Klaviyo Pricing, Features, Reviews & Alternatives

Klaviyo

Growth marketing platform powering personalized experiences

4.66/5 (208 reviews)

Klaviyo overview

What is Klaviyo?

Klaviyo is the world’s leading owned marketing platform known for accelerating revenue for online businesses using the channels they own like email, SMS, in-app notifications, and web. Enabling companies to leverage these owned marketing channels, Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly-targeted customer and prospect communications. And unlike other marketing platforms, Klaviyo doesn’t force companies to compromise between advanced functionality or ease of use—so companies of all sizes are able to maximize their sales quickly. That’s why over 50,000 innovative companies like Unilever, Custom Ink and Living Proof sell more with Klaviyo.

With Klaviyo’s custom web tracking technology, users can segment audiences and target triggered campaigns effectively and automatically based on collected customer behavioral and transactional data. Including built-in email autoresponders, Klaviyo enables users to automate triggered email flows for events such as abandoned shopping carts and order follow ups.

Klaviyo also allows users to measure the performance of their marketing campaigns by facilitating reporting and meaningful analysis with key metrics. From the Klaviyo dashboard, users can compare current and past campaign performance, view real-time activity streams and add, edit or remove other metric charts. Klaviyo’s metrics grant users the flexibility to analyze trends in orders, see shifts in customer behavior as well as track growth of lists and segments.

Klaviyo supports integration with multiple ecommerce, payment processing and POS software such as Shopify, Magento and WooCommerce in order to gather and utilize customer-driven data. Moreover, Klaviyo also has an open API which allows users to add custom eCommerce integrations. All Klaviyo integrations sync automatically to ensure that users have access to the latest and most appropriate data for email personalization and targeting.
www.klaviyo.com

Pricing

Starting from
$20/month
Pricing options
Free
Free trial
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States

Supported languages

English
Klaviyo screenshot: Klaviyo Dashboard—measure the performance of your marketing campaignsKlaviyo screenshot: Klaviyo Visual Flow Builder—Deliver more relevant abandoned cart email automation with comprehensive customer purchase history and advanced logicKlaviyo screenshot: Klaviyo Lists & Segments—personalize your marketing campaigns with powerful, lightning-fast segmentationKlaviyo screenshot: Klaviyo Signup Forms—grow your email list and capture customer data with dynamic web formsKlaviyo screenshot: Klaviyo Template Library—Browse our pre-built email templates to easily launch new campaignsKlaviyo screenshot: Klaviyo Email Campaign Overview—view real-time email analytics to measure the performance of your sendsKlaviyo screenshot: Klaviyo Email Editor—easily build professional ecommerce emails with our drag and drop builder

Klaviyo user reviews

Value for money
Features
Ease of use
Customer support
  4.3
  4.6
  4.4
  4.4
Daniel S.

Better than mailchimp - no question

Used weekly for 6-12 months
Reviewed 2020-12-10
Review Source: Capterra

It's been great. I had one experience with customer support where I felt the person wasn't going to pass on valid feedback (open rates of the first email cut by half due to < 2 hour wait with FB sync). But other interactions with support were great and I also was able to connect with their product manager who promised to look into it. I felt they're a young and flexible team. Also laser focused on email and what email marketers need.

Pros
If you want flexibility in segmenting your drips (or flows as they call it) then you need to use Klaviyo. We were using Mailchimp and kept finding areas that made it time consuming, confusing, or just not built to have a flexible drip campaign where contacts receive emails based on rules. For example you can easily create a series of emails that are only sent to contacts that meet a specific criteria and do it all within one drip through a "workflow" like drag and drop builder. You can also sync up to your facebook leads and save money on Zapier which is what you need to use if with Mailchimp.

Cons
While Zapier immediately pulls in leads from Facebook, Klaviyo only syncs every 2 hours. A lead getting a welcome email right away is SUPER important, but this means they don't hear from us for some time and it's negatively impacted our first email open rates -- almost cut it in half.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Meghan W.

My favorite marketing tool

Used daily for 6-12 months
Reviewed 2020-12-14
Review Source: Capterra

Klaviyo has helped us build our email marketing and is one of my favorite marketing tools/platforms that I use on a daily basis.

Pros
I love pretty much everything about Klaviyo - from the visual/block email builder to the segmentation and automated flows, Klaviyo has helped us level up our email marketing in the past year from zero to thriving. I find it easy to work with on a team and with outside content creators and have gotten so much out of the Klaviyo Live From Your Laptop and Black Friday Bootcamp live webinar series they've run this year.

Cons
My only complaint thus far would be that saved blocks do not update across emails when you make changes (so if you change something in the block you have to go into every email where it is and manually update it to the newest version of the block) - but I have been told this is something that's being worked on. I will also say that we have gotten much more metrics and ROI out of the platform once we switched our ecommerce over to Shopify (we previously used WooCommerce for which there was integration but not as seamless, and from Webflow for which there were no integrations). Everything about the platform just works so much better with Shopify from the product blocks to the automated flow triggers and we've seen a lot more value in the platform with this integration reaching its fullest potential.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Angelise S.

Great Service!

Used daily for 1-2 years
Reviewed 2021-05-11
Review Source: Capterra

Our team has used Klaviyo for over a year now and it's great! It has allowed us to increase our email conversion rate and overall revenue!

Pros
It is very easy to create unique customer lists and segments with Klaviyo, this makes appropriately targeting customers a breeze!

Cons
The analytics dashboards can be a little hard to read at times. Klaviyo offers lots of different insights to view and sorting them takes a bit of learning.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Dayle S.

Great product... with problems.

Used daily for 2+ years
Reviewed 2019-12-26
Review Source: Capterra

Being a developer myself, I informed the Klaviyo team of the deprecated code errors their plugin was displaying on peoples websites, and to the fact that their plugin slowed customers websites down drastically. The reply I received a couple of days later was: "Unfortunately we do not update our plugin very often - but our team will get around to it eventually." This was 2 years ago, and the plugin still has not been corrected. So it still produces errors, and still slows peoples websites down.

Pros
Klaviyo is extremely easy to setup, especially compared to its competitors. You have the freedom to link Klaviyo with your Wordpress/WooCommerce website seamlessly. Everything can be automated! Such as emails after order received, emails after payment received, multiple emails after certain time duration's for things like newsletter subscriptions and a lot more options are available to include users website Wishlists, items they left in their shopping carts to remind them, and all emails are fully customisation using the Klaviyo's inbuilt email form designer. You can also arrange customer lists, newsletter subscription user lists, and any other lists you may require. The possibilities are endless!

Cons
Using Klaviyo on your Wordpress website as subscription signup form slows your website down, a lot! Although unnoticeable to customers surfing your site, Klaviyo also throws a few error on your page as it uses deprecated (out-dated) code. If the Klaviyo form builder doesn't produce the look/type of form you require, then you must build the form yourself by coding direct on your website (Which beats the point of having a form builder). The Klaviyo plugin does not update, and never announces that there is a new version. You must remove the plugin from your website, manually download the latest version from their website, and then upload/install/activate the new plugin. There is no option to change languages or string translations of forms, form input boxes, or form buttons. And these translations cannot be picked up in Wordpress plugins such as Lingotek or Polylang. The same applies to the confirmation pages after the user submits the forms.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 1/10

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Joan S.

Funcionalidad

Used weekly for less than 6 months
Reviewed 2021-02-16
Review Source: Capterra

En general nuestra experiencia con este software es muy buena y muy gratificante ya que nos permite hacer email marketing de una forma rápida y asequible.

Pros
Lo que mas nos gusta del software es que tiene muchas funcionalidades y es muy fácil de usar y además otra cosa que nos gusta mucho que es que te ofrece una gran cantidad de plantilla de email para personalizar y te personaliza algunas automáticamente con la información de tu empresa y logo y colores.

Cons
Lo que menos nos ha gustado del software por decir algo es que el software únicamente esta en ingles sin contener alguna opción mas de idioma.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Klaviyo pricing

Starting from
$20/month
Pricing options
Free
Free trial
Subscription
View Pricing Plans

Klaviyo's pricing is based on the number of contacts and number of SMS messages sent.
Email pricing: free for up to 250 contacts. Starting from $20/month for 251+ contacts.
SMS pricing: $0.01 per SMS or $0.03 per MMS sent.
Email & SMS: free for up to 250 contacts. Starting from $20/month for 251+ contacts. $0.01 per SMS or $0.03 per MMS sent.

Klaviyo features

API
Activity Dashboard
Analytics/ROI Tracking
Campaign Management
Contact Management
Customizable Templates
Multi-Channel Marketing
Reporting & Statistics
Reporting/Analytics
Social Media Integration
Template Management
Third Party Integrations

Alerts/Notifications (443 other apps)
Campaign Analytics (458 other apps)
Content Management (477 other apps)
Customizable Branding (439 other apps)
Data Import/Export (508 other apps)
Engagement Tracking (421 other apps)
Performance Metrics (383 other apps)
Search/Filter (450 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Additional information for Klaviyo

Benefits

Klaviyo has an open API, allowing users to integrate custom eCommerce platforms easily and obtain actionable data effectively.
Klaviyo includes real-time tracking technology, enabling users to monitor campaign results quickly and accurately.
Users have access to Klaviyo’s reporting tools, giving eCommerce companies valuable insight on return on investment.
Klaviyo employs AB testing, helping users optimize the performance of campaigns and email autoresponders.
Users can personalize emails and tailor messages using events, properties and custom attributes.
Users can leverage Klaviyo's dynamic web signup forms to grow their email lists and capture additional customer data.