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Dotdigital
Omnichannel customer engagement platform.
(5)
dotdigital is an omnichannel marketing automation platform that enables more than 80,000 marketers in more than 150 countries around the world to use transactional and behavioral data to design, test and send powerful automated digital campaigns that run across all customer channels, from email to SMS and social media. Established in 1999, dotdigital is a global company with more than 300 employees and B2C and B2B enterprise and SME clients.
Typical customers
Platforms supported
Support options
Training options
Starting from
No pricing info
Starting from
22
Per month
Usage Based
Value for money
4.1
/5
178
Starting from
No pricing info
Value for money contenders
Functionality
4.2
/5
178
Total features
71
6 categories
Functionality contenders
Overall Rating
4.3
/5
178
Positive reviews
84
67
20
4
3
Overall rating contenders
Sean D.
Marketing Assistant
Computer Software, 51-200 employees
Review source
Transcript
Sean D.: Hey, I'm Sean. I'm a marketing coordinator. I give Dotdigital a four out of five, and for more...
Samantha G.
Consumer Goods, 51-200 employees
Used daily for 6-12 months
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The ease of use. Setting up the design of emails is super easy compared to other softwares I've used. When I used Bronto Iwould have to set up the template using code. But on dotmailer I can easily drag and drop photos and text wherever I please and can quickly adjust colors, boarders, and spacing. It also has unique dynamic content options allowing you to pull things from your site and display them on the email. My favorite dynamic content feature is how you are able to have images/text change depending on who is opening the email. I often would send out offers with domestic only shipping and a separate one for international shipping, but using dotmailer I can have these both in the same email but depending on where I customer is located they see the offer relevant to them.
The only thing I dislike about Dotmailer is that when sending an email to a specific group of contacts you are unable to choose another group of contacts to exclude from the send. (So overlapping contacts won't receive an email)
Verified reviewer
Paper & Forest Products, 11-50 employees
Used daily for 1-2 years
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Dotmailer helped us send much more effective marketing campaign emails. Audience segmentation is easier than before. We're now sending personalized triggered campaigns to customers. Our transactional emails are now templated and much easier to update. Emails view better on mobile devices. Company was overall pleasant to work with through onboarding process.
Full-featured email platform at a cost lower than most competitors. UI is straightforward and functional, relatively fast. I don't have much trouble finding what I'm looking for. Onboarding, knowledge base, and technical support meant I learned the platform pretty quickly. Technical support has always replied quickly and is usually helpful. Program builder for triggered emails is easy to use, and powerful. Segmentation tool works well. Able to template and send all our transactional emails at no additional cost.
Reporting could be improved. We can't figure out how to link to our Google Analytics account. Easyeditor for emails is OK. Would prefer something more robust with more even more features. Sometimes pages load slow through the UI.
Colton K.
Retail, 11-50 employees
Used daily for 1-2 years
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-Ease of use -Mostly works well with related platforms -Clearly displays information
-Email builder is template-focused and not efficient or as user friendly if your creatives are designed externally -Certain default options (automatically applying padding to every image block inserted into an email, for example) make setting up emails tedious and more time consuming and can't be turned off. -Asset gallery in the email builder has poor UX -- there are visual glitches and creating and organizing folders / organizing assets is not intuitively designed. You are also unable to see the full name of each asset.--Project managers have been generally unhelpful in rectifying issues regarding the email builder.
Verified reviewer
Telecommunications, 11-50 employees
Used daily for 6-12 months
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It has been amazing! Their customer support has been bar none! Everytime I have a question someone is a quick chat away and if it's more in depth a ticket is promptly made and taken care of.
The platform is intuitive and easy to use. The email templates are drag and drop and the possibilities you can do with programs are endless.
Although the email templates are easy to use, I wish there was a little more customization available.
Verified reviewer
Consumer Goods, 11-50 employees
Used daily for 2+ years
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for basic blast campaigns it works fine and integrates pretty easily with Magento.
Integrates well with Magento 2, relatively straightforward workflow tool and WYSIWIG email editing. Creating custom segments is fairly straightforward too.
Needs better personalization options. Lacks machine learning for customer segments & LTV tools which other ESPs like Listrak and Emarsys have. Very poor implementation of time-of-day optimization feature -- you still can't schedule an optimized send in advance which makes the feature essentially useless in practice.