EmailOctopus Pricing, Features, Reviews & Comparison of Alternatives


Email marketing tool via Amazon SES

4.55/5 (33 reviews)

EmailOctopus overview

EmailOctopus is an email marketing tool that sends emails via Amazon SES (simple email service) for high deliverability, with unlimited emails on each plan. A rich set of email marketing templates allow users to create campaigns which are responsive to any device, in a matter of minutes. Users have the ability to build drip email sequences, import contacts, integrate with forms, and generate customized reports. EmailOctopus integrates with over 500 third-party products and services via Zapier integration.

EmailOctopus’ automation tools enable users to create time-based onboarding and drip email sequences. By sharing the most read content with new subscribers, organizations can keep their audience engaged with their blog, or create a welcome series to introduce new customers with a tempting discount to increase revenue for e-commerce stores. The solution includes an expansive set of email marketing templates which allow users to create responsive campaigns such as beautifully designed newsletters or simple personalized plain text emails. EmailOctopus provides users with real-time, in-depth data on campaign performance, with each click and open tracked alongside the bounces and unsubscribes. Custom, embedded forms and the Wordpress plugin help organizations grow their contact base to collect email addresses without code or complex integrations.

Tools for bounce handling help brands maintain their sender reputation by cleaning unsubscribes, bounces, and complaints from lists automatically. EmailOctopus’ developer API allows for deep integration into existing business websites and the ability to maintain current subscriber lists. EmailOctopus can connect to over 500 platforms and services via Zapier, including MailChimp, Salesforce, Shopify, Eventbrite, SurveyMonkey, Gravity Forms, Ticket Tailor, and more.


Starting from
Pricing options
Free trial
Value for money
View Pricing Plans


Business size



United States, United Kingdom

Supported languages

EmailOctopus screenshot: EmailOctopus' rich set of email templates allow users to create campaigns which look beautiful across all devices, in a matter of minutesEmailOctopus - How it WorksEmailOctopus screenshot: Use hosted forms, embedded forms, or the Wordpress plugin to collect subscriber information such as email addresses, without any complex integrations or codeEmailOctopus screenshot: EmailOctopus offers simple yet powerful automation to create time-based onboarding and drip sequencesEmailOctopus screenshot: Monitor the performance of each and every campaign and track each click and open alongside the bounces and unsubscribes

EmailOctopus reviews

Value for money
Ease of use
Customer support

Best Email Service Anywhere

Used weekly for 2+ years
Reviewed 2018-09-28
Review Source: Capterra

Outstanding. I have so much control and flexibility to use this service for so many bulk emailing applications and I can scale up or down to mirror my busy seasons. I have been thrilled with this service for years.I have been a user of EmailOctopus for years and have seen the company, services, and functionality grow and develop over time. The customer service has been extraordinary whenever I have had questions and I have always received highly respectful communications from this company. They know that your success makes them succeed as well so they are in your corner every step of the way and they treat customers fairly at all times. The ease and flexibility of this web-based program are outstanding and I have made recommendations in the past that have since been implemented. What the service is now is a godsend for anyone needing to send bulk emails whether frequently or occasionally because they allow you to scale up or down to your needs, which I see as further proof of their customer first philosophy. The setup is easy if you follow the instructions or ask for any help and once you are setup with amazon and email octopus, you can be confident that you will achieve everything you desire with this service. Best of luck to you all in future endeavors.

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The BEST Email Platform for "Large Audience" Campaigns for Starter Businesses

Used daily for 6-12 months
Reviewed 2018-09-28
Review Source: Capterra

I have had a wonderful experience, as for this pricing, there is no service I've found that can "go fast" from the get go and start sending large quantities of mail to your lists. The number 1 key of this software is their unique ability to plug into your Amazon Email Platform account. This allows you to send out MANY MANY more emails on a daily basis than any other platform I have come across. Not to mention the ease of ability to upload the lists from wherever you have built them before.

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Mo Cusato

EmailOctopus is the best value for email marketing hands down!

Used daily for 1-2 years
Reviewed 2018-09-29
Review Source: Capterra

EmailOctopus lets me email by list affordably, quickly, and easily. It enabled me to reach my customers regularly with a high deliverability rate, virtually no spam complaints (EmailOctopus is integrated with Amazon SES) , and the price cannot be beat. Forget the rest and use EmailOctopus! EmailOctopus is easy to use, has a clean and simple to use interface, and has the best price for email marketing that makes it affordable. I tried many other competitors, and EmailOctopus is the best by far.

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Amazing Newsletter Service

Used daily for 6-12 months
Reviewed 2018-09-28
Review Source: Capterra

I tried a couple of times the support. Every time they answered my questions with a solution or at least a promise to update the web in the future.I used other third web apps for my newsletter. I saw once a newsletter from emailoctopus and I decided to try. I was shocked how it was so easy the setup and the affordable price. I love the automation option. I use it for my funnels and it works very well.

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EmailOctopus - Best Value Around

Used daily for 1-2 years
Reviewed 2018-09-28
Review Source: Capterra

I switched to EmailOctopus in 2017 from another email vendor and so far I have not been disappointed. It’s easy to use, fantastic value for money and the support team are very responsive.Ease of use Value for money Good support team

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EmailOctopus pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Shrimp: free forever, 2,500 subscribers

Tuna: $19 per month, 10,000 subscribers

Stingray: $39 per month, 50,000 subscribers

Shark: $59 per month, 100,000 subscribers

Whale: $109 per month, 250,000 subscribers

20% discount for non-profit organizations.

EmailOctopus features

Campaign Analysis
Campaign Management
Customizable Branding
Engagement Analytics
Real Time Analytics
Third Party Integration

A/B Testing (143 other apps)
Activity Dashboard (208 other apps)
Content Management (165 other apps)
Customizable Templates (186 other apps)
Data Import/Export (141 other apps)
Drag & Drop Interface (194 other apps)
Monitoring (176 other apps)
Multi-Channel Marketing (148 other apps)
Real Time Data (136 other apps)
Reporting & Statistics (193 other apps)
Social Media Integration (209 other apps)
Social Network Marketing (136 other apps)
Tagging (143 other apps)

Additional information for EmailOctopus

Key features of EmailOctopus

  • Drip campaigns
  • Behavior driven rules
  • Pre-designed responsive templates
  • Campaign management
  • Campaign analysis
  • White label
  • Third party integration
  • Email automation
  • Newsletters
  • Real-time analytics on campaigns
  • Performance monitoring
  • Wordpress plugin
  • GDPR compliance
  • Bounce handling
  • Developer API
View All Features


EmailOctopus uses the organization's Amazon SES account to send emails, allowing users to benefit from their high deliverability rates, with unlimited emails on each plan.

EmailOctopus offers powerful automation which organizations can use to create time-based onboarding and drip sequences to automate campaigns.

EmailOctopus will provide in-depth data on its performance allowing users to track every open, click, bounce and unsubscribe in order to optimize marketing efforts.

Send campaigns using EmailOctopus's rich set of pre-designed templates which help users to create responsive campaigns that look beautiful across all devices.

Via Zapier, EmailOctopus can connect to over 500 platforms and services including Salesforce, Shopify, Eventbrite, and SurveyMonkey.