App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Mailchimp Logo

Mailchimp

4.5
(15.8K)

Write a review

Email and advertising marketing automation platform

see alternatives

(272)

Mailchimp Pricing, Features, Reviews and Alternatives

Mailchimp product overview

Price starts from

11

Per month

Usage Based

What is Mailchimp?

Mailchimp is a marketing automation platform that allows you to create, send, and analyze email and ad campaigns. The software offers complete campaign transparency, email tracking, view success and click-through rates, custom reports, and the ability to manage subscribers and un-subscribers. Mailchimp lets you create custom templates and at the same time choose from an array of pre-made templates and campaigns.

Key benefits of using Mailchimp

  • Automations: Keep a personal touch while removing manual tasks from your to-do list. Pre-built marketing automations create room to focus on strategy. Welcome, re-engage, and follow up with the people who matter to you.

  • Lists: Mailchimp helps users customize signup forms to match your brand, so you can share it on your website and integrate it into your social media pages. You can also collect signups from a variety of mobile devices or import an existing list. Users can also take advantage of existing integrations to help keep their data up to date between platforms.

  • Templates: Mailchimp offers a variety of pre-designed, responsive templates. Users can also start-from-scratch and use the template builder for more customization. If you’re an HTML expert, you can code your own with our flexible template language.

  • Campaigns: Email Segmentation is easy with Mailchimp. Send a campaign to your entire list, or target people based on available list data such as geolocation or their open/click history. RSS-to-Email and Automated Workflows allow you to create automated campaigns that will start sending based on triggers set by the user.

  • Ads: Find new customers and reconnect with current ones through another channel by created integrated Facebook and Instagram ads.

  • Reports: Mailchimp’s reporting features help a user understand who’s opening, clicking, and coming back for more. The reports are mobile friendly and can be exported to share with coworkers or clients. Tweet Trends gives you insight into your subscribers’ activity on Twitter, and our Google Analytics integration gives you advanced stats on how your campaigns affect traffic to your website. If you sell online, our reports can help users understand how their email marketing is directly affecting sales on their website.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Email/Help Desk
    Chat
    Knowledge Base
    FAQs/Forum
    24/7 (Live rep)

    Training options

    Live Online
    Videos
    Webinars
    Documentation

    Mailchimp FAQs

    Q. What type of pricing plans does Mailchimp offer?

    Mailchimp has the following pricing plans:
    Starting from: $11.00/month
    Pricing model: Free, Subscription
    Free Trial: Available

    These products have better value for money

    See free alternatives

    Q. Who are the typical users of Mailchimp?

    Mailchimp has the following typical customers:
    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

    See alternatives

    Q. What languages does Mailchimp support?

    Mailchimp supports the following languages:
    English, French, Portuguese, Spanish

    See alternatives

    Q. Does Mailchimp support mobile devices?

    Mailchimp supports the following devices:
    Android, iPad, iPhone

    See alternatives

    Q. Does Mailchimp offer an API?

    Yes, Mailchimp has an API available for use.

    See alternatives

    Q. What other apps does Mailchimp integrate with?

    Mailchimp integrates with the following applications:
    Salesforce Service Cloud, SAP Customer Data Cloud, Vtiger CRM, Wix, Wufoo, BookSteam, OpenCart, ConvertKit, Grow, Salesmate, Capsule, HubSpot Marketing Hub, Kommo, Constant Contact, Groove, Google Forms, Chargify, Accumulus, Drupal, GitHub, Workbooks, Adobe Commerce, WooCommerce, PayPal, Google Analytics 360, Todoist, Aircall, DialMyCalls, Barilliance, Quotient, Ortto, MailMunch, Bizness Apps, Zoho CRM, Insightly, FullContact, ActiveCampaign, Neon CRM, Formstack Forms, MailerLite, AlertBot, X-Cart, Cin7, 123FormBuilder, Kindful, Mailchimp Transactional Email, Booker, Calendly, CoreCommerce, Sage Business Cloud Accounting, Epos Now, Fishbowl, Bizzabo, Teamwork, PrestaShop, Zapier, Easypromos, QuickBooks Online Advanced, SimpleTexting, Recurly, Instapage, LeadMaster, LeadDyno, 40Nuggets, Gmail, Exsalerate CRM, Segment, Mojo Helpdesk, Myphoner, SalesSeek, Klipfolio, Unbounce, Airtable, Teamleader, Trello, Box, Pipedrive, Outreach, FreshBooks, PersistIQ, Teamwork Desk, dotloop, Freshsales, Pipeline, Agile CRM, Buffer, Shift4Shop, NetSuite, Efficy CRM, Customer Thermometer, Nexternal, Geckoboard, Acuity Scheduling, Clover, WordPress, LiveAgent, Freshdesk, Contactually, Twitter, Daylite for Mac, Mindbody, Help Scout, iCloud, Stripe, Automate.io, Checkfront, Jotform, Zoho Forms, Get Satisfaction, Nutshell, Brightpearl, Salesforce Sales Cloud, ShipStation, CS-Cart, SugarCRM, Squarespace, Wistia, MakePlans, QuickTapSurvey, Slack, Google Contacts, Microsoft 365, OroCRM, Administrate Training Management, Typeform, Nimble, Drip, Basecamp, noCRM.io, Scoop.it, Scoro, Front, GetResponse, ConnectWise PSA, Cliently, Weebly, LiveChat, Pipeliner CRM, Antavo, AnyMeeting, Ecwid, Zendesk Sell, GoTo Webinar, OnePageCRM, LinkedIn for Business, Teamgate, Eventbrite, Blackbaud CRM, Workato, Meta for Business, Bookeo, Quickbooks Online, Clio, Olark, Justuno, Batchbook, Kissmetrics, Highrise, Fresh Relevance, SurveyMonkey, Keap, Wisepops, Privy, Chargebee, Weclapp, Skyvia, ChannelAdvisor, LinkedIn Sales Navigator, Google Calendar, AllClients, AskNicely, Bitrix24, OptinMonster, Accelo, Copper, Call Loop, Kustomer, Dolibarr, Twilio, BigContacts, Instagram, Volusion, Trustpilot, Joomla, Asana, Podio, Hootsuite, AdRoll, Perkville, Wishpond, Xero, Lightspeed Retail, AWeber, Smartsheet, HubSpot CRM, Cyfe, Evernote Teams, Dasheroo, Intercom, Membrain, BigCommerce, Operations Hub, EZ Texting, Shopify, Zendesk Suite, Microsoft Excel

    See alternatives

    Q. What level of support does Mailchimp offer?

    Mailchimp offers the following support options:
    Email/Help Desk, Chat, Knowledge Base, FAQs/Forum, 24/7 (Live rep)

    See alternatives

    Mailchimp pricing information

    Value for money

    4.4

    /5

    15.8K

    Starting from

    11

    Per month

    Usage Based

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Mailchimp features

    Functionality

    4.4

    /5

    15.8K

    Total features

    139

    22 categories

    Most valued features by users

    Reporting/Analytics
    Campaign Management
    Reporting & Statistics
    API
    Activity Dashboard
    Third Party Integrations
    Data Import/Export
    Campaign Analytics

    Mailchimp users reviews

    Overall Rating

    4.5

    /5

    15.8K

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.46/10
    Rating distribution

    5

    4

    3

    2

    1

    9.3K

    5.1K

    1K

    162

    78

    Why do users choose Mailchimp?

    What would users change about Mailchimp?

    Pros
    I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.
    Mailchimp is very great software. I like how it's easy to interface, and how you can clean the data.
    I like how Mailchimp keeps track of my audience and helps me categorize them for different types of emails. I also like being able to create appealing and interactive emails for my viewers.
    Cons
    I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.
    Mailchimp is used by many which means that spam filters are more likely to tag your emails as spam. I did not have any other problems with Mailchimp.
    For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.

    Overall rating contenders

    AvatarImg
    AvatarImg

    Jan M.

    director of individual support

    Civic & Social Organization, 1-10 employees

    Review source

    Overall Rating

    Great resource for small nonprofit fundraising

    Reviewed 2 years ago

    Transcript

    Jan M.: My name is Jan. I am the Director of Individual and Community Support for a nonprofit organization,...

    AvatarImg
    AvatarImg

    Tobe B.

    CEO

    Marketing and Advertising, 1-10 employees

    Review source

    Overall Rating

    Do Not Use if You Are an Affiliate Marketer

    Reviewed 2 years ago

    Transcript

    Tobe B.: Hi, I'm Tobe, I'm the creative director of a digital ad agency, and I give Mailchimp a three...

    AvatarImg
    AvatarImg

    Rubén C.

    Verified reviewer

    Restaurants, 1-10 employees

    Used daily for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    Muy recomendable apra campañas de email marketing

    Reviewed 2 months ago
    Pros

    Fácil uso, se puede integrar fácilmente con cualquier CMS para la automatización de registro de nuevos suscritos. Permite rastrear los usuarios que le ha interesado la información enviada y crear listas de segmentación.

    Cons

    El precio es algo elevado, y a la que empiezas a incrementar tu base de datos, rápidamente debes ir adaptando el plan a uno superior, lo cual implica un sobrecoste proporcional.

    Showing original review in Spanish. See translation

    JM
    AvatarImg

    Javier M.

    Marketing and Advertising, 1-10 employees

    Used daily for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    Muy recomendable para pequeños negocios

    Reviewed 2 months ago

    En general una experiencia positiva, aunque creo que el soporte al cliente debería de mejorarse. Hay siempre mucho tiempo de espera y además la primera interacción no suele ser de ayuda y hay que esperar a que te contacten por email con una posible solución. No creo que sea el mejor enfoque.

    Pros

    Mailchimp funciona muy bien si estás empezando a utilizar el canal email dentro de una estrategia de marketing. (Sobre todo para pymes). Tiene muchas funciones que hasta hace poco solo estaban disponibles en plataformas mucho más grandes de gestión de clientes (sobre todo automatización)

    Cons

    Hay algunas funciones que no funcionan del todo como deberían y necesitan una mejora. Hay veces que con tantas funciones, es complicado poder ubicar todas para alguien que intenta empezar. También hay que tener en cuenta que para bases grandes, puede ser una alternativa algo costosa. Hay ocasiones también donde Mailchimp te ofrece una integración con tienda online, pero cuando hay algún problema con esta integración, no hay ningún soporte.

    Showing original review in Spanish. See translation

    AR
    AvatarImg

    Anonymous Reviewer

    Verified reviewer

    Sports, 1-10 employees

    Used daily for 1-2 years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend5/10

    Share this review:

    There are better market options

    Reviewed a month ago
    Pros

    Has been my first automation mail software, and I could say that is a good starting point, especially for startup or beginning users. It offers a wide range of free templates and the usability is very good

    Cons

    I did not found so easy to use the integration option with social like Facebook when it comes to managing marketing campaigns

    JM
    AvatarImg

    José Miguel V.

    Consumer Goods, 1-10 employees

    Used daily for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    A renewed classic

    Reviewed 3 months ago

    If you are a small business owner, an email marketing solution is one of the first tools you need to use in your e-commerce section. If you look on Google, you will find Mailchimp and others fighting for first place on the search. I tried all of them when I started on this, and Mailchimp was the only one for me that delivered a great set of tools for free on their first tier. This pricing model allows small businesses like yours to start without having to invest more money to begin operating. Then, after your business grows, Mailchimp stays with you, and their subscription tiers are affordable. So, if you are starting on email marketing and you have a small business, give Mailchimp a try, you won't regret it.

    Pros

    Mailchimp was my first approximation to a customer relationship management tool and, after many years, still is my usual selection and advice to other small businesses. It is an easy-to-use platform with a great development team who cares about its clients. In recent years the tool has evolved and added new features, all great additions.

    Cons

    Right now, nothing about Mailchimp is bad for my small business.

    AvatarImg
    AvatarImg

    Eric N.

    Verified reviewer

    Computer Software, 1-10 employees

    Used daily for 1-2 years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Mailchimp Review

    Reviewed a month ago

    My over all experience has been good, asides from the fact that I contact support ahead of time so they can respond when i need them, every other thing seems fine for me.

    Pros

    I like the fact that you can start for free if you are on a budget and it is very affordable compared to other email marketing software

    Cons

    What I dislike the most is that you don't easily get support when you need it, you will have to wait for hours before they respond to your email. I wish they can improve on this.

    Related categories