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Mailchimp

4.5
(16.4K)

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Email and advertising marketing automation platform

(383)

Mailchimp Pricing, Features, Reviews and Alternatives

Mailchimp FAQs

Q. What type of pricing plans does Mailchimp offer?

Mailchimp has the following pricing plans:
Starting from: $13.00/month
Pricing model: Free, Subscription
Free Trial: Available | (No Credit Card required)

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Q. Who are the typical users of Mailchimp?

Mailchimp has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

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Q. What languages does Mailchimp support?

Mailchimp supports the following languages:
English, French, German, Italian, Portuguese, Spanish

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Q. Does Mailchimp support mobile devices?

Mailchimp supports the following devices:
Android, iPad, iPhone

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Q. Does Mailchimp offer an API?

Yes, Mailchimp has an API available for use.

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Q. What other apps does Mailchimp integrate with?

Mailchimp integrates with the following applications:
Salesforce Service Cloud, SAP Customer Data Cloud, Vtiger CRM, Wix, Wufoo, BookSteam, OpenCart, ConvertKit, Grow, Salesmate, Capsule, HubSpot Marketing Hub, Kommo, Constant Contact, Groove, Google Forms, Shopify Plus, Accumulus, Drupal, GitHub, Workbooks, Adobe Commerce, WooCommerce, PayPal, Google Analytics 360, Todoist, Aircall, DialMyCalls, Barilliance, Quotient, Ortto, MailMunch, Bizness Apps, Zoho CRM, Insightly, FullContact, ActiveCampaign, Neon CRM, Formstack Forms, MailerLite, AlertBot, X-Cart, Cin7 Omni, 123FormBuilder, Kindful, Mailchimp Transactional Email, Booker, Calendly, CoreCommerce, Sage Accounting, Epos Now, Fishbowl, Bizzabo, Teamwork.com, PrestaShop, Zapier, Easypromos, QuickBooks Online Advanced, SimpleTexting, Recurly, Instapage, LeadMaster, LeadDyno, 40Nuggets, Gmail, Exsalerate CRM, Segment, Mojo Helpdesk, Myphoner, SalesSeek, Klipfolio, Unbounce, Airtable, Teamleader, Trello, Box, Pipedrive, Outreach, FreshBooks, PersistIQ, Teamwork Desk, dotloop, Freshsales, Pipeline CRM, Agile CRM, Buffer, Shift4Shop, NetSuite, Efficy CRM, Customer Thermometer, Geckoboard, Acuity Scheduling, Clover, WordPress, LiveAgent, Freshdesk, Contactually, Twitter/X, Daylite for Mac, Mindbody, Help Scout, iCloud, Stripe, Checkfront, Jotform, Zoho Forms, Yapsody, Get Satisfaction, Nutshell, Brightpearl, Salesforce Sales Cloud, ShipStation, CS-Cart Store Builder, SugarCRM, Squarespace, Wistia, MakePlans, QuickTapSurvey, Slack, Google Contacts, Stripe Billing, Microsoft 365, OroCRM, Administrate Training Management, Typeform, Nimble, Drip, Basecamp, noCRM.io, Scoop.it, Scoro, Front, GetResponse, ConnectWise PSA, Cliently, Weebly, LiveChat, Pipeliner CRM, Antavo, AnyMeeting, Ecwid, Zendesk Sell, GoTo Webinar, OnePageCRM, LinkedIn for Business, Teamgate, Eventbrite, Blackbaud CRM, Workato, Meta for Business, Bookeo, Quickbooks Online, Clio, Olark, Justuno, Batchbook, Kissmetrics, Highrise, Fresh Relevance, SurveyMonkey, Keap, Wisepops, Privy, Chargebee, Weclapp, Skyvia, ChannelAdvisor, LinkedIn Sales Navigator, Google Calendar, AllClients, AskNicely, Bitrix24, OptinMonster, Accelo, Copper, Call Loop, Kustomer, Dolibarr, Twilio, BigContacts, Instagram, Volusion, Trustpilot, Joomla, Asana, Podio, Hootsuite, AdRoll, Perkville, Wishpond, Xero, Lightspeed Retail, AWeber, Smartsheet, HubSpot CRM, Cyfe, Evernote Teams, Dasheroo, Intercom, Membrain, BigCommerce, Operations Hub, EZ Texting, Shopify, Zendesk Suite, Microsoft Excel

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Q. What level of support does Mailchimp offer?

Mailchimp offers the following support options:
Email/Help Desk, Chat, Knowledge Base, FAQs/Forum, 24/7 (Live rep), Phone Support

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Mailchimp product overview

Price starts from

13

Per month

Flat Rate

What is Mailchimp?

Mailchimp is a marketing automation platform that allows you to create, send, and analyze email and ad campaigns. The software offers complete campaign transparency, email tracking, view success and click-through rates, custom reports, and the ability to manage subscribers and un-subscribers. Mailchimp lets you create custom templates and at the same time choose from an array of pre-made templates and campaigns.

Key benefits of using Mailchimp

  • Automations: Keep a personal touch while removing manual tasks from your to-do list. Pre-built marketing automations create room to focus on strategy. Welcome, re-engage, and follow up with the people who matter to you.

  • Lists: Mailchimp helps users customize signup forms to match your brand, so you can share it on your website and integrate it into your social media pages. You can also collect signups from a variety of mobile devices or import an existing list. Users can also take advantage of existing integrations to help keep their data up to date between platforms.

  • Templates: Mailchimp offers a variety of pre-designed, responsive templates. Users can also start-from-scratch and use the template builder for more customization. If you’re an HTML expert, you can code your own with our flexible template language.

  • Campaigns: Email Segmentation is easy with Mailchimp. Send a campaign to your entire list, or target people based on available list data such as geolocation or their open/click history. RSS-to-Email and Automated Workflows allow you to create automated campaigns that will start sending based on triggers set by the user.

  • Ads: Find new customers and reconnect with current ones through another channel by created integrated Facebook and Instagram ads.

  • Reports: Mailchimp’s reporting features help a user understand who’s opening, clicking, and coming back for more. The reports are mobile friendly and can be exported to share with coworkers or clients. Tweet Trends gives you insight into your subscribers’ activity on Twitter, and our Google Analytics integration gives you advanced stats on how your campaigns affect traffic to your website. If you sell online, our reports can help users understand how their email marketing is directly affecting sales on their website.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Email/Help Desk
    Chat
    Knowledge Base
    FAQs/Forum
    24/7 (Live rep)
    Phone Support

    Training options

    Live Online
    Videos
    Webinars
    Documentation

    Not sure about Mailchimp? Compare it with a popular alternative

    Starting from

    13

    Per month

    Flat Rate

    Free plan
    Free trial
    Pricing range

    Starting from

    20

    Per month

    Usage Based

    Free plan
    Free trial
    Pricing range
    Ease of use
    Value for money
    Customer support
    Ease of use
    Value for money
    Customer support
    Why am I seeing this?

    Mailchimp pricing information

    Value for money

    4.4

    /5

    16.4K

    Starting from

    13

    Per month

    Flat Rate

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Value for money contenders

    Mailchimp features

    Functionality

    4.4

    /5

    16.4K

    Total features

    157

    23 categories

    Most valued features by users

    Reporting/Analytics
    Activity Dashboard
    API
    Campaign Management
    Third Party Integrations
    Reporting & Statistics
    Data Import/Export
    Customizable Templates

    Functionality contenders

    Mailchimp users reviews

    Overall Rating

    4.5

    /5

    16.4K

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.45/10
    Rating distribution

    5

    4

    3

    2

    1

    9.7K

    5.3K

    1.1K

    167

    81

    Why do users choose Mailchimp?

    What would users change about Mailchimp?

    Pros
    I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.
    Mailchimp is very great software. I like how it's easy to interface, and how you can clean the data.
    I like how Mailchimp keeps track of my audience and helps me categorize them for different types of emails. I also like being able to create appealing and interactive emails for my viewers.
    Cons
    I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.
    Mailchimp is used by many which means that spam filters are more likely to tag your emails as spam. I did not have any other problems with Mailchimp.
    For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.

    Overall rating contenders

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    Jan M.

    director of individual support

    Civic & Social Organization, 1-10 employees

    Review source

    Overall Rating

    Great resource for small nonprofit fundraising

    Reviewed 3 years ago

    Transcript

    Jan M.: My name is Jan. I am the Director of Individual and Community Support for a nonprofit organization,...

    AvatarImg
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    Tobe B.

    CEO

    Marketing and Advertising, 1-10 employees

    Review source

    Overall Rating

    Do Not Use if You Are an Affiliate Marketer

    Reviewed 3 years ago

    Transcript

    Tobe B.: Hi, I'm Tobe, I'm the creative director of a digital ad agency, and I give Mailchimp a three...

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    Pedro B.

    Marketing and Advertising, 1-10 employees

    Used weekly for 6-12 months

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    Automation of emails necessary for companies and for those who are starting to market

    Reviewed 2 years ago

    Overall experience with the tool is very good, it was helpful in all aspects I needed. Of course, a free plan always has limitations, but the paid plan also presented some points that in my work model were essential. But it is still an extraordinary and well-recognized tool. I know a lot of people who use it and don't give up. I still recommend it to many entrepreneurs who are starting out in online sales. Mailchimp is worth it. If you need, make a quote and call the service and you will be very well attended.

    Pros

    MailChimp appeared to me by chance, And I chose to use it for my work. A great option for those just starting out or for small, medium or large companies that need to automate contact with their customers. Pluses: It's totally intuitive and has a top-notch layout. It caught my attention when I created some Landing Pages and came across several models. Totally free. Totally accurate and timely...

    Cons

    It really is great marketing software though, even there is automation, The features are basic; tool all in English and it is not possible to create landing pages optimized for a higher return. You don't have the ability to manage a sales funnel, just trigger a broadcast if you need to send an offer. However, it is still useful for any service or company.

    JL
    AvatarImg

    Joshua L.

    Marketing and Advertising, self-employed

    Used daily for 1-2 years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    Great Overall Experience with MailChimp

    Reviewed 2 months ago

    My overall experience with MailChimp has been decently well. I would love to see them get back to being able to schedule emails in the Free plan given there are a number of individuals that are just looking to test a software before purchasing. Other than that, it's delivered consistently on what I've needed it for.

    Pros

    What I like most about Mailchimp is the fact that they give users an opportunity to test-drive the platform before committing to it all the way. This is done via the Free plan which offers you access to most of the tools available and this does include their landing page builder and the built-in survey maker. I chose Mailchimp because I have a low volume of clients which means the pay-as-you-go option has been perfect for my business.

    Cons

    The main thing I like the least about MailChimp is the fact that there is no email scheduling on the Free plan. This was something the platform included in this plan before but given it's recent removable it makes it far less desirable and on top of that you'll only have access to support for the first 30 Days.

    PH
    AvatarImg

    Pauline H.

    Staffing and Recruiting, 51-200 employees

    Used monthly for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    Easy to uuse with good features

    Reviewed 2 months ago

    Have used this platform for years and have always been happy with the functionality, price and support for small to medium size campaigns.

    Pros

    I use different email marketing platforms for different clients and I think this is great for entry-level email marketing. Easy to use and they add new functionality all the time. Very well-priced for what you get.

    Cons

    My only issue has been the gdpr issues regarding the fact that the data is stored in the US and different rules apply. That said as long as you ensure you include these details in your PP etc. this is managable.

    TD
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    Thomas D.

    Hospitality, 11-50 employees

    Used weekly for 1-2 years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    Solid email management tool with good deliverability

    Reviewed 3 months ago

    We've been very happy with Mailchimp so far. We use it to send our regular marketing emails to our subscribers and partners. It literally takes minutes to upload and set up your contact lists, and you can create most types of emails pretty quickly with the email builder. All in all, it's definitetly one of, if not the best email tools out there

    Pros

    I like how easy it was to sync with our CRM and data tools. Compared to a couple other email marketing tools I've set up in the past, it took way less time to set up Mailchimp with our other tools thanks to the native integrations

    Cons

    We'd like to explore the other solutions they offer but the large jump in price has prevented us from doing so so far.

    CN
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    Cameron N.

    Marketing and Advertising, 11-50 employees

    Used daily for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    Comprehensive CRM and Tracking Solution

    Reviewed 2 months ago
    Pros

    This is a great CRM because you can easily manage contacts once they are in (search, filter, sort, assign, tag). But what is great about this CRM is the many integrations. You can integrate this platform with many websites and other products to seamlessly run your business with all of your existing tools/resources. Tracking is top tier on Mailchimp which aids with revamping when necessary

    Cons

    I'm not using Mailchimp to it fullest capabilities, but I would say that the email campaign search feature could be improved by being able to search for campaigns from years past by typing them in, and not just finding them on the calendar. Additionally, if I was able to send a campaign to an email recipient as a one off more easily, that would help

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