CleverTap vs MoEngage

Zoho CRM

Braze

Mixpanel

WebEngage

Airship

VWO Engage

Compare CleverTap and MoEngage based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Braze is a leading customer engagement platform that powers lasting connections between consumers and brands that they love. 

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Airship is a customer engagement platform designed to help businesses in retail, finance, sports, and other industries deliver personalized messages via multiple channels such as mobile applications, email, web notifications, SMS, and more.


CleverTap helps you retain your mobile users. It brings together user data with an omnichannel approach on a centralized platform. It is a comprehensive and user-friendly solution to all your behavioural app analytics, user engagement and retention needs.

A/B Testing

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Alerts/Notifications

App Notifications

Automated Scheduling

Behavior Tracking

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

Campaign Tracking

Channel Management

Churn Management

Cohort Analysis

Communication Management

Contextual Targeting

Conversion Rate Optimization

Conversion Tracking

Customer Activity Tracking

Customer Database

Customer Experience Management

Customer History

Customer Journey Mapping

Customer Segmentation

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Reports

Customizable Templates

Dashboard

Drag & Drop

Drip Campaigns

Dynamic Content

Email Management

Email Marketing

Engagement Tracking

Event Triggered Actions

Funnel Analysis

Geotargeting

In-App Events Tracking

Landing Pages/Web Forms

Lead Nurturing

Location-Based Marketing

Marketing Automation

Mobile Access

Mobile Alerts

Multi-Campaign

Multi-Channel Attribution

Multi-Channel Communication

Multi-Channel Marketing

Multiple Data Sources

Multivariate Testing

Notification Scheduling

Performance Metrics

Personalization

Predictive Analytics

Push Notifications

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Notifications

Real-Time Reporting

Reporting & Statistics

Reporting/Analytics

Retention Tracking

Revenue Tracking

ROI Tracking

Segmentation

SMS Messaging

SMS Notifications

Social Marketing

Social Media Monitoring

Template Management

Third-Party Integrations

Trend Analysis

Uninstall Tracking

Web Notifications

Website Analytics

Website Visitor Tracking

Workflow Management

CleverTap

Android

Linux

Web-based

Windows

iPad

iPhone

developer

They have a fantastic customer success team that has been very responsive to all our calls and emails. The results have been amazing.

Additionally, we find the ability to drill down into the user's timeline of app events pretty useful to identify issues with the work flow and how to improve the UX.

The initial free package is generous and allows to do much before paying the first time. Customer support is fantastic.

Software Engineer

It's easy to integrate, has a clean and user-friendly dashboard and tons of other features that are really useful.

It's a great experience, a lot of times CleverTap tracking was a great reference in taking critical decisions.

CTO/Founder

CleverTap is a great entry-level customer engagement platform. It offers everything we need in terms of features and functionality and the customer support is very strong.

Head Of Operations

We use Clever Tap for many different reasons in our business, it's intuitive, the data makes sense, and I can touch on every part of my customer life cycle. Their team is amazing too.

Digital Marketing Manager

I have had a very positive experience with CleverTap. I have been using the software for a year now and I feel like there is still so much I can learn.

Software Engineer 2

Expecting things to be more fast and furious 😅 (being greedy).

Mobile application developer 

Overall experience was great ,I'm using this tool since last 2+ years ,notification and analytics part was great.

Senior Manager - Marketing

With CleverTap, we can not only send communication but we also actively use it to build segments, save those and plan marketing budgets effectively even before executing the campaigns.

It's a great product, pretty easy to integrate and start tracking user behaviour.

Product Manager

Easy to use feature(s) with clean UX. Value for money & insanely useful for users engagement.

Product Analyst

Error with real time data - a lot of times data for last 1-2 hrs is incorrect. It needs a certain value of events to be fired to be shown on dashboard.

Vice President - Growth

It's just become a bit costly now for smaller companies.

It allows to build funnels and target users at the grassroot level. As long as event definition is good, there is nothing you cannot pull out from this platform.

VP DIgital Marketing

Their online trainers are from India, but no offense, their dialects are hard to understand.

This is intuitive solution that provides combination of analytics features with robust automation tools that help us to better understand the customer actions and for creating campaigns.

CleverTap screenshot: Lifecycle Optimizer

CleverTap screenshot: Journey

CleverTap screenshot: RFM

CleverTap screenshot: Retention Cohort

CleverTap screenshot: Custom Dashboard

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Small Business

WebEngage is a customer data platform & marketing automation suite that makes user engagement & retention simplified and highly effective for consumer tech enterprises and SMBs.

Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

VWO Engage is a push technology platform designed to help businesses engage with website visitors by sending personalized messages via web push notifications or Facebook Messenger. It enables organizations to run online marketing campaigns to promote offers, sales, or new products.

MoEngage is an insights-led customer engagement platform for consumer brands, that empowers marketers and product owners with AI-driven insights to create cross-channel experiences that consumers love.

AI/Machine Learning

Authentication

Autoresponders

Contact Management

Content Creation

Customer Engagement

Data Import/Export

Data Source Connectors

Data Visualization

For Marketers

Gamification

KPI Monitoring

Lead Management

Messaging

Multi-Channel Data Collection

Notification Editor

Process/Workflow Automation

Single Sign On

SMS Marketing

Social Media Integration

Surveys & Feedback

Visual Analytics

Visual Workflow Management

MoEngage

Right from Sales team to customer support team everyone is very supportive, enthusiastic about providing quality of service while at the same time delivering quality of service.

The overall experience is nice with this product. It's feasible for every kind of user and also doesn't contain any kind of complex features.

Manager - Alliances & Partnerships

The best thing I liked about the software is user interface. It's very easy to use and understand even if you have not worked on similar software in the past.

The team has been very helpful nad have given quick support whenever needed. They also notified of any abrupt data changes and have been helping us with our growth.

Senior Business Analyst

Its been good experience using moengage, especially with the journey's which improved engagement significantly.

Great product that has the best in class features and services.

Analyst

The database structure and lack of readability of names was difficult to get used to.

Business Analyst

The critical problem we had, while serving almost half-million active base in a day, was the segmentation. The proceeding problem involved serving the right content at right time.

Marketing Manager

Segmented targeting basis affinity/engagement and various attributes. API integration is effective and seamless.

Campaign Specialist

The process of using creating segments are relatively slow and the delivery rate is poor. The Analytics shows limited data.

Digital Marketing Executive

If you are duplicating a web message campaign or an email template, it takes some time for the same to load and this can be annoying when you are on a time crunch.

Product Marketing Manager

Features are good and they have a high accuracy.

Great platform for Integrated Marketing Communications management.

It's easy and intelligent. Also the understanding of the user and re targeting.

Assistant Manager

The customer support team is also very helpful.

Email Marketing Manager

By Mixing our images with text and casserole layout we can design a distinctive user journey that makes MoEngage simpler and easy to use.

MoEngage screenshot: Use the WYSIWYG editor to build interactive push notifications to engage audiences via mobile

MoEngage screenshot: Users can utilize the in-app message designer to animate or customize messages, as well as add images

MoEngage screenshot: Interact with uninstalled or dormant users to get feedback & re-engage them

MoEngage screenshot: Segment customers & website visitors based on user context, demographics, acquisition, behavior, campaign response, & even offline CRM data

CleverTap vs MoEngage Comparison (2026)

CleverTap

MoEngage

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives