dotmailer Pricing, Features, Reviews & Comparison of Alternatives

dotmailer Reviews


Email marketing automation software

3.25/5 (4 reviews)

dotmailer helps you to create and track personalized, segmented and optimized email marketing campaigns. By importing mailing lists, data from web forms, 3rd party sites and apps, as well as website and purchase behaviour, dotmailer helps to segment customer lists and send automated, triggered emails based on events, purchase history and anything else.

dotmailer offers a drag & drop email creation tool that allows you to create mass emails as well as personalized emails for each customer. You can also use the app to create surveys, forms and landing pages. dotmailer lets you build a variety of campaign types with the Program Builder tool. Create product lifecycle marketing campaigns, ecommerce event triggered campaigns, or multichannel campaigns to automate SMS messages and direct mail.

Detailed, real-time reporting lets you track and measure all campaign activity. You can access contact-level reports and presentation-ready printable reports. Get insights on who opened your email, where they were, what they did and if they converted. dotmailer offers a number of 3rd party integrations including with Salesforce, Magento, Facebook and Gmail.

dotmailer Reviews (4)

Most positive review

 Pretty good software, appalling customer service

It is pretty straight forward and intuitive piece of software. once you know what you are doing, it can work magic. They even provide you with training sessions every now and then

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Reviewed 28th of January, 2016 by Creative Director and Marketing Consultant

Most critical review

 Falling behind competition

Terrible designs, out of dated back end. Just seems to be falling behind the competition. Overall its ok to use has some strong features like analytics. But it seems about five years behind the competition . the email tempalte designs are dated, the technology used to process email templates is ...

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Reviewed 27th of October, 2015 by Senior Designer

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dotmailer Screenshots (6)

dotmailer screenshot: Program editor in dotmailerdotmailer screenshot: Build a segment in dotmailerdotmailer screenshot: Create landing pages in dotmailerdotmailer screenshot: Mobile responsive campaign made using dotmailer dotmailer screenshot: Segments based on transactional data in dotmailerdotmailer screenshot: Create sign up forms in dotmailer


Intended Users
Large Enterprises, Mid Size Business
Devices Supported
Supported Countries
Europe, United Kingdom, United States
Supported Languages
Support Options
Online Support, Phone Support

dotmailer Pricing

Pricing model: Subscription
Free Trial: Available (No Credit Card required)

Contact for specific pricing data

Competitors Pricing


Starting from: $50.00/month
Pricing model: Subscription


Pricing model: Freemium, Subscription
Free Trial: Available (No Credit Card required)

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Key Features of dotmailer

  • Transactional, behavioral and social insights
  • Test & optimize emails
  • Automate & send emails
  • Campaign content editor
  • Drag & drop segments
  • Program builders for lifecycle campaigns
  • Ecommerce email automation
  • Customer behaviour analysis
  • Data import
  • Sign up form wizard
  • OrderInsight tool
  • Behavioral web tracking data
  • Survey builder
  • Landing pages
  • Mobile device optimized emails
  • Real-time reporting
  • 3rd party interations


Import mailing lists and data from sign up forms. Use the drag & drop query builder to create simple and complex data segments.

Use detailed purchase behaviour to create segments based on customer transactions.

Add behavioral web tracking data to your segments to send more personalized messages.

Build emails using the built-in editor. Use fully integrated surveys and webforms and create custom landing pages.

Use the testing feature to ensure your emails don't land in spam folders and optimize your emails for mobile devices.

Use detailed, real-time reporting split by campaign, program and contact to track and analyze campaigns.

Alternatives to dotmailer