App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Dotdigital Logo

Dotdigital

4.3
(178)

Write a review

Omnichannel customer engagement platform.

(5)

Dotdigital Pricing, Features, Reviews and Alternatives

Dotdigital FAQs

Q. What type of pricing plans does Dotdigital offer?

Dotdigital has the following pricing plans:
Pricing model: Subscription
Free Trial: Available

These products have better value for money

See free alternatives

Q. Who are the typical users of Dotdigital?

Dotdigital has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit, Small Business

See alternatives

Q. What languages does Dotdigital support?

Dotdigital supports the following languages:
Arabic, Chinese (Traditional), Dutch, English, Finnish, French, German, Hindi, Italian, Japanese, Polish, Portuguese, Russian, Spanish, Swedish, Thai

See alternatives

Q. Does Dotdigital offer an API?

Yes, Dotdigital has an API available for use.

See alternatives

Q. What other apps does Dotdigital integrate with?

Dotdigital integrates with the following applications:
Shopify Plus, Drupal, WooCommerce, Zapier, WordPress, Twitter/X, Salesforce Sales Cloud, Meta for Business, Trustpilot, BigCommerce, Shopify, Zendesk Suite

See alternatives

Q. What level of support does Dotdigital offer?

Dotdigital offers the following support options:
Email/Help Desk, Chat, Phone Support, Knowledge Base, 24/7 (Live rep)

See alternatives

Dotdigital product overview

What is Dotdigital?

dotdigital is an omnichannel marketing automation platform that enables more than 80,000 marketers in more than 150 countries around the world to use transactional and behavioral data to design, test and send powerful automated digital campaigns that run across all customer channels, from email to SMS and social media. Established in 1999, dotdigital is a global company with more than 300 employees and B2C and B2B enterprise and SME clients.

Key benefits of using Dotdigital

  • Import mailing lists and data from sign up forms. Use the drag & drop query builder to create simple and complex data segments.

  • Use detailed purchase behaviour to create segments based on customer transactions.

  • Add behavioral web tracking data to your segments to send more personalized messages.

  • Build emails using the built-in editor. Use fully integrated surveys and webforms and create custom landing pages.

  • Use the testing feature to ensure your emails don't land in spam folders and optimize your emails for mobile devices.

  • Use detailed, real-time reporting split by campaign, program and contact to track and analyze campaigns.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Email/Help Desk
    Chat
    Phone Support
    Knowledge Base
    24/7 (Live rep)

    Training options

    Videos
    Webinars
    Documentation
    In Person
    Live Online

    Not sure about Dotdigital? Compare it with a popular alternative

    Starting from

    ic-pricetag

    No pricing info

    Free plan
    Free trial
    Pricing range

    Starting from

    22

    Per month

    Usage Based

    Free plan
    Free trial
    Pricing range
    Ease of use
    Value for money
    Customer support
    Ease of use
    Value for money
    Customer support
    Why am I seeing this?

    Dotdigital pricing information

    Value for money

    4.1

    /5

    178

    Starting from

    ic-pricetag

    No pricing info

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Dotdigital features

    Functionality

    4.2

    /5

    178

    Total features

    71

    6 categories

    Most valued features by users

    Reporting/Analytics
    Activity Dashboard
    API
    Third Party Integrations
    Campaign Management
    Reporting & Statistics
    Data Import/Export
    Customizable Templates

    Dotdigital users reviews

    Overall Rating

    4.3

    /5

    178

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend7.92/10
    Rating distribution

    5

    4

    3

    2

    1

    84

    67

    20

    4

    3

    Pros
    We really enjoyed the ease of setting up campaigns after we learned how to. It's been a very useful tool in expanding our reach.
    I like the recommended templates that come in Dotmailer. We are excited to implement triggered campaigns.
    The support team is great and responsive. A good product for a smaller org just getting started with building out their marketing technology stack.
    Cons
    The platform does not do a good job notifying you if your emails are failing or if data is failing to be collected from orders or customers. Can go months without knowing if something is not working.
    Problem re-subscribing customers who unsubscribed in the past due to strict spam control.
    Seems difficult to set up and manage audiences and segments. How they are linked to automated programs is confusing.

    Overall rating contenders

    AvatarImg
    AvatarImg

    Sean D.

    Marketing Assistant

    Computer Software, 51-200 employees

    Review source

    Overall Rating

    Works great for my marketing team!

    Reviewed 2 years ago

    Transcript

    Sean D.: Hey, I'm Sean. I'm a marketing coordinator. I give Dotdigital a four out of five, and for more...

    SG
    AvatarImg

    Samantha G.

    Consumer Goods, 51-200 employees

    Used daily for 6-12 months

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Best Emailing Software

    Reviewed 5 years ago
    Pros

    The ease of use. Setting up the design of emails is super easy compared to other softwares I've used. When I used Bronto Iwould have to set up the template using code. But on dotmailer I can easily drag and drop photos and text wherever I please and can quickly adjust colors, boarders, and spacing. It also has unique dynamic content options allowing you to pull things from your site and display them on the email. My favorite dynamic content feature is how you are able to have images/text change depending on who is opening the email. I often would send out offers with domestic only shipping and a separate one for international shipping, but using dotmailer I can have these both in the same email but depending on where I customer is located they see the offer relevant to them.

    Cons

    The only thing I dislike about Dotmailer is that when sending an email to a specific group of contacts you are unable to choose another group of contacts to exclude from the send. (So overlapping contacts won't receive an email)

    AR
    AvatarImg

    Verified reviewer

    Paper & Forest Products, 11-50 employees

    Used daily for 1-2 years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    Good email marketing platform for a reasonable price

    Reviewed 5 years ago

    Dotmailer helped us send much more effective marketing campaign emails. Audience segmentation is easier than before. We're now sending personalized triggered campaigns to customers. Our transactional emails are now templated and much easier to update. Emails view better on mobile devices. Company was overall pleasant to work with through onboarding process.

    Pros

    Full-featured email platform at a cost lower than most competitors. UI is straightforward and functional, relatively fast. I don't have much trouble finding what I'm looking for. Onboarding, knowledge base, and technical support meant I learned the platform pretty quickly. Technical support has always replied quickly and is usually helpful. Program builder for triggered emails is easy to use, and powerful. Segmentation tool works well. Able to template and send all our transactional emails at no additional cost.

    Cons

    Reporting could be improved. We can't figure out how to link to our Google Analytics account. Easyeditor for emails is OK. Would prefer something more robust with more even more features. Sometimes pages load slow through the UI.

    CK
    AvatarImg

    Colton K.

    Retail, 11-50 employees

    Used daily for 1-2 years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend5/10

    Share this review:

    Dotmailer Review 2018

    Reviewed 5 years ago
    Pros

    -Ease of use -Mostly works well with related platforms -Clearly displays information

    Cons

    -Email builder is template-focused and not efficient or as user friendly if your creatives are designed externally -Certain default options (automatically applying padding to every image block inserted into an email, for example) make setting up emails tedious and more time consuming and can't be turned off. -Asset gallery in the email builder has poor UX -- there are visual glitches and creating and organizing folders / organizing assets is not intuitively designed. You are also unable to see the full name of each asset.--Project managers have been generally unhelpful in rectifying issues regarding the email builder.

    AR
    AvatarImg

    Verified reviewer

    Telecommunications, 11-50 employees

    Used daily for 6-12 months

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    The Best Customer Support

    Reviewed 4 years ago

    It has been amazing! Their customer support has been bar none! Everytime I have a question someone is a quick chat away and if it's more in depth a ticket is promptly made and taken care of.

    Pros

    The platform is intuitive and easy to use. The email templates are drag and drop and the possibilities you can do with programs are endless.

    Cons

    Although the email templates are easy to use, I wish there was a little more customization available.

    AR
    AvatarImg

    Verified reviewer

    Consumer Goods, 11-50 employees

    Used daily for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend6/10

    Share this review:

    Plays well with Magento 2 and is relatively inexpensive but lacks bells & whistles other ESPs have

    Reviewed 5 years ago

    for basic blast campaigns it works fine and integrates pretty easily with Magento.

    Pros

    Integrates well with Magento 2, relatively straightforward workflow tool and WYSIWIG email editing. Creating custom segments is fairly straightforward too.

    Cons

    Needs better personalization options. Lacks machine learning for customer segments & LTV tools which other ESPs like Listrak and Emarsys have. Very poor implementation of time-of-day optimization feature -- you still can't schedule an optimized send in advance which makes the feature essentially useless in practice.

    Common Dotdigital comparisons

    Dotdigital logo
    Klaviyo logo
    DotdigitalvsKlaviyo
    Dotdigital logo
    Salesforce Marketing Cloud Account Engagement logo
    DotdigitalvsSalesforce Marketing Cloud Account Engagement
    Dotdigital logo
    Mailchimp logo
    DotdigitalvsMailchimp
    Dotdigital logo
    Sugar Market logo
    DotdigitalvsSugar Market

    Related categories