Adobe Experience Manager Pricing, Features, Reviews & Comparison of Alternatives

Adobe Experience Manager

Enterprise content management system

4.12/5 (43 reviews)

Adobe Experience Manager overview

Adobe Experience Manager is a comprehensive content management system (CMS) with features website and app creation, rich digital asset management, user-generated content management and marketing campaign content management across all digital marketing channels, including mobile, newsletters, microsites, landing pages, and websites.

The CMS can be used to build brand loyalty and user engagement by managing content across web, mobile, digital forms, and online communities. Adobe Experience Manager also has a version for IT professionals with tools to build the architecture, integrations, and applications needed to support digital marketing efforts.

The CMS software also lets users create personalized and targeted user experiences, storing and re-purposing digital marketing assets for any multichannel campaign. Using Experience Manager, users can design and implement targeted, localized marketing campaigns, further enhanced by real-time analytics and marketing optimization.

Along with managing digital assets and creating marketing campaigns, Adobe Experience Manager facilitates website, app and online/ mobile form creation with its tools for IT professionals. The e-commerce content management features of Experience Manager allow for integration with any e-commerce system, product catalog syncing, product category and detail page creation, and shopping cart optimization.

The social media content management feature of Experience Manager allow users to integrate content from community sites, social media networks, and user-generated customer feedback content to their website. Users can also create their own online communities, member groups and forums with advanced moderation tools.

Further marketing collaboration features include creative project and workflow management, advanced search and metadata management, and graphical analytics of data such as sentiment, engagement and impact.


Pricing options
Value for money
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Business size



United States, Canada, Europe

Supported languages

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Adobe Experience Manager reviews

Value for money
Ease of use
Customer support
Ananya Nayak

Best User Friendly CMS Tool

Used daily for 2+ years
Reviewed 2018-08-24
Review Source: Capterra

I have been using Adobe Experience Manager as a developer for almost 4 years now and every version out does itself. As a developer, I will be recommending AEM for everybody out there.Adobe Experience Manager is one of the most sort after CMS tool in the world currently. It's modular design, and it's ease of integration with both other Adobe products as well as other third party products makes it unique. It's OOTB features are so easy and well developed that it decreases the effort required in overlaying them. Seamless integration with Java in the back-end and almost all the high rated front-end tools makes it a best product to design a website on. And the customer or business support is the best in the market.

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Cami Krech

An enterprise content manager that acts like visual studios

Used daily for 2+ years
Reviewed 2016-12-09
Review Source: Capterra

I've used a few content managers, but this one has been the best for author customization and communication. I like that you can leave other authors notes. I compare it to visual studios because authors have the ability to drag and drop to modify pages. Authors have a lot of freedom potential for settings, obviously depending on permissions. Their tag manager is also a great asset to our architects.Tag manager, digital asset manager, and nontechnical admin abilities.

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Daniel Alejandro Arteaga Valdeblanque

Adobe, excellent tool

Used daily for 2+ years
Reviewed 2019-01-24
Review Source: Capterra

Adobe I use it a lot to present quotes, make official letters to important clients and avoid modifications that were not originally made by me. What I like most about this app is its easy and dynamic way of interpreting and presenting excel and word formats and files. I work in the commercial area and submit quotes in Adobe is the easiest and most correct.

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Diana Williams

AEM isn't easy but it's a workhorse

Reviewed 2015-09-17
Review Source: GetApp

When we decided that we needed to redesign our college's websites (over 100 of them), we looked for a tool that was robust and versatile, and one that had recommendations from others in higher ed. We found Adobe's Experience Manager (Called CQ5 back then). And although it's been a bumpy road, we are starting on our third large redesign with no regrets.Whatever you want to do, AEM will let you do it. Customization is key, and the ability to create multiple sites with one product is a bonus. There are tools to help you get started, and the ability to create a template where our authors can just enter content without worrying about format is a blessing.

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Useful Content management system

Used daily for 2+ years
Reviewed 2018-06-21
Review Source: Capterra

Very user friendly with the WYSIWYG interface and easy to learn components and templates. Regular workers can author their own content.

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Adobe Experience Manager pricing

Pricing options
View Pricing Plans

Contact Adobe for pricing details.

Adobe Experience Manager features

Automatic Notifications
Content Management
Customizable Templates
Drag & Drop Interface
Product Catalog
Reporting & Statistics
Search Functionality
Third Party Integration

API (173 other apps)
Access Control (50 other apps)
Activity Dashboard (64 other apps)
Custom Forms (54 other apps)
Customizable Branding (94 other apps)
Data Import/Export (60 other apps)
Discount Management (44 other apps)
Electronic Payments (66 other apps)
Order Processing (44 other apps)
SSL Security (49 other apps)
eCommerce Integration (47 other apps)
eCommerce Management (61 other apps)

Additional information for Adobe Experience Manager

Key features of Adobe Experience Manager

  • Content update tool
  • Mobile content management
  • Commerce management
  • Managed services
  • Video content management
  • Personalized media
  • Creative project and workflow management
  • Community groups
  • User-generated content
  • Personalized interfaces & dynamic content recommendations
  • Analytics across community & content
  • Formal & informal learning management
  • Machine learning & advanced algorithms
  • Dynamic media management
  • Personalized media
  • Marketing asset production management
  • Smart search
  • Translation management
  • Smart collections
  • Metadata schemas, & processing profiles
  • Metadata format support
  • Role management
  • Smart video playback & delivery
  • Shoppable videos
  • Responsive video players
  • Streamlined localization
  • Adaptive streaming
  • Omni-channel experience management
  • Automatic content updates
  • Content & creative production tracking
  • Automated product suggestions
  • Product discovery management
  • CTA creation
  • Personalized emails
  • Form discovery
  • Mobile forms
  • Form prefill
  • Automatic content validation
  • Dyanamic behavior
  • Activity management
  • Assignment management
  • Automatic notifications
  • Branching
  • Communication management
  • Content management
  • Customizable templates
  • Data import
  • eCommerce data synchronization
  • Email integration
  • File management
  • Forms & apps creation
  • Full text indexing
  • Learning management
  • Multilingual asset management
  • Multisite management
  • Offline access
  • Product catalog management
  • Project templates
  • Promotions management
  • Keyword search
  • Social media integration
  • Asset templates
  • PIM integration
  • Video management
  • Workflow management
  • Design management
  • Metadata management
  • Customer segmentation
  • Content ideation
  • Global repository
  • Drag & drop interface
  • Testing management
  • Image editing
  • A/B testing
  • Email templates
  • WYSIWYG editor
  • Categorizing
  • e-signatures
  • Filtered search
  • Format management
  • Approval process control
  • Auto-tagging
  • Reporting & analytics
  • Monitoring
  • Preview functionality
  • Marketing campaign management
  • Performance tracking
  • Digital enrollment
  • Document management
  • Task management
  • Collaboration tools
  • Self service portal
  • Project management
  • Geolocation
  • Commenting & annotations
  • Usage tracking
  • User management
  • Website creation tool
  • Digital onboarding
  • Digital asset management
View All Features


Prebuilt integrations with the Adobe Analytics, Adobe Target, and Adobe Campaign solutions.

Dynamic imaging: Create rich media craeting unlimited variations of any original asset, editing size, format, resolution, crop, or effect on demand.

Responsive and interactive media: Create visually rich media, with zoom and pan, 360-degree spin, color swatches, and mixed media viewers, in real time.

Dynamic banners: Create targeted and localized marketing images and banners using templates.

Video: Create, manage, and deliver interactive video. Optimize it for all screens and devices using a single URL

Moderation controls: Monitor social activity and manage user-generated content with full moderation and permission-based controls.

Formal and informal learning management: Track learner progress for certification; create learning paths with branching scenarios; and store, categorize, and publish content for mandatory or optional consumption