MailChimp Pricing, Features, Reviews & Comparison of Alternatives

MailChimp Reviews

MailChimp

Email and advertising marketing automation platform

4.37/5 (1,979 reviews)
232,033

MailChimp is a marketing automation platform that allows you to create, send, and analyze email and ad campaigns. Users receive complete transparency of campaigns, email tracking, view success and click-through rates, generate custom reports, manage subscribers and un-subscribers. MailChimp lets you create custom templates and at the same time choose from an array of pre-made templates and campaigns.

MailChimp platform is also available on freemium - you can send up to 12,000 emails to 2,000 subscribers (monthly) without any financial commitment. Most of the features, including access to sending marketing automation workflows as well as the ability to create ad campaigns, are available to free users. The MailChimp mobile application allows you to send, coordinate and track all campaigns on the go and numerous tutorials are available to help you along the way, whilst detailed reports help you keep improving over time.

Choose from numerous integrations and plugins to connect your e-commerce store or create custom widgets which integrate with your social media channels in order to maximize sign-up rates. MailChimp provides support via an online knowledge base and technical support via email and live chats to help users with any questions that may come up along the way.
www.mailchimp.com

MailChimp Overview

Pricing

Starting from: $10.00/month
Pricing model: Freemium, Subscription
Free Trial: Available (No Credit Card required)
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Devices

Web
Android
iOS

Business size

S
Small
M
Medium
L
Large
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MailChimp screenshot: Monitor click performance with reports on average open and click ratesMailChimp screenshot: Use email templates and widgets to create fully customized emailsMailChimp screenshot: Automate your business processes including follow-ups, email notifications, order confirmations and moreMailChimp screenshot: Track performance with reports and summaries on any deviceMailChimp screenshot: Create advertising campaigns to target specific user segments and choose custom settingsMailChimp screenshot: Track the success of e-commerse campaigns and understand where revenue is coming fromMailChimp screenshot: Create segmented subscriber lists to target with campaigns

MailChimp Reviews (1,979)

Most positive review

 It's a market leader for a lot of reasons, but not perfect

I've opened several MailChimp accounts for a variety of different projects and I never doubt to keep using them. It's simple, easy to create forms, quick to create new lists and fast to design a mailer.

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Reviewed 30th of June, 2016 by Content Producer, YouTube Channel Manager

Most critical review

 Basic email marketing app

Limited functionality for customization. I've been using Mailchimp with several clients and it hasn't failed me. It's hassle free and easy to use. The functions are straight-forward and it even has some tools to help keep track of the email campaigns and its stats. For a database that's less than ...

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Reviewed 26th of March, 2016 by Jennifer Andres

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MailChimp Category Leaders

Reviews
Integrations
Mobile
Media
Security

#1 in Email Marketing

View full ranking
92
20
20
19
20
13

GetApp’s ranking highlights the top 25 apps in different categories on GetApp. If an app is listed in more than one category, it has the potential to be ranked in each of these categories. The ranking is independent of any commercial campaign an app vendor has with GetApp. The ranking is based on 5 data points, each scored out of 20: reviews, integrations, mobile apps, media presence, and security.

MailChimp Screenshots (7)

MailChimp screenshot: Monitor click performance with reports on average open and click ratesMailChimp screenshot: Use email templates and widgets to create fully customized emailsMailChimp screenshot: Automate your business processes including follow-ups, email notifications, order confirmations and moreMailChimp screenshot: Track performance with reports and summaries on any deviceMailChimp screenshot: Create advertising campaigns to target specific user segments and choose custom settingsMailChimp screenshot: Track the success of e-commerse campaigns and understand where revenue is coming fromMailChimp screenshot: Create segmented subscriber lists to target with campaigns

Security and privacy

Encryption

No
Encryption of sensitive data at rest
Yes
HTTPS for all pages

Access control

Yes
Multi-factor authentication options

Data policy

Yes
Data backup in multiple locations/GEO regions
This will ask you to sign in with LinkedIn

Specifications

Intended Users
Freelancers, Large Enterprises, Mid Size Business, Non Profits, Public Administrations, Small Business
Devices Supported
Android, iPhone-iPad, iPhone, iPad, Mac, Windows, Web-based, Mobile Web App
Supported Countries
Asia, Australia, Brazil, Canada, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom, United States
Supported Languages
English, Spanish
Support Options
FAQs, Knowledge Base, Online Support, Video Tutorials

MailChimp Pricing

Starting from: $10.00/month

Pricing model: Freemium, Subscription

Free Trial: Available (No Credit Card required)

MailChimp is forever free for up to 2,000 subscribers and 12,000 emails per month. For users with more than 2,000 subscribers, MailChimp offers monthly and pay-as-you-go plans.:

1,001 - 1,500 subscribers - $20.00/month
1,501 - 2,000 subscribers - $25.00/month
2,001 - 2,500 subscribers - $30.00/month
2,501 - 2,600 subscribers - $35.00/month


+ $190.00 for pro subscription

Competitors Pricing

ActiveCampaign

Starting from: $17.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

Autopilot

Starting from: $20.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

HubSpot Marketing

Starting from: $200.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

Users who visited MailChimp also visited

Key Features of MailChimp

  • Build mail lists
  • Custom forms
  • 750+ Integrations
  • Full featured API
  • Design your own templates
  • Template gallery
  • Image and file hosting
  • A/B split campaigns & multi-variate testing
  • Social media plugins
  • Automation workflows
  • Download PDF newsletters
  • Create multiple campaigns
  • Real-time reports
  • Complete email analytics
  • Online knowledge base
  • Multiple tutorials available
  • Freemium Plans
  • Custom signup forms
  • Import Excel lists
  • eCommerce integration
  • Third party ntegration
  • A/B Testing
  • Email marketing
  • Customizable email templates
  • Email templates
  • Mailing list management
  • Social media integration
  • Real time reporting
  • Data import
  • Multiple user accounts
  • Drag & drop interface
  • Drip email marketing
  • Event triggered Email
  • Market segmentation
  • Customer segmentation
  • Multi-campaign
  • Campaign analysis
  • Email distribution
  • Geolocation
  • Preview functionality
  • Demographic data
  • Mail merge
  • Campaign archives
  • Data synchronization
  • API
  • Campaign segmentation
  • Custom forms
  • Knowledge base
  • Social plugins
  • Automated scheduling
  • Social network marketing
  • Multi-channel marketing
  • API availability
  • Reporting & statistics
  • Landing page templates
  • Engagement analytics
  • Real time analytics
  • Social advertising
  • Social media metrics
  • Registration management
  • Subscription services
  • Mobile integration
  • Multiple projects
  • Custom fields
  • Customizable fields
  • Order confirmation
  • Order management
  • RSS feeds
  • Event triggered actions
  • Activity monitoring
  • User activity monitoring
  • Customer activity reporting
  • Customer accounts
  • Customer loyalty program
  • Client database
  • Lead management
  • Customer analysis
  • Email integration
  • Email archiving
  • Email notifications
  • Graphical data presentation
  • Lead capture
  • Lead generation
  • Monitoring
  • Multi-channel management
  • Multi-channel communication
  • Real time data
  • Real time monitoring
  • Rich text editor
  • Subscriber management
  • Usage tracking
  • Click-through tracking
  • Email templates
  • Facebook Ad & Instagram Ad campaigns
  • Email delivery
  • Order notifications
  • Multivariate testing
  • Product recommendations

Benefits

- Automations: Keep a personal touch while removing manual tasks from your to-do list. Pre-built marketing automations create room to focus on strategy. Welcome, re-engage, and follow up with the people who matter to you.

- Lists: MailChimp helps users customize signup forms to match your brand, so you can share it on your website and integrate it into your social media pages. You can also collect signups from a variety of mobile devices or import an existing list. Users can also take advantage of existing integrations to help keep their data up to date between platforms.

- Templates: MailChimp offers a variety of pre‑designed, responsive templates. Users can also start‑from‑scratch and use the template builder for more customization. If you’re an HTML expert, you can code your own with our flexible template language.

- Campaigns: Email Segmentation is easy with MailChimp. Send a campaign to your entire list, or target people based on available list data such as geolocation or their open/click history. RSS‑to‑Email and Automated Workflows allow you to create automated campaigns that will start sending based on triggers set by the user.

- Ads: Find new customers and reconnect with current ones through another channel by created integrated Facebook and Instagram ads.

- Reports: MailChimp’s reporting features help a user understand who’s opening, clicking, and coming back for more. The reports are mobile friendly and can be exported to share with coworkers or clients. Tweet Trends gives you insight into your subscribers’ activity on Twitter, and our Google Analytics integration gives you advanced stats on how your campaigns affect traffic to your website. If you sell online, our reports can help users understand how their email marketing is directly affecting sales on their website.

Alternatives to MailChimp

Videos

Alizah Thornton

I love MailChimp!

25/07/2017

If you're looking to run a small email marketing campaign this system is great to use.

Pros

The system is easy to use and design layouts. I also love the help articles about MailChimp and email marketing in general. Whenever I need to learn how to use a new feature I know I can Google it and find a MailChimp article that provides relevant information. I also like how you can easily integrate forms for audience segmentation and segment users based on engagement.

Cons

I would prefer if there was an easier way to test the email view in different email service providers without having to use tokens. You can use a lot fast when testing small changes to your layout.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Nicole Steen

So much value + easiest email software to learn and use

21/07/2017

Pros

It is free for up to 2500 subscribers and very inexpensive there on out. It is so easy to use. The templates and email builder are modern and have everything you need. The reports are great. The way you can segment your lists is very useful. Automation used to be $20/month but now it's free!

Cons

Their automation feature isn't the most powerful... well at least it wasn't when I used it when it first came out but I think they have made a lot of improvements in their automation since then.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Tanya Chin

It allows me to connect with all my customers on a daily basis and keep everyone engaged

21/07/2017

It's a great cost-effective tool to keep customers and potential customers engaged.

Pros

Engaging with my customers is easy and for the most part free. Send 2000 emails to contacts daily. I am able to connect with customers and potential customers quickly and easily.

Cons

There are some aspects of the automation process that I don't exactly understand yet, but it is something that I think could be made simpler. It's a great tool, but it takes a moment to work through and understand it so it works for you.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer
Verified Reviewer

Mailchimp hasn't let me down

20/07/2017

When I was a startup, free email marketing was vital. Mailchimp is there as my business expands. As a flourishing business owner, mailchimp saves me a ton of time.

Pros

Automation, Segmentation, Website is user friendly, syncs great with other apps.

Cons

App has limited features, no option to go back to free - I would like this option since my business is not ecommerce centered.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10

Recommendations to others considering MailChimp

Email marketing is the one thing I do not have to spend too much time in while running my business.

Source: GetApp
Helpful?   Yes   No
Read more
Farah Doose

Great for Those Just Getting Started

20/07/2017

Pros

Free when just getting started my business is the biggest factor in using MailChimp over any other software. Simple Templates and setups

Cons

Could be easier to use. I really liked other software platforms, but they all cost money to start. It could be easier to set up multiple e-mail automation and be more flexible on automation.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Software Advice
Helpful?   Yes   No
Read more
Michelle  Greene

The beautifully designed templates make me look like a pro every time

20/07/2017

By far ease of use is the best thing about MailChimp ¿¿¿¿ ¿¿¿¿ Doesn't matter if you are technology novice or a genius, the drag and drop system is easy to use and customize.

Pros

By far ease of use is the best thing about MailChimp ¿¿¿¿ ¿¿¿¿ Doesn't matter if you are technology novice or a genius, the drag and drop system is easy to use and customize.

Cons

Templates can be limiting when wanting to customize the format. Would like the ability to enhance the designs according to the content. Other than that ¿¿¿¿ ¿¿ ¿¿¿¿¿¿

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Giancarlo Di Massa

This newsletter service is free up to 2k contacts, has automation functions builtin, nice templates!

20/07/2017

Pros

The editor is top notch! You can create wonderful newsletters in no time, and with variable substitution and conditional logic each communication can be as unique as you want. Even has a mobile client that dings when your VIPs open the emails!

Cons

Some strings in the software are not localized in italian, I have to manually change the newsletters each time.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer
Verified Reviewer

Great tool

20/07/2017

Amazing tool. Must have for email marketing and communication. I would recommend without any hesitation. This is a must have tools. Not that easy to use but eventually you realize how to use it.

Pros

Powerful tool, very flexible.

Cons

Not that easy to use.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Ruth  Cole

Email marketing campaigns made simple with easy to use templates

19/07/2017

Pros

Easy and simple way to create an email campaign. Super easy to upload your list of contacts and auto filters out any email that doesn't look right. It's also really simple to see reports on how your emails have performed e.g. opens / spam notifications. Templates are easy to use, customise and duplicate if you create one for your brand.

Cons

Customising the templates to make them look the way you want can take some time to get the hang of. At the free level there really isn't much you can complain about

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No
Read more
Irene Hau

Easy to use email marketing platform

19/07/2017

Work efficiency, productivity.

Pros

Good value for price, user friendly interface, intuitive, gets the job done, improves work productivity.

Cons

One thing that could be concerning is the reputation of the mailchimp domain that bulk emails sent could be easily marked as spam or moved to the spam folder.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Read more

Who is MailChimp For?

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