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dotdigital Engagement Cloud

Omnichannel customer engagement platform.

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dotdigital Engagement Cloud Pricing, Features, Reviews and Alternatives

dotdigital Engagement Cloud product overview

What is dotdigital Engagement Cloud?

dotdigital is an omnichannel marketing automation platform that enables more than 80,000 marketers in more than 150 countries around the world to use transactional and behavioral data to design, test and send powerful automated digital campaigns that run across all customer channels, from email to SMS and social media. Established in 1999, dotdigital is a global company with more than 300 employees and B2C and B2B enterprise and SME clients.

Key benefits of using dotdigital Engagement Cloud

  • Import mailing lists and data from sign up forms. Use the drag & drop query builder to create simple and complex data segments.

  • Use detailed purchase behaviour to create segments based on customer transactions.

  • Add behavioral web tracking data to your segments to send more personalized messages.

  • Build emails using the built-in editor. Use fully integrated surveys and webforms and create custom landing pages.

  • Use the testing feature to ensure your emails don't land in spam folders and optimize your emails for mobile devices.

  • Use detailed, real-time reporting split by campaign, program and contact to track and analyze campaigns.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Email/Help Desk
    Chat
    Phone Support
    Knowledge Base
    24/7 (Live rep)

    Training options

    Videos
    Webinars
    Documentation
    In Person

    dotdigital Engagement Cloud pricing information

    Value for money

    4.1

    /5

    165

    Starting from

    ic-pricetag

    No pricing info

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Value for money contenders

    dotdigital Engagement Cloud features

    Functionality

    4.1

    /5

    165

    Total features

    75

    6 categories

    Most valued features by users

    Reporting/Analytics
    Campaign Management
    API
    Reporting & Statistics
    Activity Dashboard
    Third Party Integrations
    Data Import/Export
    Customizable Templates

    dotdigital Engagement Cloud users reviews

    Overall Rating

    4.3

    /5

    165

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend7.9/10
    Rating distribution

    5

    4

    3

    2

    1

    77

    62

    19

    4

    3

    Pros
    We really enjoyed the ease of setting up campaigns after we learned how to. It's been a very useful tool in expanding our reach.

    AR

    Anonymous Reviewer

    I like the recommended templates that come in Dotmailer. We are excited to implement triggered campaigns.

    MB

    Michelle B.

    The support team is great and responsive. A good product for a smaller org just getting started with building out their marketing technology stack.

    AR

    Anonymous Reviewer

    Cons
    The platform does not do a good job notifying you if your emails are failing or if data is failing to be collected from orders or customers. Can go months without knowing if something is not working.

    lb

    leticia b.

    Problem re-subscribing customers who unsubscribed in the past due to strict spam control.

    AR

    Anonymous Reviewer

    Seems difficult to set up and manage audiences and segments. How they are linked to automated programs is confusing.

    rc

    rob c.

    Overall rating contenders

    Overall Rating

    Works great for my marketing team!

    Reviewed 3 months ago

    Transcript

    Sean D.: Hey, I'm Sean. I'm a marketing coordinator. I give Dotdigital a four out of five, and for more...

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    As a new user of the Dotmailer software, I quickly found that it is user-friendly and robust .

    Reviewed 4 years ago

    I was quickly able to build my skill in creation of emails, reach a wider audience, and push relevant content to the email list.

    Pros

    I enjoy the drag-and-drop campaign builder and segmentation that are offered, I find that our organization can go back regularly to templates and rebuild similarly styled emails. I also find that Dotmailer helps us reach our audience in the most sophisticated way through Programs that are uniquely tailored to the email subscriber.

    Cons

    I would like for there to be a few tweaks to the address book and segment functionality. I feel in some ways the system requires you to choose one or the other, when I'd like to be able to use a segment vs. an address book. I also would like it to be easier to select campaigns in the segment builder-- i.e. pin selected campaigns at the top.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    Great Email Marketing Tool - Not impressed with Support

    Reviewed 4 months ago

    We used the platform to target audiences with well-tailored content at the right time, and also create automations that truly work.

    Pros

    It is a very great email marketing platform with drag and drop email builder plus great templates too. The interface is very clean and easy to use. Even a complete newbie can create an impressive email campaign with Dotdigital

    Cons

    There was a time we needed to speak with a member of the support team to resolve a pressing issue but it took a long time to resolve it. Asides that, I have no dislikes while using the platform for email marketing.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support

    Share this review:

    Careful of the rolling 2yr contract

    Reviewed 8 months ago

    Not good. Found the software clunky and hard to use. GUI not the best.

    Pros

    Integration for Magento 2 took nearly 2 weeks to do. Something i did myself in 15 minutes with Klaviyo.

    Cons

    The fact you are put into a 2yr rolling contract (this was never mentioned during the sale) If your software is good, then why do you feel that you have to tie people into it?

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    Brilliant mailing platform.

    Reviewed 4 years ago
    Pros

    I like the Dotmailer support team , they were very helpful while we first began using this solution and they have been helpful at every step during these past few months.As a sales and marketing specialist ; I was able to reference the Dotmailer support team approach to my team ,as an example of how to provide effective product support to users. I have got very little knowledge of html and I have...

    Cons

    Dotmailer pricing is on the high side when compared with substitute products.However , with the amount of quality support we have gotten so far ; it does not matter ,as far as it keeps getting the job done for us.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Works great for my marketing team!

    Reviewed 3 years ago

    This is the end all be all of email campaign management for my medium sized company. We use Dot Digital every single day to track our new leads and put them through our nurture cycle. I can whole heartedly say that without this platform my marketing team would be lost. If you are looking for a way to manage your address books and email campaigns this is where you should stop your search.

    Pros

    The ability to track your email campaigns Super easy to use overall Ranking leads by email engagement has been critical to our business The ability to export the lists to Excell make marketing meetings a breeze Really great for managing address books and targeting segments

    Cons

    When you export the data to excel it exports the file to a .csv by default and in this scenario it is possible that you will lose data more often than if the file were exported as .xls file. However, this seems like a very simple fix and may simply be dependent upon user preference and the software your company works with outside of Dot Digital.

    dotdigital Engagement Cloud FAQs and common questions

    Q. What type of pricing plans does dotdigital Engagement Cloud offer?

    dotdigital Engagement Cloud has the following pricing plans:
    Pricing model: Subscription
    Free Trial: Available


    Q. Who are the typical users of dotdigital Engagement Cloud?

    dotdigital Engagement Cloud has the following typical customers:
    Large Enterprises, Mid Size Business, Non Profit, Small Business


    Q. What languages does dotdigital Engagement Cloud support?

    dotdigital Engagement Cloud supports the following languages:
    English


    Q. Does dotdigital Engagement Cloud offer an API?

    No, dotdigital Engagement Cloud does not have an API available.


    Q. What other apps does dotdigital Engagement Cloud integrate with?

    dotdigital Engagement Cloud integrates with the following applications:
    Shopify Plus, Drupal, WooCommerce, Zapier, WordPress, Twitter, Salesforce Sales Cloud, Meta for Business, BigCommerce, Shopify, Zendesk


    Q. What level of support does dotdigital Engagement Cloud offer?

    dotdigital Engagement Cloud offers the following support options:
    Email/Help Desk, Chat, Phone Support, Knowledge Base, 24/7 (Live rep)

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