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Klaviyo

Growth marketing platform powering personalized experiences

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Klaviyo Pricing, Features, Reviews and Alternatives

Klaviyo product overview

Price starts from

20

Per month

Usage Based

What is Klaviyo?

Klaviyo is the world’s leading owned marketing platform known for accelerating revenue for online businesses using the channels they own like email, SMS, in-app notifications, and web. Enabling companies to leverage these owned marketing channels, Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly-targeted customer and prospect communications. And unlike other marketing platforms, Klaviyo doesn’t force companies to compromise between advanced functionality or ease of use—so companies of all sizes are able to maximize their sales quickly. That’s why over 50,000 innovative companies like Unilever, Custom Ink and Living Proof sell more with Klaviyo.

Key benefits of using Klaviyo

  • Klaviyo has an open API, allowing users to integrate custom eCommerce platforms easily and obtain actionable data effectively.
  • Klaviyo includes real-time tracking technology, enabling users to monitor campaign results quickly and accurately.
  • Users have access to Klaviyo’s reporting tools, giving eCommerce companies valuable insight on return on investment.
  • Klaviyo employs AB testing, helping users optimize the performance of campaigns and email autoresponders.
  • Users can personalize emails and tailor messages using events, properties and custom attributes.
  • Users can leverage Klaviyo's dynamic web signup forms to grow their email lists and capture additional customer data.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Chat
    Email/Help Desk

    Training options

    Webinars
    Documentation

    Klaviyo pricing information

    Value for money

    4.4

    /5

    283

    Starting from

    20

    Per month

    Usage Based

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Klaviyo features

    Functionality

    4.6

    /5

    283

    Total features

    63

    7 categories

    Most valued features by users

    Reporting/Analytics
    Campaign Management
    API
    Reporting & Statistics
    Activity Dashboard
    Third Party Integrations
    Customizable Templates
    Template Management

    Klaviyo users reviews

    Overall Rating

    4.7

    /5

    283

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.75/10
    Rating distribution

    5

    4

    3

    2

    1

    209

    60

    11

    1

    2

    Pros
    The analytics are great, too. I also love that they automatically place subscribers in sub categories like potential sales or engaged subscribers.
    We felt confident in their ability to successfully transition ESP platforms. The product itself is quite good and does everything you would expect it to.
    Klaviyo makes it super easy to segment customers based on any number of attributes. This has been such a great feature that I can really get granular about my audience.
    Cons
    There's very little I dislike about this software. My only complaint is small - when creating a new sequence, you can't change the "trigger" that initiates the flow.
    This is just a really disingenuous way to price as you get charged for that user every month even if you dont email a list member.
    It was difficult to understand at first. You would have to read a lot of documentation before you can understand basic features.
    Overall Rating

    Better than mailchimp - no question

    Reviewed 2 years ago

    Transcript

    Daniel: Hi, my name is Daniel. I'm a product marketing manager in the IT and information technology industry,...

    AvatarImg
    AvatarImg

    Jinnie J.

    Brand Manager

    Marketing and Advertising, 11-50 employees

    Review source

    Overall Rating

    We made the right choice

    Reviewed 2 years ago

    Transcript

    Jinnie A.: Hey, I'm Jinnie. I'm a brand manager for an apparel company, and I give Klaviyo a five out...

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    One of the best bangs for the buck

    Reviewed 19 days ago

    I love it and plan to keep on using it

    Pros

    Automation and target the right buyers with the right message and it is also a great CRM as well!

    Cons

    Can get costly and managing flows does require more attention

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend6/10

    Share this review:

    Klavyio could be better

    Reviewed 2 months ago

    It is true that Klaviyo has been the leading email marketing software for some time now. However, there are some signs that this may not be the case for much longer.

    Pros

    Klavyio's integration with almost any product in the market is one of its best features. This allows users to integrate Klavyio into their existing workflows and systems seamlessly. Klavyio's wide range of integrations makes it a versatile tool that can be used in many different ways.

    Cons

    Klavyio's interface is in dire need of an upgrade. It is outdated and does not meet the needs of modern users. The interface is clunky and difficult to use, and it does not provide users' needed features. Klavyio needs to modernize its interface and provide a more user-friendly experience.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend6/10

    Share this review:

    Good tool, good with Shopify

    Reviewed a month ago

    Good system overall, very friendly and easy to use

    Pros

    Has a good integration with Shopify, easy to use and has good segmentation, automation and campaigns Easy to build templates with the drag and drop feature if you are not familiar with HTML

    Cons

    if you have more than one store, you need to have a separate account They are not so cheap

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Well worth the money

    Reviewed 3 months ago

    Despite the cons I laid out above, if you do have decent traffic and a good list size, you're missing out by not using klaviyo.

    Pros

    Klaviyo is the gold standard in eCommerce email & SMS marketing for a reason. It serves as a central hub for all your customer data and is the foundational building block for a strong segmentation & CLV strategy. It's extremely powerful with lots of features to tailor your marketing to your specific business case. I've also been very pleased with Klaviyo's customer support and educational resources.

    Cons

    Let's face it — this isn't the cheapest email software out there. For small eComm companies that are just starting out, it likely isn't the best option. The price isn't justified unless you have a decent-sized list and traffic on your site. It's also complex so there's a little bit of a learning curve.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend7/10

    Share this review:

    One of the best options for E-Commerce brands

    Reviewed 2 months ago
    Pros

    Klaviyo is extremely easy to use. For employees that are less tech savvy, it's a great option. The integration with Shopify is pretty much flawless. MMS messaging is extremely easy for both broadcast sends and automated sends. If you have an online store, I don't think you should use another automation platform.

    Cons

    Segmentation and triggering workflows based on user segments are a bit more limited than tools like Braze or Iterable.

    Klaviyo FAQs and common questions

    Q. What type of pricing plans does Klaviyo offer?

    Klaviyo has the following pricing plans:
    Starting from: $20.00/month
    Pricing model: Free, Subscription
    Free Trial: Available


    Q. Who are the typical users of Klaviyo?

    Klaviyo has the following typical customers:
    Freelancers, Large Enterprises, Mid Size Business, Small Business


    Q. What languages does Klaviyo support?

    Klaviyo supports the following languages:
    English


    Q. Does Klaviyo support mobile devices?

    Klaviyo supports the following devices:
    Android, iPad, iPhone


    Q. Does Klaviyo offer an API?

    Yes, Klaviyo has an API available for use.


    Q. What other apps does Klaviyo integrate with?

    Klaviyo integrates with the following applications:
    Salesforce Service Cloud, Wufoo, OpenCart, PadiAct, Shopify Plus, Adobe Commerce, WooCommerce, Smile.io, Akamai Identity Cloud, Zoho CRM, UserVoice, Neon CRM, AfterShip, Sumo, Classy, Recurly, Segment, Unbounce, Nosto, Shift4Shop, DonorPerfect, Help Scout, Stripe, GetSiteControl, Typeform, Eventbrite, Meta for Business, Olark, Justuno, Wisepops, Privy, Chargebee, OptinMonster, KickoffLabs, Volusion, Lightspeed Retail, BigCommerce, Shopify, Zendesk


    Q. What level of support does Klaviyo offer?

    Klaviyo offers the following support options:
    Chat, Email/Help Desk

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