Mailchimp Pricing, Features, Reviews & Alternatives


Email and advertising marketing automation platform

4.48/5 (14,187 reviews)

Mailchimp overview

What is Mailchimp?

MailChimp is a marketing automation platform that allows you to create, send, and analyze email and ad campaigns. Users receive complete transparency of campaigns, email tracking, view success and click-through rates, generate custom reports, manage subscribers and un-subscribers. MailChimp lets you create custom templates and at the same time choose from an array of pre-made templates and campaigns.

MailChimp platform is also available on freemium - you can send up to 12,000 emails to 2,000 subscribers (monthly) without any financial commitment. Most of the features, including access to sending marketing automation workflows as well as the ability to create ad campaigns, are available to free users. The MailChimp mobile application gives you the power to create and send campaigns, manage subscribers, keep tabs on your account activity, and more.

Choose from numerous integrations and web services to streamline your workflow, sync customer data, generate more revenue, and grow your business. Connect your store to MailChimp to capture order information, create targeted campaigns, automate product follow-ups, and send personalized order notifications. MailChimp provides support via an online knowledge base and technical support via email and live chats to help users with any questions that may come up along the way.


Starting from
Pricing options
Free trial
Value for money
View Pricing Plans


Business size



United States, Australia, Brazil, Canada, China and 5 other markets, Germany, India, Japan, Mexico, United Kingdom

Supported languages

Mailchimp screenshot: Monitor click performance with reports on average open and click ratesGetting Started : ReportsMailchimp screenshot: Use email templates and widgets to create fully customized emailsMailchimp screenshot: Automate business processes including follow-ups, email notifications, order confirmations and moreMailchimp screenshot: Track performance with reports and summaries on any deviceMailchimp screenshot: Create advertising campaigns to target specific user segments and choose custom settingsMailchimp screenshot: Track the success of e-commerce campaigns and understand where revenue is coming fromMailchimp screenshot: Create segmented subscriber lists to target with campaignsGetting Started : Create a Subscriber ListGetting Started : Create a Campaign

Mailchimp user reviews

Value for money
Ease of use
Customer support
Geoff B.

Easy to get started, still needs some additional features

Used daily for 2+ years
Reviewed 2019-12-10
Review Source: Capterra

I've like Mailchimp and how it's pricing is better than most for small businesses. They allow you to build your business without breaking the bank.

I like how many other products integrate with mailchimp. That makes it really easy as a startup especially in ecommerce. I like that the email creation is WYSIWYG so I can quickly create beautiful emails with zero coding experience.

I wish it had a journey builder like active campaign and many other email platforms. That would round out mailchimp really nicely and make them my only option for email marketing.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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I've used many Email Service Providers, but MailChimp always comes up trumps!

Used weekly for 2+ years
Reviewed 2021-03-02
Review Source: Capterra

It's great, it's reasonably inexpensive and it works like a charm. MailChimp also have responsive templates which make it very good for mobile and desktop email providers.

I've used MailChimp for over 3 years, and have found it works very well for customers who have a small-medium sized database. It's great for start-up businesses who have low budgets, but can also be great for medium-sized businesses which need an easy to use and efficient Email Marketing Software.

The system can sometimes be a bit slow, and managing images within your library could be better. The cost seems to up significantly when your database grows.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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Ben Marcoux (.

Why I Don't Use Mailchimp

Used occasionally for 2+ years
Reviewed 2021-03-02
Review Source: Capterra

I have used MailChimp to set up a few campaigns for clients. I also started out on it because they used to offer 1,000 contacts for free. Integrating it with the different tools wasn't too tough. But it's not great at contact management and I don't recommend it if you're going to be doing any serious (or even quasi serious) email marketing.

MailChimp is pretty easy to use and integrates with most page builders and websites. So you can quickly have an email form set up and start driving traffic to get people on your email list. They also have good support in regards to getting back to you quickly.

MailChimp lacks features and power that make it competitive in the marketplace. I couldn't ever go back to it. The tool itself doesn't do everything I need it to. And as if that's not enough, I know of several people who have been shut down and had their accounts erroneously canceled by MailChimp for violating terms of service. So they were locked out of their account and had all of their email contacts erased without warning. And these were not "black hat" businesses. These were regular, small, mom and pop shops, including a florist.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 0/10

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Joshua G.

Newsletters Made Easy

Used monthly for 2+ years
Reviewed 2021-02-17
Review Source: Capterra

Despite some of the challenges it has been the best program that I have been able to find to easily create newsletters for our organization. Once you become used to how the platform operates it becomes easier to create and design good looking "campaigns" newsletters.

I love this software because of the ease of use and the way it implements structure for designing newsletters. I had previously utilized Microsoft Office to build, design, and create newsletters; however, found that you could only attach it to emails rather than having a fully fleshed out designer email sent. Mailchimp also allows the administration to show how many indviduals clicked on various links and opened the email newsletter to read it. This allows for better engagement to see weather the information being portrayed is useful or not.

While it allows for ease of use with design and implementations it lacks on available templates and themes. We've attempted to search for themes online; however, have not had much luck utilizing third party themes that say they are built for Mailchimp. Also, while you can design newsletters these are actually listed as campaigns as the number one goal for Mailchimp is to produce campaign and marketing strategies. This can sometimes lead to confusion while navigating the platform.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 9/10

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Curt C.

Robust Email Marketing that Stays Ahead of the Curve

Used daily for 2+ years
Reviewed 2021-02-23
Review Source: Capterra

As a startup marketing agency, we’ve used Mailchimp for many years. Unlike most other platforms, Mailchimp has evolved at a steady pace and stayed ahead of our needs each step of the way...not just maintaining the status quo like most other email marketing platforms in this tired space.

Their ability to evolve in useful ways — mobile app, education program, email to postcards, etc — is what we like most, for sure, and why we stay with and recommend Mailchimp to others.

The thing we like the least? Small issues like the inability to see Segment sizes in an overview/list view (instead of how it is currently, requiring one to click into each segment).

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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Mailchimp pricing

Starting from
Pricing options
Free trial
View Pricing Plans

MailChimp is forever free for up to 2,000 subscribers and 12,000 emails per month. For users with more than 2,000 subscribers, MailChimp offers monthly and pay-as-you-go plans:

1,001 - 1,500 subscribers with unlimited emails per month - $20.00/month
1,501 - 2,000 subscribers with unlimited emails per month - $25.00/month
2,001 - 2,500 subscribers with unlimited emails per month - $30.00/month
2,501 - 2,600 subscribers with unlimited emails per month - $35.00/month

+ $199.00 for pro subscription

Mailchimp features

Activity Dashboard
Analytics/ROI Tracking
Campaign Analytics
Campaign Management
Contact Management
Content Management
Customizable Templates
Data Import/Export
Engagement Analytics
Multi-Channel Marketing
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integrations

Customizable Branding (412 other apps)
Performance Metrics (370 other apps)

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for Mailchimp

Key features of Mailchimp

  • Build mail lists
  • Image & file hosting
  • Social media plugins
  • Automation workflows
  • Download PDF newsletters
  • Email analytics
  • Multiple tutorials available
  • Custom signup forms
  • Import Excel lists
  • Product recommendations
  • Custom rules
  • Retargeting
  • Performance monitoring
  • Built-in photo editing
  • Automatic link checker
  • Sales & website activity tracking
  • Order notifications
  • Campaign segmentation
  • Content management
  • Custom forms
  • Customer accounts
  • Customer analysis
  • Client database
  • Customizable email templates
  • Data import
  • Data synchronization
  • eCommerce integration
  • Email archiving
  • Email distribution
  • Email integration
  • Email notifications
  • Email tracking
  • Lead capture
  • Lead generation
  • Mail merge
  • Mobile integration
  • Multi-channel communication
  • Multi-channel management
  • Multiple projects
  • Multiple user accounts
  • Order management
  • Real time analytics
  • Real time data
  • Real time monitoring
  • Real time reporting
  • Registration management
  • Rich text editor
  • RSS feeds
  • Search functionality
  • Social media integration
  • Subscription services
  • Email templates
  • 750+ integrations
  • To-do list
  • Website integration
  • Activity dashboard
  • Email designer
  • Multi-campaign
  • Automated scheduling
  • Customer segmentation
  • Campaign analysis
  • Order confirmation
  • Drag & drop interface
  • Multivariate testing
  • Demographic data
  • Customer loyalty program
  • Social network marketing
  • Mailing list management
  • Event triggered actions
  • Social media metrics
  • A/B split campaigns & multi-variate testing
  • Custom fields
  • Drip email marketing
  • Email templates
  • Knowledge base
  • Landing page templates
  • Multi-channel marketing
  • Social advertising
  • User activity monitoring
  • Event triggered Email
  • Email delivery
  • Market segmentation
  • Graphical data presentation
  • Click-through tracking
  • Campaign archives
  • Bounce tracking
  • Reporting & statistics
  • Unsubscribe database
  • Customer activity reporting
  • Monitoring
  • Preview functionality
  • Facebook Ad & Instagram Ad campaigns
  • Lead management
  • Collaboration
  • Engagement analytics
  • Geolocation
  • Email marketing
  • Usage tracking
  • Subscriber management
View All Features


Automations: Keep a personal touch while removing manual tasks from your to-do list. Pre-built marketing automations create room to focus on strategy. Welcome, re-engage, and follow up with the people who matter to you.

Lists: MailChimp helps users customize signup forms to match your brand, so you can share it on your website and integrate it into your social media pages. You can also collect signups from a variety of mobile devices or import an existing list. Users can also take advantage of existing integrations to help keep their data up to date between platforms.

Templates: MailChimp offers a variety of pre‑designed, responsive templates. Users can also start‑from‑scratch and use the template builder for more customization. If you’re an HTML expert, you can code your own with our flexible template language.

Campaigns: Email Segmentation is easy with MailChimp. Send a campaign to your entire list, or target people based on available list data such as geolocation or their open/click history. RSS‑to‑Email and Automated Workflows allow you to create automated campaigns that will start sending based on triggers set by the user.

Ads: Find new customers and reconnect with current ones through another channel by created integrated Facebook and Instagram ads.

Reports: MailChimp’s reporting features help a user understand who’s opening, clicking, and coming back for more. The reports are mobile friendly and can be exported to share with coworkers or clients. Tweet Trends gives you insight into your subscribers’ activity on Twitter, and our Google Analytics integration gives you advanced stats on how your campaigns affect traffic to your website. If you sell online, our reports can help users understand how their email marketing is directly affecting sales on their website.