Name: EmailOctopus
Rating: 4.79 (652 reviews)

EmailOctopus vs Braze

Mailchimp

Constant Contact

MailerLite

Salesforce Marketing Cloud

Iterable

CleverTap

Compare EmailOctopus and Braze based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

EmailOctopus is a low-cost email marketing platform that offers simple yet powerful tools for growing and engaging an audience. Users can create beautiful email campaigns, build email drip sequences, and integrate their mailing list with customised sign-up forms and landing pages.

Activity Dashboard

Activity Tracking

Automated Scheduling

Autoresponders

Campaign Analytics

Campaign Management

Campaign Scheduling

Campaign Segmentation

CAN-SPAM Compliance

Click Tracking

Contact Database

Contact Management

Content Management

Customer Journey Mapping

Customer Segmentation

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Templates

Customization

Data Import/Export

Drag & Drop

Drip Campaigns

Dynamic Content

Email Campaign Management

Email Management

Email Marketing

Email Sequences

Email Templates

Email Tracking

Engagement Tracking

Event Triggered Actions

GDPR Compliance

HTML Editor

Image Library

Landing Pages/Web Forms

Lead Capture

Lead Generation

Lead Management

Lead Nurturing

List Management

Live Chat

Marketing Automation

Mobile Optimization

Newsletter Management

Personalization

Preview Functionality

Real-Time Analytics

Real-Time Data

Real-Time Reporting

Reporting & Statistics

Reporting/Analytics

Template Management

Third-Party Integrations

Visual Analytics

Web Forms

Workflow Management

WYSIWYG Editor

EmailOctopus

Web-based

owner

Not as expensive! it's easy to use and works great. Never had a problem with it and always have had good success with it.

founder

Excellent service and feels wonderful to support a smaller alternative service doing as great a job as long established players.

Manager

Ease of use, effectiveness, sends emails efficiently and quickly. The ability to choose from templates or create your own is a great feature.

Being able to see who has been sent an email, see when they opened it, and if they clicked on any links is such a wonderful feature for our school. Great costumer service as well.

Marketer

Real-time statistics: watch in real time how your campaigns perform. Outstanding support: I needed support to use the API and got great help from them.

Author

They responded within hours and were extremely friendly. I have been very pleased with this program and will definitely be recommending it to others.

Journalist

I switched from Mailchimp to Emailoctopus when my mailing list grew and I think it was a good, money saving choice. What's more, Octopus is easy to use and their customer support is great.

District Associate

It has been easy, affordable, and effective to get our email campaigns going with EmailOctopus. It really is the right solution for us.

The thing we love most, is that when you link your Amazon SES account with Email Octopus, you can get a real bargain, esp. when compared to other ESPs out there.

Easy to use and setup with excellent and prompt support if help is needed.

author

However, they always get back to me quickly. Also, I'm desperate for list segmentation and have been asking for that feature for a while now.

Founder

I don't think I've ever had a better experience integrating with an API than with EmailOctopus. Their email support is also one of the best I've ever dealt with.

I like that I have 90% of the functionality as with the more expensive options, like MailerLite. This allows me to build my newsletter list without the hefty price tag.

CEO 

The software and the team behind it are fast, reliable, and responsive.

Business Owner

What I like and appreciate most is the support team. I am always in a hurry, managing various projects and haven't had time to read all the support articles.

The embeddable form are quite ugly, they look at least ten years old.

Most of the emails end up in spam. So the response rate is very low.

It took a minute to get used to the editor, but there's been no email service provider I've come across where that wasn't the case.

EmailOctopus screenshot: EmailOctopus email editor with a library of templates

EmailOctopus screenshot: EmailOctopus Automations with emails, conditions and actions

EmailOctopus screenshot: EmailOctopus Sign-up form and landing page builder

EmailOctopus screenshot: EmailOctopus List segmentation with custom fields and campaign activity

EmailOctopus screenshot: EmailOctopus Real-time campaign reports

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Small Business

CleverTap helps you retain your mobile users. It brings together user data with an omnichannel approach on a centralized platform. It is a comprehensive and user-friendly solution to all your behavioural app analytics, user engagement and retention needs.

Iterable is the customer activation platform that helps brands deliver joyful experiences with harmonized, individualized, and dynamic communications at scale.

Salesforce Marketing Cloud is a comprehensive marketing platform designed to help businesses personalize every moment of customer engagement across the entire customer lifecycle. By connecting every department through actionable data and Agentforce, the platform empowers teams to work together and build lasting customer relationships.

Braze is a leading customer engagement platform that powers lasting connections between consumers and brands that they love. 

A/B Testing

App Notifications

Campaign Planning

Channel Management

Communication Management

Contextual Targeting

Customer Engagement

Customer History

Customizable Reports

Generative AI

Geotargeting

Messaging

Multi-Campaign

Multi-Channel Communication

Multi-Channel Marketing

Multivariate Testing

Push Notifications

ROI Tracking

Sales Analytics

Segmentation

SMS Notifications

Web Notifications

Braze

IT Network Manager

The capabilities of Braze are brilliant. It is an effective email marketing service.

Marketing Project Manager

Customer Support has been wonderful and integration has been easy so far.

Android Developer

The Android SDK sometimes crashes, and they don't give priority to client problems, there was a time out production product start crashing a lot because of Braze problems.

Vice President Marketing

As a result, Braze is very intuitive: the navigation is easy and makes sense. The surface is very firm, so it is simple to execute strategies effectively and in a thoughtful way.

Relationship Manager

It is very easy to create personalized marketing emails with Braze. The customer support team is of great help to us since we started using this tool.

Senior Director Product Marketing

In addition to providing you with a powerful business tool, the organization provides you with a lot of information on how to utilize it effectively.

Braze has a more robust collection of features and capabilities, and it is always being refined and updated.

GM Brand

Overall good, managed to drive monetization and retention goals with 10% improvement over baseline.

Email Marketing Specialist

The platform is easy to use, provides us with all the tools we need, and has improved our quality of work immensely.

Systems Manager

If you are using Google Workspace the Custom SAML integration is horrible. Usually the setup with other companies takes a few hours, one week if there are issues.

Marketing Director

Easy to navigate, tech at the forefront of customer engagement, convenient multi-channel platform, great customer support team.

Marketing Manager

Braze is reliable, secure and a very value for your money.

Braze's ease of use is by far the best feature of the platform.

Digital Marketing Manager

The simple and effective A/B testing Capabilities for marketing campaigns is very easy to use, and offers quick and actionable results with minimal training.

Horrible Custom SAML SSO integration for Google Workspace companies.

Digital Marketing Associate

The analytics of braze in the canvas section is very confusing.

Digital Marketing And Loyalty Specialist

The number of partner integrations they have. This gives us the freedom to choose the right partner for our business instead of only having 1-2 choices if we want to keep our systems talking.

Digital social media Marketer

It has really helped us in saving on costs. Since we started using the software, we have greatly improved on our  marketing performance.

EmailOctopus vs Braze Comparison (2026)

EmailOctopus

Braze

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

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