Emma Pricing, Features, Reviews & Comparison of Alternatives


Campaign designer for email marketing

4.23/5 (105 reviews)

Emma overview

Emma's powerful digital marketing platform makes it easy for teams of all sizes to create beautifully designed email campaigns that drive results. Identify who to target, automate your marketing programs and integrate with the technologies you use most to deliver more effective communications. With award-winning thought leadership, friendly expert services and thoughtful product design, Emma helps marketers worldwide do their very best work.

Emma facilitates the automation of email marketing campaigns by allowing users to create targeted workflows, schedule event-triggered emails, and automate based on activity such as purchases, page visits, reviews, and more. Emails can be targeted to the specific customer based on their behavior on the website or activity such as recent purchases. Customer lists can be segmented to deliver more targeted content, and segment can be based on criteria such as last purchase date, demographic, birthday, geographic location, and more.


Starting from
Pricing options
Value for money
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Business size



United States, Australia, Canada, United Kingdom

Supported languages

Emma screenshot: Create and schedule email marketing contentStart winning the inbox with EmmaEmma screenshot: A/B testing allows users to discover the most effective contentEmma screenshot: Workflows can be setup based on branching logicEmma screenshot: The drag and drop WYSIWYG editor can be used to create emailsEmma screenshot: Customer segments can be setup to deliver personalized contentEmma screenshot: Track account activity within the Emma administrative dashboardEmma screenshot: With the Emma mobile app users can track open rates and clicksEmma screenshot: Heatmaps provide an overview of click activityEmma screenshot: Businesses can see the percentage of desktop and mobile users

Emma reviews

Value for money
Ease of use
Customer support

Great ESP for Enterprise Level

Used daily for 1-2 years
Reviewed 2019-06-24
Review Source: Capterra

Great. No complaints. System works as advertised, allows us to use more advance features and integrations and the always available call in customer service is very helpful when needed.

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Kimberly Rohde

New Format Needs Improvement

Used daily for 2+ years
Reviewed 2016-11-03
Review Source: Capterra

You should at least have a customize the group views that the customers can change to their preference. To do some of these changes without notice is ridiculous. People should have the option of seeing things the way we used to, not everyone is like me and I know some people like the new changes. There should be a columns with First and Last Names within the audiences. I can't be searching my larger group of over 4,000 people by email. Also, the search bar should be made available throughout the audience categories and not automatically go into the search. There are times I copy and paste a good email and want to remove a letter because we had it missing and I want to correct the old email. I can't do this anymore. It's been annoying that it seems some of my requests to bring something back won't happen. I don't know about everyone, but when I open one of my groups, I like to see the email, First, and Last name. It helps for when I put in John Doe, that all those named John Doe or with an email of johndoe@blah.com appear for me to find the correct one. Not all these emails with no names attached and all I see is 123@blah.com and john456@blah.com. This should be an easy fix or at least a way for us to lock our preferred view.

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Myca Alford

I <3 MyEmma

Used daily for 2+ years
Reviewed 2018-04-05
Review Source: Software Advice

The integrations aren't as strong as larger packages, and user flow isn't fabulous, but simply for building gorgeous emails that look good on every platform, Emma is the undisputed leader.

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Karl Toth

Be Cautious of Choosing Emma

Used weekly for 2+ years
Reviewed 2017-11-07
Review Source: Software Advice

Very bad company to do business with.

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Keith Olsen

Emma Marketing/Email System for higher ed

Used weekly for 2+ years
Reviewed 2019-02-06
Review Source: Capterra

We send regular newsletters to external and internal audiences with Emma at a fair and reasonable price. We also have segmented users by department.

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Emma pricing

Starting from
Pricing options
Free trial
View Pricing Plans

PRO: starting at $89/month for 10,000 contacts

PLUS: starting at $369/month for 25,000 contacts

ENTERPRISE: starting at $729/month for 75,000 contacts

14 day, no obligation free trial available.

Emma features

A/B Testing
Activity Dashboard
Content Management
Customizable Branding
Customizable Templates
Drag & Drop Interface
Email Marketing
Engagement Analytics
Third Party Integration

Automatic Notifications (162 other apps)
Campaign Analysis (215 other apps)
Campaign Management (235 other apps)
Data Import/Export (181 other apps)
Monitoring (210 other apps)
Multi-Channel Marketing (180 other apps)
Real Time Analytics (181 other apps)
Real Time Data (161 other apps)
Reporting & Statistics (256 other apps)
Social Media Integration (262 other apps)

Additional information for Emma

Key features of Emma

  • Mobile-optimized templates
  • Inline text editing
  • Subject line split testing
  • Branching logic
  • Advanced automation
  • Behavior driven rules
  • Spam check
  • Subscribe/unsubscribe
  • Multi-variate testing
  • Activity tracking
  • Campaign segmentation
  • Content management
  • CRM integration
  • Custom forms
  • Customizable branding
  • Customizable reporting
  • Customizable templates
  • eCommerce integration
  • Image library
  • Mobile integration
  • Multiple user accounts
  • Permission management
  • Subscription services
  • Template management
  • Third party integration
  • Activity dashboard
  • Design management
  • Customer segmentation
  • Survey management
  • Heatmap
  • Visual analytics
  • Content repository
  • Drag & drop interface
  • Custom landing pages
  • Mailing list management
  • A/B testing
  • Email templates
  • Landing page templates
  • Role-based permissions
  • Web forms
  • WYSIWYG editor
  • Event triggered email
  • Bounce tracking
  • CAN SPAM compliance
  • Collaboration tools
  • Follow-up scheduling
  • Engagement analytics
  • Behavior tracking
  • Email marketing
  • Visitor targeting
  • Subscriber management
View All Features


Create dynamic, real-time segments built on your customers’ data (spending behavior, zip code, birthday, whether they’ve opened a mailing, etc.) and build automated workflows to automatically trigger super-targeted, super-effective campaigns.

Drag and drop content elements like text boxes, images, video blocks, social buttons, and more to build your email exactly how you like it.

Use A/B Content Testing to test variables — CTAs, image placement, content length, subject lines, etc. — from 2 emails across a small percentage of your audience and automatically deliver the winner to the rest.

Automate email campaigns based on customer activity such as purchases, page visits, reviews, and more. Use branching logic to deliver different workflows depending on actions taken.

Create a custom landing page using the drag and drop interface and publish the website with just the click of a button. A unique URL is created to direct clients to the landing page.