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Dotdigital

Omnichannel customer engagement platform.

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Dotdigital - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

Last updated: December 2025

Dotdigital overview

What is Dotdigital?

dotdigital is an omnichannel marketing automation platform that enables more than 80,000 marketers in more than 150 countries around the world to use transactional and behavioral data to design, test and send powerful automated digital campaigns that run across all customer channels, from email to SMS and social media. Established in 1999, dotdigital is a global company with more than 300 employees and B2C and B2B enterprise and SME clients. Our easy to use and powerful email solution enables SMBs, large enterprise and agencies to manage and grow their email strategy and more by making it easy to build your own marketing cloud, using our extensive app directory. A Magento Premier Technology, Shopify Plus and BigCommerce partner, dotmailer integrates seamlessly with many world-class ecommerce platforms and CRMs including Salesforce and MS Dynamics. Our recent acquisition of COMAPI cements our commitment to empowering marketers by providing customers with best-in-class omnichannel messaging capabilities such as SMS, live chat and social media integration.

Who uses Dotdigital?

By industry, Dotdigital reviewers are most commonly professionals in retail (17%). The most frequent use case for Dotdigital cited by reviewers is email marketing (93% of reviewers).

What do users say about Dotdigital pricing?

Reviewers appreciate Dotdigital's powerful automation features and say the pricing is better than many competitors. Some users report good value and affordability, but some reviewers feel pricing is high and dislike costly add-ons and long-term contracts.

Starting price

150 /
per month

Alternatives

with better value for money

Pros & Cons

Features

Design

Marketing Automation

Image Management

Email Templates

Dotdigital’s user interface

Ease of use rating:

4.3

(187)

Dotdigital pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from

Overall rating

Reviews sentiment

1-2(7)

3-4(88)

5(92)

What do users say about Dotdigital?

I love the effective capabilities of Dotdigital.

Select to learn more

Who uses Dotdigital?

Based on 187 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Retail

Consumer Goods

Marketing and Advertising

Apparel & Fashion

Others

Use cases

Email Marketing

Campaign Management

Marketing Automation

Landing Page

All-in-One Marketing Platform

Dotdigital's key features

Most critical features, based on insights from Dotdigital users:

Email campaign management

4.8

(19)

Mobile optimization

4.4

(16)

List management

4.6

(8)

Contact database

4.7

(12)

Lead capture

4.6

(11)

Contact management

4.6

(9)

All Dotdigital features

Features rating:

4.2

(187)

Lead management

4.0

(2)

Landing pages/web forms

4.0

(2)

Event triggered actions

3.0

(1)

Engagement tracking

4.7

(11)

Marketing automation

4.8

(11)

Email marketing

4.8

(8)

Email management

4.5

(2)

Customizable fields

4.3

(7)

Customer segmentation

5.0

(1)

Content management

4.0

(1)

Click tracking

5.0

(1)

Campaign management

4.5

(2)

Campaign analytics

4.0

(3)

Segmentation

4.6

(5)

CAN-SPAM compliance

4.5

(6)

Multi-Channel communication

(0)

Multi-Campaign

(0)

Monitoring

(0)

Social media integration

(0)

Social media monitoring

(0)

Mobile access

(0)

Social promotion

(0)

Template management

(0)

Third-Party integrations

(0)

Live chat

(0)

Lead qualification

(0)

Website visitor tracking

(0)

WYSIWYG editor

(0)

Multi-Channel management

(0)

Multi-Channel marketing

(0)

Multi-Language

(0)

Multivariate testing

(0)

Order management

(0)

Real-Time analytics

(0)

Real-Time data

(0)

Real-Time reporting

(0)

Reporting & statistics

(0)

Reporting/Analytics

(0)

Social marketing

(0)

ROI tracking

5.0

(1)

A/B testing

(0)

Activity dashboard

(0)

Activity tracking

(0)

Alerts/Notifications

(0)

API

(0)

Automated scheduling

(0)

Autoresponders

(0)

Campaign planning

(0)

Campaign Segmentation

(0)

Channel management

(0)

CRM

(0)

Customer accounts

(0)

Customer surveys

(0)

Customizable ctas

(0)

Customizable forms

(0)

Customizable templates

(0)

Customization

(0)

Data import/export

(0)

Design management

(0)

Drag & drop

(0)

Drip campaigns

(0)

Dynamic content

(0)

eCommerce management

(0)

Email templates

(0)

Email tracking

(0)

Form builder

(0)

Image library

(0)

Lead generation

(0)

Dotdigital awards

Campaign Management

82/100

Dotdigital alternatives

Dotdigital

4.3

(187)

Starting from

150

Per month

Free trial

Free version

Ease of Use

4.2

Features

4.2

Value for Money

4.1

Customer Support

4.3

Brevo

4.6

(3.3K)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

Google Ads

4.4

(1K)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

Mailchimp

4.5

(17.5K)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

Dotdigital pricing

Starting from

150

Per month

Pricing details

Subscription

Free trial

Free plan

Pricing range

User opinions about Dotdigital price and value

Value for money rating:

4.1

Of 24 reviews that provide robust commentary on Dotdigital's price and value, 67% mention it in a positive light.

Reviewers appreciate Dotdigital's powerful marketing automation features and find it effective for creating and executing successful campaigns. Some users say the software offers competitive features and a pricing model that is better than many competitors. They find the added bonus of surveys and opt-in forms valuable for the price range. Some users report that Dotdigital is more affordable than previous software they used and offers more value. However, some reviewers feel the pricing is on the higher side compared to similar platforms and competitors. They also mention the high cost of certain add-ons and express concerns about being tied into long-term contracts.

, and

To see what individual users think of Dotdigital's cost and value, check out the review excerpts below.

“The added bonus of the surveys and module/opt-in forms are amazing for a product in this price range.”

Travis R.

Ecommerce Consultant

“This software was priced better than the previous software that we were using and it offers more.”

Katie P.

Marketing Director

“It is expensive as compared to other competitors providing high-quality features and competitive pricing than dotdigital”

Mohammad B.

Field and digital marketing manager

Dotdigital integrations (69)

Integrations rated by users

We looked at 187 user reviews to identify which products are mentioned as Dotdigital integrations and how users feel about them.

Zapier

Integration rating: 5.0 (1)

“We link customer data from other software (such as signup sheets) and build contacts out in dot digital.”

Jonathan B.

Ecommerce Exectuive

Spektrix

Integration rating: 4.0 (1)

“After creating an email campaign, I use Spektrix to email a customer list using the template from Dotdigital.”

Orrick O.

Marketing Assistant

BigCommerce

Integration rating: 5.0 (1)

WordPress

Integration rating: 5.0 (1)

Dotdigital support options

Typical customers

Freelancers

Small businesses

Mid size businesses

Large enterprises

Platforms supported

Web

Android

iPhone/iPad

Support options

Email/Help Desk

Chat

Phone Support

Knowledge Base

24/7 (Live rep)

Training options

Videos

Webinars

Documentation

In Person

Live Online

Dotdigital FAQs

Q. Who are the typical users of Dotdigital?

Dotdigital has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit, Small Business

These products have better value for money

Q. What are the benefits of using Dotdigital?

Import mailing lists and data from sign up forms. Use the drag & drop query builder to create simple and complex data segments.

Use detailed purchase behaviour to create segments based on customer transactions.

Add behavioral web tracking data to your segments to send more personalized messages.

Build emails using the built-in editor. Use fully integrated surveys and webforms and create custom landing pages.

Use the testing feature to ensure your emails don't land in spam folders and optimize your emails for mobile devices.

Use detailed, real-time reporting split by campaign, program and contact to track and analyze campaigns.

Q. What languages does Dotdigital support?

Dotdigital supports the following languages:
Arabic, Chinese (Traditional), Dutch, English, Finnish, French, German, Hindi, Italian, Japanese, Polish, Portuguese, Russian, Spanish, Swedish, Thai

Q. Does Dotdigital offer an API?

Yes, Dotdigital has an API available for use.

Q. What level of support does Dotdigital offer?

Dotdigital offers the following support options:
Email/Help Desk, Chat, Phone Support, Knowledge Base, 24/7 (Live rep)