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MailChimp Overview

MailChimp is a complete email marketing solution that allows users complete transparency of campaigns, email tracking, view success and click-through rates, generate custom reports, manage subscribers and un-subscribers. The MailChimp lets you create custom templates and at the same time choose from an array of premade designs and campaigns.

The MailChimp platform is also available on freemium - you can send up to 12,000 emails to 2,000 subscribers (monthly) without any financial commitment. The MailChimp mobile application allows you to send, coordinate and track all campaigns on the go and numerous tutorials are available to help you along the way.

Choose from numerous integrations and plugins as well as create custom widgets which integrate with your social media channels in order to maximise sign-up rates. MailChimp provides support via an online knowledge base and technical support via email and live chats to help users with any questions that may come up along the way.

MailChimp GetRank


#1 in Email Marketing

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GetApp’s ranking highlights the top 25 apps in different categories on GetApp. If an app is listed in more than one category, it has the potential to be ranked in each of these categories. The ranking is independent of any commercial campaign an app vendor has with GetApp. The ranking is based on 5 data points, each scored out of 20: reviews, integrations, mobile apps, media presence, and security.

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options

Data policy

Data backup in multiple locations/GEO regions
This will ask you to sign in with LinkedIn


Intended Users
Freelancers, Large Enterprises, Mid Size Business, Non Profits, Public Administrations, Small Business
Devices Supported
Android, iPhone-iPad, Mac, Windows, Web-based, Mobile Web App
Supported Countries
Asia, Australia, Brazil, Canada, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom, United States
Supported Languages
English, Spanish
Support Options
FAQs, Knowledge Base, Online Support, Video Tutorials
CAN-SPAM, Safe Harbor, TRUSTe, SAS-70

MailChimp Pricing

Pricing model: Freemium, Subscription
Free Trial: Available (No Credit Card required)

MailChimp is forever free for up to 2,000 subscribers and 12,000 emails per month. For users with more than 2,000 subscribers, MailChimp offers monthly and pay-as-you-go plans.

Competitors Pricing


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Starting from: $9.00/month
Pricing model: Freemium, Open-source, Subscription

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Key Features of MailChimp

  • Build mail lists
  • Custom forms
  • 750+ Integrations
  • Full featured API
  • Design your own templates
  • Template gallery
  • Image and file hosting
  • A/B Split Campaigns
  • Social media plugins
  • Automation Workflows
  • Download PDF newsletters
  • Create multiple campaigns
  • Real-time reports
  • Complete email analytics
  • Online knowledge base
  • Multiple tutorials available
  • Freemium Plans
  • Custom signup forms
  • Import exel lists


- Lists: MailChimp helps users customize signup forms to match your brand, so you can share it on your website and integrate it into your social media pages. You can also collect signups from a variety of mobile devices or import an existing list. Users can also take advantage of existing integrations to help keep their data up to date between platforms.

- Templates: MailChimp offers a variety of pre‑designed, responsive templates. Users can also start‑from‑scratch and use the template builder for more customization. If you’re an HTML expert, you can code your own with our flexible template language.

- Campaigns: Email Segmentation is easy with MailChimp. Send a campaign to your entire list, or target people based on available list data such as geolocation or their open/click history. RSS‑to‑Email and Automated Workflows allow you to create automated campaigns that will start sending based on triggers set by the user.

- Reports: MailChimp’s reporting features help a user understand who’s opening, clicking, and coming back for more. The reports are mobile friendly and can be exported to share with coworkers or clients. Tweet Trends gives you insight into your subscribers’ activity on Twitter, and our Google Analytics integration gives you advanced stats on how your campaigns affect traffic to your website. If you sell online, our reports can help users understand how their email marketing is directly affecting sales on their website.

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InfusionsoftCustomer Management
  • · Lead Nurturing (triggered and timed emails)
  • · Real-time sales alerts
  • · Email Marketing tools and advanced reporting
  • · Landing Pages and Forms
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  • · Send newsletters
  • · Marketing automation
  • · CRM & Sales automation
  • · Smart auto responders
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MailChimp User Reviews

Great for sending Newsletters for a small business

Verified Reviewer  21st of September 20:20

LeShante Horton, WordPress & Executive Virtual Assistant
We love to send newsletters as often as we can to our clients and interested individuals, keeping them up to date on what's available as a benefit to them and their business(es). So, with MailChimp, this is easy as pie! Since we don't have a huge list, and we don't send frequently, the free plan is just what we need. Being busy can't be the reason that I don't spread the word, so MailChimp allows my company to schedule newsletters days in advance and not have to worry about sending on time. The templates are awesome if you're just starting out, but if you have some developer skills you want to test out, they have a blank template for you to use your own coding and pizzazz.

Newsletter has never been easier

Verified Reviewer  20th of September 08:30

Konstantinos Papadogeorgos, Recruiter at
In our startup we use Mailchimp for newsletters and for spreading the word about our job vacancies. I can tell for sure that Mailchimp is a simple, easy to use but yet a powerful tool. It is extremely easy to import your lists in no time, to create your content as you can use among a variety of great templates for your newsletter. Either you know about HTML coding or not your newsletter can be great and rather interactive. Also we loved the insights offered by the platform such as the opens, clicks etc and can be useful on developing the content of your newsletters in the future.

Ideal Mailing Application

Verified Reviewer  19th of September 19:15

Chris Brooks, Founder at Performance Advantage Consulting, LLC and ShowEntries.Info
We have used MailChimp for many years to handle dog show announcements, pool membership mailings, and homeowner communications. The ability to create customized URLs makes customer form entry a breeze.

Has been useful so far, getting expensive

Verified Reviewer  19th of September 17:31

Jennifer Nascimento, Founder and ESL Teacher: English Outside the Box
So far, as Mailchimp has been my first (and only) e-mail marketing software, and it has done most of what I've needed it to do. I can build my lists with the links and tools, import existing lists, and create and save some great templates. I've also used it for another organization and have seen the customer service being very responsive. The downside is, I heard about the program from people who had already been grandfathered into a lot of really useful free features, without having a paid account. So upon joining, I was a bit disappointed that the free option doesn't really have anything beyond building a list and providing templates. The upgrade isn't too expensive, but all of the program monthly fees do start to add up!

Super Simple to use and the price is just right for what you get!

Verified Reviewer  19th of September 17:08

VP of Marketing and Partnerships (Internet company, 11-50 employees)
I've been using Mailchimp both personally and professionally for over 2 years. Extremely simple and easy to use. Just enough features to do what you need to do. I recommend it for folks who doing things as basic as moving on to not just bcc'ing a group of people to more complex automation. The price is right so no fear of just trying it out to see if it will work for you.

Easy to use, best email platform out there

Verified Reviewer  18th of September 19:08

James Li, Co-Founder at Encore Alert - helping marketers act on data #500startups
We've experimented with quite a few of the email newsletter tools out there (ConstantContact, MyEmma, etc.) and have been very happy with MailChimp. We're on a basic paid version, which allows us to set up automated email campaigns and integrate with other tools like Hubspot. The reporting is clear, and we've been able to easily create and manage templates that we use weekly. The list management is quite easy too - you can import from anywhere, and the lists are organized in an intuitive way. Anytime someone asks about an email newsletter platform, we always recommend Mailchimp with no hesitation knowing that it is the best one out there and is continually getting better with their fast product updates.

Continually Recomended

Verified Reviewer  18th of September 17:25

Mitch Morris, Graphic Designer at Tekarra Color
Mail Chimp is a service/app that I am always recommending to people who are putting together new projects. From eshops to community groups.


Verified Reviewer  18th of September 13:26

Luciano Gardesani Marques, Account Executive at Clarity Solutions
I´ve been using MailChimp for the last 2 years for small campaigns (less than 2K contacts). I think it is very consistent and easy-to-use. It offers interesting features in terms of reporting and scheduling. I certainly recommend MailChimp.

Fun Company, Great Service, Useful Website for Your Business

Verified Reviewer  18th of September 02:39

Meredith Jones, Virtual Assistant at
I suggest MailChimp to all of my clients for their newsletter needs. Not only is MailChimp a powerful software for sharing the word about your business, it's an easy to use service as well. Email templates are available, but you are free to make your own if you'd rather. RSS Feed information, photos, and clickable buttons are all easily added to make your newsletters catch the attention of your customers. When I've needed answers to questions, the question database and customer support team have been excellent. You can also start with a free account that I find meets most company's needs until their customer list begins to grow.

Great Marketing App

Verified Reviewer  17th of September 23:32

Tim Mokry, Director of Operations & Consultant at No Roof Restaurant Group
We have used mailchimp for years to get our our monthly newsletter. Another easy app to learn and get used to!

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Frequently used together

FAQs for MailChimp

Below are some frequently asked questions for MailChimp.

Q. What are the main features of MailChimp?

MailChimp offers the following features:

  • Build mail lists
  • Custom forms
  • 750+ Integrations
  • Full featured API
  • Design your own templates
  • Template gallery
  • Image and file hosting
  • A/B Split Campaigns
  • Social media plugins
  • Automation Workflows
  • Download PDF newsletters
  • Create multiple campaigns
  • Real-time reports
  • Complete email analytics
  • Online knowledge base
  • Multiple tutorials available
  • Freemium Plans
  • Custom signup forms
  • Import exel lists

Q. How much does MailChimp cost?

We have the following pricing information for MailChimp:

Starting from: $0.00/month
Pricing model: Freemium, Subscription
Free Trial: Available (No Credit Card required)

Q. Who are the typical users of MailChimp?

MailChimp has the following typical customers:

Freelancers, Large Enterprises, Mid Size Business, Non Profits, Public Administrations, Small Business

Q. What languages does MailChimp support?

MailChimp supports the following languages:

English, Spanish

Q. What type of pricing plans does MailChimp offer?

MailChimp has the following pricing plans:

Free Trial, Freemium, Subscription

Q. Does MailChimp support mobile devices?

MailChimp supports the following devices:

Android, iPhone-iPad, Mobile Web App

Q. Does MailChimp offer an API?

Yes, MailChimp has an API available for use.

Q. What other apps does MailChimp integrate with?

MailChimp integrates with the following applications:

Wordpress, MailChimp, SugarCRM, Shopify, 3dCart, Easypromos, Podio, Volusion, Chargebee, Kissmetrics, Magento , Zapier, ProsperWorks CRM

Q. What level of support does MailChimp offer?

MailChimp offers the following support options:

FAQs, Knowledge Base, Online Support, Video Tutorials

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