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Contentful vs Adobe Experience Manager Comparison (2026)

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Contentful logo

Contentful

Adobe Experience Manager logo

Adobe Experience Manager

Overview

Contentful, the leading content platform for digital-first business. It enables greater speed and scale than traditional CMS solutions. Contentful unifies content in a single hub, structures it for use in any digital channel, and integrates seamlessly with hundreds of other tools through open APIs.

Built on an AI-based foundation, Adobe Experience Manager is a comprehensive suite of composable content services that empowers teams to deliver the right content to customers when and where they need it, all at scale. Adobe Experience Manager includes content and asset management, digital forms and guides, and a learning management system.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

300

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.5

64

5

4

3

2

1

37

22

2

3

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
69%
would recommend this app

4.4

158

5

4

3

2

1

79

63

12

4

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
63%
would recommend this app

Pros

“The collaboration between content teams and developers, Contentful, helps pave the way for my stress-free day.”
KH

Kyeshuan H.

CEO

“Contentful provides all the right tools for your workflow to turn into an awesome workday.”
KH

Kyeshuan H.

CEO

“All in all, we are satisfied with our new content platform, and are looking forward to exploring future developments and features.”
Verified reviewer profile picture

Trine K.

Communications Manager

Pros

“I appreciate that I can easily create, edit, and publish web pages integrating Adobe resources like Photoshop or Analytics without ever leaving the ecosystem.”
Verified reviewer profile picture

Oliver K.

Human Resources

“Website Creation: The drag-and-drop interface combined with powerful template system enables quick creation of sophisticated websites without extensive coding knowledge.”
Verified reviewer profile picture

marvin b.

Owner operator

“I would say excellent content authoring tools, workflow automation, digital asset management, and seamless integration with the Cloud.”
AR

Ansuman R.

Ecom Manager

Cons

“Our previous WordPress site no longer lived up to our demands for customisation and required quite a few work-arounds for the editors to structure content properly. Upon partnering up with the web consultancy, 1508, we were advised to try Contentful as our new platform.”
Verified reviewer profile picture

Trine K.

Communications Manager

“My organisation needed a complete rework of our website when our previous consultancy suspended their services.”
Verified reviewer profile picture

Trine K.

Communications Manager

“I'm not a fan of customer service because once we had a severity 1 problem and their response was far from prompt.”
PB

Piotr B.

Digital Marketing Specialist

Cons

“Document Management: While functional, the document management features aren't as robust as dedicated document management systems and can feel somewhat clunky.”
Verified reviewer profile picture

marvin b.

Owner operator

“it is bit challenging for businesses due to its complexity, high cost, and the resources required for implementation and ongoing maintenance.”
Verified reviewer profile picture

Naveen C.

Senior Technical Manager

“The steep learning curve, potential performance issues, and vendor lock-in are also common concerns.”
Verified reviewer profile picture

Naveen C.

Senior Technical Manager

  • Vendor responds to reviews
  • Last review22 days ago
  • Vendor responds to reviews
  • Last review12 days ago

Key features

  • Total features59
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Access Revocation
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics
  • Approval Process Control
  • Archiving & Retention
  • Asset Categorization
  • Asset Library
  • Asset Lifecycle Management
  • Asset Sharing
  • Audio File Management
  • Audit Trail
  • Autoresponders
  • Brand Management
  • CMS Integration
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Categorization/Grouping
  • Collaboration Tools
  • Commenting/Notes
  • Compliance Management
  • Configurable Workflow
  • Contact Management
  • Content Delivery
  • Content Library
  • Content Management
  • Content Publishing Options
  • Conversion Rate Optimization
  • Conversion Tracking
  • Copy/Save/Print Restrictions
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Data Capture and Transfer
  • Data Import/Export
  • Data Synchronization
  • De-Coupled Front & Back Ends
  • Deployment Management
  • Design Management
  • Digital Asset Management
  • Document Capture
  • Document Classification
  • Document Management
  • Document Review
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Electronic Forms
  • Electronic Signature
  • Email Management
  • Email Marketing
  • Email Templates
  • Engagement Tracking
  • Event Triggered Actions
  • File Conversion
  • File Management
  • File Sharing
  • File Transfer
  • Filtering
  • For Developers
  • For Marketers
  • Form Builder
  • Forms Creation & Design
  • Forms Management
  • Full Text Search
  • Generative AI
  • Image Editing
  • Image Library
  • Indexing
  • Information Governance
  • Integrations Management
  • Interaction Tracking
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Media Library
  • Metadata Management
  • Mobile Access
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Marketing
  • Multi-Language
  • Offline Access
  • Performance Metrics
  • Personalization
  • Pre-built Templates
  • Preview Functionality
  • Real Time Editing
  • Real-Time Analytics
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • Rich Text Editor
  • Role-Based Permissions
  • Rule Based Publishing
  • SDKs
  • SEO Management
  • Scheduling
  • Search/Filter
  • Secure Data Storage
  • Single Sign On
  • Social Media Integration
  • Tagging
  • Task Management
  • Template Management
  • Templates
  • Text Editing
  • Third-Party Integration
  • Third-Party Integrations
  • Two-Factor Authentication
  • User Management
  • Version Control
  • Video Management
  • Video Support
  • Visual Modeling
  • WYSIWYG Editor
  • Watermarking
  • Web Forms
  • Website Analytics
  • Website Management
  • Website Publishing Options
  • Widgets
  • Workflow Management
  • Total features116
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Access Revocation
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics
  • Approval Process Control
  • Archiving & Retention
  • Asset Categorization
  • Asset Library
  • Asset Lifecycle Management
  • Asset Sharing
  • Audio File Management
  • Audit Trail
  • Autoresponders
  • Brand Management
  • CMS Integration
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Categorization/Grouping
  • Collaboration Tools
  • Commenting/Notes
  • Compliance Management
  • Configurable Workflow
  • Contact Management
  • Content Delivery
  • Content Library
  • Content Management
  • Content Publishing Options
  • Conversion Rate Optimization
  • Conversion Tracking
  • Copy/Save/Print Restrictions
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Data Capture and Transfer
  • Data Import/Export
  • Data Synchronization
  • De-Coupled Front & Back Ends
  • Deployment Management
  • Design Management
  • Digital Asset Management
  • Document Capture
  • Document Classification
  • Document Management
  • Document Review
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Electronic Forms
  • Electronic Signature
  • Email Management
  • Email Marketing
  • Email Templates
  • Engagement Tracking
  • Event Triggered Actions
  • File Conversion
  • File Management
  • File Sharing
  • File Transfer
  • Filtering
  • For Developers
  • For Marketers
  • Form Builder
  • Forms Creation & Design
  • Forms Management
  • Full Text Search
  • Generative AI
  • Image Editing
  • Image Library
  • Indexing
  • Information Governance
  • Integrations Management
  • Interaction Tracking
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Media Library
  • Metadata Management
  • Mobile Access
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Marketing
  • Multi-Language
  • Offline Access
  • Performance Metrics
  • Personalization
  • Pre-built Templates
  • Preview Functionality
  • Real Time Editing
  • Real-Time Analytics
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • Rich Text Editor
  • Role-Based Permissions
  • Rule Based Publishing
  • SDKs
  • SEO Management
  • Scheduling
  • Search/Filter
  • Secure Data Storage
  • Single Sign On
  • Social Media Integration
  • Tagging
  • Task Management
  • Template Management
  • Templates
  • Text Editing
  • Third-Party Integration
  • Third-Party Integrations
  • Two-Factor Authentication
  • User Management
  • Version Control
  • Video Management
  • Video Support
  • Visual Modeling
  • WYSIWYG Editor
  • Watermarking
  • Web Forms
  • Website Analytics
  • Website Management
  • Website Publishing Options
  • Widgets
  • Workflow Management

Integrations

  • Total integrations24
  • Adobe Analytics
  • Adobe Commerce
  • Adobe Creative Cloud
  • Adobe Firefly
  • Adobe GenStudio
  • Adobe Journey Optimizer
  • Adobe Target
  • Adobe Workfront
  • Algolia
  • BigCommerce
  • Bitbucket
  • Brandfolder
  • BrightEdge
  • Bynder
  • CircleCI
  • Cloudinary
  • Dropbox
  • Elastic Stack
  • Emporix
  • Facebook Business Suite
  • Frontify
  • GitLab
  • Google Analytics 360
  • Google Cloud
  • Heroku
  • Hootsuite
  • Jira
  • Mailgun
  • Pushwoosh
  • Salesforce Marketing Cloud
  • Shopify
  • Slack
  • Smartling
  • Travis CI
  • Twilio
  • Twitter/X
  • Typeform
  • YouTube
  • commercetools
  • Total integrations15
  • Adobe Analytics
  • Adobe Commerce
  • Adobe Creative Cloud
  • Adobe Firefly
  • Adobe GenStudio
  • Adobe Journey Optimizer
  • Adobe Target
  • Adobe Workfront
  • Algolia
  • BigCommerce
  • Bitbucket
  • Brandfolder
  • BrightEdge
  • Bynder
  • CircleCI
  • Cloudinary
  • Dropbox
  • Elastic Stack
  • Emporix
  • Facebook Business Suite
  • Frontify
  • GitLab
  • Google Analytics 360
  • Google Cloud
  • Heroku
  • Hootsuite
  • Jira
  • Mailgun
  • Pushwoosh
  • Salesforce Marketing Cloud
  • Shopify
  • Slack
  • Smartling
  • Travis CI
  • Twilio
  • Twitter/X
  • Typeform
  • YouTube
  • commercetools