Omnisend Pricing, Features, Reviews & Alternatives

Omnisend

Marketing automation for smart ecommerce marketers

4.77/5 (441 reviews)

Omnisend overview

What is Omnisend?

Omnisend is an omnichannel marketing automation platform tailored for ecommerce.

With email marketing at its core, creating beautiful email campaigns is easier than ever before. Grow your subscriber list with wide variety of signup forms and send converting newsletters created with the easy-to-use editor. Using Omnisend's sleek automation, you can personalize your message to customer data, campaign engagement, and shopping behavior.

Omnisend has deep integration with popular eCommerce platforms like Shopify, Shopify Plus, BigCommerce, Woocommerce and more, making it ready to use right out of the box.

Unlike other platforms on the market, Omnisend allows you to reach out to your customers by adding several channels into the same automation workflow: email, SMS, push notifications, and many more. You can also sync your segments to Google and Facebook retargeting ads to deliver an immersive customer experience. With Omnisend, omnichannel marketing is not just possible, it's easy to perform.
Get to know customers from their first visit to the online store through forms such as signup boxes, popups, the interactive Wheel of Fortune, and landing pages. Engage customers by sending interesting emails that will surprise customers including gift boxes, scratch cards, and discount coupon codes. Respond to customers using Omisend's attention (marketing) automation with cart recovery and order confirmation emails. Keep customers coming back by automating incentives, and making them personal and timely, including order follow-ups, and customer reactivation.

Omnisend invites Freelancers and Agencies to join the Omnisend partner program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry leading revenue share for referred and managed accounts. Check the link to join the program: https://www.omnisend.com/partners/
www.omnisend.com

Pricing

Starting from
$16/month
Pricing options
Free
Free trial
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Australia, Brazil, Canada, China and 5 other markets, Germany, India, Japan, Mexico, United Kingdom

Supported languages

English
Omnisend screenshotOmnisend: Top Rated Email and Marketing Automation Platform for EcommerceOmnisend screenshotOmnisend screenshotOmnisend screenshot: Scratch cards and gift boxesOmnisend screenshotOmnisend screenshot

Omnisend user reviews

Value for money
Features
Ease of use
Customer support
  4.6
  4.6
  4.7
  4.7
Maryann A.

Excellent email marketing tool

Used daily for 2+ years
Reviewed 2019-09-21
Review Source: Capterra

I have been able to communicate with my customers and stay connected with them. Omnisend has made it possible to send emails with ease, set up campaigns and monitor traffic on my store.

Pros
Email marketing has always been one task I love to avoid because I thought it required a lot of settings. When I got introduced to Omnisend, it has been a relief. I love its simplicity and it doesn't require setting ups. Its quick to start with and most importantly its user friendly. Omnisend allows me to grow my business through email marketing and also have the ability to build landing pages.

Cons
It would be great to have RSS integrated email for blog posts. It would also save time to tag your group of customers instead of creating a separate list.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Diana O.

Is Omnisend right for you?

Used daily for less than 6 months
Reviewed 2019-08-03
Review Source: Capterra

Omnisend has made my email marketing automated so I spend less time on the emails.

Pros
I have been using several email campaign providers for the past 10 years yet none have had the best customer service, a simple set up and amazing templates that you can customize. As a newbie to the software it can be intimidating but the youtube videos are so helpful. If you get stuck Omnisend has great customer service very polite and they respond very quickly. It was also easy to set up. I had to use an API to transfer my information to Omnisend so I just followed the directions. The Omnisend directions give you print screens so it makes it that much easier to follow. Lastly, Omnisend has easy to use templates just drag and drop. Thank you, creators, of Omnisend for taking the time to hear what the email marketers need!

Cons
This software is easy to use and can feel that you are doing something wrong. Also if you need major tech support they do take a day to answer and that can be stressful if you need them as soon as possible.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Raphael E.

Omnisend Has a Specialization Which Is eCommerce

Used monthly for 6-12 months
Reviewed 2021-05-03
Review Source: Capterra

I would use Omnisend without thinking about it twice, especially if my store makes use of the most popular cart software out there. It integrates well with many of them!

Pros
Almost everything that you would need in email marketing software and autoresponder is present in Omnisend. However, Omnisend is actually dedicated to e-commerce, and it's a great piece of software if you are running an online store for the automation capabilities that it provides. Although you can use it for just sending mass emails, you wouldn't be utilizing it the best way in that manner. About forms, Omnisend has the usual types of forms you'd expect like popups, static, and even landing pages. The templates that are available are not so many compared to some autoresponders that I've made use of. This is not to say that Omnisend is limited because it is not. The power of Omnisend is not in the flashy and fancy stuff-like forms, it's in the number of integrations, triggers, and automation that you can achieve with Omnisend. I may not be able to go into the details of every feature in Omnisend here, but you can't go wrong if you choose Omnisend for e-commerce. Remember, e-commerce is where it really shines.

Cons
This is a pretty powerful tool for anyone who is running an online store. I can't seem to find anything to complain about while writing this.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 9/10

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John B.

Promising, but still a lot of work to do.

Used daily for less than 6 months
Reviewed 2019-08-02
Review Source: Capterra

Meh is the best way to describe it. I'm using a number of the features but do not have confidence I'm using it correctly or well. Getting support in a timely and sufficent manner is abysmal at best. Chat doesn't cut it for the depth of insight I'm looking for. Not nearly as resposonsive or interactice as it can and should be.

Pros
The apps integration with Shopify is what appealed most to me, and it appears to be fairly full featured. I was transitioning from MailChimp and needed a solution that offered turnkey engagment tools i.e. pop-up, automation workflows and email.

Cons
Frankly, it's not nearly as intuitive as it should be, not the tools of the help system.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 4/10

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Quinette C.

Love email marketing

Used weekly for 1-2 years
Reviewed 2021-04-08
Review Source: Capterra

It has made email marketing super easy and consistent way to grow my business

Pros
Easy to use to create email marketing campaigns and keep track of revenue generated from all the campaigns

Cons
The only think i would like to see improved is ability to add video or gifs and the increase file size for images

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Omnisend pricing

Starting from
$16/month
Pricing options
Free
Free trial
Subscription
View Pricing Plans

Omnisend is available across three pricing tiers, Standard, Pro, and Enterprise.

Standard plan:
0 - 500 subscribers, 15000 emails per month: $16
501 - 1000 subscribers, 15000 emails per month: $20
1001 - 1500 subscribers, 18000 emails per month: $25
1501 - 2000 subscribers, 24000 emails per month: $30
2001 - 2500 subscribers, 30000 emails per month: $36

Pro plan:
Starts from $99 / month based on your subscribers list.

Enterpise plan: Contact Omnisend for custom pricing details.

Omnisend features

API
Activity Dashboard
Alerts/Notifications
Analytics/ROI Tracking
Campaign Analytics
Campaign Management
Contact Management
Customizable Branding
Customizable Templates
Data Import/Export
Engagement Analytics
Multi-Channel Marketing
Reporting & Statistics
Reporting/Analytics
Search/Filter
Social Media Integration
Template Management
Third Party Integrations

Content Management (456 other apps)
Performance Metrics (371 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for Omnisend

Key features of Omnisend

  • A/B testing
  • API
  • Automation
  • Behavior driven rules
  • Birthday email
  • Campaign Analysis
  • Campaign Scheduling
  • Campaign booster
  • Cart recovery email
  • Click Tracking
  • Content editor
  • Customer History
  • Customizable Templates
  • Discount coupon code
  • Drag & Drop Interface
  • Drip campaigns
  • Email Marketing Management
  • Email Templates
  • Email Tracking
  • Facebook Custom Audiences
  • Facebook Messenger
  • Forms
  • Gift box
  • Google Customer Match
  • Image editor
  • Landing page
  • Lists
  • Multi-Channel Communication
  • Order confirmation email
  • Order follow-up email
  • Popup
  • Product content block
  • Product recommender
  • Re-activation email
  • Reminders
  • SMS Marketing Managment
  • Scratch card
  • Segments
  • Signup box
  • Subscribers
  • Web Push Notifications
  • Welcome email
  • Wheel of Fortune
  • eCommerce Integration
View All Features

Benefits

Omnisend offers a variety of powerful forms to help capture each and every visitor.

Marketing automation for personalized customer experiences (cart recovery, order confirmation, order follow-up, welcome, re-activation, birthday emails).

Regular campaigns made effective and sophisticated, helping to boost sales and get higher open and click rates.

Segmented subscribers for more targeted messages, allowing users to send the right messages to the right people.

Simple-to-use content editor for newsletters, regular campaigns or automated emails that only need to be set up only once.

Omnisend includes actionable reports that help users get to know their customers better, as well as track and compare performance.