CleverTap vs OneSignal

Firebase

Twilio

Braze

Mixpanel

AppsFlyer

MoEngage

Compare CleverTap and OneSignal based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Braze is a leading customer engagement platform that powers lasting connections between consumers and brands that they love. 

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

MoEngage is an insights-led customer engagement platform for consumer brands, that empowers marketers and product owners with AI-driven insights to create cross-channel experiences that consumers love.

CleverTap helps you retain your mobile users. It brings together user data with an omnichannel approach on a centralized platform. It is a comprehensive and user-friendly solution to all your behavioural app analytics, user engagement and retention needs.

A/B Testing

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Alerts/Notifications

App Notifications

Automated Scheduling

Behavior Tracking

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

Campaign Tracking

Channel Management

Churn Management

Cohort Analysis

Communication Management

Contextual Targeting

Conversion Rate Optimization

Conversion Tracking

Customer Activity Tracking

Customer Database

Customer Experience Management

Customer History

Customer Journey Mapping

Customer Segmentation

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Reports

Customizable Templates

Dashboard

Drag & Drop

Drip Campaigns

Dynamic Content

Email Management

Email Marketing

Engagement Tracking

Event Triggered Actions

Funnel Analysis

Geotargeting

In-App Events Tracking

Landing Pages/Web Forms

Lead Nurturing

Location-Based Marketing

Marketing Automation

Mobile Access

Mobile Alerts

Multi-Campaign

Multi-Channel Attribution

Multi-Channel Communication

Multi-Channel Marketing

Multiple Data Sources

Multivariate Testing

Notification Scheduling

Performance Metrics

Personalization

Predictive Analytics

Push Notifications

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Notifications

Real-Time Reporting

Reporting & Statistics

Reporting/Analytics

Retention Tracking

Revenue Tracking

ROI Tracking

Segmentation

SMS Messaging

SMS Notifications

Social Marketing

Social Media Monitoring

Template Management

Third-Party Integrations

Trend Analysis

Uninstall Tracking

Web Notifications

Website Analytics

Website Visitor Tracking

Workflow Management

CleverTap

Android

Linux

Web-based

Windows

iPad

iPhone

developer

They have a fantastic customer success team that has been very responsive to all our calls and emails. The results have been amazing.

Additionally, we find the ability to drill down into the user's timeline of app events pretty useful to identify issues with the work flow and how to improve the UX.

The initial free package is generous and allows to do much before paying the first time. Customer support is fantastic.

Software Engineer

It's easy to integrate, has a clean and user-friendly dashboard and tons of other features that are really useful.

It's a great experience, a lot of times CleverTap tracking was a great reference in taking critical decisions.

CTO/Founder

CleverTap is a great entry-level customer engagement platform. It offers everything we need in terms of features and functionality and the customer support is very strong.

Head Of Operations

We use Clever Tap for many different reasons in our business, it's intuitive, the data makes sense, and I can touch on every part of my customer life cycle. Their team is amazing too.

Digital Marketing Manager

I have had a very positive experience with CleverTap. I have been using the software for a year now and I feel like there is still so much I can learn.

Software Engineer 2

Expecting things to be more fast and furious 😅 (being greedy).

Mobile application developer 

Overall experience was great ,I'm using this tool since last 2+ years ,notification and analytics part was great.

Senior Manager - Marketing

With CleverTap, we can not only send communication but we also actively use it to build segments, save those and plan marketing budgets effectively even before executing the campaigns.

It's a great product, pretty easy to integrate and start tracking user behaviour.

Product Manager

Easy to use feature(s) with clean UX. Value for money & insanely useful for users engagement.

Product Analyst

Error with real time data - a lot of times data for last 1-2 hrs is incorrect. It needs a certain value of events to be fired to be shown on dashboard.

Vice President - Growth

It's just become a bit costly now for smaller companies.

It allows to build funnels and target users at the grassroot level. As long as event definition is good, there is nothing you cannot pull out from this platform.

VP DIgital Marketing

Their online trainers are from India, but no offense, their dialects are hard to understand.

This is intuitive solution that provides combination of analytics features with robust automation tools that help us to better understand the customer actions and for creating campaigns.

CleverTap screenshot: Lifecycle Optimizer

CleverTap screenshot: Journey

CleverTap screenshot: RFM

CleverTap screenshot: Retention Cohort

CleverTap screenshot: Custom Dashboard

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Small Business

Firebase, built on Google's cloud infrastructure, enables businesses to develop web and mobile applications with cloud storage, analytics, and messaging capabilities. Features include authentication, crash reporting, offline access,  alerts, remote configuration, and prediction.

Twilio offers an API for phone services enabling companies to make and receive phone calls and send and receive text messages. It allows programmers to integrate various communication methods and to use existing web development skills and codes to solve communication problems.

AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking.

OneSignal is a customer engagement platform that powers email, push notifications, SMS, and in-app messages for product teams, developers and marketers. Designed for engagement and data collection, OneSignal offers customer journeys, A/B testing, analytics, personalization, and segmentation.

CAN-SPAM Compliance

Click Tracking

Contact Database

Contact Management

Data Import/Export

Email Campaign Management

Email Tracking

GDPR Compliance

HTML Editor

Interaction Tracking

List Management

Mass Texting

Message Personalization

Mobile Optimization

Multi-Language

Notification Editor

Scheduled Messaging

SMS Marketing

Tagging

Visual Analytics

Visual Workflow Management

WYSIWYG Editor

OneSignal

Director

It provide very good insight about the user interaction and its behavior. Also  AI delivery is my favorite as it improve the click rates of our notification.

Push notifications that work really great on web and mobile devices, clean interface with a bunch of features  that easy the way we develop and they have a great support.

Entrepreneur

Even if you're not, there are probably videos you can find that'll guide you through doing whatever you might want to achieve with it. Thank this to the awesome community build around it.

Musician/Developer

The slightest change (http to https) meant that I lost all my subscribers that I had worked hard to build over a few years. It was the biggest letdown before they added the paid service.

software developer

Great tool for marketing departments and to generate important amounts of traffic. Simple and effective GUI.

Web Developer

Their pricing plans are very accessible, and their free plan is great, it allows you unlimited subscribers up to 10,000 recipients per message.

Android App Dewveloper

What I liked most about OneSignal is its versatility and ease of use.

It is easy to use and the support is super if you need help.

Timely notifications to readers/listeners. Connecting with them almost instantaneously was a good feeling.

Developer

It was really simple to integrate with my website and I was able to get started for free which was great. I needed some assistance with a configuration issue and can vouch for their technical support.

IT Admin

Overall expierience is great. I'm happy with the platform.

Web developer

It is basically API based, so we start with a trial version, and I think it is perfect to create our new site or app marking with the help OneSignal.

Tech Lead

We were looking for a solution to implement push notifications for desktop, mobile and other platforms. And OneSignal did great job there.

Student and Learner

The ease of integration with push notifications is quite easy to implement.

Self Employed

They help us making revenue by engaging our customers and keep them uptodate with their in app messege and notofocation services.

Software engineer 

Dashboard can be a bit a bit confusing at the beginning.

Doesnt have advanced features. Unless you are a beginner, using One signal might be boring for you.

I can't find something I really don't like about OneSignal, it is the # 1 Push Notification Platform.

CleverTap vs OneSignal Comparison (2026)

CleverTap

OneSignal

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives