Drip vs Omnisend

Mailchimp

Constant Contact

MailerLite

Keap

Klaviyo

AWeber

Compare Drip and Omnisend based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Brevo

Brevo is a CRM and email marketing solution that helps businesses run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads. Teams can trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs.

Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

ActiveCampaign

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. 

Drip helps community-driven brands reach the right person at the right time with hyper-personalized email marketing campaigns. Customize one of our many prebuilt templates to fit your brand. Use one of our workflows like our welcome series or cart recovery flow. The possibilities are endless.

A/B Testing

Activity Tracking

Alerts/Notifications

Autoresponders

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

CAN-SPAM Compliance

Click Tracking

Contact Management

Content Management

Conversion Rate Optimization

Conversion Tracking

Customer Segmentation

Customer Surveys

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Templates

Customization

Data Import/Export

Drag & Drop

Drip Campaigns

Dynamic Content

Email Campaign Management

Email Management

Email Marketing

Email Sequences

Email Templates

Email Tracking

Engagement Tracking

Event Triggered Actions

Interaction Tracking

Landing Pages/Web Forms

Lead Capture

Lead Distribution

Lead Generation

Lead Management

Lead Nurturing

Lead Qualification

Lead Scoring

List Management

Marketing Automation

Mass Texting

Mobile Alerts

Mobile Optimization

Multi-Campaign

Multi-Channel Marketing

Personalization

Real-Time Analytics

Referral Tracking

Reporting/Analytics

Reporting & Statistics

ROI Tracking

Search Marketing

Segmentation

Social Marketing

Social Media Integration

Social Promotion

Subscriber Management

Template Management

Templates

Third-Party Integrations

Visual Analytics

Web Forms

Website Visitor Tracking

Workflow Management

WYSIWYG Editor

Some users say Drip offers reasonable pricing for those switching from pricier platforms, and reviewers appreciate the affordable start and included features. However, some users report steep price increases and higher costs for larger subscriber lists.

Value for money

By industry, Drip reviewers are most commonly professionals in marketing and advertising (19%). The most frequent use case for Drip cited by reviewers is email marketing (82% of reviewers).

Drip

Web-based

Email Marketing Pricing Plan

Junior Digital Marketing Manager

The distinctive features of Drip is its visual workflow builder and its long name, but the fact is that Drip has an intuitive interface for its visual workflow builder that lets our marketing team create complicated automation sequences without code. Since the implementation of this granular targeting, our email open rates have improved 35%.

Coach and Consultant

It was easily integrated with Thrivecart and recommended by that CRM as a preferred email delivery service.

We think the reporting dashboard is missing a bit more flexibility in visualization of metrics.

Especially, workflow management is particularly limited on the mobile app compared to the desktop version.

Web Developer

It is time consuming because when we create personalized emails for users it takes time

Whan searching for a client, you could not search by name!   How ridiculous is that.  

You can only searcn via their email address.

founder, owner

Drip is simple to use and billing makes sense and is reasonable.

Founder

I love how drip can segment your audience.

Office + Events Coordinator

Being able to link directly to our items, with information and pictures is incredible.

Owner

Affiliate Marketing Specialist

The goal of drip email campaigns is to provide customers with valuable content that will help build trust and loyalty in the business in a fast and easy way.

Freelance-Copywriter

It can create automated workflows that trigger personalized emails and messages based on customer behavior and preferences.

Marketing manager

For example, you have an e-commerce store and some purchased an online good using your platform then you can easily send an automatic email for feedback of the product.

As well as being able to see our ROI from those emails.

The Drip platform make it easy to create landing pages, responsive email templates and build customer journeys.

They can be used to trigger events based on customer behavior such as abandoning a cart or signing up for a newsletter subscription.

You can also check hourly open rates and based on this data set the best time to send email in future.

Network Administrator 

On the part of it's functionality, Drip is an easy to use software, easy to launch, easy to integrate, easy to train through customization and most importantly, industrious software.

Manager

You can send email sequences and understand who opened, clicked, or subscribed to your campaign.

I liked the fact that it would communicate and market your business all at once.

Email Marketing Manager

Using drag and drop features we can creates beautiful and responsive email templates. When comes to automation part, It has pre built workflows in their library.

Email Marketing Specialist

We can select any pre-built email  template from their library or we can use drag and drop feature to create responsive email templates.

There are some key qualities that make them stand out from the competition: workflows, rules, and campaigns.

Sr. Content Marketer

We handle a lot of our email marketing through Drip and we're able to set up some complex workflows and rules to save a lot of time, while still offering our own customers a good, consistent experience.

There are also features we haven't even gotten deep into.

You can also get a list of emails who unsubscribed from your campaign

The thing that I liked least about Drip was the cost.

Drip email marketing is a great way for businesses to maintain relationships with their customers.

Drip's UI can change quite a lot, and their latest move to a side menu (instead of a top menu) has added a lot of clicks to everyday work.

Director

All good so far, we switched because our old provider had become very expensive and their system too complex - trying to do too many things we didn’t need.

My favorite feature of Drip is its powerful automation capabilities.

Head of Marketing

I love how easy it is to send newsletters and set workflows for different users/ leads.

We'd like to have the drag and drop feature for worflows.

Additional integration with third party tools.

We can download and select pre-built workflows from their library and can edit before going live.

Electronic Engineer

However, I can't deploy my automated drip campaign because I have one little problem but can't get anyone to help in a decent amount of time.

The new design requires a click to activate the menu, and a second click to select the subitem.

The pricing is good, but most of all I like the ease of use and the logical interface.

too expensive, UI not so good, constantly slow.

Their customer service is pretty much non-existent.   If you have a problem, be prepared to wait for days by email.  

The drag and drop feature for creating Email template is excellent.

Digital Producer

Even after several months  of spending hours and hours reading support articles, raising numerous support tickets, waiting for unacceptably long delays for a response each time, we are still trying to get a basic setup implemented.

We used Drip last entire year, for our email promotions and automations.

We have had an issue with SMS and I don't know if it will ever get fixed since I can't seem to be able to talk to anyone.

It's purely designed to work well with Ecommerce websites, so you can quickly integrate it with your platform and start marketing like a true professional ecom business!

Campaign Specialist 

Drip has some best in class features for email marketing.

We've been loyal customers ever since we started SocialBee.

Drag and Drop

Customer Support

User Interface

Features

Pricing

Account Management

Email Campaigns

Small Business

Mid-size Business

Freelancers

Some users say Drip offers reasonable pricing, especially for those switching from more expensive platforms, and they appreciate the feature set and ease of use for the cost. Reviewers appreciate that it is affordable to start and includes powerful features without extra charges. Some reviewers find the tool well worth the price for its reliability and user experience. However, users think Drip becomes expensive as subscriber lists grow, and some reviewers feel price increases are steep and sudden. Some users report that it is costly compared to competitors, particularly for startups or those with larger lists.

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Drip vs Omnisend Comparison (2026)

Drip

Omnisend

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives