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An Insights-led Customer Engagement Platform

(3)

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MoEngage Pricing, Features, Reviews and Alternatives

MoEngage FAQs

Q. What type of pricing plans does MoEngage offer?

MoEngage has the following pricing plans:
Pricing model: Free, Subscription
Free Trial: Available

These products have better value for money


Q. Who are the typical users of MoEngage?

MoEngage has the following typical customers:
Large Enterprises, Mid Size Business, Small Business


Q. What languages does MoEngage support?

MoEngage supports the following languages:
English


Q. Does MoEngage offer an API?

Yes, MoEngage has an API available for use.


Q. What other apps does MoEngage integrate with?

MoEngage integrates with the following applications:
AppsFlyer, Adjust, Tealium Customer Data Hub, Infobip, Segment, Amplitude, Talon.One, Mixpanel, AB Tasty, Gupshup


Q. What level of support does MoEngage offer?

MoEngage offers the following support options:
Phone Support, Email/Help Desk, Knowledge Base, Chat, 24/7 (Live rep)

MoEngage product overview

What is MoEngage?

MoEngage is an insights-led customer engagement platform for consumer brands, that empowers marketers and product owners with AI-driven insights to create cross-channel experiences that consumers love. Unlike other tools which are campaign-centric, MoEngage enables marketers to take a customer-centric approach to truly delight their customers and drive growth for their businesses.

Key benefits of using MoEngage

AI-driven Insights - Take guessing out of your marketing strategy and leverage AI-driven insights to identify the right engagement campaigns for your customers

Cross-channel Experiences - Deliver meaningful experiences across 10+ channels including mobile, email, web, and SMS through a unified platform, with AI-driven optimization.


Personalization - Exceed the expectations of today’s consumers by going beyond based personalization to product / content recommendations.

Customer Success & Communitym-Partner with our customer-obsessed team to shorten your time to value and leverage the #GROWTH community to learn the best practices for driving growth.

Open & Enterprise-ready Platform - Rely on our enterprise-grade, mobile-first and simple to deploy platform that scales as your business grows, easily integrating with your existing tech stack.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Phone Support
Email/Help Desk
Knowledge Base
Chat
24/7 (Live rep)

Training options

Webinars
In Person
Documentation
Live Online
Videos

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MoEngage pricing information

Value for money

4.4

/5

58

Starting from

ic-pricetag

No pricing info

Pricing options

Free plan
Subscription
Free trial
Pricing range

Value for money contenders

MoEngage features

Functionality

4.3

/5

58

Total features

86

7 categories

Most valued features by users

Reporting/Analytics
Activity Dashboard
Third-Party Integrations
API
Campaign Management
Reporting & Statistics
Data Import/Export
Alerts/Notifications

MoEngage users reviews

Overall Rating

4.3

/5

58

Positive reviews

97

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.44/10
Rating distribution

5

4

3

2

1

20

36

2

0

0

Pros
Right from Sales team to customer support team everyone is very supportive, enthusiastic about providing quality of service while at the same time delivering quality of service.
The overall experience is nice with this product. It's feasible for every kind of user and also doesn't contain any kind of complex features.
The best thing I liked about the software is user interface. It's very easy to use and understand even if you have not worked on similar software in the past.
Cons
The database structure and lack of readability of names was difficult to get used to.
The critical problem we had, while serving almost half-million active base in a day, was the segmentation. The proceeding problem involved serving the right content at right time.
The process of using creating segments are relatively slow and the delivery rate is poor. The Analytics shows limited data.
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Anirban S.

Education Management, 501-1,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Great platform for Integrated Marketing Communications management

Reviewed 7 months ago

While MoEngage serves most of our problems very effectively, there are some points of improvement in terms of Live-Segment feature introduction for flows, more accurate Reachability figures and data storage beyond 180 days.

Pros

MoEngage offers the functionality of creating segments and user journeys based on event triggers that are directly mapped to the company database. This helps to identify the most realistic targetable segments and also their Reachability across various communication channels. Also, we can get live data from all the communication channels in a consolidated format within the MoEngage panel, which helps to measure campaign performance and goals achievement levels.

Cons

MoEngage does not allow setting event criteria having periods more than 180 days, and this becomes a problem when we create a segment where we intend to target very old inactive users. Moreover, some flows do not work perfectly with filters due to the absence of Live-segmentation.

PS
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Prashant S.

Internet, 501-1,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

CRM 360 - One Platform Complete CRM Solution

Reviewed 4 years ago

One of the platforms which offers a complete CRM Solution with an Analytical View of Campaign and User Behavior. Complimented by strong tech support for API Integrations different push formats like Flows/Smart Trigger Campaigns and In-App notifications which almost covers every requirement for a seamless campaign. A/B Testing/ Segments and Controlled Group along with control levers on a granular level also supplements the package.

Pros

Ease of Use and a simplified UI. Specific tabs/groups as per the requirement of the firm. A/B testing ease with seamless campaign creation via duplicating the existing variation. One click non-personalized fallback template creation reduces the time to create the campaign. Segmented targeting basis affinity/engagement and various attributes. API integration is effective and seamless. Analytics provide a complete picture of the campaign/retention and engagement thereby assisting the decision making process. In a nutshell this tool handles every aspect of CRM and is a must have tool.

Cons

Limited Templates. Static Content Elements (can't customize).

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Deepa K.

Information Technology and Services, 1,001-5,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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MoEngage a platform for Customer engagement and retention

Reviewed 2 years ago
Pros

In one place you are able to manage email newsletters, push notification (App and Web) SMS and digital campaigns at one place. This platform is a revolution in mobile engagement. This tool helps us to build our own user journey to retail the user easily.

Cons

The process of using creating segments are relatively slow and the delivery rate is poor. The Analytics shows limited data. Control group analysis not available in the tool.

AA
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Ahsan A.

Online Media, 501-1,000 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Great product that has the best in class features and services

Reviewed 4 years ago

Right from Sales team to customer support team everyone is very supportive, enthusiastic about providing quality of service while at the same time delivering quality of service.

Pros

The number of metrics, data accuracy, wide variety of notification sending options that MoEngage provides is industry leading. Also Push Amplification+ is something which totally sets MoEngage apart from others.

Cons

There are some areas where it can be more customizable to provide more features and functionality that can make notification sending process a lot faster.

AA
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Amanda A.

Entertainment, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Best automation tool

Reviewed a year ago
Pros

With moengage I was able to build workflows for push notifications and email marketing, which has helped me a lot to optimize my time

Cons

When creating email marketing I would notice that the templates would not be loyal to what I have created. They would look different on the phone.

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