Omnisend Pricing, Features, Reviews & Comparison of Alternatives

Omnisend

Marketing automation for smart ecommerce marketers

4.77/5 (433 reviews)

Omnisend overview

What is Omnisend?

Omnisend is an omnichannel marketing automation platform tailored for ecommerce.

With email marketing at its core, creating beautiful email campaigns is easier than ever before. Grow your subscriber list with wide variety of signup forms and send converting newsletters created with the easy-to-use editor. Using Omnisend's sleek automation, you can personalize your message to customer data, campaign engagement, and shopping behavior.

Omnisend has deep integration with popular eCommerce platforms like Shopify, Shopify Plus, BigCommerce, Woocommerce and more, making it ready to use right out of the box.

Unlike other platforms on the market, Omnisend allows you to reach out to your customers by adding several channels into the same automation workflow: email, SMS, push notifications, Facebook Messenger, WhatsApp, and many more. You can also sync your segments to Google and Facebook retargeting ads to deliver an immersive customer experience. With Omnisend, omnichannel marketing is not just possible, it's easy to perform.
Get to know customers from their first visit to the online store through forms such as signup boxes, popups, the interactive Wheel of Fortune, and landing pages. Engage customers by sending interesting emails that will surprise customers including gift boxes, scratch cards, and discount coupon codes. Respond to customers using Omisend's attention (marketing) automation with cart recovery and order confirmation emails. Keep customers coming back by automating incentives, and making them personal and timely, including order follow-ups, and customer reactivation.
www.omnisend.com

Pricing

Starting from
$16/month
Pricing options
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

English
Omnisend screenshotOmnisend: Top Rated Email and Marketing Automation Platform for EcommerceOmnisend screenshotOmnisend screenshotOmnisend screenshot: Scratch cards and gift boxesOmnisend screenshotOmnisend screenshot

Omnisend reviews

Value for money
Features
Ease of use
Customer support
  4.6
  4.6
  4.7
  4.7
Maryann Asuzu

Excellent email marketing tool

Used daily for 2+ years
Reviewed 2019-09-21
Review Source: Capterra

I have been able to communicate with my customers and stay connected with them. Omnisend has made it possible to send emails with ease, set up campaigns and monitor traffic on my store.

Pros
Email marketing has always been one task I love to avoid because I thought it required a lot of settings. When I got introduced to Omnisend, it has been a relief. I love its simplicity and it doesn't require setting ups. Its quick to start with and most importantly its user friendly. Omnisend allows me to grow my business through email marketing and also have the ability to build landing pages.

Cons
It would be great to have RSS integrated email for blog posts. It would also save time to tag your group of customers instead of creating a separate list.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Andrea Kelly

Good App - lots of options, good support & easy to set up

Used daily for less than 6 months
Reviewed 2019-08-02
Review Source: Capterra

Pros
I love the live view of the software & find it captures much more data than I ever did on MailChimp as to who has clicked through & actions taken. The abandoned cart in particular is way more effective than mailchimp ever waas. After years of having a social media company manage my newsletter, I moved to ominsend when MailChimp stopped working with Shopify. I was able to manage the migration myself and support was excellent, from simple questions too difficult set up's questions. I like the many options for follow up drip series of follow-ups, abandoned carts, re-engaging customers. Love the gift box (although I do wish redirect/answer didn't go to a non-secure link as this comes up on my antivirus every time) & scratch & win. The base price of this app is reasonable and offers a lot of options included with it.

Cons
I love that this app has pop up's built-in but I wish they were more customizable to my theme. The wheel for example doesn't go with my color scheme so I haven't been using it. I have been trying to build a pop up exit offer to link to a quiz but can't get it to look right or work. I have tried several but have never put any into use as they either don't match my colour theme or I can't get them to do look how I want. I would like to see an overall metric that shows growth of my entire list instead of giving stats by each catagory such as automation, campaigns etc. While this info is great I would like to see the overall list growth as an additional stat as I watch the size of my list growth each week. The base price is reasonable but the next step up is a huge leap. I tried the upper price option for a month but found I wasn't making progress with the sms & messenger portion. It costs so much more I downgraded as it isn't affordable to test out. The ala carte add on's for these are way to expensive to acutally use (a person may as well just upgrade). I would like to see these options a bit more affordable as they take some time to build & start seeing results. There are apps that do messenging, sms & text at no charge or minimal/month & while I prefer to have everything under one app I would go with a less expensive due to the big leap in price. Would like to see loyalty program integrated

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Jade Arielle

Best email service for new bloggers!

Used daily for less than 6 months
Reviewed 2020-04-21
Review Source: Capterra

Amazing! Even the customer service is really good.

Pros
I love how easy it is to use this email service. I used Mailchimp for years, and struggled with the outdated features. There was nothing keeping me loyal to Mailchimp so I looked around for a new email service. I used plenty of email services (mailjet, sendinblue, Mailchimp) out there before I came across Omnisend. Mailchimp sucks - just trying to create 1 email takes forever because it’s so laggy. Mailjet is ridiculously buggy and has no brand customisation which is obviously a major aspect when creating brand loyalty and trust with your subscribers. Omnisend is by far the best. And on their free plan you get 15,000 emails FREE per month, which is a crazy amount for FREE! But the most amazing feature has to be the unlimited subscribers - now this is the biggest benefit, because most email services charge you depending on how many subscribers you have. Which for a blogger SUCKS because it’s almost as if they are punishing you as you get more and more successful!

Cons
Honestly, I’ve been using Omnisend for a few months now and I can’t think of anything I dislike about the service. After using so many crappy email services, I can’t believe I didn’t find Omnisend sooner.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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John Blake

Promising, but still a lot of work to do.

Used daily for less than 6 months
Reviewed 2019-08-02
Review Source: Capterra

Meh is the best way to describe it. I'm using a number of the features but do not have confidence I'm using it correctly or well. Getting support in a timely and sufficent manner is abysmal at best. Chat doesn't cut it for the depth of insight I'm looking for. Not nearly as resposonsive or interactice as it can and should be.

Pros
The apps integration with Shopify is what appealed most to me, and it appears to be fairly full featured. I was transitioning from MailChimp and needed a solution that offered turnkey engagment tools i.e. pop-up, automation workflows and email.

Cons
Frankly, it's not nearly as intuitive as it should be, not the tools of the help system.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 4/10

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Akande Davis

Omnisend is a must have for Shopify stores

Used daily for 1-2 years
Reviewed 2020-02-04
Review Source: Capterra

Overall, Omnisend is a great marketing solution for B2C companies that are using an e-commerce solution such as Shopify or Woocommerce.

Pros
Omnisend makes it incredibly easy to set up and launch marketing campaigns using email, SMS, Facebook Messenger and more. The integration with Shopify is seamless and setting up coupons, abandon cart sequences, etc. is a breeze.

Cons
There are some limitations around audience segmentation and their use of Tags is different from other platforms such as Mailchimp and Activecampaign which operate in a similar way. Some features which are standard on other platforms, such as domain verification, are add-on services with Omnisend. There is a slight learning curve in that regard, but overall it is a robust and streamlined platform.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Omnisend pricing

Starting from
$16/month
Pricing options
Free
Free trial
Subscription
View Pricing Plans

Standard plan provides you with everything you get on Free plan, plus:

- Automation Workflows
- Standard Segmentation
- Product import and recommendations
- Interactive email elements
- Bigger sending limits

Standard plan:

0 - 500 subscribers, 15000 emails per month: $16
501 - 1000 subscribers, 15000 emails per month: $20
1001 - 1500 subscribers, 18000 emails per month: $25
1501 - 2000 subscribers, 24000 emails per month: $30
2001 - 2500 subscribers, 30000 emails per month: $36

Pro plan provides you with everything you get on Standard plan, plus:

- Free SMS credits included for the price of your monthly (or yearly) plan.
- Advanced Segmentation (with filters)
- SMS Automation
- Migration services (to help you migrate from other solutions to Omnisend)
- Account Manager and priority support
- Custom IP addresses and deliverability support
- Unlimited emails
- Facebook Custom Audience sync
- Google Customer Match sync
- Web Push Notifications
- Whatsapp


Pro plan:

Starts from $99 / month based on your subscribers list.

Enterpise plan provides you with everything you get on PRO plan, plus:
- Free SMS credits included for the price of your monthly (or yearly) plan.
- Advanced User Right Management
- Advanced Workflows Customization
- Dedicated Account & Deliverability Manager
- Enterprise Privacy and Security
- Single Sign-On

(Save 20% on a yearly plan.)

Omnisend features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Third Party Integration

Content Management (263 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for Omnisend

Key features of Omnisend

  • A/B testing
  • Automation
  • Behavior driven rules
  • Birthday email
  • Campaign booster
  • Cart recovery email
  • Content editor
  • Discount coupon code
  • Drip campaigns
  • Email templates
  • Facebook Custom Audiences
  • Facebook Messenger
  • Forms
  • Gift box
  • Google Customer Match
  • Image editor
  • Landing page
  • Lists
  • Order confirmation email
  • Order follow-up email
  • Popup
  • Product content block
  • Product recommender
  • Re-activation email
  • Scratch card
  • Segments
  • Signup box
  • Subscribers
  • Web Push Notifications
  • Welcome email
  • Wheel of Fortune
View All Features

Benefits

Omnisend offers a variety of powerful forms to help capture each and every visitor.

Marketing automation for personalized customer experiences (cart recovery, order confirmation, order follow-up, welcome, re-activation, birthday emails).

Regular campaigns made effective and sophisticated, helping to boost sales and get higher open and click rates.

Segmented subscribers for more targeted messages, allowing users to send the right messages to the right people.

Simple-to-use content editor for newsletters, regular campaigns or automated emails that only need to be set up only once.

Omnisend includes actionable reports that help users get to know their customers better, as well as track and compare performance.