Emma by Marigold vs Mailchimp

HubSpot Marketing Hub

Constant Contact

ActiveCampaign

Salesforce Marketing Cloud Account Engagement

GetResponse

Campaign Monitor by Marigold

Compare Emma by Marigold and Mailchimp based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. 

Campaign Monitor by Marigold is the leading provider of professional-grade email marketing and automation software for growing businesses

Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

Emma by Marigold is an email marketing platform which focuses on segmentation, automation, and an easy-to-use email builder for teams of all sizes to leverage their customer data, increase engagement, and drive more revenue from email. Users can create and collaborate on email campaign content.

A/B Testing

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Alerts/Notifications

Archiving & Retention

Audience Targeting

Automated Responses

Autoresponders

Behavior Analytics

Behavior Tracking

Behavioral Targeting

Campaign Analytics

Campaign Management

Campaign Personalization

Campaign Planning

Campaign Scheduling

Campaign Segmentation

CAN-SPAM Compliance

Channel Management

Click Tracking

Collaboration Tools

Communication Management

Compliance Management

Consent Management

Contact Database

Contact Management

Content Management

Contextual Targeting

Customer Communication

Customer Data Management

Customer Database

Customer Engagement

Customer Experience Management

Customer History

Customer Journey Mapping

Customer Profiles

Customer Segmentation

Customer Surveys

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Reports

Customizable Templates

Customization

Data Import/Export

Drag & Drop

Drip Campaigns

Dynamic Content

Email Campaign Management

Email Distribution

Email Management

Email Marketing

Email Monitoring

Email Templates

Email Tracking

Engagement Tracking

Event Triggered Actions

GDPR Compliance

Generative AI

HTML Editor

Image Library

Interaction Tracking

Landing Pages/Web Forms

Lead Capture

Lead Generation

Lead Management

Lead Nurturing

List Management

Mailing List Management

Marketing Automation

Marketing Calendar

Mass Texting

Message Personalization

Messaging

Mobile Access

Mobile Optimization

Multi-Campaign

Multi-Channel Communication

Multi-Channel Marketing

Multiple User Accounts

Open Rate Tracking

Performance Metrics

Personalization

Preview Functionality

Process/Workflow Automation

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Notifications

Real-Time Reporting

Reporting & Statistics

Reporting/Analytics

Scheduled Messaging

Scheduling

Segmentation

SMS Marketing

Emma by Marigold

Web-based

spokesperson

I like that you can create super professional emails. I liked the templates one could choose from and ability to use links.

Public Relations & Social Media Strategist

I love how streamlined and easy to use this software was. Much different than any other email marketing tool, but I loved the clean and easy-to-use templates.

Associate Program Manager for Development Services

Allows you to design beautiful emails and newsletters without knowing code. The customer service team is great, and there are great trainings and webinars available.

Executive Director 

Used friendly, integrates with my CRM database, easy to use templates, plug and play so I can make my monthly newsletter, good click analytics.

Digital Marketing Manager

The Emma team is great about helping set up external APIs in order for your data to get automatically added into their system.

Not only was it much more expensive to move from Constant Contact, there are a number of missing functionalities.

Director of Communication

Emma is a solid email marketing management platform that provided campaign performance insights, tracking, and a fair amount of customization.

There were two areas that were considerably frustrating when it came to Emma.

Communications Assistant

We do multiple enewsletters but the formatting and styling options are passé and lame.

Freelancer

Emma is a good robotic software to answer your questions.

Director of Housing

Emma has been a helpful tool for our organization.

We were first worried about have to pay per email sent but quickly learned that you get what you pay for.

Director of Communications

It was easy to design template and easy to update contacts.

Designer

I loved so many things about using Emma. If I didn't like something I would be able to reach out to customer service and receive a quick response.

Senior Web Developer

I like how easy it is to send yourself tests of the emailers you create. The drag and drop tool is straightforward too.

Owner

Has nice templates and admin. Other than that there werent many features that couldnt be selected or offered from another company at a far more reasonable cost.

Assistant Director of School, College, and Program Marketing at Endicott College

I love having the multiple accounts and being able to share contacts to cut down on cost, however, the time spent creating the emails is much longer as it is not as user-friendly.

I only advise that you pay close attention to your contract.

Emma by Marigold screenshot: Emma by Marigold SMS marketing manager

Emma by Marigold screenshot: Emma by Marigold campaign media management

Emma by Marigold screenshot: Emma by Marigold dashboard view

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Affordable, comprehensive, and easy-to-use solution to  grow and engage audiences, create and sell courses, and turn ideas into income

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

Abandoned Cart Saver

AI/Machine Learning

Appointment Scheduling

Automated Publishing

Automated Scheduling

Behavioral Analytics

Brand Guidelines

Campaign Tracking

Content Analytics

Content Library

Content Marketing

Conversion Rate Optimization

Conversion Tracking

Customer Activity Tracking

Dashboard

Data Analysis Tools

Data Synchronization

Design Management

eCommerce Management

Email Reminders

Email Sequences

Filtering

For eCommerce

For Insurance Industry

For iPad Devices

For Small Businesses

For Startups

Form Builder

Geolocation

Geotargeting

Inbox Management

Lead Segmentation

Live Chat

Location Tracking

Mobile App

Mailchimp

Android

Windows

iPad

iPhone

President

I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.

TA Scheduler

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.

Emma by Marigold vs Mailchimp Comparison (2026)

Emma by Marigold vs Mailchimp Comparison (2026)

Emma by Marigold

Mailchimp

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

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