Engagement Cloud Pricing, Features, Reviews & Comparison of Alternatives

Engagement Cloud

Omnichannel customer engagement platform.

4.28/5 (160 reviews)

Engagement Cloud overview

dotdigital is an omnichannel marketing automation platform that enables more than 80,000 marketers in more than 150 countries around the world to use transactional and behavioral data to design, test and send powerful automated digital campaigns that run across all customer channels, from email to SMS and social media. Established in 1999, dotdigital is a global company with more than 300 employees and B2C and B2B enterprise and SME clients.

Our easy to use and powerful email solution enables SMBs, large enterprise and agencies to manage and grow their email strategy and more by making it easy to build your own marketing cloud, using our extensive app directory. A Magento Premier Technology, Shopify Plus and BigCommerce partner, dotmailer integrates seamlessly with many world-class ecommerce platforms and CRMs including Salesforce and MS Dynamics.

Our recent acquisition of COMAPI cements our commitment to empowering marketers by providing customers with best-in-class omnichannel messaging capabilities such as SMS, live chat and social media integration.
www.dotdigital.com

Pricing

Pricing options
Value for money
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Devices

Business size

S
M
L

Markets

United States, Europe, United Kingdom

Supported languages

English
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Engagement Cloud reviews

Value for money
Features
Ease of use
Customer support
  4.1
  4.2
  4.2
  4.3
leticia baltayan

Easy to navigate and create campaigns. Wish it worked better with magento 2.

Used daily for 2+ years
Reviewed 2018-05-07
Review Source: Capterra

We were able to send out more emails due to the easy use of the software. Wish other things were improved.

Pros
easy to use. makes it simple for a person who is not very technical to send emails. support is good but only if the same tech person helps you out, seems like if they are not well informed it takes forever to get the help you need. at first our plan was well structured for our needs at the moment however as you grow it seems to be way more difficult to upgrade without having to more then triple your costs. they do not cap your images, so you can add as many images and files sizes you want. other companies like bronto charge you for extra space to upload images. this can be a problem since one day you will have to go into your image archive and delete old images that were used in past emails. so if a customer has your email in the inbox and you delete your images it will display a broken link. campaign reporting is another cool feature but it seems like the company still doesn't really have a good accurate reporting as google analytics so its kinda pointless to have reporting in their platform if they do not have accurate reporting. if you are looking for a platform like this, I suggest you get a plan that allows room for growth. for promoters that like using emojis in their subject lines, this company does offer a good amount of different icons. AB testing is really easy to implement as well. Switching and managing multiple accounts is also easy to use. their mobile features are cool, but are not always coded to adjust to where things don't break or look odd in the emails.

Cons
the platform does not do a good job notifying you if your emails are failing or if data is failing to be collected from orders or customers. Can go months without knowing if something is not working.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 5/10

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Anonymous

Good email marketing platform for a reasonable price

Used daily for 1-2 years
Reviewed 2018-11-20
Review Source: Capterra

Dotmailer helped us send much more effective marketing campaign emails. Audience segmentation is easier than before. We're now sending personalized triggered campaigns to customers. Our transactional emails are now templated and much easier to update. Emails view better on mobile devices. Company was overall pleasant to work with through onboarding process.

Pros
Full-featured email platform at a cost lower than most competitors. UI is straightforward and functional, relatively fast. I don't have much trouble finding what I'm looking for. Onboarding, knowledge base, and technical support meant I learned the platform pretty quickly. Technical support has always replied quickly and is usually helpful. Program builder for triggered emails is easy to use, and powerful. Segmentation tool works well. Able to template and send all our transactional emails at no additional cost.

Cons
Reporting could be improved. We can't figure out how to link to our Google Analytics account. Easyeditor for emails is OK. Would prefer something more robust with more even more features. Sometimes pages load slow through the UI.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Rudy Pramana

Excellent Email Automation for Magento

Used weekly for 2+ years
Reviewed 2018-08-17
Review Source: Capterra

If you are looking for a simple to use email automation system with Magento, it is probably one of the top choice. However if you are handy and like to create your own logic and unique segmentation from your email interaction, it may not be sophisticated enough.

Pros
It works well if you are using Magento as your e-commerce platform. It is easy to use and the integration logic with Magento is very simple to execute. The package also comes with survey forms, SMS and ability to create landing pages. If you are new to email automation, this system may be a good start to get you familiar with logics and scheduling.

Cons
The integration is nice to setup, however it may slow down the overall system. If you like to run various dynamic values, the system may give up (you will receive email from the admin if "your campaign has been cancelled"). The issue is there is no warning when you setup the logic if it may cause issue. It just happens when you set the schedule and let it runs. Another issue is the survey form only allows you to send the acknowledgment to 1 email address only. Lastly the system integration to other platform is not as fluid as to Magento . It claims if it works with Salesforce, Shopify etc. However they are limited on data integration and capabilities.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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James Mallinson

Overall, I personally enjoy Dotmailer's interface and functionalities. I think it is easy to use.

Used daily for 1-2 years
Reviewed 2018-02-15
Review Source: Capterra

Pros
- Dotmailer's drag and drop functions - Segments are easy to use - Easy Landing Page editing - Easy survey creation - Speed has increased since I started using it nearly 2 years ago - Customer support is fantastic

Cons
- There are many bugs. Many times when editing text from the design interface, the text spacing will be thrown off. - I also strongly dislike the new 18one release. The percentages are not rounded unless you compare them with another campaign. I think that the number of emails delivered should be under the number of emails sent. Soft bounces and hard bounces are not as easy to find. When you click "view more" under any field in the "At a glance" menu, it just takes you to a list of people which I don't think is very useful. - Landing page reporting tab doesn't really show you any report, just number of views - I personally would like to see a functionality where you could see test send history so you can see who has been a sent a test and when they were sent.

Rating breakdown

Value for money
Ease of use
Features
Customer support

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Naomi Tenabe

Brilliant mailing platform.

Used daily for 6-12 months
Reviewed 2018-05-21
Review Source: Capterra

Pros
I like the Dotmailer support team , they were very helpful while we first began using this solution and they have been helpful at every step during these past few months.As a sales and marketing specialist ; I was able to reference the Dotmailer support team approach to my team ,as an example of how to provide effective product support to users. I have got very little knowledge of html and I have been able to use this solution to create newsletters still ,all thanks to their easy editor which removes the need to leverage on a programming background to get work done. I must admit though ,that for my marketing colleagues who have got a better programming knowledge ; they create better newsletter templates than I do. It has an high email delivery ratio and we are able to monitor the number of recipients who opened our newsletter emails.

Cons
Dotmailer pricing is on the high side when compared with substitute products.However , with the amount of quality support we have gotten so far ; it does not matter ,as far as it keeps getting the job done for us.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Engagement Cloud pricing

Pricing options
Free trial
Subscription
View Pricing Plans

Contact for specific pricing data

Engagement Cloud features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Content Management
Customizable Templates
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Social Network Marketing
Third Party Integration

Customizable Branding (237 other apps)
Data Import/Export (210 other apps)

Additional information for Engagement Cloud

Key features of Engagement Cloud

  • Transactional, behavioral and social insights
  • Test & optimize emails
  • Automate & send emails
  • Campaign content editor
  • Drag & drop segments
  • Program builders for lifecycle campaigns
  • Ecommerce email automation
  • Customer behaviour analysis
  • Data import
  • Sign up form wizard
  • OrderInsight tool
  • Behavioral web tracking data
  • Survey builder
  • Landing pages
  • Mobile device optimized emails
  • Real-time reporting
  • 3rd party interations
View All Features

Benefits

Import mailing lists and data from sign up forms. Use the drag & drop query builder to create simple and complex data segments.

Use detailed purchase behaviour to create segments based on customer transactions.

Add behavioral web tracking data to your segments to send more personalized messages.

Build emails using the built-in editor. Use fully integrated surveys and webforms and create custom landing pages.

Use the testing feature to ensure your emails don't land in spam folders and optimize your emails for mobile devices.

Use detailed, real-time reporting split by campaign, program and contact to track and analyze campaigns.