Mailchimp Pricing, Features, Reviews & Comparison of Alternatives


Email and advertising marketing automation platform

4.46/5 (8,949 reviews)

Mailchimp overview

MailChimp is a marketing automation platform that allows you to create, send, and analyze email and ad campaigns. Users receive complete transparency of campaigns, email tracking, view success and click-through rates, generate custom reports, manage subscribers and un-subscribers. MailChimp lets you create custom templates and at the same time choose from an array of pre-made templates and campaigns.

MailChimp platform is also available on freemium - you can send up to 12,000 emails to 2,000 subscribers (monthly) without any financial commitment. Most of the features, including access to sending marketing automation workflows as well as the ability to create ad campaigns, are available to free users. The MailChimp mobile application gives you the power to create and send campaigns, manage subscribers, keep tabs on your account activity, and more.

Choose from numerous integrations and web services to streamline your workflow, sync customer data, generate more revenue, and grow your business. Connect your store to MailChimp to capture order information, create targeted campaigns, automate product follow-ups, and send personalized order notifications. MailChimp provides support via an online knowledge base and technical support via email and live chats to help users with any questions that may come up along the way.


Starting from
Pricing options
Free trial
Value for money
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Business size



United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

English, Spanish
Mailchimp screenshot: Monitor click performance with reports on average open and click ratesGetting Started : Create a Subscriber ListMailchimp screenshot: Use email templates and widgets to create fully customized emailsMailchimp screenshot: Automate business processes including follow-ups, email notifications, order confirmations and moreMailchimp screenshot: Track performance with reports and summaries on any deviceMailchimp screenshot: Create advertising campaigns to target specific user segments and choose custom settingsMailchimp screenshot: Track the success of e-commerce campaigns and understand where revenue is coming fromMailchimp screenshot: Create segmented subscriber lists to target with campaignsGetting Started : Create a CampaignGetting Started : Reports

Mailchimp reviews

Value for money
Ease of use
Customer support
Sébastien Lavoie

The Professional and Easy Way to Deal with Sending Emails to the Masses

Used weekly for 6-12 months
Reviewed 2019-02-10
Review Source: Capterra

I am very satisfied with Mailchimp and would highly recommend its use to anyone who is serious about scaling a potentially big business. I will surely consider Mailchimp for my personal brand as the first 2,000 subscribers are free anyway, which makes for a sweet deal! It helped our current company present itself professionally with emails by having access to such a great template editor. We didn't have any web developer working on our team at the time, so it was easy to resort to using the included features, even though it's important to note that any code can be pasted as HTML for those who know what they are doing. We thought that we knew our customers, but the reports generated by Mailchimp really opened our eyes and allowed us to know what works and what doesn't, which was surprising and very useful. Initially, we deployed our own mail server, but we found out the hard way that Mailchimp is a much more reliable solution for us and it removes all barriers related to scale as everything is taken care of automatically on their side.Mailchimp has a truly professional feel to it. The interface is responsive and well designed. The platform makes it easy to start for free and offers flexible plans, perfect for a startup. Mailchimp has many tutorials available that came in handy more than once. They also use a good sense of humor, making for a less boring experience when reading technical material. There are many options to customize the service and I found it easy to make all the necessary changes in order to set my account for a Spanish audience in Mexico. Once a campaign has been sent, reports are automatically built. I could even see the stats being updated live just a few minutes after sending everything! There is detailed information about open rates, click rates and statistics about the general industry to see clearly if the audience is being reached as expected. One can also see the reaction of every customer in each campaign: unsubscribes, bounces, number of clicks, etc. All this information is accessible and can be exported to CSV. Another aspect that I really liked is how well the template editor works. You basically insert "blocks" of text, dividers, images or other types of blocks on the right side of the page and you can see in real-time the template being rendered on the left side. I haven't found any issue when viewing an email sent through Mailchimp based on a template, both on mobile and desktop clients. On the contrary, it made for a consistent design and branding.

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Amy Webb

Optimum Choice for Email Database Mailing/Management!

Used other for 2+ years
Reviewed 2019-02-05
Review Source: Capterra

Mailchimp is absolutely ideal for corresponding with customers/clientele, especially, (and from my experience), for small businesses and non-profits. Not only is Mailchimp very affordable for businesses with limited budgets, it is a great way to manage and store the likely smaller customer lists those businesses have. In my personal experience, I have loved the way the "unsubscribe" feature works with Mailchimp. It notifies you as the user when and why someone requests to be unsubscribed from future correspondence, and ensures they are actually removed from your Mailchimp list. I have found that this is so much more foolproof than keeping up with your own list in a simple spreadsheet. Along those same lines, mailing out to a list on a spreadsheet and/or directly from an email account often results in the message being flagged as spam/junk for recipients. You also often have limits as to how many addresses you can send a message to at one time, creating additional time and work for the user. Mailchip does it all for you with one click of the button. Not only that, you can review analytics including how many people have opened the email, how many additional clicks links within the email have gotten, how many emails were undeliverable, and more. It is just so user-friendly, and I have never come across anything comparable that gives you more bang for your buck.

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Virginia Brooks

So easy a Chimp could do it!

Used monthly for 2+ years
Reviewed 2019-01-29
Review Source: Capterra

Mailchimp is a wonderful email campaign platform. We are currently utilizing the free version, going on 5 years now, for our bimonthly newsletters and have never run into a single issue. As a marketer, my favorite thing about Mailchimp is the ability to share our newsletters and subscribe links via social media. You can also create pop-ups or static forms to embed on your website so that when people subscribe they are automatically added to your subscriber list. Mailchimp’s free plan allows you to have up to 2,000 subscribers and includes 12,000 emails you can send out, per month. For those new to Mailchimp, there are numerous preset templates you can choose from which you can further customize to your liking or create your own from scratch. Campaign templates can incorporate images, polls, embedded videos, call to actions, plain text, and custom HTML. Once you have created a template – with the specific look you are looking for – you can duplicate it and create your next campaign so you do not have to start from scratch. It’s likely you will encounter someone on your subscriber list who either resides or works for a company in the EU. Mailchimp has all the needed GDPR tools and regulations in place to make your campaign process as easy and stress free as possible to manage. Uploading new contacts to your subscriber list can be done in minutes (CSV files). You can also create multiple lists which you can further segment into more specific groups (in the case you may not want to send the campaign to the entire list of your choosing). Before sending off your campaign you can preview what it will look like to your recipients on desktop and mobile devices and check your links to make sure they work appropriately. Mailchimp also provides A/B testing and basic analytics, pertaining to each campaign you send out, to give you more insight into the campaign’s open rates and clicks.

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Kristi Porter

Great For Simple Needs

Used weekly for 2+ years
Reviewed 2019-01-25
Review Source: Capterra

One of the reasons I have stuck with Mailchimp, at least for now, is how easily it integrates with Squarespace. It's hard to think of changing that. Overall, Mailchimp has been a good option as a startup with limited time and resources. Depending on people's needs, I do recommend it to friends and clients, but it certainly has it's limitations for growing and scaling with more complex needs. If you are new to email marketing, though, certainly give it a try as your training wheels. It's worked out well for many people and companies.One of the reasons Mailchimp is so popular is that it's pretty easy to use. It was definitely a pioneer in the drag and drop space for email templates. And they've added a lot of bells and whistles over the year as well. Plus, they're a generous and charitable company, which I appreciate. Though you could easily spend days trying to learn all the features, if you have pretty simple needs, you'll be able to get up and running fairly quickly.

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Useful pioneer in simplifying mass email marketing

Used monthly for 2+ years
Reviewed 2018-11-26
Review Source: Capterra

Our company has mostly used Mail Chimp as a recruiting and advertising tool to reach candidates for potential job opportunities. MailChimp was one of the first professional template based email marketing tools to send out mass emails to potential clients, recruits, etc. Over the years, they've refined their products and added social networking tools as well as other current trending tools for outreach. They are quite useful in adding these important tools to small to mid-sized companies that could benefit from these tools but may not necessarily have the budget to develop and utilize these tools in-house. In addition, the tools are quite affordable and there are several free sample versions/credits you can use to test out the product. The most useful tool I have used consistently with MailChimp is their automated mass-email campaigns. Provided that you obtain the list based on the candidate/clients interest and not through spam based lists, you can send out polished lists for automated outreach to large groups of individuals. We have also used MailChimp to conduct employee and client satisfaction surveys, etc. In general, lots of tools for smaller companies to utilize to stay relevant and competitive with larger companies and you can scale the account/costs to your individual needs. There are limitations with FTC/internet/marketing laws that smaller companies may not be aware of, but you learn quickly. If you know how to do MS Office mail merges, this product works.Intuitive with a lot of options for smaller businesses without dedicated marketing teams to offer polished outreach tools that are normally inaccessible. This product allows sales teams, company marketing efforts, and recruiters to all have outreach tools for relatively cheap. Free options to test out products initially to see how it fits your company/departments needs.

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Mailchimp pricing

Starting from
Pricing options
Free trial
View Pricing Plans

MailChimp is forever free for up to 2,000 subscribers and 12,000 emails per month. For users with more than 2,000 subscribers, MailChimp offers monthly and pay-as-you-go plans:

1,001 - 1,500 subscribers with unlimited emails per month - $20.00/month
1,501 - 2,000 subscribers with unlimited emails per month - $25.00/month
2,001 - 2,500 subscribers with unlimited emails per month - $30.00/month
2,501 - 2,600 subscribers with unlimited emails per month - $35.00/month

+ $199.00 for pro subscription

Mailchimp features

A/B Testing
Activity Dashboard
Campaign Analysis
Campaign Management
Content Management
Customizable Templates
Drag & Drop Interface
Engagement Analytics
Multi-Channel Marketing
Real Time Analytics
Real Time Data
Reporting & Statistics
Social Media Integration
Social Network Marketing
Third Party Integration

Customizable Branding (179 other apps)
Data Import/Export (143 other apps)
Tagging (145 other apps)

Category Leaders ranking


#1 in Email Marketing

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#1 in Marketing Automation

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GetApp’s ranking highlights the top 25 apps in different categories on GetApp. If an app is listed in more than one category, it has the potential to be ranked in each of these categories. The ranking is independent of any commercial campaign an app vendor has with GetApp. The ranking is based on 5 data points, each scored out of 20: reviews, integrations, mobile apps, media presence, and security.

Mailchimp also features in these categories:

Additional information for Mailchimp

Key features of Mailchimp

  • Build mail lists
  • Image & file hosting
  • Social media plugins
  • Automation workflows
  • Download PDF newsletters
  • Email analytics
  • Multiple tutorials available
  • Custom signup forms
  • Import Excel lists
  • eCommerce integration
  • 750+ integrations
  • A/B split campaigns & multi-variate testing
  • Email marketing
  • Customizable email templates
  • Email templates
  • Mailing list management
  • Social media integration
  • Real time reporting
  • Data import
  • Multiple user accounts
  • Drag & drop interface
  • Drip email marketing
  • Event triggered Email
  • Market segmentation
  • Customer segmentation
  • Multi-campaign
  • Campaign analysis
  • Email distribution
  • Geolocation
  • Preview functionality
  • Demographic data
  • Mail merge
  • Campaign archives
  • Data synchronization
  • Campaign segmentation
  • Custom forms
  • Automated scheduling
  • Social network marketing
  • Multi-channel marketing
  • Reporting & statistics
  • Landing page templates
  • Engagement analytics
  • Real time analytics
  • Social advertising
  • Social media metrics
  • Registration management
  • Subscription services
  • Mobile integration
  • Multiple projects
  • Custom fields
  • Order confirmation
  • Order management
  • RSS feeds
  • Event triggered actions
  • User activity monitoring
  • Customer activity reporting
  • Customer accounts
  • Customer loyalty program
  • Client database
  • Lead management
  • Customer analysis
  • Email integration
  • Email archiving
  • Email notifications
  • Graphical data presentation
  • Lead capture
  • Lead generation
  • Monitoring
  • Multi-channel management
  • Multi-channel communication
  • Real time data
  • Real time monitoring
  • Rich text editor
  • Subscriber management
  • Usage tracking
  • Click-through tracking
  • Email templates
  • Facebook Ad & Instagram Ad campaigns
  • Email delivery
  • Order notifications
  • Multivariate testing
  • Product recommendations
  • Bounce tracking
  • Email tracking
  • Unsubscribe database
  • To-do list
  • Website integration
  • Search functionality
  • Knowledge base
  • Custom rules
  • Retargeting
  • Performance monitoring
  • Activity dashboard
  • Sales & website activity tracking
  • Email designer
  • Built-in photo editing
  • Collaboration
  • Content management
  • Automatic link checker
View All Features


Automations: Keep a personal touch while removing manual tasks from your to-do list. Pre-built marketing automations create room to focus on strategy. Welcome, re-engage, and follow up with the people who matter to you.

Lists: MailChimp helps users customize signup forms to match your brand, so you can share it on your website and integrate it into your social media pages. You can also collect signups from a variety of mobile devices or import an existing list. Users can also take advantage of existing integrations to help keep their data up to date between platforms.

Templates: MailChimp offers a variety of pre‑designed, responsive templates. Users can also start‑from‑scratch and use the template builder for more customization. If you’re an HTML expert, you can code your own with our flexible template language.

Campaigns: Email Segmentation is easy with MailChimp. Send a campaign to your entire list, or target people based on available list data such as geolocation or their open/click history. RSS‑to‑Email and Automated Workflows allow you to create automated campaigns that will start sending based on triggers set by the user.

Ads: Find new customers and reconnect with current ones through another channel by created integrated Facebook and Instagram ads.

Reports: MailChimp’s reporting features help a user understand who’s opening, clicking, and coming back for more. The reports are mobile friendly and can be exported to share with coworkers or clients. Tweet Trends gives you insight into your subscribers’ activity on Twitter, and our Google Analytics integration gives you advanced stats on how your campaigns affect traffic to your website. If you sell online, our reports can help users understand how their email marketing is directly affecting sales on their website.