EmailOctopus Pricing, Features, Reviews & Comparison of Alternatives

EmailOctopus

Email marketing for less

4.56/5 (78 reviews)

EmailOctopus overview

What is EmailOctopus?

EmailOctopus is an email marketing tool offering a rich set of email marketing templates allow users to create campaigns which are responsive to any device, in a matter of minutes. Users have the ability to build drip email sequences, import contacts, integrate with forms, and generate customized reports. EmailOctopus integrates with over 1,500 third-party products and services via Zapier integration.

EmailOctopus’ automation tools enable users to create time-based onboarding and drip email sequences. By sharing the most read content with new subscribers, organizations can keep their audience engaged with their blog, or create a welcome series to introduce new customers with a tempting discount to increase revenue for e-commerce stores. The solution includes an expansive set of email marketing templates which allow users to create responsive campaigns such as beautifully designed newsletters or simple personalized plain text emails. EmailOctopus provides users with real-time, in-depth data on campaign performance, with each click and open tracked alongside the bounces and unsubscribes. Custom, embedded forms and the Wordpress plugin help organizations grow their contact base to collect email addresses without code or complex integrations.

Tools for bounce handling help brands maintain their sender reputation by cleaning unsubscribes, bounces, and complaints from lists automatically. EmailOctopus’ developer API allows for deep integration into existing business websites and the ability to maintain current subscriber lists. EmailOctopus can connect to over 1,500 platforms and services via Zapier, including MailChimp, Salesforce, Shopify, Eventbrite, SurveyMonkey, Gravity Forms, Ticket Tailor, and more.
emailoctopus.com

Pricing

Starting from
$20/month
Pricing options
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Europe, India, United Kingdom

Supported languages

English
EmailOctopus screenshot: Drag and drop templates make it easy for you to create a beautiful campaignEmailOctopus - How it WorksEmailOctopus screenshot: Use hosted forms, embedded forms, or the Wordpress plugin to collect subscriber information such as email addresses, without any complex integrations or codeEmailOctopus screenshot: Monitor the performance of each and every campaign and track each click and open alongside the bounces and unsubscribesEmailOctopus screenshot: EmailOctopus offers simple yet powerful automation to create time-based onboarding and drip sequences

EmailOctopus reviews

Value for money
Features
Ease of use
Customer support
  4.8
  4.1
  4.6
  4.6
RYAN BENT, MBA, MPA

Best Email Service Anywhere

Used weekly for 2+ years
Reviewed 2018-09-28
Review Source: Capterra

Outstanding. I have so much control and flexibility to use this service for so many bulk emailing applications and I can scale up or down to mirror my busy seasons. I have been thrilled with this service for years.

Pros
I have been a user of EmailOctopus for years and have seen the company, services, and functionality grow and develop over time. The customer service has been extraordinary whenever I have had questions and I have always received highly respectful communications from this company. They know that your success makes them succeed as well so they are in your corner every step of the way and they treat customers fairly at all times. The ease and flexibility of this web-based program are outstanding and I have made recommendations in the past that have since been implemented. What the service is now is a godsend for anyone needing to send bulk emails whether frequently or occasionally because they allow you to scale up or down to your needs, which I see as further proof of their customer first philosophy. The setup is easy if you follow the instructions or ask for any help and once you are setup with amazon and email octopus, you can be confident that you will achieve everything you desire with this service. Best of luck to you all in future endeavors.

Cons
None Exist. Try to change my mind. This service is outstanding.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Fantastic low-cost email host

Used weekly for 6-12 months
Reviewed 2019-07-25
Review Source: Capterra

I needed an easy and inexpensive way to host email. This has done the trick and then some! Really pleasantly surprised.

Pros
Very easy to use, inexpensive. Great deliverability!

Cons
Doesn't have an easy way to segment your subscribers.

Response from EmailOctopus


Hi there,

We have some good news on segmentation - we've just launched this as a feature so you can now segment your mailing list based on custom fields and the data that's most important to your business.

Let us know how it works for you.

Thanks,

Tom

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Jan Sigetty Boeje

Unfair comparison with Mailchimp

Used daily for 6-12 months
Reviewed 2018-09-28
Review Source: Capterra

I like it, but that's because I found workarounds. Fx. I design the NewsLetter in MailChimp and copy/paste the HTML. It works fine that way.

Pros
I moved from MailChimp, because of the price tag. Octopus is way cheaper, but it's still possible to send the same quality emails and that's​ great.

Cons
1. A better interface to make your own template/design. Limitations in fonts, sizes, etc 2. List features are limited. No way to create segments or groups based on subscriber data. 3. Regarding reports: A graphic overview of where the clicks are placed.

Response from EmailOctopus


Hi Jan,

Thanks for the feedback. We have some good news on the campaign editor- we've just launched our new drag & drop email builder.

It's only in Beta at the moment, however I've added it to your account and you'll be able to use it in your next campaign.

More updates to come based on your feedback, too.

Thanks again,

Tom

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

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Graeme Fulton

10 mins to send an entire campaign

Used weekly for less than 6 months
Reviewed 2020-03-11
Review Source: Capterra

Pros
The ease of setting up Email Octopus meant I could sign up send a new campaign to 15k ppl within 10 mins. It's very simple and easy to get started - email can be stressful, but Email Octopus makes it 100x better!

Cons
Maybe there could be API options to send email.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Ashima Dua

Amazing Product

Used monthly for 6-12 months
Reviewed 2019-08-08
Review Source: Capterra

Absolutely love it, we’re using Email Octopus to drive monthly utilization and it is amazing! The low cost is also fabulous!

Pros
Email Octopus makes our monthly newsletters and release notes so easy! The templates and features to send out details are so easy and user friendly that anyone can use it with out too much training.

Cons
I wish there was a heat map to see where users clicked most in our emails but that is a feature request not a con.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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EmailOctopus pricing

Starting from
$20/month
Pricing options
Free
Free trial
Subscription
View Pricing Plans

Free for up to 2,500 subscribers

Over 2,500 subscribers from $20/month

20% discount for non-profit organizations.

EmailOctopus features

API
Campaign Analysis
Campaign Management
Customizable Branding
Email Marketing Management
Engagement Analytics
Real Time Analytics
Third Party Integration

A/B Testing (201 other apps)
Activity Dashboard (346 other apps)
Automatic Notifications (200 other apps)
Campaign Segmentation (202 other apps)
Content Management (263 other apps)
Customizable Templates (280 other apps)
Data Import/Export (247 other apps)
Drag & Drop Interface (253 other apps)
Monitoring (241 other apps)
Multi-Channel Marketing (242 other apps)
Reporting & Statistics (344 other apps)
Social Media Integration (310 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for EmailOctopus

Key features of EmailOctopus

  • Behavior driven rules
  • Bounce handling
  • Campaign analysis
  • Campaign management
  • Developer API
  • Drip campaigns
  • Email automation
  • GDPR compliance
  • Newsletters
  • Performance monitoring
  • Pre-designed responsive templates
  • Real-time analytics on campaigns
  • Third party integration
  • White label
  • Wordpress plugin
View All Features

Benefits

EmailOctopus can use the organization's Amazon SES account to send emails, allowing users to benefit from their high deliverability rates, with unlimited emails on each plan.

EmailOctopus offers powerful automation which organizations can use to create time-based onboarding and drip sequences to automate campaigns.

EmailOctopus will provide in-depth data on its performance allowing users to track every open, click, bounce and unsubscribe in order to optimize marketing efforts.

Send campaigns using EmailOctopus's rich set of pre-designed templates which help users to create responsive campaigns that look beautiful across all devices.

Via Zapier, EmailOctopus can connect to over 500 platforms and services including Salesforce, Shopify, Eventbrite, and SurveyMonkey.