Dotdigital vs Klaviyo

Mailchimp

Brevo

Omnisend

Salesforce Marketing Cloud

Drip

Emarsys

Compare Dotdigital and Klaviyo based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Emarsys is a marketing automation software designed to help businesses of all sizes streamline customer engagement, campaign management, and data collection operations via a unified platform.

Salesforce Marketing Cloud is a comprehensive marketing platform designed to help businesses personalize every moment of customer engagement across the entire customer lifecycle. By connecting every department through actionable data and Agentforce, the platform empowers teams to work together and build lasting customer relationships.

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

dotdigital is an email marketing and automation platform for B2B, B2C and eCommerce businesses.

A/B Testing

Activity Dashboard

Activity Tracking

Alerts/Notifications

Automated Scheduling

Autoresponders

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Segmentation

CAN-SPAM Compliance

Channel Management

Click Tracking

Contact Database

Contact Management

Content Management

Customer Accounts

Customer Segmentation

Customer Surveys

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Templates

Customization

Data Import/Export

Design Management

Drag & Drop

Drip Campaigns

Dynamic Content

eCommerce Management

Email Campaign Management

Email Management

Email Marketing

Email Templates

Email Tracking

Engagement Tracking

Event Triggered Actions

Form Builder

Image Library

Landing Pages/Web Forms

Lead Capture

Lead Generation

Lead Management

Lead Qualification

List Management

Live Chat

Marketing Automation

Mobile Access

Mobile Optimization

Monitoring

Multi-Campaign

Multi-Channel Communication

Multi-Channel Management

Multi-Channel Marketing

Multi-Language

Multivariate Testing

Order Management

Real-Time Analytics

Real-Time Data

Real-Time Reporting

Reporting & Statistics

Reporting/Analytics

ROI Tracking

Segmentation

Social Marketing

Social Media Integration

Social Media Monitoring

Social Promotion

Template Management

Third-Party Integrations

Website Visitor Tracking

WYSIWYG Editor

Dotdigital

Web-based

General Manager

We really enjoyed the ease of setting up campaigns after we learned how to. It's been a very useful tool in expanding our reach.

Marketing

I like the recommended templates that come in Dotmailer. We are excited to implement triggered campaigns.

Sr. Channel Marketing Manager

The support team is great and responsive. A good product for a smaller org just getting started with building out their marketing technology stack.

Marketing & Web Performance Administrator

The best part about this tool is that it integrates with Magento and Salesforce. The integration works seamless and provides the ease of using marketing automation.

IT Manager

The UI is responsive, effective and looks great. The site gives good interaction feedback so we know where issues with campains might exist.

Manager Risk Advisory Services

Great customer service from support. The cost is extremely fair and the account managers are really great.

Email Messaging Specialist

We were able to build more attractive emails with higher open rates, quite easily. I love the Easy Editor and Templates, and the ability to adjust HTML code if needed.

senior design manager

The platform does not do a good job notifying you if your emails are failing or if data is failing to be collected from orders or customers. Can go months without knowing if something is not working.

Administrative Assisstant

The preview feature is also amazing. I love knowing what my customers will see.

Visual designer

It has good articles and blogs where I can learn new stuff. The​ customer service is excellent.

Creative Director

Our experience with DotMailer has been fantastic. The product is easy to use and full of features.

Human Resource Manager

The marketing features of Dotdigital are exceptional. I like the ease of use and capabilities of Dotdigital.

Product Owner - Contract

Problem re-subscribing customers who unsubscribed in the past due to strict spam control.

director of marketing

Seems difficult to set up and manage audiences and segments. How they are linked to automated programs is confusing.

Project Manager

Just the email send limitation. It's a bit of a nuisance to keep track of the number of emails we send out and increasing our limit is very costly.

Director of Digital Communications

Ease of use, drag and drop editor makes it easy for non-technical people to compose messages. Integration with CRM and Magento are a perfect fit for our needs.

Ecommerce Consultant

The added bonus of the surveys and module/opt-in forms are amazing for a product in this price range. Listrak is charging one of my clients 20k/yr extra for some of the features baked into Dotmailer.

Digital Marketing Specialist

Everytime I have a question someone is a quick chat away and if it's more in depth a ticket is promptly made and taken care of.

Dotdigital screenshot

Large Enterprises

Mid Size Business

Non Profit

Small Business

Omnisend is an email marketing software designed specifically for ecommerce businesses. It combines email, SMS, and web push notifications in a single platform with pre-built automations for cart abandonment, welcome series, and post-purchase campaigns. The platform features advanced segmentation capabilities that update in real time based on customer behavior and integrates with multiple eCommerce tools.

Meet Drip: the world’s first direct-to-people platform that enables community-driven brands to take direct control of each stage of their customer’s journey. From collecting a new visitor’s email to rewarding repeat buyers, Drip helps brand-focused marketers automate their growth stress-free.

Brevo is a CRM and email marketing solution that helps businesses run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads. Teams can trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs.

Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.

2-Way Messaging

Audience Targeting

Automated Responses

Behavior Tracking

Behavioral Analytics

Campaign Scheduling

Conversion Tracking

Customer Database

Customer Profiles

Customizable Branding

Data Integration

GDPR Compliance

Generative AI

Interaction Tracking

Marketing Calendar

Mass Texting

Message Personalization

Mobile Coupons

Multiple Data Sources

Personalization

Predictive Analytics

Predictive Modeling

Preview Functionality

Product Recommendations

Real-Time Monitoring

Recommendations

Sales Analytics

Scheduled Messaging

Shortcodes

SMS Marketing

SMS Messaging

Spam Blocker

Web Forms

Klaviyo

Program Faciliator

The analytics are great, too. I also love that they automatically place subscribers in sub categories like potential sales or engaged subscribers.

Director of Ecommerce

We felt confident in their ability to successfully transition ESP platforms. The product itself is quite good and does everything you would expect it to.

Marketing Director

Klaviyo makes it super easy to segment customers based on any number of attributes. This has been such a great feature that I can really get granular about my audience.

Manager

The other huge plus is their amazing customer service. They are on their toes waiting to help you.

Overall we like Klaviyo. We've had a good experience with them and the customer service is always helpful.

M satisfied because the revenue generated with email marketing via klaviyo is really good and I definitely recommend it for every e-commerce store.

There's very little I dislike about this software. My only complaint is small - when creating a new sequence, you can't change the "trigger" that initiates the flow.

Owner

I like Klaviyo's flows the best. It's easy to learn how to trigger action-based flows from activities on your e-commerce site.

Growth marketer

Klaviyo offers the best email marketing analytics I have seen so far. The feature online best is the live analytics.

I integrated Klaviyo with my Shopify store with such ease. I love having everything all in one place and being able to schedule emails weeks even months in advance.

CRO Specialist

The administrator is super easy to use, its UX is dummy-proof and covers all the basics of email marketing.

My overall experience is very good with integration and implementation.

VP of Innovation

This is just a really disingenuous way to price as you get charged for that user every month even if you dont email a list member.

I will continue to recommend Klaviyo to this whose budget account for it and who want full email marketing capabilities in one nicely packaged app.

Quite good, It is very simple to use so anybody with limited email marketing knowledge can use. Would recommend it for small mid-size companies.

Digital Marketing and E-Commerce Intern

I would highly recommend  Klaviyo to anyone who is working in E-Commerce - I cannot get over how easy to use the platform is.

It was difficult to understand at first. You would have to read a lot of documentation before you can understand basic features.

Graphic Designer

Not everything is customizable. While fonts can be imported, they don't always show up on email browsers so you're limited by Klaviyo's native fonts.

Dotdigital vs Klaviyo Comparison (2026)

Dotdigital

Klaviyo

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives