Overview

MailChimp is a complete email marketing solution that allows users complete transparency of campaigns, email tracking, view success and click-through rates, generate custom reports, manage subscribers and un-subscribers. The MailChimp lets you create custom templates and at the same time choose from an array of premade designs and campaigns.

The MailChimp platform is also available on freemium - you can send up to 12,000 emails to 2,000 subscribers (monthly) without any financial commitment. The MailChimp mobile application allows you to send, coordinate and track all campaigns on the go and numerous tutorials are available to help you along the way.

Choose from numerous integrations and plugins as well as create custom widgets which integrate with your social media channels in order to maximise sign-up rates. MailChimp provides support via an online knowledge base and technical support via email and live chats to help users with any questions that may come up along the way.

Screenshots

Security and privacy

Encryption

No
Encryption of sensitive data at rest
Yes
HTTPS for all pages

Access control

Yes
Multi-factor authentication options

Data policy

Yes
Data backup in multiple locations/GEO regions
This will ask you to sign in with LinkedIn

Specifications

Intended Users
Freelancers, Large Enterprises, Mid Size Business, Non Profits, Public Administrations, Small Business
Devices Supported
Android, iPhone-iPad, Mac, Windows, Web-based, Mobile Web App
Supported Countries
Asia, Australia, Brazil, Canada, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom, United States
Supported Languages
English, Spanish
Support Options
FAQs, Knowledge Base, Online Support, Video Tutorials
Certifications
CAN-SPAM, Safe Harbor, TRUSTe, SAS-70

Pricing

Pricing model: Freemium, Subscription
Free Trial: Available (No Credit Card required)

MailChimp is forever free for up to 2,000 subscribers and 12,000 emails per month. For users with more than 2,000 subscribers, MailChimp offers monthly and pay-as-you-go plans.

Competitors Pricing

ActiveCampaign

Starting from: $9.00/month
Pricing model: Freemium, Open-source, Subscription

Infusionsoft

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Pricing model: Subscription

SendGrid

Starting from: $9.95/month
Pricing model: Freemium, Subscription
Free Trial: Available (No Credit Card required)

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Key Features

  • Build mail lists
  • Custom forms
  • 750+ Integrations
  • Full featured API
  • Design your own templates
  • Template gallery
  • Image and file hosting
  • A/B Split Campaigns
  • Social media plugins
  • Automation Workflows
  • Download PDF newsletters
  • Create multiple campaigns
  • Real-time reports
  • Complete email analytics
  • Online knowledge base
  • Multiple tutorials available
  • Freemium Plans
  • Custom signup forms
  • Import exel lists

Benefits

- Lists: MailChimp helps users customize signup forms to match your brand, so you can share it on your website and integrate it into your social media pages. You can also collect signups from a variety of mobile devices or import an existing list. Users can also take advantage of existing integrations to help keep their data up to date between platforms.

- Templates: MailChimp offers a variety of pre‑designed, responsive templates. Users can also start‑from‑scratch and use the template builder for more customization. If you’re an HTML expert, you can code your own with our flexible template language.

- Campaigns: Email Segmentation is easy with MailChimp. Send a campaign to your entire list, or target people based on available list data such as geolocation or their open/click history. RSS‑to‑Email and Automated Workflows allow you to create automated campaigns that will start sending based on triggers set by the user.

- Reports: MailChimp’s reporting features help a user understand who’s opening, clicking, and coming back for more. The reports are mobile friendly and can be exported to share with coworkers or clients. Tweet Trends gives you insight into your subscribers’ activity on Twitter, and our Google Analytics integration gives you advanced stats on how your campaigns affect traffic to your website. If you sell online, our reports can help users understand how their email marketing is directly affecting sales on their website.

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  • · Marketing automation
  • · CRM & Sales automation
  • · Smart auto responders
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Videos

Frequently used together

User Reviews

Verified
Reviewer

Mailchimp User of several years

Paul Sizemore, Growth Consultant, Marketing Technologist & New Product Developer23rd of June 16:24

I've been using Mailchimp for over five years and have used several other products. I typically recommend Mailchimp to users that are looking for an email service. It's clean, and easy to understand how to use the service. I really like the user interface.

Verified
Reviewer

Simple, intuitive, and lots of documentation

Head of Content Marketing (Computer Software company, 11-50 employees)27th of May 08:06

I've used MailChimp for a couple of years and so far have not had to pay, as I'm sending out a relatively low volume of emails. MailChimp is easy to use as soon as you sign up. Everything is pretty self explanatory and the UI is very well designed. You can easily design beautiful email templates without coding knowledge (but you have the option to code your own with HTML if you wish). Like I say, I haven't yet had to send out hundreds of thousands of emails, but for my small mailing list of just over 1000 subscribers, it has been a life saver.

Verified
Reviewer

Good Product

Mamoun Chaouni, COO, Cloudswave1st of February 17:32

Overall, MailChimp is a decent product that has a few issues.

Verified
Reviewer

Mailchimp is great

Anna Lancaster, Sports Massage Therapist10th of August, 2014 20:27

Staying in touch with my clients is important to me so I send out an email newsletter 4x per year. All about tips and techniques they can try out at home. Generall wellness, etc. My clients enjoy it immensely, and it has helped me build my client list. The tool itself is very easy to figure out, and I was even able to get a pretty decent design going. And of course, who wouldn't love that monkey?

mailchimp saved us

Tim manning31st of July, 2013 05:55

MailChimp in a way saved our business, with mail chimp we can now be in continuous touch with our customers without the fear of losing out to them

MailChimp was a big surprise

Elke15th of June, 2012 14:49

I have tried out different freemium cloud apps already but many times it gets complicated if you want to use it for the business. With MailChimp the freemium version is enough for a small business and the available features are just amazing. I especially like the report function: It gives an exact overview on where and how many people clicked, geographical details, bounces, unsubsribers and the reason for unsubscribing, etc..)

Write a review

FAQs for MailChimp

Below are some frequently asked questions for MailChimp.

Q. What are the main features of MailChimp?

MailChimp offers the following features:

  • Build mail lists
  • Custom forms
  • 750+ Integrations
  • Full featured API
  • Design your own templates
  • Template gallery
  • Image and file hosting
  • A/B Split Campaigns
  • Social media plugins
  • Automation Workflows
  • Download PDF newsletters
  • Create multiple campaigns
  • Real-time reports
  • Complete email analytics
  • Online knowledge base
  • Multiple tutorials available
  • Freemium Plans
  • Custom signup forms
  • Import exel lists

Q. How much does MailChimp cost?

We have the following pricing information for MailChimp:

Starting from: $0.00/month
Pricing model: Freemium, Subscription
Free Trial: Available (No Credit Card required)

Q. Who are the typical users of MailChimp?

MailChimp has the following typical customers:

Freelancers, Large Enterprises, Mid Size Business, Non Profits, Public Administrations, Small Business

Q. What languages does MailChimp support?

MailChimp supports the following languages:

English, Spanish

Q. What type of pricing plans does MailChimp offer?

MailChimp has the following pricing plans:

Free Trial, Freemium, Subscription

Q. Does MailChimp support mobile devices?

MailChimp supports the following devices:

Android, iPhone-iPad, Mobile Web App

Q. Does MailChimp offer an API?

Yes, MailChimp has an API available for use.

Q. What other apps does MailChimp integrate with?

MailChimp integrates with the following applications:

MailChimp, Zapier, ProsperWorks CRM, Kissmetrics, Volusion, 3dCart, SugarCRM, Podio, Shopify, Magento , Wordpress

Q. What level of support does MailChimp offer?

MailChimp offers the following support options:

FAQs, Knowledge Base, Online Support, Video Tutorials


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