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OneSignal

Maximize Engagement. Minimize churn.

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OneSignal - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

Last updated: September 2026

OneSignal overview

What is OneSignal?

OneSignal is a customer engagement platform that enables developers, marketers, and product teams to engage and retain customers through email, mobile push, web push, SMS, in-app messages, and endless other channels via Webhooks. Designed to empower seamless communication via transactional and marketing messages, OneSignal offers tools such as customer journeys, A/B testing, analytics, personalization, and segmentation based on user behavior, demographics, preferences, and more.

OneSignal has integrations for common analytics, data, and publishing platforms, and SDK wrappers for the common iOS and Android programming languages. The platform also has rest API endpoints to support any technical stack integration, making it easy to streamline workflows.

Starting price

9usage based /
per month

Alternatives

with better value for money

Do you work for OneSignal? Manage this product listing

OneSignal’s user interface

Ease of use rating:

4.7

(107)

OneSignal review summaries overview

To determine these pros and cons insights, we analyzed responses from

Overall rating

Reviews sentiment

1-2(1)

3-4(29)

5(77)

What do users say about OneSignal?

Users report that OneSignal is effective for sending push notifications across web and mobile platforms, offering automation, scheduling, and analytics that help them engage users and streamline communication. They find the setup straightforward, appreciate the range of notification types, and say the interface is user-friendly, though some mention limitations with targeting specific users and occasional technical challenges.

Reviewers appreciate the generous free plan, which covers basic needs for many, but feel advanced features and higher usage tiers can become expensive quickly. They indicate that integration with platforms like WordPress is generally easy, though some encounter difficulties with more complex setups.

Select to learn more

Who uses OneSignal?

Based on 107 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Design

Broadcast Media

Real Estate

Financial Services

Others

Use cases

Push Notifications

Customer Communications Management

SMS Marketing

Customer Engagement

Email Marketing

OneSignal's key features

Most critical features, based on insights from OneSignal users:

Customer history

4.3

(6)

Reporting/Analytics

4.0

(10)

Communication management

4.3

(9)

Multi-Channel communication

3.5

(2)

All OneSignal features

Features rating:

4.6

(107)

A/B testing

4.5

(2)

Access controls/permissions

(0)

Activity dashboard

5.0

(3)

Activity tracking

4.7

(3)

Alerts/Notifications

4.8

(11)

API

4.6

(31)

App notifications

(0)

Behavior tracking

4.2

(10)

Campaign analytics

4.1

(8)

Campaign management

4.3

(7)

Campaign scheduling

5.0

(3)

Campaign segmentation

(0)

CAN-SPAM compliance

(0)

Churn management

(0)

Click tracking

(0)

Communication management

4.3

(9)

Contact database

(0)

Contact management

4.7

(9)

Conversion tracking

4.0

(1)

CRM

(0)

Customer experience management

(0)

Customer history

4.3

(6)

Customer journey mapping

(0)

Customer segmentation

4.5

(2)

Customizable branding

(0)

Customizable ctas

(0)

Customizable fields

(0)

Customizable reports

(0)

Customizable templates

4.5

(2)

Data import/export

4.0

(1)

Drag & drop

(0)

Drip campaigns

(0)

Dynamic content

(0)

Email campaign management

5.0

(1)

Email management

3.0

(2)

Email marketing

5.0

(1)

Email templates

(0)

Email tracking

(0)

Engagement tracking

4.4

(30)

Event triggered actions

4.3

(11)

GDPR compliance

(0)

Geotargeting

(0)

HTML editor

(0)

Interaction tracking

(0)

List management

(0)

Marketing automation

4.8

(4)

Mass texting

4.3

(7)

Message personalization

4.9

(7)

Mobile alerts

5.0

(3)

Mobile optimization

5.0

(2)

Multi-Channel communication

3.5

(2)

Multi-Channel marketing

4.6

(5)

Multi-Language

(0)

Multivariate testing

(0)

Notification editor

(0)

Notification scheduling

4.6

(17)

Personalization

3.5

(2)

Push notifications

5.0

(5)

Real-Time analytics

5.0

(2)

Real-Time data

5.0

(3)

Real-Time notifications

(0)

Real-Time reporting

4.0

(2)

Reporting/Analytics

4.0

(10)

Reporting & statistics

(0)

Scheduled messaging

4.8

(6)

Segmentation

(0)

SMS marketing

4.5

(4)

SMS messaging

4.7

(10)

SMS notifications

4.3

(7)

Subscriber management

4.3

(3)

Tagging

(0)

Template management

5.0

(1)

Third-Party integrations

4.0

(1)

Visual analytics

(0)

Visual workflow management

(0)

Web notifications

4.6

(23)

Workflow management

(0)

WYSIWYG editor

(0)

OneSignal alternatives

OneSignal

4.7

(107)

Starting from

Per month

Free trial

Free version

Ease of Use

4.5

Features

4.6

Value for Money

4.6

Customer Support

4.6

Xtremepush

4.5

(56)

visit website

Starting from

250

Free trial

Free version

Ease of Use

4.5

Features

4.3

Value for Money

4.4

Customer Support

4.5

Customer.io

4.7

(87)

visit website

Starting from

100

Per month

Free trial

Free version

Ease of Use

4.3

Features

4.3

Value for Money

4.3

Customer Support

4.5

CleverTap

4.4

(59)

visit website

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.3

Features

4.5

Value for Money

4.1

Customer Support

4.4

OneSignal pricing

Value for money rating:

4.6

Pricing plans

Pricing details:

Free plan

Free trial

Subscription

Free

0.00

Features included:

10,000 free monthly email sends
In-App Messaging
Unlimited Mobile Push Sends
GDPR Compliant
A/B testing

Growth

Per month

Features included:

Intelligent Delivery
Expanded integrations
Advanced In-App Messaging
Unlimited Mobile Push sends
A/B testing
GDPR compliant
20,000 monthly free email sends
Access to Journeys

Professional

No pricing info

Features included:

Intelligent Delivery
Advanced Analytics
Advanced Personalization
CSV Exports
24/7 Prioritized support
Advanced Journeys
Custom outcome tracking
20,000 monthly free Email sends
Advanced In-App Messaging
Expanded integrations

Enterprise

No pricing info

Features included:

Full Live Activities access
Frequency capping
Security/legal package + SLA
Dedicated success manager
Advanced user permissions

User opinions about OneSignal price and value

Value for money rating:

4.6

(107)

To see what individual users think of OneSignal's price and value, check out the review snippets below.

“Overall, OneSignal has streamlined my communication with my audience significantly, and I've noticed an increase in engagement since I started using it.”

Amanda M.

Ceo

“the best thing that i love about one signal is their dashboard and tools, They provide flexibility for implementation of apis and reach users while they are navigating into our apps.”

Shaikh R.

Self Employed