EmailOctopus Pricing, Features, Reviews & Alternatives

EmailOctopus

Easy-to-use, affordable email marketing tool.

4.63/5 (118 reviews)

EmailOctopus overview

What is EmailOctopus?

EmailOctopus is a low-cost email marketing platform that provides businesses, creators and marketers with the essential features they need to grow their mailing list and engage their audience. Users can build beautiful HTML-rich campaigns or simple plain text emails with the easy-to-use email editor. The email marketing tool also enables time-based autoresponders and drip campaigns for welcoming new subscribers, and segmentation for delivering tailored messages to specific groups of subscribers.

The intuitive dashboard makes it easy to monitor campaign performance with clear and simple analytics. Users can track open and click rates to discover the content that works best for their audience and view past campaign stats at a glance.

EmailOctopus integrates with over 2,000 apps via Zapier to enable users to sync customer data between platforms including Salesforce, Eventbrite, Shopify, and Stripe. Custom forms and the Wordpress plugin help users grow their audience without code or complex integrations. Though there’s also a developer API that allows for deep integration into websites and apps, with the ability to create and maintain subscriber lists. All of these features are available completely free for up to 2,500 subscribers – one of the most generous free plans on the market.
emailoctopus.com

Pricing

Starting from
$20/month
Pricing options
Free
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, United Kingdom

Supported languages

English
EmailOctopus screenshot: Drag and drop templates make it easy for you to create a beautiful campaignEmailOctopus screenshot: Use hosted forms, embedded forms, or the Wordpress plugin to collect subscriber information such as email addresses, without any complex integrations or codeEmailOctopus screenshot: Monitor the performance of each and every campaign and track each click and open alongside the bounces and unsubscribesEmailOctopus screenshot: EmailOctopus offers simple yet powerful automation to create time-based onboarding and drip sequences

EmailOctopus user reviews

Value for money
Features
Ease of use
Customer support
  4.8
  4.2
  4.6
  4.7
Brian S.

KISS for email marketing

Used monthly for 2+ years
Reviewed 2020-09-01
Review Source: Capterra

I use it to send a weekly email to my former ukulele students (300+). I also send out 'tech tips' to authors on a semi-regular basis.

Pros
What I love most about email octopus is the simplicity of it. The interface is minimal by design which doesn't derail me when I just need to get an email out to my lists.

Cons
I would love it if they supported markdown.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Josh E.

Probably one of the best & most cost-effective ESP's out there!

Used weekly for 2+ years
Reviewed 2021-03-08
Review Source: Capterra

Truly outstanding customer service. Quick response times and always willing to go out their way to ensure that you are properly looked after. This too is one of the key reasons why we are still with EO and have no intention of leaving. Solid company and staff all round!

Pros
The thing we love most, is that when you link your Amazon SES account with Email Octopus, you can get a real bargain, esp. when compared to other ESPs out there. The user interface is very intuitive and simple to use, yet, it comes with very advanced email marketing features. All in all, we can recommend EO to anyone looking for an advanced email marketing system that doesn't break the bank.

Cons
In terms of advanced segmentation, the current version is still somewhat limited, but I've been in touch with their support team who have ensured us that it's on it's way. But other than that, no complaints whatsoever.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Jan Sigetty B.

Unfair comparison with Mailchimp

Used daily for 6-12 months
Reviewed 2018-09-28
Review Source: Capterra

I like it, but that's because I found workarounds. Fx. I design the NewsLetter in MailChimp and copy/paste the HTML. It works fine that way.

Pros
I moved from MailChimp, because of the price tag. Octopus is way cheaper, but it's still possible to send the same quality emails and that's​ great.

Cons
1. A better interface to make your own template/design. Limitations in fonts, sizes, etc 2. List features are limited. No way to create segments or groups based on subscriber data. 3. Regarding reports: A graphic overview of where the clicks are placed.

Response from EmailOctopus


Hi Jan,

Thanks for the feedback. We have some good news on the campaign editor- we've just launched our new drag & drop email builder.

It's only in Beta at the moment, however I've added it to your account and you'll be able to use it in your next campaign.

More updates to come based on your feedback, too.

Thanks again,

Tom

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

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Jargon D.

This is the one!

Used daily for less than 6 months
Reviewed 2021-02-17
Review Source: Capterra

10/10

Pros
EmailOctopus was SOOOOOO easy to use! I love it. I came over discouraged AF from trying MailChimp. Anyone whoever used MailChimp either has a degree in the software or hired someone. It is ridiculously difficult to use and it embeds itself into everything. EmailOctopus is so simple and effective. I got real-time results and I ended up making quite a bit of money emailing old customers. I will definitely be using EmailOctobus from here on out.

Cons
The only thing I didn't like is that I didn't find it sooner.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Mikey C.

Reliable and cost-effective

Used weekly for 6-12 months
Reviewed 2020-08-31
Review Source: Capterra

Overall I've been very pleased. I have tried several other providers and found that this service is excellent and compares well with other providers who charge a lot more for similar features.

Pros
EmailOctopus offers a reliable platform at an excellent price, and the level of customer support is particularly good. Questions are answered promptly and efficiently. The platform is easy to use and has a good range of features.

Cons
I'd like to see the drag and drop email editor improved. It works well enough and the emails look good, but it is not as slick as other editors I've used.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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EmailOctopus pricing

Starting from
$20/month
Pricing options
Free
Subscription
View Pricing Plans

Free for up to 2,500 subscribers

Over 2,500 subscribers from $20/month

20% discount for non-profit organizations.

EmailOctopus features

API
Campaign Analytics
Campaign Management
Contact Management
Customizable Branding
Engagement Analytics
Performance Metrics
Reporting/Analytics
Template Management
Third Party Integrations

Activity Dashboard (510 other apps)
Alerts/Notifications (398 other apps)
Analytics/ROI Tracking (379 other apps)
Content Management (444 other apps)
Customizable Templates (427 other apps)
Data Import/Export (461 other apps)
Multi-Channel Marketing (383 other apps)
Reporting & Statistics (509 other apps)
Search/Filter (421 other apps)
Social Media Integration (381 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Additional information for EmailOctopus

Key features of EmailOctopus

  • Behavior driven rules
  • Bounce handling
  • Campaign analysis
  • Campaign management
  • Developer API
  • Drip campaigns
  • Email automation
  • GDPR compliance
  • Newsletters
  • Performance monitoring
  • Pre-designed responsive templates
  • Real-time analytics on campaigns
  • Third party integration
  • White label
  • Wordpress plugin
View All Features

Benefits

EmailOctopus offers powerful automation, which organizations can use to create time-based onboarding and drip sequences to automate campaigns.

EmailOctopus provides clear analytics on campaign performance, allowing users to track every open, click, bounce and unsubscribe in order to optimize marketing efforts.

Send campaigns using EmailOctopus's library of pre-designed, customisable templates, which help users to create responsive emails that look beautiful across all devices.

Via Zapier, EmailOctopus can connect to over 2,000 platforms and services including Salesforce, Shopify, Eventbrite, and SurveyMonkey.