Drip Pricing, Features, Reviews & Comparison of Alternatives


See your customers in full color.

4.42/5 (149 reviews)

Drip overview

What is Drip?

Drip is a powerful email marketing automation tool with a visual campaign builder, workflow management and subscriber engagement analysis tools. Drip is the CRM Salesforce didn’t build. Our Ecommerce CRM - ECRM - is built for more sales, not sales teams. Thousands of marketers are getting to know their customers better using our features. They’re graduating from typical email platforms or overhyped marketing automation tools and making more money with Drip.

Contact management features offered by Drip allow users to launch broadcasts, autoresponders, and behavior triggered emails as part of their marketing campaigns. The visual workflow creator gives users the tools to create and automate the entire user journey based on rules and event triggered actions. Workflows can be created to automate tasks such as tagging, sending out email campaigns, responding to customer emails, and more, and users can add in actions, decisions, forks, goals, delays, and exits to fully customize their workflow path.

In order to increase lead conversions, Drip also provides a purchase intent scoring tool which analyzes leads and pinpoints the exact moments that contacts are most likely to convert. Funnels can also be created to send the right email to the right person, at the most effective time in their user journey, and users have access to contact history timelines for an overview of everything a user has seen and done.


Starting from
Pricing options
Free trial
Value for money
View Pricing Plans


Business size



United States, Canada, Australia

Supported languages

Drip screenshot: Set up custom conversion trackingDrip Demo Video - Workflows OnlyDrip screenshot: Drip's email builder allows users to customize every detail of their messaging for individual peopleDrip screenshot: Set up automated workflows that aim to increase customer engagement by adapting to customer interests and behaviorDrip screenshot: Users can learn about subscribers and website visitors and track the data any way they likeDrip screenshot: Get up and running immediately with Drip’s wide variety of prebuilt email campaigns and marketing workflowsDrip screenshot: Examine data from Drip with exportable data

Drip reviews

Value for money
Ease of use
Customer support
Mark Stafford

Drip is the best email/marketing automation software on the planet! I know as I have tested them all

Used daily for 1-2 years
Reviewed 2017-12-05
Review Source: Capterra

Drip integrates with just about everything and it is pretty easy to use. The future of marketing from your website is "website personalization" which will create a unique experience for each and every person. Your business also needs to track prospect/customer activity across multiple channels and deliver a customized experience. Nothing makes me leave a website faster than when a website asks me to download something i have already downloaded. The days of one size fits all marketing have come and gone. With Drip, and a few 3rd party apps, I believe you can deliver an online experience like no other that will surely get you noticed and help you stand above your competition.

Drip is the dream marketing software I was dreaming of back in 2012 when I first started with another expensive email/marketing automation platform. Out of the box, Drip doesn't need 3rd party apps to format data like making sure names are capitalized. I am a marketing automation geek, and Drip allows you to add just about any other type of marketing software layer like surveys, onsite retargeting, send text messages, and even integrate Facebook messenger and Facebook ads just to name a few. (Some 3rd party apps required) Using Drip and a few items I mentioned above, you can passively profile and lead score all of your prospects to see: - which ones are hot (Drip can send an email to your sales team so they make contact), - which ones are still in research mode (send these leads more content to help them make a decision via email, SMS or a Facebook message), - and which ones are just tire kickers. No sense running paid ads to tire kickers, right? You can even personalize your website so that people who downloaded your freebie, don't get asked to download it again. That is powerful! (3rd party app needed) I have moved all of my clients over to Drip from 3 other platforms and we are seeing much better results. If you are considering email & marketing automation automation software for your business, take a good look at Drip. They have a certification program, so you might want to check out graduates to lend you a hand if needed.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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So many possibilities with Shopify

Used weekly for less than 6 months
Reviewed 2019-07-29
Review Source: Capterra

Drip solved problems we didn't even know we had. For example, we are able to automate a lot of our social and email marketing through Drip before a team member takes leave of absence so things aren't going to hurt as bad for the team as a result. We could not do that previously and would have had to leave money on the table while they were gone (we are a small company.) Currently we have really just focused on our brick and mortar business with Drip but I anticipate when we ramp it up for our ecomm store we will see some really interesting results there too. Our overall experience has been very positive.

If you sell a lot of different types of products and customers, Drip's ability to help you segment people automatically is amazing. We switched from MailChimp to Drip when Shopify broke and MC broke up but we also needed something more robust for our click and brick as our ecomm started to take off. I love that you can trigger events based on actions like when a subscriber clicks on a certain page on your website and the Facebook custom audience integration is very useful and has upped our targeting strategy on social too. Looking back on what we were doing with MailChimp vs. Drip, I kind of just laugh. They're hard to even compare. This is a full blown marketing and CRM suite and Mailchimp just sends emails. I still feel like I have more I can learn and do with Drip which is exciting. Support is very helpful and quick.

The email builder is improving but needs work still-you need to really inbox test because it will not save you from yourself. Images are skewed in some email clients if you check the "constrain image" box for example, so don't check that box! There are some other weird bugs in it but they just came out with a new version which is for sure an improvement. You can now select your products from your Shopify store which is HUGE but I would love more flexibility on integrating products and collections dynamically. The alt text doesn't work in the builder which seems weird to me and I don't have a big enough team to hand code the amount of eblasts we send. I want to add I don't think this is for the casual marketer. In other words, you could get overwhelmed very easily by the bells and whistles so while this is awesome for marketing automation geeks, I would make sure it isn't too complicated for your business goals.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 9/10

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A good ecommerce email system, but not without some flaws

Used weekly for 6-12 months
Reviewed 2020-08-23
Review Source: Capterra

Drip was not an easy switch from MailChimp. I will probably go back to MailChimp pretty soon.

Drip is a good ecommerce email system, particularly for Magento. It's relatively easy to set up automations and manage ecommerce contacts, purchases, and other data. It's similar to other email platforms in terms of set up, templates, and flexibility.

The demo made it seem like the integration with Magento was the easiest thing in the world, but there were several hiccups at launch. The reporting leaves a lot to be desired, and the automations don't work as seamlessly as I'd like.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 7/10

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Eugen Paraschiv

State of Drip - post LeadPages acquisition

Used daily for 2+ years
Reviewed 2018-11-08
Review Source: Capterra

Drip used to be great. Really great. I've been with them since the very early days and I never had any problems. Plus, their support was excellent. Unfortunately, after the LeadPages acquisition, things started getting progressively worse. Not right away, but slowly, automation started failing, workflows would get stuck, or simply not fire for no particular reason, etc. And support times got slowly worse until the crazy point we're at today, with support getting back with feedback after more than a week almost each and every time. I never thought I'd be writing a negative review for Drip of all things. But, here I am, planning my migration.

The automation is top-notch. When it works.

The automation simply doesn't work all the time. For now particular reason, workflows get stuck, or just don't fire. Tags get applied twice. And support is, well, they're just not there. The support wait-times on my last few issues was litteraly always 8-9 days until the first answer from them.

Response from Drip

Hello, Eugen,

Thanks for putting your trust in Drip these past few years and for taking the time to tell us about your experience.

The truth is that we¿ve been growing pretty quickly this past year, and our own growth kind of outgrew our support britches for a little while. That being said, we¿ve been busy expanding our support squad. While support had previously been offered from 9 am ¿ 5 pm, M¿F, we¿re now helping people an extra 20 hours per week from 7 am ¿ 7 pm, M¿F.

This has cut our support response time significantly, and our No. 1 aim is to help answer everyone¿s questions well within the 24-hour mark. We don¿t ever want people to feel like they¿ve been left hanging, and we¿re sorry you¿ve felt some pangs as we grow.

We haven¿t been seeing any issues on our end in regard to automations working, but we¿re hoping that we¿ll be better able to answer your concerns with our extended support.

Thanks again for your review and for riding along with us as we grow.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 2/10

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Carlos Mendoza

A serious contender as an ecommerce CRM

Used monthly for less than 6 months
Reviewed 2019-09-08
Review Source: Capterra

It has been great. The CRM is truly geared towards Ecommerce and there are many ways you can configure the platform for your specific needs.

I really like the concept behind it. The interface is intuitive and easy to use even for new users. You can configure your campaigns in many different ways and you can know with details what people are doing on your website and what emails are they reading.

The email creator isn't very easy to use. I prefer other interfaces that are more polished. Also, if you aren't using their forms you cannot get statistics into your website.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 8/10

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Drip pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Forever-free up to 100 contacts. Pricing is based on number of subscribers.

Basic subscription (2,500 subscribers) - $49/month or $41/month when paid annually.

Pro subscription (5,000 subscribers) - $99/month or $83/month when paid annually.

Consult Drip for more pricing options.

Drip features

A/B Testing
Automatic Notifications
Campaign Management
Content Management
Customizable Templates
Data Import/Export
Email Marketing Management
Engagement Analytics
Multi-Channel Marketing
Reporting & Statistics
Third Party Integration

Activity Dashboard (378 other apps)
Campaign Analysis (313 other apps)
Campaign Segmentation (213 other apps)
Customizable Branding (295 other apps)
Drag & Drop Interface (267 other apps)
Monitoring (260 other apps)
Real Time Analytics (254 other apps)
Social Media Integration (328 other apps)

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for Drip

Key features of Drip

  • Analytics / ROI tracking
  • Multi-variate testing
  • Behavior driven rules
  • Search marketing
  • Content / blogging platform
  • Tags & keywords
  • Purchase intent marketing
  • One-off emails
  • Email builder
  • Visual workflow builder
  • Activity tracking
  • Application integration
  • Automatic notifications
  • Branching
  • Campaign planning
  • Configurable workflow
  • Content customization
  • Conversion tracking
  • CRM integration
  • Custom forms
  • Customizable templates
  • Lead capture
  • Multiple user accounts
  • Project templates
  • Rules-based workflow
  • Third party integration
  • Tracking features
  • Workflow management
  • Multi-campaign
  • Customer segmentation
  • Conversion optimization tools
  • Data import/export
  • Event triggered actions
  • A/B testing
  • API
  • Custom fields
  • Drip campaigns
  • Email templates
  • Knowledge base
  • Multi-channel marketing
  • Dynamic workflow
  • Native reports & dashboards
  • Customer activity reporting
  • Tagging
  • Campaign management
  • Widgets
  • Performance reports
  • Engagement analytics
  • Data migration
  • Email marketing
  • Lead nurturing
  • Visitor targeting
  • Conditional logic
  • Subscriber management
  • Campaign scheduling
  • Graphical workflow editor
View All Features


Track campaign results with built-in visual reports highlighting subscriber activity such as form opens, form closes, web conversions, and first-time visitors.

Use the visual workflow builder to apply tags, send one-off emails or entire campaign sequences, with 18 triggers and 16 actions in the automation rule builder.

Gain subscribers and capture email addresses with sign-up forms in the form of widgets, embedding to websites, exit triggered popups, or hosted forms. Drip also provides a subscriber pruning tool to remove subscribers who are no longer engaging with the platform.

Use Drip’s campaign blueprints and templates to build marketing campaigns applying best practices, and use split-testing to see which features work best.