MailChimp Pricing, Features, Reviews & Comparison of Alternatives

MailChimp Reviews


Send Better Email

4.36/5 (1,606 reviews)
276,028     227,458

MailChimp is a complete email marketing solution that allows users complete transparency of campaigns, email tracking, view success and click-through rates, generate custom reports, manage subscribers and un-subscribers. The MailChimp lets you create custom templates and at the same time choose from an array of premade designs and campaigns.

The MailChimp platform is also available on freemium - you can send up to 12,000 emails to 2,000 subscribers (monthly) without any financial commitment. The MailChimp mobile application allows you to send, coordinate and track all campaigns on the go and numerous tutorials are available to help you along the way, whilst detailed reports help you keep improving over time.

Choose from numerous integrations and plugins as well as create custom widgets which integrate with your social media channels in order to maximise sign-up rates. MailChimp provides support via an online knowledge base and technical support via email and live chats to help users with any questions that may come up along the way.

MailChimp Reviews (1,606)

Most positive review

 It's a market leader for a lot of reasons, but not perfect

I've opened several MailChimp accounts for a variety of different projects and I never doubt to keep using them. It's simple, easy to create forms, quick to create new lists and fast to design a mailer.

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Reviewed 30th of June, 2016 by Content Producer, YouTube Channel Manager

Most critical review

 Basic email marketing app

Limited functionality for customization. I've been using Mailchimp with several clients and it hasn't failed me. It's hassle free and easy to use. The functions are straight-forward and it even has some tools to help keep track of the email campaigns and its stats. For a database that's less than ...

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Reviewed 26th of March, 2016 by

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MailChimp Category Leaders


#1 in Email Marketing

View full ranking

GetApp’s ranking highlights the top 25 apps in different categories on GetApp. If an app is listed in more than one category, it has the potential to be ranked in each of these categories. The ranking is independent of any commercial campaign an app vendor has with GetApp. The ranking is based on 5 data points, each scored out of 20: reviews, integrations, mobile apps, media presence, and security.

MailChimp Screenshots (6)

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Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options

Data policy

Data backup in multiple locations/GEO regions
This will ask you to sign in with LinkedIn


Intended Users
Freelancers, Large Enterprises, Mid Size Business, Non Profits, Public Administrations, Small Business
Devices Supported
Android, iPhone-iPad, iPhone, iPad, Mac, Windows, Web-based, Mobile Web App
Supported Countries
Asia, Australia, Brazil, Canada, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom, United States
Supported Languages
English, Spanish
Support Options
FAQs, Knowledge Base, Online Support, Video Tutorials

MailChimp Pricing

Pricing model: Freemium, Subscription
Free Trial: Available (No Credit Card required)

MailChimp is forever free for up to 2,000 subscribers and 12,000 emails per month. For users with more than 2,000 subscribers, MailChimp offers monthly and pay-as-you-go plans.

Competitors Pricing

Pinpointe On-Demand

Starting from: $42.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)


Starting from: $10.00/month
Pricing model: One-time License, Subscription
Free Trial: Available (No Credit Card required)


Starting from: $9.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

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Key Features of MailChimp

  • Build mail lists
  • Custom forms
  • 750+ Integrations
  • Full featured API
  • Design your own templates
  • Template gallery
  • Image and file hosting
  • A/B split campaigns & multi-variate testing
  • Social media plugins
  • Automation workflows
  • Download PDF newsletters
  • Create multiple campaigns
  • Real-time reports
  • Complete email analytics
  • Online knowledge base
  • Multiple tutorials available
  • Freemium Plans
  • Custom signup forms
  • Import Excel lists
  • eCommerce integration
  • Customizable email templates
  • Mailing list management
  • Drag & drop interface
  • Web analytics
  • Campaign analysis
  • Mail merge
  • Campaign archives
  • Data synchronization


- Lists: MailChimp helps users customize signup forms to match your brand, so you can share it on your website and integrate it into your social media pages. You can also collect signups from a variety of mobile devices or import an existing list. Users can also take advantage of existing integrations to help keep their data up to date between platforms.

- Templates: MailChimp offers a variety of pre‑designed, responsive templates. Users can also start‑from‑scratch and use the template builder for more customization. If you’re an HTML expert, you can code your own with our flexible template language.

- Campaigns: Email Segmentation is easy with MailChimp. Send a campaign to your entire list, or target people based on available list data such as geolocation or their open/click history. RSS‑to‑Email and Automated Workflows allow you to create automated campaigns that will start sending based on triggers set by the user.

- Reports: MailChimp’s reporting features help a user understand who’s opening, clicking, and coming back for more. The reports are mobile friendly and can be exported to share with coworkers or clients. Tweet Trends gives you insight into your subscribers’ activity on Twitter, and our Google Analytics integration gives you advanced stats on how your campaigns affect traffic to your website. If you sell online, our reports can help users understand how their email marketing is directly affecting sales on their website.

Alternatives to MailChimp


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