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Emma by Marigold

Multi-channel marketing that works for you.

Last updated: October 2024

Emma by Marigold - 2025 Pricing, Features, Reviews & Alternatives

Table of Contents

What is Emma by Marigold?

Emma by Marigold is a powerful digital marketing platform that makes it easy for teams of all sizes to create beautifully designed email campaigns that drive results. Identify who to target, automate your marketing programs and integrate with the technologies you use most to deliver more effective communications. With award-winning thought leadership, friendly expert services and thoughtful product design, Emma helps marketers worldwide do their very best work.

Emma by Marigold facilitates the automation of email marketing campaigns by allowing users to create targeted workflows, schedule event-triggered emails, and automate based on activity such as purchases, page visits, reviews, and more. Emails can be targeted to the specific customer based on their behavior on the website or activity such as recent purchases. Customer lists can be segmented to deliver more targeted content, and segment can be based on criteria such as last purchase date, demographic, birthday, geographic location, and more.

Benefits of using Emma by Marigold

Create dynamic, real-time segments built on your customers’ data (spending behavior, zip code, birthday, whether they’ve opened a mailing, etc.) and build automated workflows to automatically trigger super-targeted, super-effective campaigns.

Drag and drop content elements like text boxes, images, video blocks, social buttons, and more to build your email exactly how you like it.

Use A/B Content Testing to test variables — CTAs, image placement, content length, subject lines, etc. — from 2 emails across a small percentage of your audience and automatically deliver the winner to the rest.

Automate email campaigns based on customer activity such as purchases, page visits, reviews, and more. Use branching logic to deliver different workflows depending on actions taken.

Create a custom landing page using the drag and drop interface and publish the website with just the click of a button. A unique URL is created to direct clients to the landing page.

Starting from

Per month

Alternatives with better value for money

Emma by Marigold's key features

Most critical features, based on insights from Emma by Marigold users:

Customizable Templates

4.9

(7)

Marketing Automation

5.0

(5)

Email Distribution

5.0

(4)

Email Management

5.0

(4)

Campaign Scheduling

5.0

(5)

SMS Marketing

5.0

(4)

All Emma by Marigold features

Features rating:

3.9

(153)

Contact Management

4.1

(13)

CRM

5.0

(3)

Customer Segmentation

5.0

(2)

Customer Surveys

5.0

(1)

Customizable Branding

5.0

(4)

Drag & Drop

5.0

(3)

Drip Campaigns

4.8

(5)

Dynamic Content

5.0

(2)

Email Campaign Management

4.2

(16)

Email Marketing

5.0

(8)

Email Monitoring

5.0

(4)

Event Triggered Actions

4.4

(5)

Image Library

5.0

(1)

Lead Capture

4.8

(5)

Mass Texting

5.0

(2)

Message Personalization

5.0

(2)

Mobile Optimization

4.3

(14)

Multi-Channel Marketing

5.0

(1)

Performance Metrics

5.0

(3)

Real-Time Analytics

5.0

(1)

Real-Time Data

5.0

(2)

Reporting/Analytics

5.0

(6)

SMS Messaging

5.0

(3)

Template Management

3.0

(4)

Third-Party Integrations

5.0

(2)

Visual Analytics

5.0

(1)

WYSIWYG Editor

5.0

(3)

Behavior Tracking

5.0

(1)

Autoresponders

5.0

(1)

API

4.9

(7)

Campaign Planning

5.0

(5)

Campaign Segmentation

5.0

(2)

CAN-SPAM Compliance

3.6

(9)

Collaboration Tools

5.0

(1)

Communication Management

5.0

(2)

A/B Testing

4.9

(8)

Access Controls/Permissions

5.0

(2)

Activity Dashboard

5.0

(3)

Engagement Tracking

4.9

(12)

List Management

3.3

(7)

Spam Blocker

3.4

(7)

Customizable Fields

3.2

(5)

Customizable Forms

5.0

(2)

Landing Pages/Web Forms

5.0

(2)

Process/Workflow Automation

5.0

(1)

Preview Functionality

(0)

Personalization

(0)

Audience Targeting

(0)

Open Rate Tracking

(0)

Multiple User Accounts

(0)

Automated Responses

(0)

Multi-Channel Communication

(0)

Multi-Campaign

5.0

(1)

Workflow Management

(0)

Mobile Access

(0)

Behavior Analytics

(0)

Archiving & Retention

(0)

Web Forms

(0)

Unsubscribe Database

(0)

Real-Time Monitoring

(0)

Real-Time Notifications

(0)

Real-Time Reporting

(0)

Reporting & Statistics

(0)

Alerts/Notifications

(0)

Scheduled Messaging

(0)

Activity Tracking

(0)

Surveys & Feedback

(0)

Scheduling

(0)

Segmentation

(0)

AI Content Creation

(0)

Subscription Management

(0)

Marketing Calendar

(0)

Customization

(0)

Customizable Reports

(0)

Customizable CTAs

(0)

Compliance Management

(0)

Customer Profiles

(0)

Customer Journey Mapping

(0)

Customer History

(0)

Customer Experience Management

(0)

Customer Engagement

(0)

Customer Database

(0)

Customer Data Management

(0)

Customer Communication

(0)

Consent Management

(0)

Contextual Targeting

(0)

Content Management

(0)

Contact Database

(0)

Mailing List Management

(0)

Lead Nurturing

(0)

Lead Management

(0)

Lead Generation

(0)

Behavioral Targeting

(0)

Interaction Tracking

(0)

Campaign Analytics

(0)

HTML Editor

(0)

GDPR Compliance

(0)

Campaign Management

(0)

Email Tracking

(0)

Email Templates

(0)

Campaign Personalization

(0)

Channel Management

(0)

Click Tracking

(0)

Data Import/Export

(0)

Emma by Marigold awards

Email Tracking

80/100

Emma by Marigold alternatives

Emma by Marigold

4.2

(153)

Starting from

Per month

Free trial

Free version

Ease of Use

4.2

Features

3.9

Value for Money

4.0

Customer Support

4.2

Constant Contact

4.4

(2.8K)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.3

Features

4.2

Value for Money

4.1

Customer Support

4.2

HubSpot Marketing Hub

4.5

(6.1K)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.3

Features

4.4

Value for Money

4.2

Customer Support

4.4

Wrike

4.3

(2.7K)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.1

Features

4.3

Value for Money

4.2

Customer Support

4.3

Emma by Marigold pricing

Value for money:

4.0

Starting from

Per month

Pricing details

Subscription

Free trial

Free plan

Pricing range

view pricing plans

Emma by Marigold integrations (104)

Integrations rated by users

We looked through 153 user reviews, to identify which products are mentioned as Emma by Marigold integrations, and what is the users perception.

EtsyMarketingTool

Integration rating: 5.0 (1)

“The EtsyMarketingTool integration with Emma is important because it allows me to automatically import my Etsy contact list into Emma, and create targeted email marketing campaigns for those contacts to get them to buy my products.”

Lalao Larocq

Graphic designer

Wix

Integration rating: 5.0 (3)

Zapier

Integration rating: 5.0 (3)

Squarespace

Integration rating: 5.0 (2)

Divi

Integration rating: 5.0 (2)

Salesforce Sales Cloud

Integration rating: 5.0 (2)

Zendesk Suite

Integration rating: 5.0 (2)

Elementor

Integration rating: 5.0 (2)

Adobe Commerce

Integration rating: 5.0 (1)

Asana

Integration rating: 5.0 (1)

WooCommerce

Integration rating: 5.0 (1)

Yahoo Mail

Integration rating: 5.0 (1)

Suncel

Integration rating: 5.0 (1)

Shopify

Integration rating: 5.0 (1)

Mindbody

Integration rating: 5.0 (1)

Meevo

Integration rating: 5.0 (1)

Marketing 360

Integration rating: 5.0 (1)

Salesforce Marketing Cloud

Integration rating: 5.0 (1)

Jira

Integration rating: 5.0 (1)

HubSpot CRM

Integration rating: 5.0 (1)

Domo

Integration rating: 5.0 (1)

Evernote Teams

Integration rating: 5.0 (1)

Microsoft Outlook

Integration rating: 5.0 (1)

Microsoft Teams

Integration rating: 5.0 (1)

Duda

Integration rating: 5.0 (1)

Emma by Marigold support options

Typical customers

Freelancers

Small businesses

Mid size businesses

Large enterprises

Platforms supported

Web

Android

iPhone/iPad

Support options

FAQs/Forum

Knowledge Base

Email/Help Desk

Phone Support

24/7 (Live rep)

Training options

Documentation

Live Online

Videos

Webinars

Emma by Marigold reviews

Overall rating

4.2

153

Positive reviews

Rating breakdown

Value for money
Ease of use
Features
Customer support
Likelihood to recommend7.8/10

Rating distribution

Pros

I like that you can create super professional emails. I liked the templates one could choose from and ability to use links.

Mich M.

spokesperson

Their customer service is over the top great, and the service they offer to build templates for you is well worth the small investment.

Myca A.

Director, Customer Experience

I love how streamlined and easy to use this software was. Much different than any other email marketing tool, but I loved the clean and easy-to-use templates.

Verified reviewer

Anonymity request

Cons

Not only was it much more expensive to move from Constant Contact, there are a number of missing functionalities.

Eric D.

There were two areas that were considerably frustrating when it came to Emma.

Ben E.

Director of Communication

We do multiple enewsletters but the formatting and styling options are passé and lame.

Jacob F.

Communications Assistant

Read all reviews

Emma by Marigold FAQs

Q. What type of pricing plans does Emma by Marigold offer?

Emma by Marigold has the following pricing plans:
Starting from: $99.00/month
Pricing model: Subscription

These products have better value for money

Q. Who are the typical users of Emma by Marigold?

Emma by Marigold has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

Q. What languages does Emma by Marigold support?

Emma by Marigold supports the following languages:
English

Q. Does Emma by Marigold offer an API?

Yes, Emma by Marigold has an API available for use.

Q. What other apps does Emma by Marigold integrate with?

Emma by Marigold integrates with the following applications:
Tray.io, Sprout Social, Email on Acid, Adobe Commerce, WooCommerce, Google Analytics 360, Order Desk, Annex Cloud Loyalty Experience Platform, Salesforce Marketing Cloud, Formstack Forms, Kindful, OpenTable, Leap Patron Management, MoonClerk, Zapier, accesso ShoWare, Unbounce, Poptin, Pike13, Blackbaud Raiser's Edge NXT, Raven Tools, BentoBox, WordPress, Contactually, Gravity Forms, Mindbody, ClubReady, SevenRooms, Salesforce Sales Cloud, OneLogin, Domo, Wistia, Marketing 360, Qgiv, Vimeo, Eventbrite, Justuno, Leadpages, Join It, Better, SurveyMonkey, Keap, Privy, Spendgo, OptinMonster, Textiful, ViralSweep, Volusion, Perkville, Wishpond, YouTube, ReviewTrackers, HubSpot CRM, Dasheroo, Operations Hub, Shopify, Zendesk Suite

Q. What level of support does Emma by Marigold offer?

Emma by Marigold offers the following support options:
FAQs/Forum, Knowledge Base, Email/Help Desk, Phone Support, 24/7 (Live rep)