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Omnisend Pricing, Features, Reviews and Alternatives

Omnisend product overview

Price starts from

16

Per month

Usage Based

What is Omnisend?

Omnisend is an omnichannel marketing automation platform tailored for ecommerce.

Key benefits of using Omnisend

  • Omnisend offers a variety of powerful forms to help capture each and every visitor.

  • Marketing automation for personalized customer experiences (cart recovery, order confirmation, order follow-up, welcome, re-activation, birthday emails).

  • Regular campaigns made effective and sophisticated, helping to boost sales and get higher open and click rates.

  • Segmented subscribers for more targeted messages, allowing users to send the right messages to the right people.

  • Simple-to-use content editor for newsletters, regular campaigns or automated emails that only need to be set up only once.

  • Omnisend includes actionable reports that help users get to know their customers better, as well as track and compare performance.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Knowledge Base
    Email/Help Desk
    Chat
    24/7 (Live rep)

    Training options

    Live Online
    Videos
    Documentation
    Webinars

    Omnisend pricing information

    Value for money

    4.6

    /5

    458

    Starting from

    16

    Per month

    Usage Based

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Value for money contenders

    Omnisend features

    Functionality

    4.6

    /5

    458

    Total features

    87

    7 categories

    Most valued features by users

    Reporting/Analytics
    Campaign Management
    API
    Reporting & Statistics
    Activity Dashboard
    Third Party Integrations
    Data Import/Export
    Customizable Templates

    Omnisend users reviews

    Overall Rating

    4.8

    /5

    458

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9.02/10
    Rating distribution

    5

    4

    3

    2

    1

    358

    92

    7

    1

    0

    Pros
    Overall experience with Omnisend is very positive. It's a great product for a fair price and does what you need very well.

    SR

    Samantha R.

    Great email marketing software which allows your marketing team to create amazing newsletters. The great advantage is that you can easily automate some tasks as welcome emails, abandoned cart, etc.

    AR

    Anonymous Reviewer

    Our overall experience is super positive and we've recommended it multiple times to other businesses.
    AvatarImg

    David C.

    Cons
    I find it frustrating that the product picker is just not working, you have to physically copy and paste product description photo and information and paste.

    mr

    mya r.

    Not all my emails go to my customers and they complaint that our email goes to junk and before this would not happen.

    MC

    Manuel C.

    Many site lookers will add a fake email address and it automatically gets added to the Omnisend contact list. I wish there was a way for them to filter out email addresses that obviously are not real.

    JL

    Jason L.

    Overall rating contenders

    Overall Rating

    Omnisend is a must have for Shopify stores

    Reviewed 10 months ago

    Transcript

    Akande: My name is Akande, I'm a digital marketing specialist. And I rate Omnisend four to five. For...

    AvatarImg
    AvatarImg

    Fraser N.

    Founder

    Marketing and Advertising, 1-10 employees

    Review source

    Overall Rating

    Good email service for shopify sites

    Reviewed 2 years ago

    Transcript

    Fraser N.: Hi, I'm Fraser. I'm the founder of a marketing consultancy, and I'd like to give Omnisend...

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Best Email Marketing Software for our Ecommerce Brand!

    Reviewed a year ago

    It was a nice experience with the Omnisend. We overall loved this tool for our automations and customer engagement.

    Pros

    Omnisend is the best email marketing tool for our fashion brand. We have used this tool a lot for our automations and campaigns, on a daily basis.

    Cons

    It's kind of a complete tool in the email marketing industry, and we loved this tool a lot.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    Easy newsletter for shopify customers and not only

    Reviewed 3 years ago
    Pros

    Omnisend allows you to define complex automatic communication workflow with different channels: email, SMS, push, facebook, you name it. The template editing is not the best, but still quite powerful and intuitive.

    Cons

    The signup workflow from Shopify works only for customers signed up via the form, not for customers that signed up during an order. This cause quite a lot of friction, I hope they will add the order as a trigger in the future. To use the more advanced channels like SMS, push notification and Facebook messages, you need to pay a more expensive plan. For a small business, it may be not possible.

    Vendor response

    Hi Filippo! Thank you so much for leaving such an unbiased and detailed feedback for our application. After reading your comment, we wanted to reach out with some clarification on your last comment. We indeed don't have a built-in solution for triggering the Welcome automation when subscribing to the check-out page. But, we may offer a workaround when defining the properties that distinguish those...

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend3/10

    Share this review:

    Not the easiest or most pleasing software

    Reviewed 2 months ago
    Pros

    The analytics of the campaign are clear.

    Cons

    Get a lot of messages from their customer service.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend5/10

    Share this review:

    Not Certain

    Reviewed 4 months ago

    On the fence. Its reasonbly easy to use, but considering the other players in the market, Im not sure what what kind of return on a monthly basis can be forecasted considering our sub number.

    Pros

    It integrated easily as a featured app on Big Commerce.

    Cons

    As a trial, they only allow 2 emails to go out...this is weak considering the other pay to play options available in the market.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    Omnisend Competes with big names at a more affordable price

    Reviewed 5 months ago

    Omnisend was an angel from the sky. It helped me to create great abandoned cart emails and flows. Its intelligence allowed me to create with easiness A/B tests to rapidly find the best sequence to use. My revenue from email sky rocked, not only recovering abandoned carts but also when broadcasting content emails

    Pros

    Omnisend has a lot of features. Flow automation for me was is one of the best in the market, you can do almost everything with it. It is a powerful tool for abandoned cart recovery, but also to do cross-sells! It integrates perfectly with Shopify and it only charges you for your active users (the ones that really subscribed to the mailing list and not all your store clients)

    Cons

    I found it a little bit difficult to work with forms, landing pages, and the email editor. IT is not very easy to work with them and options that are available for forms are a little bit limited. Also, there are some limitations when working and creating customer segments

    Omnisend FAQs and common questions

    Q. What type of pricing plans does Omnisend offer?

    Omnisend has the following pricing plans:
    Starting from: $16.00/month
    Pricing model: Free, Subscription


    Q. Who are the typical users of Omnisend?

    Omnisend has the following typical customers:
    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Small Business


    Q. What languages does Omnisend support?

    Omnisend supports the following languages:
    English


    Q. Does Omnisend offer an API?

    No, Omnisend does not have an API available.


    Q. What other apps does Omnisend integrate with?

    Omnisend integrates with the following applications:
    OpenCart, Shopify Plus, Make, Adobe Commerce, WooCommerce, Smile.io, Loox, AfterShip, Reviews.io, Re:amaze, PrestaShop, Zapier, Involve.me, Tidio, Nosto, Poptin, Easyship, OptiMonk, CartHook, WordPress, ShipStation, VideoPeel, LoyaltyLion, Stamped.io, LiveChat, Meta for Business, Fomo, Justuno, Gorgias, Yotpo, Wisepops, Okendo, Privy, Gatsby, Volusion, Digioh, Intercom, BigCommerce, Elink.io, Shopify


    Q. What level of support does Omnisend offer?

    Omnisend offers the following support options:
    Knowledge Base, Email/Help Desk, Chat, 24/7 (Live rep)

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