Drip Pricing, Features, Reviews & Comparison of Alternatives


Email marketing automation & workflow management

4.5/5 (119 reviews)

Drip overview

Drip is a powerful email marketing automation tool with a visual campaign builder, workflow management and subscriber engagement analysis tools. Drip is the CRM Salesforce didn’t build. Our Ecommerce CRM - ECRM - is built for more sales, not sales teams. Thousands of marketers are getting to know their customers better using our features. They’re graduating from typical email platforms or overhyped marketing automation tools and making more money with Drip.

Contact management features offered by Drip allow users to launch broadcasts, autoresponders, and behavior triggered emails as part of their marketing campaigns. The visual workflow creator gives users the tools to create and automate the entire user journey based on rules and event triggered actions. Workflows can be created to automate tasks such as tagging, sending out email campaigns, responding to customer emails, and more, and users can add in actions, decisions, forks, goals, delays, and exits to fully customize their workflow path.

In order to increase lead conversions, Drip also provides a purchase intent scoring tool which analyzes leads and pinpoints the exact moments that contacts are most likely to convert. Funnels can also be created to send the right email to the right person, at the most effective time in their user journey, and users have access to contact history timelines for an overview of everything a user has seen and done.


Starting from
Pricing options
Free trial
Value for money
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Business size



United States, Australia, Canada

Supported languages

Drip screenshot: Set up custom conversion trackingDrip Demo Video - Workflows OnlyDrip screenshot: Drip's email builder allows users to customize every detail of their messaging for individual peopleDrip screenshot: Set up automated workflows that aim to increase customer engagement by adapting to customer interests and behaviorDrip screenshot: Users can learn about subscribers and website visitors and track the data any way they likeDrip screenshot: Get up and running immediately with Drip’s wide variety of prebuilt email campaigns and marketing workflowsDrip screenshot: Examine data from Drip with exportable data

Drip reviews

Value for money
Ease of use
Customer support
Steve Palfreyman

Best email marketing automation software I've used...and I've used A LOT!

Used daily for 1-2 years
Reviewed 2018-04-04
Review Source: Capterra

I've seriously tried it all over the past 5 years. From Campaign Monitor, to Get Response. Infusionsoft to Mailchimp. Convertkit, Active Campaign, and that's just the well-known ones. Some for small stints (think 1 - 3 months) others for longer stints (6 - 12). Drip is the only one that I've been using for well over 12 months and am feeling very comfortable with. Down to why this software is great - simply put, most of it's core functionalities are well thought out and easy to use. But then advanced things can still be done even if you're a novice to marketing automation. Sending drip campaigns, setting up subscribe forms and linking with other software to create automatons, all super easily done. Overall is a really well thought out piece of software, and the easiest to use considering its power.

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Drip is a lean email marketing automation platform laser-focused on workflows that's great for B2Bs.

Used weekly for 1-2 years
Reviewed 2018-01-19
Review Source: Capterra

We were able to significantly cut costs from our previous ESP by switching to Drip while retaining most of our functionality (only losing landing pages, but Leadpages offers a good alternative that is still affordable at a fraction of the price). We are in the process of moving to a marketing automation suite only because one problem we encountered with Drip was that it was difficult to synchronize data between our legacy platforms.Drip has the powerful automation features that you often have to pay thousands of dollars more a year for with marketing suite platforms. If you only need the automated email portion and not all the other features, Drip delivers a streamlined experienced that's designed to cater to B2B users that want to utilize nurture campaigns to cultivate and convert leads. Because of this, creating workflows is incredibly simple and intuitive. The platform also has some interesting features you don't find in many other ESPs, such as being able to check a box to re-send emails using a different subject line to contacts who don't open the first one. It also does not deal with contacts in lists, but rather contacts live in only one instance in the platform and rather than using lists to segment your contacts, you use tags. Some may dislike this approach, but I personally find being able to get away from endless lists to be liberating.

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Mark Stafford

Drip is the best email/marketing automation software on the planet! I know as I have tested them all

Used daily for 1-2 years
Reviewed 2017-12-05
Review Source: Capterra

Drip integrates with just about everything and it is pretty easy to use. The future of marketing from your website is "website personalization" which will create a unique experience for each and every person. Your business also needs to track prospect/customer activity across multiple channels and deliver a customized experience. Nothing makes me leave a website faster than when a website asks me to download something i have already downloaded. The days of one size fits all marketing have come and gone. With Drip, and a few 3rd party apps, I believe you can deliver an online experience like no other that will surely get you noticed and help you stand above your competition.Drip is the dream marketing software I was dreaming of back in 2012 when I first started with another expensive email/marketing automation platform. Out of the box, Drip doesn't need 3rd party apps to format data like making sure names are capitalized. I am a marketing automation geek, and Drip allows you to add just about any other type of marketing software layer like surveys, onsite retargeting, send text messages, and even integrate Facebook messenger and Facebook ads just to name a few. (Some 3rd party apps required) Using Drip and a few items I mentioned above, you can passively profile and lead score all of your prospects to see: - which ones are hot (Drip can send an email to your sales team so they make contact), - which ones are still in research mode (send these leads more content to help them make a decision via email, SMS or a Facebook message), - and which ones are just tire kickers. No sense running paid ads to tire kickers, right? You can even personalize your website so that people who downloaded your freebie, don't get asked to download it again. That is powerful! (3rd party app needed) I have moved all of my clients over to Drip from 3 other platforms and we are seeing much better results. If you are considering email & marketing automation automation software for your business, take a good look at Drip. They have a certification program, so you might want to check out graduates to lend you a hand if needed.

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Joshua Kohlbach

Automates ALL THE THINGS in my e-commerce business

Used daily for 1-2 years
Reviewed 2018-10-23
Review Source: Capterra

Overall, it has been a game changer for our digital products e-commerce business. Instead of just sending out bi-monthly email blasts to all of our audience, we're now able to put people through specific sequences of emails with relative ease. We can then separate people based on their activities and run specific promotions to those groups only. We have a long way to go and are only scratching the surface of what we can do in Drip, but already it has been a huge improvement in the way we handle our email marketing.It's very simple create workflows for automating email flow. This has allowed us to completely transform the way we do our email marketing in our digital product e-commerce business. I also like how simple it is to setup a new campaign. Most other tools put you through complicated settings to setup new sequences. In Drip you just see a list of the emails on the campaign and you can quickly and easily adjust the days/timing of when people receive those emails after subscribing to the campaign. There is no over the top process for editing the actual emails and you have a choice between a simple editor (which I like as it gets great engagement) or for more visual promotions you can use the graphical editor which is really just as simple to use.

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Paola Peralta

Great support team -- but too much need for it!

Used daily for 2+ years
Reviewed 2018-02-17
Review Source: Capterra

One of my favourite things about drip is the email segmentation tools and tagging. These let me make sure my audience is always on point. Customer support is great, however due to some delays and workflow issues I found myself having the need for them a bit more than I think I should have. To the customer service that is friendly, competent, quick, receptive, and unfailingly helpful (and I've put them to use numerous times with complicated questions) To my ability to step into specific user accounts to fix things simply and quickly at their request.. Drip is uniformly wonderful. You might not know it yet, but THIS is the email service you've been looking for.

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Drip pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Forever-free up to 100 contacts. Pricing is based on number of subscribers.

Basic subscription (2,500 subscribers) - $49/month or $41/month when paid annually.

Pro subscription (5,000 subscribers) - $99/month or $83/month when paid annually.

Consult Drip for more pricing options.

Drip features

A/B Testing
Campaign Management
Content Management
Customizable Templates
Data Import/Export
Engagement Analytics
Multi-Channel Marketing
Reporting & Statistics
Third Party Integration

Activity Dashboard (211 other apps)
Campaign Analysis (186 other apps)
Customizable Branding (177 other apps)
Drag & Drop Interface (194 other apps)
Monitoring (178 other apps)
Real Time Analytics (143 other apps)
Real Time Data (137 other apps)
Social Media Integration (209 other apps)
Social Network Marketing (136 other apps)

Category Leaders ranking


#22 in Email Marketing

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#23 in Marketing Automation

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GetApp’s ranking highlights the top 25 apps in different categories on GetApp. If an app is listed in more than one category, it has the potential to be ranked in each of these categories. The ranking is independent of any commercial campaign an app vendor has with GetApp. The ranking is based on 5 data points, each scored out of 20: reviews, integrations, mobile apps, media presence, and security.

Drip also features in these categories:

Additional information for Drip

Key features of Drip

  • Analytics / ROI tracking
  • Multi-variate testing
  • Behavior driven rules
  • Search marketing
  • Content / blogging platform
  • Tagging
  • Campaign management
  • Campaign planning
  • Campaign scheduling
  • Multi-campaign
  • Workflow management
  • Custom forms
  • Activity tracking
  • Conversion tracking
  • Conversion optimization tools
  • Conditional logic
  • Branching
  • Tags & keywords
  • Subscriber management
  • CRM integration
  • Custom fields
  • Event triggered actions
  • Customer segmentation
  • Lead capture
  • Lead nurturing
  • Visitor targeting
  • Automatic notifications
  • Email templates
  • Customizable templates
  • Project templates
  • Native reports & dashboards
  • Customer activity reporting
  • Performance reports
  • Engagement analytics
  • Application integration
  • Widgets
  • Multiple user accounts
  • Knowledge base
  • Data import/export
  • A/B testing
  • Configurable workflow
  • Dynamic workflow
  • Graphical workflow editor
  • Rules-based workflow
  • Data migration
  • API
  • Tracking features
  • Purchase intent marketing
  • One-off emails
  • Email builder
  • Content customization
  • Multi-channel marketing
  • Email marketing
  • Drip campaigns
  • Visual workflow builder
  • Third party integration
View All Features


Track campaign results with built-in visual reports highlighting subscriber activity such as form opens, form closes, web conversions, and first-time visitors.

Use the visual workflow builder to apply tags, send one-off emails or entire campaign sequences, with 18 triggers and 16 actions in the automation rule builder.

Gain subscribers and capture email addresses with sign-up forms in the form of widgets, embedding to websites, exit triggered popups, or hosted forms. Drip also provides a subscriber pruning tool to remove subscribers who are no longer engaging with the platform.

Use Drip’s campaign blueprints and templates to build marketing campaigns applying best practices, and use split-testing to see which features work best.