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Drip Logo

Drip is for SMB ecommerce brands on the grow.

Last updated: January 2025

Table of Contents

Drip - 2025 Pricing, Features, Reviews & Alternatives

What is Drip?

Drip is the world’s first customer-first marketing automation platform that emboldens community-driven brands to take ownership of each stage of their customer’s journey.

With its category-led “delight-first” approach, Drip invites brand-focused marketers to turn the traditional marketing funnel on its head and start with the end in mind.

In today’s climate, it’s no longer enough for brands to “convert” their customers. Instead, brands have to delight their customers on the first touch to better facilitate conversions down the line.

Drip equips forward-thinking brands with the tools and strategies they need to meet each person where they are in their journey and move them closer toward brand advocacy.

Examples include:

Forms, popups, bars, and slide-ins to offer a new visitor a 10 percent discount in exchange for their email address

A time-sensitive welcome email to deliver that discount

A post-first purchase workflow to introduce similar or related products

A post-repeat purchase workflow to celebrate milestones in the customer’s journey

A surprise freebie to reward brand evangelism

From its simple and intuitive drag-and-drop builder to its customizable, prebuilt email templates; hyper-specific rule engine to robust email workflows, Drip is the number one platform for brands that see their audience not as subscribers on a list but as people who want to feel seen and recognized.

Try for 14 days and see why community-driven brands are switching to Drip. (No credit card required.)

Benefits of using Drip

  • Pricing starts at $39 per month
  • 14 day free trial (no credit card required)
  • Connect with thousands of third-party apps with a few clicks of a mouse
  • Send unlimited emails regardless of plan
  • Get the data you need to make informed decisions about your top campaigns and how to optimize them over time
  • Use our advanced rule engine to collect emails from first-time visitors and hide from existing subscribers or returning customers
  • Customize our prebuilt email templates to match the look and feel of your brand
  • Use a prebuilt workflow based on goal (e.g., welcome series, post-first-purchase, cart recovery, etc.)
  • Use our simple and intuitive drag-and-drop builder to design stylish emails that are on-brand
  • A/B test your top emails and optimize each element to boost conversions over time
  • Contact our five-star customer support over phone, email, or live chat
  • Save time switching with our free migration service
  • Up to 100 days money-back guarantee
  • Starting from

    39

    Per month

    Alternatives with better value for money

    Drip's key features

    Most critical features, based on insights from Drip users:

    Marketing Automation
    Mobile Optimization
    List Management
    Contact Management
    Email Campaign Management
    CAN-SPAM Compliance

    All Drip features

    Features rating:

    Customizable Templates
    Customizable Forms
    Multi-Channel Marketing
    Interaction Tracking
    Campaign Analytics
    Data Import/Export
    Drip Campaigns
    Reporting/Analytics
    Email Marketing
    Email Management
    ROI Tracking
    Customizable CTAs
    Segmentation
    Lead Management
    Lead Capture
    Mobile Alerts
    Mass Texting
    Lead Qualification
    Multi-Campaign
    Lead Nurturing
    Lead Generation
    A/B Testing
    Real-Time Analytics
    Referral Tracking
    Reporting & Statistics
    Search Marketing
    Social Marketing
    Social Media Integration
    Social Promotion
    Template Management
    Third-Party Integrations
    Visual Analytics
    Web Forms
    Website Visitor Tracking
    Workflow Management
    WYSIWYG Editor
    Activity Tracking
    Alerts/Notifications
    API
    Autoresponders
    Campaign Management
    Campaign Planning
    Campaign Scheduling
    Campaign Segmentation
    Click Tracking
    Content Management
    Conversion Rate Optimization
    Conversion Tracking
    CRM
    Customer Segmentation
    Customer Surveys
    Customizable Branding
    Customizable Fields
    Drag & Drop
    Dynamic Content
    Email Templates
    Email Tracking
    Engagement Tracking
    Event Triggered Actions
    Landing Pages/Web Forms
    Lead Distribution

    Drip awards

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    39

    Per month

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    Drip pricing

    Starting from

    39

    Per month

    Flat Rate

    Pricing details
    Subscription
    Free trial
    Free plan
    Pricing range

    User opinions about Drip price and value

    Value for money rating:

    Of 25 reviews that provide robust commentary on Drip's price and value, 60% mention it in a positive light.

    Reviewers appreciate that Drip allows them to cut costs compared to previous email service providers while retaining most functionalities. They find the integration with Leadpages beneficial, though it adds an extra expense. Users think the entry-level pricing is high but justified by the features and functionality, especially for advanced users. Some users report that Drip offers a free account with limited accessibility for testing. They say the pricing is reasonable and worth the investment due to ease of use, powerful features, and good customer support. However, some reviewers feel the pricing becomes less viable with larger lists and small businesses find it expensive. They indicate concerns about price increases and the value compared to other tools.

    Check .

    To see what individual users think of Drip's cost and value, check out the review excerpts below.

    We were able to significantly cut costs from our previous ESP by switching to Drip while retaining most of our functionality (only losing landing pages, but Leadpages offers a good alternative that is still affordable at a fraction of the price).
    It really is an outstanding piece of software at a great price with a super power none other (that I know of) offer and that is the ability to run multiple domains as separate entities.
    My list isn't huge though, so I find it expensive for my small business.

    Drip support options

    Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    FAQs/Forum
    Knowledge Base
    Chat
    Email/Help Desk
    Phone Support

    Training options

    Documentation
    Live Online
    Webinars
    Videos

    Drip reviews

    Overall rating

    4.4

    /5

    185

    Positive reviews

    91

    %

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.29/10
    Rating distribution

    5

    4

    3

    2

    1

    110

    59

    6

    5

    5

    Pros
    It really is an outstanding piece of software at a great price with a super power none other (that I know of) offer and that is the ability to run multiple domains as separate entities.
    First of all, customer service has been fantastic. It's also great how it can work together with a number of third-party software when needed.
    It is a user friendly simple software with endless benefits. As a matter of fact, we are not even close to completely exhausting the benefits Drip carries with it.
    Cons
    It's occasionally buggy with our RSS feed. Also, the reporting sucks, as it's a whole day before analytics appear after an email send.
    Sadly, Drip is totally underwhelming and getting involved was a big mistake.
    For example, we are able to automate a lot of our social and email marketing through Drip before a team member takes leave of absence so things aren't going to hurt as bad for the team as a result.

    Drip FAQs

    Q. What type of pricing plans does Drip offer?

    Drip has the following pricing plans:
    Starting from: $39.00/month
    Pricing model: Subscription
    Free Trial: Available | (No Credit Card required)

    These products have better value for money


    Q. Who are the typical users of Drip?

    Drip has the following typical customers:
    Mid Size Business, Non Profit, Small Business


    Q. What languages does Drip support?

    Drip supports the following languages:
    English


    Q. Does Drip offer an API?

    Yes, Drip has an API available for use.


    Q. What other apps does Drip integrate with?

    Drip integrates with the following applications:
    authorize.net, GoBots, Demio, Shopify Plus, Make, Adobe Commerce, WooCommerce, PayPal, BigMarker, Uscreen, Insightly, WishList Member, Calendly, Sumo, SPLICE Dialog Suite, SegMetrics, Zapier, VYPER, Involve.me, Recurly, Instapage, Survicate, Podia, Segment, Unbounce, ConvertFlow, ClickFunnels, Poptin, Pipedrive, Shift4Shop, WebinarJam, SproutVideo, Continually, Acuity Scheduling, Drift, Gravity Forms, GrazeCart, Stripe, LeadsBridge, Salesforce Sales Cloud, MemberPress, Close, Wistia, LoyaltyLion, SamCart, Typeform, Stamped.io, GoSquared, Kajabi, Eventbrite, Fomo, Insightly Marketing, Justuno, Hello Bar, Yotpo, Crowdcast, 1ShoppingCart, Leadpages, CustomerLabs CDP, Wisepops, Outgrow, Privy, EasyWebinar, OptinMonster, Call Loop, Textiful, Inkit, ViralSweep, E-junkie, NeverBounce, KickoffLabs, mailfloss, Digioh, FastSpring, Oviond, BigCommerce, Operations Hub, Shopify


    Q. What level of support does Drip offer?

    Drip offers the following support options:
    FAQs/Forum, Knowledge Base, Chat, Email/Help Desk, Phone Support

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