Mailchimp Pricing, Features, Reviews & Comparison of Alternatives


Email and advertising marketing automation platform

4.48/5 (12,574 reviews)

Mailchimp overview

What is Mailchimp?

MailChimp is a marketing automation platform that allows you to create, send, and analyze email and ad campaigns. Users receive complete transparency of campaigns, email tracking, view success and click-through rates, generate custom reports, manage subscribers and un-subscribers. MailChimp lets you create custom templates and at the same time choose from an array of pre-made templates and campaigns.

MailChimp platform is also available on freemium - you can send up to 12,000 emails to 2,000 subscribers (monthly) without any financial commitment. Most of the features, including access to sending marketing automation workflows as well as the ability to create ad campaigns, are available to free users. The MailChimp mobile application gives you the power to create and send campaigns, manage subscribers, keep tabs on your account activity, and more.

Choose from numerous integrations and web services to streamline your workflow, sync customer data, generate more revenue, and grow your business. Connect your store to MailChimp to capture order information, create targeted campaigns, automate product follow-ups, and send personalized order notifications. MailChimp provides support via an online knowledge base and technical support via email and live chats to help users with any questions that may come up along the way.


Starting from
Pricing options
Value for money
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Business size



United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

English, Spanish
Mailchimp screenshot: Monitor click performance with reports on average open and click ratesGetting Started : Create a Subscriber ListMailchimp screenshot: Use email templates and widgets to create fully customized emailsMailchimp screenshot: Automate business processes including follow-ups, email notifications, order confirmations and moreMailchimp screenshot: Track performance with reports and summaries on any deviceMailchimp screenshot: Create advertising campaigns to target specific user segments and choose custom settingsMailchimp screenshot: Track the success of e-commerce campaigns and understand where revenue is coming fromMailchimp screenshot: Create segmented subscriber lists to target with campaignsGetting Started : Create a CampaignGetting Started : Reports

Mailchimp reviews

Value for money
Ease of use
Customer support
deba omoluru

Arguably the only Email Marketing and Survey tool you will ever need

Used weekly for 2+ years
Reviewed 2019-02-10
Review Source: Capterra

The learning curve for me was very straight forward. I have been able to record improved conversions from my marketing emails due to the high customization of email prepared with this software.

First-time users of MailChimp will enjoy the editor which is fast and simple to use, as it also supports the use of drag & drop interface to prepare your message. The support for auto-responders, A/B testing, recurring emails and RSS to newsletter has made my job easier. MailChimp analytics can tell you exactly what you need to know about the emails you sent. The analytics also helps me know what and what not to adjust in my email campaign and because I use MailChimp for the creation of Facebook, Instagram and google ads is another useful reason I have stuck to it. I regularly use Mailchimp to integrate with applications like WordPress to create subscription form and create ordering pages for e-commerce software like Shopify and woo commerce. It has been flawless so far. I will say they have a lot of features in the paid plan that makes email marketing enjoyable and subscribers spoilt for choice

Mail chimp does not encourage using their service for affiliate marketing even after you pay for their product. I learnt this the hard way when my defaulting account was blacklisted. I also observed that emails sent to Gmail landed in the promotion tab while some company internal servers blacklisted emails sent from my Mailchimp account. You should do well to beware of the forever free plan because they don’t provide customer service for it after 30 days and it does not support autoresponders. The pricing plan is not very straightforward to understand. Over the years, they have included some changes which are not great from a customer perspective (like the need to verify that your contact was gotten from a subscription page) and the reduction of contact allowed on the free forever plan to just 2000.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 8/10

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Eve Kurzer

Free for the first 250,000 subscribers no cost - must have a mailing address

Used occasionally for 2+ years
Reviewed 2020-03-12
Review Source: Capterra

Positive experience sending emails and letters but you need to have a mailing address a real physical address a po box doesnt count. I guess hoping people do not come to your house is a big deal. I was very scared about having a real location and I was scared random people would show up as they did before at offices to stalk. I guess at this current timene place it's safer to use your real address but many years ago it was not or may not have been. It is important to make sure all your ducks are in a row- your corporation is current for example, the po box or the mailing address is current for example mine wasn't and I saw peoplel at the post office that i would rather not see.

Mailchimp is pretty easy to use and has increased its features in the last few yeqrs. The first 150,000 to 250,000 subscribers are free and then you pay after so it gives you time to build your fan base. When I used old emails I got reports for using old emails and it got disbanded so I recommend using current email subscribers so there are no surprises - or make sure they know they are signing up for your newsletter inbox. For example we threw an event and I emailed all subscribers but they did not know we were the organizer it was for working women so most unsubscribed. In hindsight I should have had people subscribe or put on a disclaimer that we would market.

The fact it's so easy to be taken down if you get one negative report. I guess we got a few negative reports and quickly a lot of unsubscribers the first day we emailed a few hundred people from a tales of extraordinary women event. The problem I gu ess you encounter is how to try and get these customers or clients or readers to read your services that I am still working on ideas for how to get people to sign up.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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Geoff Bingham

Easy to get started, still needs some additional features

Used daily for 2+ years
Reviewed 2019-12-10
Review Source: Capterra

I've like Mailchimp and how it's pricing is better than most for small businesses. They allow you to build your business without breaking the bank.

I like how many other products integrate with mailchimp. That makes it really easy as a startup especially in ecommerce. I like that the email creation is WYSIWYG so I can quickly create beautiful emails with zero coding experience.

I wish it had a journey builder like active campaign and many other email platforms. That would round out mailchimp really nicely and make them my only option for email marketing.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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Kenyon Chapman

Don't Sleep on the Monkey, its Bananas!!!

Used daily for 1-2 years
Reviewed 2019-11-25
Review Source: Capterra

We are able to reach more customers with less legwork We were also able to change how people view our company as a whole. Mail chimp makes our 5 to 10 person group seem like and Army.

Mail Chimp is very flexible and gives you a wide variety of easily customizable options. I use it for everything from Turkey Drives and fundraiser registrations to Album release contests. I hired 2 new people that have almost no graphic design experience and they were both able to learn the platform in a short time and implement what they knew in a real-world environment. Furthermore. The templates aren't cookie-cutter and are easily customizable. They update someone signs up for your product or offer. Its a low key way to get alot more customers and sell alot more products without texting 100 people1 at a time. in the end its definitely worth trying out

I wish Mail chimp had a desktop app that was downloadable and cloud-connected. I also wish that you could integrate it with other software like Google Drive or other Cloud-based services.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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Jacob Elbaum

Top Email Marketing Software

Used monthly for 6-12 months
Reviewed 2020-02-24
Review Source: Capterra

I'm a big fan of MailChimp. It's my go-to email marketing software for 100% white-hat projects. The whole process is so simple. You have an email list that you upload as an audience. You then go to the campaign section to set up a proper email automation campaign. Within that build, you have the ability to use their visual editor and functions in order to easily write/design the campaign and test it in a real mail client. Unlike some of the other email marketing software, there are not EXTRA features/functionalities that you would rarely need. This decreases the confusion and noise. Big plus!

- Easy to set up VERY quickly - WSWYG Visual Editor is super easy to use - They're constantly coming out with new functionalities like landing page design, integration with running paid ads, etc. - Setting up full automation is relatively easy compared to other email marketing software out there - You can edit multiple emails in multiple tabs which makes copy/paste even easier (other software only lets you have 1 tab open at a time) - It's free up to 2,500 contacts!

- Support can be a bit unresponsive at times when you've broken one of their terms/policies (even when it happens by accident and you're not sure what you did wrong even to trigger it)

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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Mailchimp pricing

Starting from
Pricing options
Free trial
View Pricing Plans

MailChimp is forever free for up to 2,000 subscribers and 12,000 emails per month. For users with more than 2,000 subscribers, MailChimp offers monthly and pay-as-you-go plans:

1,001 - 1,500 subscribers with unlimited emails per month - $20.00/month
1,501 - 2,000 subscribers with unlimited emails per month - $25.00/month
2,001 - 2,500 subscribers with unlimited emails per month - $30.00/month
2,501 - 2,600 subscribers with unlimited emails per month - $35.00/month

+ $199.00 for pro subscription

Mailchimp features

A/B Testing
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Templates
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Third Party Integration

Customizable Branding (259 other apps)
Data Import/Export (235 other apps)

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for Mailchimp

Key features of Mailchimp

  • Build mail lists
  • Image & file hosting
  • Social media plugins
  • Automation workflows
  • Download PDF newsletters
  • Email analytics
  • Multiple tutorials available
  • Custom signup forms
  • Import Excel lists
  • Product recommendations
  • Custom rules
  • Retargeting
  • Performance monitoring
  • Built-in photo editing
  • Automatic link checker
  • Sales & website activity tracking
  • Order notifications
  • Campaign segmentation
  • Content management
  • Custom forms
  • Customer accounts
  • Customer analysis
  • Client database
  • Customizable email templates
  • Data import
  • Data synchronization
  • eCommerce integration
  • Email archiving
  • Email distribution
  • Email integration
  • Email notifications
  • Email tracking
  • Lead capture
  • Lead generation
  • Mail merge
  • Mobile integration
  • Multi-channel communication
  • Multi-channel management
  • Multiple projects
  • Multiple user accounts
  • Order management
  • Real time analytics
  • Real time data
  • Real time monitoring
  • Real time reporting
  • Registration management
  • Rich text editor
  • RSS feeds
  • Search functionality
  • Social media integration
  • Subscription services
  • Email templates
  • 750+ integrations
  • To-do list
  • Website integration
  • Activity dashboard
  • Email designer
  • Multi-campaign
  • Automated scheduling
  • Customer segmentation
  • Campaign analysis
  • Order confirmation
  • Drag & drop interface
  • Multivariate testing
  • Demographic data
  • Customer loyalty program
  • Social network marketing
  • Mailing list management
  • Event triggered actions
  • Social media metrics
  • A/B split campaigns & multi-variate testing
  • Custom fields
  • Drip email marketing
  • Email templates
  • Knowledge base
  • Landing page templates
  • Multi-channel marketing
  • Social advertising
  • User activity monitoring
  • Event triggered Email
  • Email delivery
  • Market segmentation
  • Graphical data presentation
  • Click-through tracking
  • Campaign archives
  • Bounce tracking
  • Reporting & statistics
  • Unsubscribe database
  • Customer activity reporting
  • Monitoring
  • Preview functionality
  • Facebook Ad & Instagram Ad campaigns
  • Lead management
  • Collaboration
  • Engagement analytics
  • Geolocation
  • Email marketing
  • Usage tracking
  • Subscriber management
View All Features


Automations: Keep a personal touch while removing manual tasks from your to-do list. Pre-built marketing automations create room to focus on strategy. Welcome, re-engage, and follow up with the people who matter to you.

Lists: MailChimp helps users customize signup forms to match your brand, so you can share it on your website and integrate it into your social media pages. You can also collect signups from a variety of mobile devices or import an existing list. Users can also take advantage of existing integrations to help keep their data up to date between platforms.

Templates: MailChimp offers a variety of pre‑designed, responsive templates. Users can also start‑from‑scratch and use the template builder for more customization. If you’re an HTML expert, you can code your own with our flexible template language.

Campaigns: Email Segmentation is easy with MailChimp. Send a campaign to your entire list, or target people based on available list data such as geolocation or their open/click history. RSS‑to‑Email and Automated Workflows allow you to create automated campaigns that will start sending based on triggers set by the user.

Ads: Find new customers and reconnect with current ones through another channel by created integrated Facebook and Instagram ads.

Reports: MailChimp’s reporting features help a user understand who’s opening, clicking, and coming back for more. The reports are mobile friendly and can be exported to share with coworkers or clients. Tweet Trends gives you insight into your subscribers’ activity on Twitter, and our Google Analytics integration gives you advanced stats on how your campaigns affect traffic to your website. If you sell online, our reports can help users understand how their email marketing is directly affecting sales on their website.