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Adobe Experience Manager

Enterprise content management system

Last updated: January 2025

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Adobe Experience Manager - 2025 Pricing, Features, Reviews & Alternatives

Table of Contents

What is Adobe Experience Manager?

Adobe Experience Manager is a comprehensive content management system (CMS) with features website and app creation, rich digital asset management, user-generated content management and marketing campaign content management across all digital marketing channels, including mobile, newsletters, microsites, landing pages, and websites.

The CMS can be used to build brand loyalty and user engagement by managing content across web, mobile, digital forms, and online communities. Adobe Experience Manager also has a version for IT professionals with tools to build the architecture, integrations, and applications needed to support digital marketing efforts.

The CMS software also lets users create personalized and targeted user experiences, storing and re-purposing digital marketing assets for any multichannel campaign. Using Experience Manager, users can design and implement targeted, localized marketing campaigns, further enhanced by real-time analytics and marketing optimization.

Along with managing digital assets and creating marketing campaigns, Adobe Experience Manager facilitates website, app and online/ mobile form creation with its tools for IT professionals. The e-commerce content management features of Experience Manager allow for integration with any e-commerce system, product catalog syncing, product category and detail page creation, and shopping cart optimization.

The social media content management feature of Experience Manager allow users to integrate content from community sites, social media networks, and user-generated customer feedback content to their website. Users can also create their own online communities, member groups and forums with advanced moderation tools.

Further marketing collaboration features include creative project and workflow management, advanced search and metadata management, and graphical analytics of data such as sentiment, engagement and impact.

Benefits of using Adobe Experience Manager

Prebuilt integrations with the Adobe Analytics, Adobe Target, and Adobe Campaign solutions.

Dynamic imaging: Create rich media craeting unlimited variations of any original asset, editing size, format, resolution, crop, or effect on demand.

Responsive and interactive media: Create visually rich media, with zoom and pan, 360-degree spin, color swatches, and mixed media viewers, in real time.

Dynamic banners: Create targeted and localized marketing images and banners using templates.

Video: Create, manage, and deliver interactive video. Optimize it for all screens and devices using a single URL

Moderation controls: Monitor social activity and manage user-generated content with full moderation and permission-based controls.

Formal and informal learning management: Track learner progress for certification; create learning paths with branching scenarios; and store, categorize, and publish content for mandatory or optional consumption

Starting from

No pricing info

book a demo

Adobe Experience Manager's key features

Most critical features, based on insights from Adobe Experience Manager users:

Document Storage

4.4

(17)

Content Management

4.0

(14)

Document Management

4.6

(18)

Full Text Search

4.3

(10)

Customizable Templates

4.4

(12)

Workflow Management

4.3

(7)

All Adobe Experience Manager features

Features rating:

4.3

(130)

Design Management

5.0

(1)

Content Library

5.0

(1)

Drag & Drop

5.0

(1)

Offline Access

4.0

(4)

Campaign Management

4.0

(2)

Campaign Analytics

4.5

(2)

Secure Data Storage

4.0

(3)

Engagement Tracking

3.5

(2)

Asset Sharing

3.8

(5)

Tagging

3.0

(1)

Asset Categorization

5.0

(1)

Website Publishing Options

3.7

(3)

File Conversion

4.5

(4)

API

5.0

(2)

Lead Management

4.0

(2)

Alerts/Notifications

4.0

(2)

Form Builder

5.0

(1)

Activity Dashboard

4.5

(2)

Access Controls/Permissions

4.4

(14)

Forms Creation & Design

4.0

(2)

Content Publishing Options

4.3

(11)

SEO Management

4.5

(6)

Electronic Signature

4.1

(9)

Customizable Branding

3.6

(5)

Website Management

4.4

(16)

Reporting/Analytics

4.5

(2)

Search/Filter

3.8

(16)

Email Management

4.7

(3)

Collaboration Tools

4.0

(11)

Asset Library

4.4

(7)

Document Capture

5.0

(2)

WYSIWYG Editor

4.0

(4)

Analytics

5.0

(1)

Approval Process Control

4.7

(3)

Customizable Fields

(0)

Information Governance

(0)

Lead Capture

(0)

Lead Generation

(0)

Widgets

(0)

Media Library

(0)

Metadata Management

(0)

Mobile Access

(0)

Web Forms

(0)

Multi-Channel Distribution

(0)

Multi-Channel Marketing

(0)

Watermarking

(0)

Video Support

(0)

Multi-Language

(0)

Video Management

(0)

Version Control

(0)

Real Time Editing

(0)

Real-Time Analytics

(0)

User Management

(0)

Reporting & Statistics

(0)

Third-Party Integrations

(0)

Text Editing

4.7

(3)

Responsive Web Design

(0)

Template Management

(0)

Task Management

4.0

(2)

Social Media Integration

(0)

Customer Segmentation

(0)

CRM

(0)

Conversion Tracking

(0)

Conversion Rate Optimization

(0)

Contact Management

(0)

Configurable Workflow

(0)

Compliance Management

(0)

Commenting/Notes

(0)

CMS Integration

(0)

Campaign Segmentation

(0)

Brand Management

(0)

Autoresponders

(0)

Audit Trail

(0)

Asset Lifecycle Management

(0)

Archiving & Retention

(0)

Activity Tracking

(0)

A/B Testing

4.0

(2)

Indexing

(0)

Image Library

(0)

Image Editing

5.0

(1)

Forms Management

5.0

(2)

Filtering

(0)

File Transfer

5.0

(1)

File Management

(0)

Event Triggered Actions

(0)

Email Templates

(0)

Email Marketing

(0)

Electronic Forms

(0)

Drip Campaigns

(0)

Document Review

(0)

Document Classification

(0)

Digital Asset Management

(0)

Data Import/Export

5.0

(1)

Data Capture and Transfer

(0)

Customizable Forms

(0)

Adobe Experience Manager awards

Content Management

84/100

Digital Asset Management

77/100

Adobe Experience Manager alternatives

Adobe Experience Manager

4.3

(130)

visit website

Starting from

No pricing info

Free trial

Free version

Ease of Use

3.8

Features

4.3

Value for Money

3.9

Customer Support

4.0

Confluence

4.5

(3.5K)

visit website

Starting from

5.16

Per month

Free trial

Free version

Ease of Use

4.2

Features

4.4

Value for Money

4.3

Customer Support

4.3

Wrike

4.3

(2.7K)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.1

Features

4.3

Value for Money

4.2

Customer Support

4.3

Brandfolder

4.7

(442)

visit website

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.6

Features

4.5

Value for Money

4.6

Customer Support

4.7

Adobe Experience Manager integrations (68)

Integrations rated by users

We looked through 130 user reviews, to identify which products are mentioned as Adobe Experience Manager integrations, and what is the users perception.

Adobe Analytics

Integration rating: 4.7 (3)

“Be able to manage detailed analyzes on the various modules and page layouts to obtain insights on the UX”

“Centralized Analytics ensure that our leaders are making the correct business decisions.”

Anonymous Reviewer

marketing technology manager

1/2

Adobe Campaign

Integration rating: 4.0 (1)

“Be able to have an integration of email campaign layouts and benefit from the same visual editor”

Anonymous Reviewer

marketing technology manager

Adobe Target

Integration rating: 4.0 (1)

“Being able to easily manage AB tests and carry out improvement actions on the conversion rate”

Anonymous Reviewer

marketing technology manager

Bynder

Integration rating: 4.0 (1)

Adobe Workfront

Integration rating: 4.0 (1)

Adobe Experience Manager support options

Typical customers

Freelancers

Small businesses

Mid size businesses

Large enterprises

Platforms supported

Web

Android

iPhone/iPad

Support options

Email/Help Desk

Knowledge Base

Phone Support

24/7 (Live rep)

FAQs/Forum

Chat

Training options

Documentation

Videos

Webinars

In Person

Live Online

Adobe Experience Manager reviews

Overall rating

4.3

130

Positive reviews

Rating breakdown

Value for money
Ease of use
Features
Customer support
Likelihood to recommend7.71/10

Rating distribution

Pros

AEM makes it easy if you want to migrate from other platforms. Its cross channel content customization options are awesome and takes care the digital experience for all type of users is best.

Bhanu K.

Java Developer

Using AEM from 2 years and its pretty good CMS tool.customer service is really great and they are pretty quick and knowledgeable. I have also attended the adobe training which is also good to have.

Phani T.

systems specialist

The Adobe experience manager is a must, especially the experience asset management which uses the Artificial Intelligence (AI) power to get the best results for your business.

Verified reviewer

Anonymity request

Cons

Difficult at the beginning if you have no knowledge, you'll often have to figure out on your own and spend hours learning something. And also it can be a bit pricey for some small companies.

Cindy F.

Ecommerce Associate

Learning how to use the software can be incredibly frustrating.

Verified reviewer

Anonymity request

There are some peoples who will definitely be intimidate by the shear depth and breadth of the software. I suggest getting youtube fired up.

Julie K.

Partner

Read all reviews

Adobe Experience Manager FAQs

Q. Who are the typical users of Adobe Experience Manager?

Adobe Experience Manager has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

Q. What languages does Adobe Experience Manager support?

Adobe Experience Manager supports the following languages:
English

Q. Does Adobe Experience Manager offer an API?

Yes, Adobe Experience Manager has an API available for use.

Q. What other apps does Adobe Experience Manager integrate with?

Adobe Experience Manager integrates with the following applications:
Salesforce Marketing Cloud, Adobe Target, BrightEdge, Salesforce Customer360, Facebook Business Suite, Hootsuite, YouTube, Adobe Creative Cloud

Q. What level of support does Adobe Experience Manager offer?

Adobe Experience Manager offers the following support options:
Email/Help Desk, Knowledge Base, Phone Support, 24/7 (Live rep), FAQs/Forum, Chat