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Mailchimp

Email and advertising marketing automation platform

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Mailchimp Pricing, Features, Reviews and Alternatives

Mailchimp product overview

Price starts from

$

10

/momonth
Per Feature

What is Mailchimp?

Mailchimp is a marketing automation platform that allows you to create, send, and analyze email and ad campaigns. The software offers complete campaign transparency, email tracking, view success and click-through rates, custom reports, and the ability to manage subscribers and un-subscribers. Mailchimp lets you create custom templates and at the same time choose from an array of pre-made templates and campaigns.

Key benefits of using Mailchimp

  • Automations: Keep a personal touch while removing manual tasks from your to-do list. Pre-built marketing automations create room to focus on strategy. Welcome, re-engage, and follow up with the people who matter to you.

  • Lists: Mailchimp helps users customize signup forms to match your brand, so you can share it on your website and integrate it into your social media pages. You can also collect signups from a variety of mobile devices or import an existing list. Users can also take advantage of existing integrations to help keep their data up to date between platforms.

  • Templates: Mailchimp offers a variety of pre‑designed, responsive templates. Users can also start‑from‑scratch and use the template builder for more customization. If you’re an HTML expert, you can code your own with our flexible template language.

  • Campaigns: Email Segmentation is easy with Mailchimp. Send a campaign to your entire list, or target people based on available list data such as geolocation or their open/click history. RSS‑to‑Email and Automated Workflows allow you to create automated campaigns that will start sending based on triggers set by the user.

  • Ads: Find new customers and reconnect with current ones through another channel by created integrated Facebook and Instagram ads.

  • Reports: Mailchimp’s reporting features help a user understand who’s opening, clicking, and coming back for more. The reports are mobile friendly and can be exported to share with coworkers or clients. Tweet Trends gives you insight into your subscribers’ activity on Twitter, and our Google Analytics integration gives you advanced stats on how your campaigns affect traffic to your website. If you sell online, our reports can help users understand how their email marketing is directly affecting sales on their website.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Email/Help Desk
    Chat
    Knowledge Base
    FAQs/Forum
    24/7 (Live rep)

    Training options

    Live Online
    Videos
    Webinars
    Documentation

    Mailchimp pricing information

    Value for money

    4.4

    /5

    14.6K

    Price starts from

    $

    10

    /momonth
    Per Feature

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Mailchimp features

    Functionality

    4.4

    /5

    14.6K
    Total Features121 14 categories

    Most valued features by users

    Reporting/Analytics
    Campaign Management
    API
    Reporting & Statistics
    Activity Dashboard
    Third Party Integrations
    Data Import/Export
    Customizable Templates

    Mailchimp users reviews

    Overall rating

    4.5

    /5

    14.6K

    Positive reviews

    92%

    Write a review
    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.49/10
    Rating distribution

    5

    4

    3

    2

    1

    8,609

    4,794

    1,007

    155

    73

    Why do users choose Mailchimp?

    What would users change about Mailchimp?

    Pros
    I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.

    DW

    Daniel W.

    Its broad feature set and ease of use are an amazing help to a new company just getting started. If you're not looking for custom integration or transactional emails, this product is one of the best.

    JW

    Jonathan W.

    It has been a good experience, would recommend specially if you are just starting creating your newsletters and want to practice before spending a significant amount of money on this type of software.

    jr

    johana r.

    Cons
    Mailchimp is used by many which means that spam filters are more likely to tag your emails as spam. I did not have any other problems with Mailchimp.

    AM

    Antonio M.

    Very confusing, very difficult to figure out where to click , also when you input a wrong email address it blocks your whole process of sending emails to others.

    MS

    Mary S.

    For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.

    NW

    Nathan W.

    Overall rating contenders

    Overall Rating

    Do Not Use if You Are an Affiliate Marketer

    Reviewed a year ago

    Transcript

    Tobe B.: Hi, I'm Tobe, I'm the creative director of a digital ad agency, and I give Mailchimp a three...

    Jan M.

    director of individual support

    Civic & Social Organization, 1-10 employees

    Review source

    Overall Rating

    Great resource for small nonprofit fundraising

    Reviewed 2 years ago

    Transcript

    Jan M.: My name is Jan. I am the Director of Individual and Community Support for a nonprofit organization,...

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    Automation of emails necessary for companies and for those who are starting to market

    Reviewed 5 months ago

    Overall experience with the tool is very good, it was helpful in all aspects I needed. Of course, a free plan always has limitations, but the paid plan also presented some points that in my work model were essential. But it is still an extraordinary and well-recognized tool. I know a lot of people who use it and don't give up. I still recommend it to many entrepreneurs who are starting out in online sales. Mailchimp is worth it. If you need, make a quote and call the service and you will be very well attended.

    Pros

    MailChimp appeared to me by chance, And I chose to use it for my work. A great option for those just starting out or for small, medium or large companies that need to automate contact with their customers. Pluses: It's totally intuitive and has a top-notch layout. It caught my attention when I created some Landing Pages and came across several models. Totally free. Totally accurate and timely...

    Cons

    It really is great marketing software though, even there is automation, The features are basic; tool all in English and it is not possible to create landing pages optimized for a higher return. You don't have the ability to manage a sales funnel, just trigger a broadcast if you need to send an offer. However, it is still useful for any service or company.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Mailchimp - a greatest element even for the smallest organizations

    Reviewed a month ago

    With mailchimp we solve complete email marketing for about 50,000 satisfied customers. Previously, we completely neglected this section, there was simply no room for editing and creating e-mail messages. Mailchimp is quick and easy to use. Thanks to that, we set aside time and started to focus on this part of marketing as well. With the help of tracking links, we now know what goods customers are interested in. Of course, the number of orders also increased.

    Pros

    There aren't many tools that are easy to use. Fortunately, Mailchimp is one of those that are easy and efficient to use! The UI is very user-friendly, easy to use, and as a result, creating marketing messages is user-friendly.

    Cons

    Some functions in preview mode are displayed differently for mobile viewing than when actually sending an email and displayed on a mobile device.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Don't Sleep on the Monkey, its Bananas!!!

    Reviewed 2 years ago

    We are able to reach more customers with less legwork We were also able to change how people view our company as a whole. Mail chimp makes our 5 to 10 person group seem like and Army.

    Pros

    Mail Chimp is very flexible and gives you a wide variety of easily customizable options. I use it for everything from Turkey Drives and fundraiser registrations to Album release contests. I hired 2 new people that have almost no graphic design experience and they were both able to learn the platform in a short time and implement what they knew in a real-world environment. Furthermore. The templates aren't cookie-cutter and are easily customizable. They update someone signs up for your product or offer. Its a low key way to get alot more customers and sell alot more products without texting 100 people1 at a time. in the end its definitely worth trying out

    Cons

    I wish Mail chimp had a desktop app that was downloadable and cloud-connected. I also wish that you could integrate it with other software like Google Drive or other Cloud-based services.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Mailchimp is the best email marketing software

    Reviewed 4 months ago

    Our entire marketing department relies on Mailchimp to communicate with customers. It is our first option when it comes to email automation and marketing that is simple and straightforward. We've been using it as our primary email marketing tool for quite some time. Among other things, we utilize it to create our email templates and send large numbers of emails to a specific set of individuals. After...

    Pros

    Mailchimp is a fantastic email marketing tool for anybody just getting started, as well as for agencies who have a large number of early-stage customers to handle. When you move into more complex automation, you may find that you need to seek solutions that are more established. This is the place to go if you want visually appealing emails and a simple user interface to work with. It's always simple to use and makes intuitive sense. There are relatively few occasions when I come across anything that is not working properly. It is very dependable, and I am well-aware of what to anticipate while I am working on the platform. 

    Cons

    When delivering through Zapier or WordPress, we need the ability for people on an existing list to have their tags changed without having to create a new list. I'd really want to see a visual automation builder implemented. Mailchimp should additionally provide manual domain verification as a feature. In order to utilize Mailchimp, we must first generate an email and then import it into the system, which may be difficult for novice users. It would be fantastic if there was an alternative for manual nameserver verification.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend4/10

    Share this review:

    A good option, but not the best !

    Reviewed 2 months ago

    I liked it, but I found other options that's were more what I was looking for. Mailchimp is still a great option.

    Pros

    I liked that since it is a big company and a lot of people use the product, it is easy to get help online whenever I encounter a problem. I used the product mainly for Email marketing ant he results are really beautiful !

    Cons

    I found the email marketing platform not so user-friendly. I would have needed a tutorial on how to create my emails. I like it better when it is easier to use and you can start right away without explanations.

    Mailchimp FAQs and common questions

    Mailchimp has the following pricing plans:
    Starting from: $10.00/month
    Pricing model: Free, Subscription
    Free Trial: Available


    Mailchimp has the following typical customers:
    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


    Mailchimp supports the following languages:
    English, Spanish, French, Portuguese


    Mailchimp supports the following devices:
    Android, iPhone, iPad


    Yes, Mailchimp has an API available for use.


    Mailchimp integrates with the following applications:
    Salesforce Service Cloud, Gigya, Vtiger CRM, Wix, Wufoo, BookSteam, OpenCart, ConvertKit, Grow, Salesmate, Capsule, HubSpot Marketing Hub, amoCRM, Constant Contact, Groove, Google Forms, Chargify, Accumulus, Drupal, GitHub, Workbooks, Magento Commerce, WooCommerce, PayPal, Google Analytics, Todoist, Aircall, DialMyCalls, Barilliance, Quotient, Autopilot, MailMunch, Bizness Apps, Zoho CRM, Insightly, NetSuite CRM+, FullContact, ActiveCampaign, Neon CRM, Formstack Forms, MailerLite, AlertBot Website Monitoring, X-Cart, Cin7, 123FormBuilder, Kindful, Debitoor, Mailchimp Transactional Email, Booker Software, Calendly, CoreCommerce, Sage Business Cloud Accounting, Epos Now, Fishbowl, Bizzabo, Teamwork, PrestaShop, Zapier, Easypromos, QuickBooks Online Advanced, SimpleTexting, Recurly, Instapage, LeadMaster, LeadDyno, 40Nuggets, Gmail, Exsalerate CRM, Segment, Mojo Helpdesk, Myphoner, SalesSeek, Klips, Unbounce, Airtable, Teamleader, Trello, Box, Pipedrive, Outreach, FreshBooks, PersistIQ, Teamwork Desk, dotloop, Freshworks CRM, PipelineDeals, Agile CRM, Buffer, 3dcart, NetSuite, Efficy CRM, Customer Thermometer, Nexternal Solutions, Geckoboard, Acuity Scheduling, Clover, Wordpress, LiveAgent, Freshdesk, Contactually, Twitter, Daylite for Mac, Mindbody, Help Scout, iCloud, Stripe, Automate.io, Checkfront, JotForm, Zoho Forms, Get Satisfaction, Nutshell, Brightpearl, Salesforce Sales Cloud, ShipStation, CS-Cart, SugarCRM, Squarespace, Wistia, MakePlans, QuickTapSurvey, Slack, Google Contacts, Microsoft 365, OroCRM, Administrate, Typeform, Nimble, Drip, Basecamp, noCRM.io, Scoop.it, Scoro, Front, GetResponse, ConnectWise Manage, Cliently, Weebly, LiveChat, Pipeliner CRM, Antavo, AnyMeeting, Ecwid, Zendesk Sell, GoToWebinar, OnePageCRM, LinkedIn, TEAMGATE, Eventbrite, Blackbaud CRM, Workato, Facebook, Bookeo, QuickBooks Online, Clio, Olark, Justuno, Batchbook, Kissmetrics, Highrise CRM, Fresh Relevance, SurveyMonkey, Keap, Wisepops, Privy, Chargebee, Weclapp Cloud CRM, Skyvia, ChannelAdvisor, LinkedIn Sales Navigator, Google Calendar, AllClients, AskNicely, Bitrix24, OptinMonster, Accelo, Copper, Call Loop, Kustomer, Dolibarr, Twilio, BigContacts, Instagram, Volusion, Trustpilot, Joomla, Asana, Podio, Hootsuite, AdRoll, Perkville, Wishpond, Xero, Lightspeed Retail, AWeber, Smartsheet, HubSpot CRM, Cyfe, Evernote, Dasheroo, Intercom, Membrain, BigCommerce, PieSync, EZ Texting, Shopify, Zendesk, Microsoft Excel


    Mailchimp offers the following support options:
    Email/Help Desk, Chat, Knowledge Base, FAQs/Forum, 24/7 (Live rep)

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