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Power smarter digital relationships

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Klaviyo Pricing, Features, Reviews and Alternatives

Klaviyo FAQs

Q. What type of pricing plans does Klaviyo offer?

Klaviyo has the following pricing plans:
Starting from: $45.00/month
Pricing model: Free, Subscription

These products have better value for money


Q. Who are the typical users of Klaviyo?

Klaviyo has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business


Q. What languages does Klaviyo support?

Klaviyo supports the following languages:
English


Q. Does Klaviyo offer an API?

Yes, Klaviyo has an API available for use.


Q. What other apps does Klaviyo integrate with?

Klaviyo integrates with the following applications:
Salesforce Service Cloud, Wix, Wufoo, Jebbit, OpenCart, PadiAct, Shopify Plus, Adobe Commerce, WooCommerce, Smile.io, Akamai Identity Cloud, Zoho CRM, UserVoice, Neon CRM, AfterShip, Sumo, PrestaShop, Recharge, GoTab POS, Classy, Recurly, Segment, Unbounce, Nosto, Movable Ink, Shift4Shop, DonorPerfect, Triple Whale, Square Online, Help Scout, Stripe, Postscript, ZENOTI, ShipStation, Getsitecontrol, Typeform, Olo, Eventbrite, Meta for Business, Olark, Justuno, Gorgias, Yotpo, Wisepops, Okendo, Privy, Chargebee, Malomo, PAR Punchh, commercetools, OptinMonster, Narvar, OrderGroove, Criteo, KickoffLabs, Volusion, Lightspeed Retail, BigCommerce, Shopify, Zendesk Suite


Q. What level of support does Klaviyo offer?

Klaviyo offers the following support options:
Chat, Email/Help Desk, Knowledge Base, FAQs/Forum

Klaviyo product overview

Price starts from

45

Per month

Usage Based

What is Klaviyo?

Klaviyo powers smarter digital relationships through its intelligent marketing automation and customer data platform that helps over 100,000 brands accelerate revenue using the channels they own like email, SMS, in-app notifications, product reviews, and web.

Key benefits of using Klaviyo

  • Klaviyo has an open API, allowing users to integrate custom eCommerce platforms easily and obtain actionable data effectively.
  • Klaviyo includes real-time tracking technology, enabling users to monitor campaign results quickly and accurately.
  • Users have access to Klaviyo’s reporting tools, giving eCommerce companies valuable insight on return on investment.
  • Klaviyo employs AB testing, helping users optimize the performance of campaigns and email autoresponders.
  • Users can personalize emails, sms, and push messages using events, properties and custom attributes from across their tech stack.
  • Users can leverage Klaviyo's dynamic web signup forms to grow their email and SMS lists and capture additional customer data.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Chat
    Email/Help Desk
    Knowledge Base
    FAQs/Forum

    Training options

    Webinars
    Documentation
    Live Online
    Videos

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    Klaviyo pricing information

    Value for money

    4.3

    /5

    441

    Starting from

    45

    Per month

    Usage Based

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Value for money contenders

    Klaviyo features

    Functionality

    4.6

    /5

    441

    Total features

    84

    7 categories

    Most valued features by users

    Reporting/Analytics
    Activity Dashboard
    Third-Party Integrations
    API
    Campaign Management
    Reporting & Statistics
    Data Import/Export
    Customizable Branding

    Klaviyo users reviews

    Overall Rating

    4.6

    /5

    441

    Positive reviews

    95

    %

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.58/10
    Rating distribution

    5

    4

    3

    2

    1

    312

    106

    18

    1

    4

    Pros
    The analytics are great, too. I also love that they automatically place subscribers in sub categories like potential sales or engaged subscribers.
    We felt confident in their ability to successfully transition ESP platforms. The product itself is quite good and does everything you would expect it to.
    Klaviyo makes it super easy to segment customers based on any number of attributes. This has been such a great feature that I can really get granular about my audience.
    Cons
    There's very little I dislike about this software. My only complaint is small - when creating a new sequence, you can't change the "trigger" that initiates the flow.
    This is just a really disingenuous way to price as you get charged for that user every month even if you dont email a list member.
    It was difficult to understand at first. You would have to read a lot of documentation before you can understand basic features.
    SR
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    Steve R.

    Marketing Manager

    Apparel & Fashion, 1-10 employees

    Review source

    Overall Rating

    The Ultimate Email Platform that Scales with You!

    Reviewed 5 months ago

    Transcript

    Steve: My name's Steve, I'm the marketing manager at Base London footwear company. And I'm giving Klaviyo...

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    Daniel S.

    Co Founder, Head of Marketing

    Apparel & Fashion, 11-50 employees

    Review source

    Overall Rating

    Better than mailchimp - no question

    Reviewed 4 years ago

    Transcript

    Daniel: Hi, my name is Daniel. I'm a product marketing manager in the IT and information technology industry,...

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    Dennis M.

    Computer Software, 11-50 employees

    Used daily for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    A glowing beacon in a saturated market

    Reviewed 3 years ago

    Fantastic from beginning to end. I would suggest Klaviyo to anyone.

    Pros

    There are hundreds of email marketing managers, and they all pale in comparison to Klaviyo. Instead of trying to be a jack of all trades, Klaviyo focused on making the best e-commerce marketing platform, PERIOD. The integration with Shopify is an utter game changer, and makes it possible to actually feel in control of your marketing.

    Cons

    When it comes to Klaviyo, there is a bit of a learning curve. They do make sure there are plenty of resources, so if you want to learn you will.

    AvatarImg
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    Eszter D.

    Automotive, 11-50 employees

    Used daily for 6-12 months

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Best e-mail marketing solution for Shopify

    Reviewed 3 years ago

    I have tried many email marketing providers (MailChimp, Sendlane etc) and found that Klaviyo offers the highest customer service, hands-on implementation, very detailed training and on-boarding. They also offer many pre-build email templates and flows that are customizable

    Pros

    Klaviyo's customer service and implementation team is outstanding! Nate walked us through the platform and shows us the dashboard, which was very helpful. After we signed up, we had 6 (1-hour) onboarding calls with an implementation specialist to make sure we set up everything correctly. They offer MANY pre-built email campaign templates and flows, so creating a full email strategy is very easy! Reporting and the dashboard is very user friendly. Connecting with Shopify only takes a minute.

    Cons

    We hope that the SMS marketing feature will integrate with Gorgias soon - Klaviyo confirmed that it is coming!

    JR
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    Jeremy R.

    Cosmetics, 1-10 employees

    Used daily for 1-2 years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend5/10

    Share this review:

    Marketing Automation with support and deliverability concerns

    Reviewed 8 years ago

    In August 2015... I was convinced I needed a better email marketing solution with automation. Klaviyo is/was much more expensive than other basic email services (MailChimp, getResponse, AWeber) but the marketing automation was arguably a great investment with good ROI. I integrated K with my site (Americommerce) and discovered that the only way to make K to work was via middleware, "CartSync" which...

    Pros

    Incredibly powerful rules and automation flows. SUPER TIGHT integration with Shopify.

    Cons

    Deliverability is a concern. Support is slow to respond.

    AR
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    Verified reviewer

    Market Research, 51-200 employees

    Used weekly for 1-2 years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    Klaviyo to expand our email outreach

    Reviewed 3 months ago

    Good so far, it's just that we might end the long term relationship by the end of this year, since our monthly subscription keeps on increasing.

    Pros

    We like that we are able to send mass emails while still complying to CAN-SPAM guidelines. We also like that we can create workflow to target specific audience based on their behaviour.

    Cons

    We would prefer Klaviyo to be cheaper - it's getting more and more expensive and we might need to look for an alternative soon.

    KN
    AvatarImg

    Kyle N.

    Apparel & Fashion, self-employed

    Used weekly for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend6/10

    Share this review:

    Gets the Job Done

    Reviewed 4 months ago

    Overall it does get the job done. It is a lot of work and their support is very limited. It seems that they're not focusing on ecommerce anymore and things have changed recently complicating integration. The SMS is limited. I would like there to be more customer support with setting up campaigns and flows.

    Pros

    It is widely used and integrates well with Shopify directly, as well as lead capture on Facebook.

    Cons

    The set up and management are hard. There isn't a mobile app!

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