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Omnisend

4.7
(699)

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Marketing automation for smart ecommerce marketers

(19)

Omnisend Pricing, Features, Reviews and Alternatives

Omnisend FAQs

Q. What type of pricing plans does Omnisend offer?

Omnisend has the following pricing plans:
Starting from: $16.00/month
Pricing model: Free, Subscription

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Q. Who are the typical users of Omnisend?

Omnisend has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Small Business

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Q. What languages does Omnisend support?

Omnisend supports the following languages:
English

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Q. Does Omnisend offer an API?

No, Omnisend does not have an API available.

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Q. What other apps does Omnisend integrate with?

Omnisend integrates with the following applications:
Wix, OpenCart, 99minds, Swell, PageFly, Shopify Plus, Make, Adobe Commerce, WooCommerce, Smile.io, Loox, UpViral, AfterShip, Reviews.io, Lootly, Re:amaze, PrestaShop, Zapier, SyncSpider, Involve.me, Tidio, Glew, GrowthHero, Nosto, ConvertFlow, Poptin, Easyship, MESA, Fyrebox, Quizell, 29 Next, Supermetrics, OptiMonk, CartHook, Appy Pie, WordPress, Opinew, Shoplazza, ShipStation, Trackingmore, VideoPeel, Klaviyo, EComposer, Getsitecontrol, LoyaltyLion, Typeform, Stamped.io, POWR, Growave, TikTok, Meta for Business, Fomo, Justuno, Gorgias, Yotpo, ShippingChimp, Wisepops, Okendo, Stripo.email, Mailchimp, Gatsby, ViralSweep, Fera, Volusion, UpPromote: Affiliate Marketing, Digioh, Intercom, BigCommerce, Elink.io, Shopify

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Q. What level of support does Omnisend offer?

Omnisend offers the following support options:
Knowledge Base, Email/Help Desk, Chat, 24/7 (Live rep), FAQs/Forum

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Omnisend product overview

Price starts from

16

Per month

Usage Based

What is Omnisend?

Trusted by 100k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey—reaching the right audience, with the right message at the right time. Capture and grow subscriber lists with landing pages & popups. Engage customers with ready-made email templates & newsletters. Boost conversions with pre-built automations like welcome, abandoned cart workflows, yearly birthday emails, and more. Integrates easily in 1-click with Shopify, BigCommerce, WooCommerce, Wix & more.

Key benefits of using Omnisend

Sell while you sleep with pre-built workflows across Email, SMS, Push, and more.
Convert store visitors to shoppers with pre-built omnichannel automations designed for ecommerce:
  • Abandoned cart recovery emails
  • Post-sales & order follow-up emails
  • Product & browse abandonment
  • New subscribers (welcome emails)
  • Customers likely to churn (win back, cross-sell & reactivation emails)
  • Birthday + Customer feedback
  • All Email and SMS messages, subject lines and workflow settings are pre-built, so you can get up and running in minutes.

    Create beautiful and professional email campaigns and newsletters in minutes with:
  • A drag & drop email builder
  • Ready-made, responsive email templates on any device
  • Unique coupon codes
  • Automatic product picker
  • Product recommender (up to 8 products)
  • Plus, resend campaigns without any tedious manual work!

    Grow your Email and SMS subscriber lists by collecting email and/or SMS opt-ins with fully customizable popups, signup bars, landing pages & wheel of fortune. Find ready-made & themed templates in the Forms Library, including Back in Stock notifications & onsite promotions. Plus, a built-in Email List Cleaning tool to optimize your audience.

    Improve your targeting with robust segmentation and boost your conversions with well-targeted, personalized messages across email, SMS, push and use the audience sync for Facebook & Google retargeting ads.

    Create segments for:
  • High-value (VIP) customers
  • Likely-to-churn customers
  • Specific category/product shoppers
  • First-time/repeat customers & many more data-driven types of audiences.
  • Combine email with SMS and push notifications
  • SMS available worldwide
  • Push notifications and SMS can be used in campaigns & omnichannel workflows
  • No need to pay for multiple apps anymore!

    Analyze your campaigns and your customers with real-time reporting:
  • Sales dashboard
  • Campaign, automation and form performance reports
  • Live view of store visitor activity
  • Customer Lifecycle Stage breakdowns

    We’ll be here every step of the way to help support you, no matter what plan you’re on. All customers have access to:
  • 24/7 live chat & email support
  • On-demand Omnisend Academy training & live webinars
  • Full help center with articles and guides.
  • Dedicated Customer Success managers are available on plans from $400 p/month
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Knowledge Base
    Email/Help Desk
    Chat
    24/7 (Live rep)
    FAQs/Forum

    Training options

    Live Online
    Videos
    Documentation
    Webinars

    Not sure about Omnisend? Compare it with a popular alternative

    Starting from

    16

    Per month

    Usage Based

    Free plan
    Free trial
    Pricing range

    Starting from

    10

    /user

    Per month

    Free plan
    Free trial
    Pricing range
    Ease of use
    Value for money
    Customer support
    Ease of use
    Value for money
    Customer support
    Why am I seeing this?

    Omnisend pricing information

    Value for money

    4.5

    /5

    699

    Starting from

    16

    Per month

    Usage Based

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Omnisend features

    Functionality

    4.5

    /5

    699

    Total features

    102

    16 categories

    Most valued features by users

    Reporting/Analytics
    Activity Dashboard
    API
    Third Party Integrations
    Campaign Management
    Reporting & Statistics
    Data Import/Export
    Customizable Templates

    Functionality contenders

    Omnisend users reviews

    Overall Rating

    4.7

    /5

    699

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.83/10
    Rating distribution

    5

    4

    3

    2

    1

    522

    158

    17

    2

    0

    Pros
    Overall experience with Omnisend is very positive. It's a great product for a fair price and does what you need very well.
    Great email marketing software which allows your marketing team to create amazing newsletters. The great advantage is that you can easily automate some tasks as welcome emails, abandoned cart, etc.
    Our overall experience is super positive and we've recommended it multiple times to other businesses.
    Cons
    I find it frustrating that the product picker is just not working, you have to physically copy and paste product description photo and information and paste.
    Not all my emails go to my customers and they complaint that our email goes to junk and before this would not happen.
    Setting up Omnisend can be a little difficult, especially if this is your first time with email marketing.

    Overall rating contenders

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    Akande D.

    Marketing Communications Specialist

    Consumer Goods, 1,001-5,000 employees

    Review source

    Overall Rating

    Omnisend is a must have for Shopify stores

    Reviewed 2 years ago

    Transcript

    Akande: My name is Akande, I'm a digital marketing specialist. And I rate Omnisend four to five. For...

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    Fraser N.

    Owner

    Marketing and Advertising, 1-10 employees

    Review source

    Overall Rating

    Good email service for shopify sites

    Reviewed 3 years ago

    Transcript

    Fraser N.: Hi, I'm Fraser. I'm the founder of a marketing consultancy, and I'd like to give Omnisend...

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    Priyansh K.

    Animation, 1-10 employees

    Used daily for less than 6 months

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Excellent for Email Marketing and Abandoned Cart Recovery Automation!

    Reviewed a year ago

    We use Omnisend for abandoned cart recovery and for email marketing.

    Pros

    After Jilt shut down, they recommended Omnisend for our marketing needs. - All data from Jilt was imported without any problems, the contacts and tags as well. - Unlimited contact list size for free unlike other services. Though the active contacts are limited to 250. - Free 500 emails per month is enough for a small business like ours, also offered us 500 free push notifications and SMS which is...

    Cons

    There is not much to dislike, it is an overall amazing service. - Had trouble initially with integration with Woocommerce, had to contact customer service as the documentation was not up to date. - Interface is a bit complicated to navigate.

    JH
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    Jr H.

    Marketing and Advertising, 1-10 employees

    Used daily for 1-2 years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Great product for scaling brands

    Reviewed 10 months ago

    It has always been great my clients see results and we can report on metrics.

    Pros

    It is a great product and a fantastic alternative to more expensive platorms.

    Cons

    The editor tool can sometimes feel very constrained but it gets the job done.

    ES
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    Eli S.

    Information Technology and Services, 11-50 employees

    Used weekly for 1-2 years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    Cost effective email marketing

    Reviewed 10 months ago

    I like it. It's not perfect, but neither are we. It helps us get the job done efficiently and has the opportunity to grow. Plus, I have been happy with the support.

    Pros

    We have 2m contacts in our database, and no other tool is as cost-effective for efficiently emailing them. Omnisend also has great e-commerce functionality, like SMS and easy-to-use form builders. Our account manager has been very helpful.

    Cons

    This is great for B2C, not B2B. Creating lists is difficult and managing our database is almost impossible..

    NP
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    Naveen P.

    Marketing and Advertising, 11-50 employees

    Used daily for less than 6 months

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    Help you wth your email marketing campaigns

    Reviewed 4 months ago

    It's a great tool to automate email campaigns, you can even track the campaign by its analytics option.Can create multiple email flows for your campaign.

    Pros

    - Existing email templates- Great Support- Campaign Analytics- Easy interface- Ability to automate campaigns- Can segment customers/leads based on campaigns

    Cons

    - Email template edt options are not much but it's enough to create a decent email template.- Sometimes it's slow to load

    WL
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    William L.

    Sporting Goods, 1-10 employees

    Used weekly for 6-12 months

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Best priced email campaign service

    Reviewed 10 months ago

    I much prefer this over apps like Mailchimp and Constant Contact, both of which were much more expensive for the services I require

    Pros

    I switched over from Mailchimp to Omnisend because of the price. It turns out, Omnisend's UI and email designer is much more my taste and preference. Very clean and easy-to-use drag and drop method for adding content into emails.

    Cons

    I haven't been able to utilize every feature in my plan yet because automations and subsets do get a bit confusing. But that's just me in general with this stuff.

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