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Dotdigital
Omnichannel customer engagement platform.
(5)
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Dotdigital Pricing, Features, Reviews and Alternatives
Dotdigital FAQs
Dotdigital has the following pricing plans:
Starting from: $150.00/month
Pricing model: Subscription
Free Trial: Available
These products have better value for money
Q. Who are the typical users of Dotdigital?
Dotdigital has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit, Small Business
Q. What languages does Dotdigital support?
Dotdigital supports the following languages:
English, Arabic, Chinese (Traditional), Dutch, Finnish, French, German, Hindi, Italian, Japanese, Polish, Portuguese, Russian, Spanish, Swedish, Thai
Q. Does Dotdigital offer an API?
Yes, Dotdigital has an API available for use.
Q. What other apps does Dotdigital integrate with?
Dotdigital integrates with the following applications:
Shopify Plus, Drupal, WooCommerce, Zapier, WordPress, Twitter/X, Salesforce Sales Cloud, Meta for Business, Trustpilot, BigCommerce, Shopify, Zendesk Suite
Q. What level of support does Dotdigital offer?
Dotdigital offers the following support options:
Email/Help Desk, Chat, Phone Support, Knowledge Base, 24/7 (Live rep)
Dotdigital product overview
What is Dotdigital?
dotdigital is an omnichannel marketing automation platform that enables more than 80,000 marketers in more than 150 countries around the world to use transactional and behavioral data to design, test and send powerful automated digital campaigns that run across all customer channels, from email to SMS and social media. Established in 1999, dotdigital is a global company with more than 300 employees and B2C and B2B enterprise and SME clients.
Key benefits of using Dotdigital
Typical customers
Platforms supported
Support options
Training options
Not sure about Dotdigital? Compare it with a popular alternative
Starting from
150
Per month
Starting from
15
/user
Per month
Dotdigital pricing information
Value for money
4.1
/5
188
Starting from
150
Per month
Pricing options
Value for money contenders
Dotdigital features
Functionality
4.2
/5
188
Total features
70
6 categories
Most valued features by users
Functionality contenders
Dotdigital users reviews
Overall Rating
4.3
/5
188
Positive reviews
86
%
- Value for money
- Ease of use
- Features
- Customer support
- Likelihood to recommend8.04/10
93
68
20
4
3
Overall rating contenders
Sean D.
Marketing Assistant
Computer Software, 51-200 employees
Review source
Transcript
Sean D.: Hey, I'm Sean. I'm a marketing coordinator. I give Dotdigital a four out of five, and for more...
Yusra K.
Accounting,
Used weekly for 2+ years
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The landing page builder makes it really easy to build nicely designed landing pages that helps our lead generation campaigns. We are utilizing DotMailer to market to the emails we gather at events which we were unable to reach before.
The interface design is clean and organized making it easy to find what you're looking for. Dotmailer s extremely flexible, it allows creating complex layouts on emails without sacrificing client cross-compatibility too much. The best feature offered by Dotmailer is Email Automation Programs. My organization was able to set up a Welcome email series for different people. The easy editor makes creating emails fun. Great customer service from support. the cost is extremely fair and the account managers are really great.
Would like to be able to choose a group to send to while at the same time choosing another group to not send to so that any overlapping emails would not get the email. Other than this, NONE. A MUST BUY!
Verified reviewer
Paper & Forest Products, 11-50 employees
Used daily for 1-2 years
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Dotmailer helped us send much more effective marketing campaign emails. Audience segmentation is easier than before. We're now sending personalized triggered campaigns to customers. Our transactional emails are now templated and much easier to update. Emails view better on mobile devices. Company was overall pleasant to work with through onboarding process.
Full-featured email platform at a cost lower than most competitors. UI is straightforward and functional, relatively fast. I don't have much trouble finding what I'm looking for. Onboarding, knowledge base, and technical support meant I learned the platform pretty quickly. Technical support has always replied quickly and is usually helpful. Program builder for triggered emails is easy to use, and powerful. Segmentation tool works well. Able to template and send all our transactional emails at no additional cost.
Reporting could be improved. We can't figure out how to link to our Google Analytics account. Easyeditor for emails is OK. Would prefer something more robust with more even more features. Sometimes pages load slow through the UI.
Colton K.
Retail, 11-50 employees
Used daily for 1-2 years
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-Ease of use -Mostly works well with related platforms -Clearly displays information
-Email builder is template-focused and not efficient or as user friendly if your creatives are designed externally -Certain default options (automatically applying padding to every image block inserted into an email, for example) make setting up emails tedious and more time consuming and can't be turned off. -Asset gallery in the email builder has poor UX -- there are visual glitches and creating and organizing folders / organizing assets is not intuitively designed. You are also unable to see the full name of each asset.--Project managers have been generally unhelpful in rectifying issues regarding the email builder.
Verified reviewer
Consumer Goods, 11-50 employees
Used daily for 2+ years
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for basic blast campaigns it works fine and integrates pretty easily with Magento.
Integrates well with Magento 2, relatively straightforward workflow tool and WYSIWIG email editing. Creating custom segments is fairly straightforward too.
Needs better personalization options. Lacks machine learning for customer segments & LTV tools which other ESPs like Listrak and Emarsys have. Very poor implementation of time-of-day optimization feature -- you still can't schedule an optimized send in advance which makes the feature essentially useless in practice.
Murray C.
Marketing and Advertising, 1-10 employees
Used weekly for 2+ years
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Dotmailer used to be great software, leading the way with WYSIWYG editors and simple automation and segmentation tools. Over the past 2-3 years, others have caught up and overtaken Dotmailer. Their response is to focus on large companies with big budgets, as a result of which they have priced themselves out of the market for smaller businesses. When dealing with anyone except tech support, the attitude is often extremely arrogant and unhelpful. There's other software available that does the same thing, with better support.
Easy to use, intuitive interface Great features - although many of these are very expensive add-ons Automation Superb technical support
Unhelpful and incompetent client managers Very expensive compared to similar products Lack of interest in SMEs Unwillingness to write connectors to other software packages
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