Name: Emma by Marigold
Rating: 4.2 (156 reviews)

Emma by Marigold vs Braze

Mailchimp

ActiveCampaign

Salesforce Marketing Cloud

Campaign Monitor by Marigold

Iterable

CleverTap

Compare Emma by Marigold and Braze based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. 

Campaign Monitor by Marigold is the leading provider of professional-grade email marketing and automation software for growing businesses

Emma by Marigold is an email marketing platform which focuses on segmentation, automation, and an easy-to-use email builder for teams of all sizes to leverage their customer data, increase engagement, and drive more revenue from email. Users can create and collaborate on email campaign content.

A/B Testing

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Alerts/Notifications

Archiving & Retention

Audience Targeting

Automated Responses

Autoresponders

Behavior Analytics

Behavior Tracking

Behavioral Targeting

Campaign Analytics

Campaign Management

Campaign Personalization

Campaign Planning

Campaign Scheduling

Campaign Segmentation

CAN-SPAM Compliance

Channel Management

Click Tracking

Collaboration Tools

Communication Management

Compliance Management

Consent Management

Contact Database

Contact Management

Content Management

Contextual Targeting

Customer Communication

Customer Data Management

Customer Database

Customer Engagement

Customer Experience Management

Customer History

Customer Journey Mapping

Customer Profiles

Customer Segmentation

Customer Surveys

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Reports

Customizable Templates

Customization

Data Import/Export

Drag & Drop

Drip Campaigns

Dynamic Content

Email Campaign Management

Email Distribution

Email Management

Email Marketing

Email Monitoring

Email Templates

Email Tracking

Engagement Tracking

Event Triggered Actions

GDPR Compliance

Generative AI

HTML Editor

Image Library

Interaction Tracking

Landing Pages/Web Forms

Lead Capture

Lead Generation

Lead Management

Lead Nurturing

List Management

Mailing List Management

Marketing Automation

Marketing Calendar

Mass Texting

Message Personalization

Messaging

Mobile Access

Mobile Optimization

Multi-Campaign

Multi-Channel Communication

Multi-Channel Marketing

Multiple User Accounts

Open Rate Tracking

Performance Metrics

Personalization

Preview Functionality

Process/Workflow Automation

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Notifications

Real-Time Reporting

Reporting & Statistics

Reporting/Analytics

Scheduled Messaging

Scheduling

Segmentation

SMS Marketing

Emma by Marigold

Web-based

spokesperson

I like that you can create super professional emails. I liked the templates one could choose from and ability to use links.

Public Relations & Social Media Strategist

I love how streamlined and easy to use this software was. Much different than any other email marketing tool, but I loved the clean and easy-to-use templates.

Associate Program Manager for Development Services

Allows you to design beautiful emails and newsletters without knowing code. The customer service team is great, and there are great trainings and webinars available.

Executive Director 

Used friendly, integrates with my CRM database, easy to use templates, plug and play so I can make my monthly newsletter, good click analytics.

Digital Marketing Manager

The Emma team is great about helping set up external APIs in order for your data to get automatically added into their system.

Not only was it much more expensive to move from Constant Contact, there are a number of missing functionalities.

Director of Communication

Emma is a solid email marketing management platform that provided campaign performance insights, tracking, and a fair amount of customization.

There were two areas that were considerably frustrating when it came to Emma.

Communications Assistant

We do multiple enewsletters but the formatting and styling options are passé and lame.

Freelancer

Emma is a good robotic software to answer your questions.

Director of Housing

Emma has been a helpful tool for our organization.

We were first worried about have to pay per email sent but quickly learned that you get what you pay for.

Director of Communications

It was easy to design template and easy to update contacts.

Designer

I loved so many things about using Emma. If I didn't like something I would be able to reach out to customer service and receive a quick response.

Senior Web Developer

I like how easy it is to send yourself tests of the emailers you create. The drag and drop tool is straightforward too.

Owner

Has nice templates and admin. Other than that there werent many features that couldnt be selected or offered from another company at a far more reasonable cost.

Assistant Director of School, College, and Program Marketing at Endicott College

I love having the multiple accounts and being able to share contacts to cut down on cost, however, the time spent creating the emails is much longer as it is not as user-friendly.

I only advise that you pay close attention to your contract.

Emma by Marigold screenshot: Emma by Marigold SMS marketing manager

Emma by Marigold screenshot: Emma by Marigold campaign media management

Emma by Marigold screenshot: Emma by Marigold dashboard view

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

CleverTap helps you retain your mobile users. It brings together user data with an omnichannel approach on a centralized platform. It is a comprehensive and user-friendly solution to all your behavioural app analytics, user engagement and retention needs.

Iterable is the customer activation platform that helps brands deliver joyful experiences with harmonized, individualized, and dynamic communications at scale.

Salesforce Marketing Cloud is a comprehensive marketing platform designed to help businesses personalize every moment of customer engagement across the entire customer lifecycle. By connecting every department through actionable data and Agentforce, the platform empowers teams to work together and build lasting customer relationships.

Braze is a leading customer engagement platform that powers lasting connections between consumers and brands that they love. 

App Notifications

Email Sequences

Geotargeting

Multivariate Testing

Push Notifications

ROI Tracking

Sales Analytics

SMS Notifications

Template Management

Web Notifications

WYSIWYG Editor

Braze

IT Network Manager

The capabilities of Braze are brilliant. It is an effective email marketing service.

Marketing Project Manager

Customer Support has been wonderful and integration has been easy so far.

Android Developer

The Android SDK sometimes crashes, and they don't give priority to client problems, there was a time out production product start crashing a lot because of Braze problems.

Vice President Marketing

As a result, Braze is very intuitive: the navigation is easy and makes sense. The surface is very firm, so it is simple to execute strategies effectively and in a thoughtful way.

Relationship Manager

It is very easy to create personalized marketing emails with Braze. The customer support team is of great help to us since we started using this tool.

Senior Director Product Marketing

In addition to providing you with a powerful business tool, the organization provides you with a lot of information on how to utilize it effectively.

Braze has a more robust collection of features and capabilities, and it is always being refined and updated.

GM Brand

Overall good, managed to drive monetization and retention goals with 10% improvement over baseline.

Email Marketing Specialist

The platform is easy to use, provides us with all the tools we need, and has improved our quality of work immensely.

Systems Manager

If you are using Google Workspace the Custom SAML integration is horrible. Usually the setup with other companies takes a few hours, one week if there are issues.

Marketing Director

Easy to navigate, tech at the forefront of customer engagement, convenient multi-channel platform, great customer support team.

Marketing Manager

Braze is reliable, secure and a very value for your money.

Braze's ease of use is by far the best feature of the platform.

The simple and effective A/B testing Capabilities for marketing campaigns is very easy to use, and offers quick and actionable results with minimal training.

Horrible Custom SAML SSO integration for Google Workspace companies.

Digital Marketing Associate

The analytics of braze in the canvas section is very confusing.

Digital Marketing And Loyalty Specialist

The number of partner integrations they have. This gives us the freedom to choose the right partner for our business instead of only having 1-2 choices if we want to keep our systems talking.

Digital social media Marketer

It has really helped us in saving on costs. Since we started using the software, we have greatly improved on our  marketing performance.

Emma by Marigold vs Braze Comparison (2026)

Emma by Marigold

Braze

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives