Omnisend Pricing, Features, Reviews & Comparison of Alternatives


Marketing automation for smart ecommerce marketers

4.84/5 (261 reviews)

Omnisend overview

Omnisend, formerly Soundest, is an email marketing solution designed to help eCommerce merchants promote products, as well as capture, engage and retain customers. Omnisend has deep integration with popular eCommerce platforms like Shopify, BigCommerce, Tictail and more, making it ready to use right out of the box. This platform will help eCommerce merchants convert their online visitors, help them become customers, and keep them around for longer.

Get to know customers from their first visit to the online store through forms such as signup boxes, popups, the interactive Wheel of Fortune, and landing pages. Engage customers by sending interesting emails that will surprise customers including gift boxes, scratch cards, and discount coupon codes. Respond to customers using Omisend's attention (marketing) automation with cart recovery and order confirmation emails. Keep customers coming back by automating incentives, and making them personal and timely, including order follow-ups, and customer reactivation.


Starting from
Pricing options
Free trial
Value for money
View Pricing Plans


Business size



United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

English, Spanish
Omnisend screenshot: Scratch cards and gift boxesOmnisend - Email Marketing for EcommerceOmnisend screenshot: eCommerce automationOmnisend screenshot: Popups, signup boxes, and moreOmnisend screenshot: Product picker tool

Omnisend reviews

Value for money
Ease of use
Customer support
Justin Jordan

Not Bad... I like some of it, but they raised priced significantly this past year....

Used weekly for 2+ years
Reviewed 2018-10-21
Review Source: Capterra

so, so... again as I have stated, I am ok with a price increase from companies as I realize companies need to improve margins and top-line sales revenue, but as a customer of theirs for nearly 2 years and glowing recommendations to my friends/ colleagues in the industry... I no longer recommend the product as you can get more value for your dollar for what they now charge. But for me at this time, their hooks are in tight at this point, so Im stuck for the moment but will be looking for a new platform to switch to soon unless they reduce their price which I know they wont AND/ OR improve the value for what I am now having to spend.Not Bad... I like the product and have been using it for 2 1/2 years - and I signed up originally because the price was great, but now, I don't love the platform for the price they now charge. The company raised the price significantly this past year... when I say significantly, I mean close to 400% -- and nothing really really changed for the price increase. I would have switched platforms actually because I don't like the following features, or lack thereof for the price they now charge: - Lack of themes like pre-built Black Friday, Holiday, Cyber Monday, etc themes - You have to re-fill in your social media information each/ every time you send a new email campaign - Email templates they do have are somewhat dated, and are not fresh/ modern

Read the full review

Lisa Korston

Pretty easy to use and love the price

Used daily for 6-12 months
Reviewed 2018-03-01
Review Source: Capterra

We get a lot of good open rates and lots of clicks from Omnisend. Compared to what we previously used, I can definitely see with the reports that we're making quite more than before and it's been growing steadily. So good price, great ROI and of course fantastic customer support. I've gotta say that they really know how to make an "easy to use" product. I read all these 5 star reviews before I got the app and really I thought it was, you know, marketing stuff but...once you like connect it to your store then you're pretty ready to go. I played around with the newsletter maker and it was easy. really easy. I had mailchimp before and really it took me like hours just to figure out where i was. this one...20 minutes i think I was done. Also, price is amazing and really works with our budget.

Read the full review

David Bowes

Great for newbies and experienced marketers alike

Used daily for 1-2 years
Reviewed 2018-10-18
Review Source: Capterra

We've been able to increase our sales massively over the past year with omnisend it's automation and ability to send series of emails to catch customers eyes is top notch and extremely valuable. We look forward to see how much more the software can help us over the next year!The software is one of the easiest to use as a 'newbie' into the world of ecommerce and wanting to connect with customers at the right time for them to spend their money with us. Omisend has such a wide range of tools it's enabled us to remove several other apps and save time by having all the tools in one place. It has also enabled us to increase our revenue which is a massive plus!

Read the full review


After a half of year of use I can say - Omnisend is the best tool for marketing

Used daily for 6-12 months
Reviewed 2018-03-05
Review Source: Capterra

I save not only my money but also time. And most importantly, I generate more sales with their automation. So go and make money with Omnisend, the one and only tool for marketing automation.I don't know if u can describe a tool down to earth but well Omnisend is like that :) A very non-corporate approach to marketing and love the features as well. My favourite is product picker due to lack of time. Cant rave about automation as well. Barely need my touch anymore. U just set everything up and go. Sit and make money just like that. :) I save not only my money but also time. And most importantly, I generate more sales with their automation. So go and make money with Omnisend, the one and only tool for marketing automation.

Read the full review

Debra Jambor

Best email marketing app anywhere. Easy to use and looks Amazing.

Used daily for 1-2 years
Reviewed 2018-03-26
Review Source: Capterra

Ease of use. I never in my dreams thought an email would generate sales, but this one does and I mean at least 1 almost every time. I really rely on Omnisend. It pulls products directly from my store. It looks freaking amazing. People use the followup coupons I set up. So much nicer than Constant Contact. Amazing colors and easy to copy one ad to the next with just a few images text and settings clicks. Love it. #omnisend. using you all the time.

Read the full review

Omnisend pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Standard plan provides you with everything you get on Free plan, plus:

- Automation Workflows
- Standard Segmentation
- Product import and recommendations
- Interactive email elements
- Bigger sending limits
- Facebook Custom Audience sync (coming soon)
- Google Customer Match sync (coming soon)

Standard plan:

0 - 500 subscribers, 15000 emails per month: $10
501 - 1000 subscribers, 15000 emails per month: $15
1001 - 1500 subscribers, 18000 emails per month: $20
1501 - 2000 subscribers, 24000 emails per month: $25
2001 - 2500 subscribers, 30000 emails per month: $30

Pro plan provides you with everything you get on Standard plan, plus:

- Advanced Segmentation (with filters)
- SMS Automation
- Migration services (to help you migrate from other solutions to Omnisend)
- Account Manager and priority support
- Custom IP addresses and deliverability support
- Unlimited emails

Pro plan:

Starts from $199 / month based on your subscribers list.

(Save 20% on a yearly plan.)

Omnisend features

A/B Testing
Campaign Analysis
Campaign Management

API (379 other apps)
Activity Dashboard (208 other apps)
Content Management (165 other apps)
Customizable Branding (177 other apps)
Customizable Templates (186 other apps)
Data Import/Export (141 other apps)
Drag & Drop Interface (194 other apps)
Engagement Analytics (159 other apps)
Monitoring (176 other apps)
Multi-Channel Marketing (148 other apps)
Real Time Analytics (143 other apps)
Real Time Data (136 other apps)
Reporting & Statistics (193 other apps)
Social Media Integration (209 other apps)
Social Network Marketing (136 other apps)
Tagging (143 other apps)
Third Party Integration (201 other apps)

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options

Data policy

Data backup in multiple locations/GEO regions
This will ask you to sign in with LinkedIn

Category Leaders ranking


#14 in Marketing Automation

View full ranking

GetApp’s ranking highlights the top 25 apps in different categories on GetApp. If an app is listed in more than one category, it has the potential to be ranked in each of these categories. The ranking is independent of any commercial campaign an app vendor has with GetApp. The ranking is based on 5 data points, each scored out of 20: reviews, integrations, mobile apps, media presence, and security.

Omnisend also features in these categories:

Additional information for Omnisend

Key features of Omnisend

  • Drip campaigns
  • Behavior driven rules
  • Content editor
  • Email templates
  • Image editor
  • Scratch card
  • Gift box
  • Discount coupon code
  • Product content block
  • Product recommender
  • Forms
  • Signup box
  • Popup
  • Wheel of Fortune
  • Landing page
  • Subscribers
  • Lists
  • Segments
  • Automation
  • Cart recovery email
  • Order confirmation email
  • Order follow-up email
  • Welcome email
  • Re-activation email
  • Birthday email
  • Campaign booster
  • A/B testing
View All Features


Omnisend offers a variety of powerful forms to help capture each and every visitor.

Marketing automation for personalized customer experiences (cart recovery, order confirmation, order follow-up, welcome, re-activation, birthday emails).

Regular campaigns made effective and sophisticated, helping to boost sales and get higher open and click rates.

Segmented subscribers for more targeted messages, allowing users to send the right messages to the right people.

Simple-to-use content editor for newsletters, regular campaigns or automated emails that only need to be set up only once.

Omnisend includes actionable reports that help users get to know their customers better, as well as track and compare performance.