for typical usage, by following the tutorials.

Senior Android Developer

Crashlytics is great and very modern. Filtering crash reports and instances of thwm is really good and clean.

Great integration and support with Kotlin and Intellji making it one of the best platforms for android app developers.

Big Data Developer II

Firebase is super fast, real time data transfers are perfectly designed and it's a complete platform. It has all kinds of tools to analyse data in real time.

The main disadvantage is the search facility , which needs to be addressed. As the entire database is a json file its is difficult to search particular object.

Founder

Firebase has extremely good documentation for almost every language out there. It is very easy to figure out, set it up, and use.

UX Designer

Also has a lot of problems with JS integration, there are some things that just doesn't work and you don't have an idea why. In terms of usability, messages at terminal are not very comprehensible.

iOS / Android developer

The whole firebase suite and the free price tier which is great for POC and startups.

Information Systems Manager

My favourite feature about Firebase is how it makes it easy to integrate authentication into an applications and makes it simple to manage users without building a backend.

Software Developer

Perfect platform for startups or low budget developments.

The main thing is the community. Firebase has a huge active community and that is one of the main reasons why beginners can try this without any hassle.

CleverTap vs Firebase Comparison (2026)

CleverTap

Firebase

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives