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App comparison

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Google Ads Logo

Online advertising solution for businesses

Last updated: December 2025

Google Ads Alternatives & Competitors (2026)

Top 8 free alternatives

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Features


Pricing model


Devices supported


User rating


Organization types


Integrated with


Industry


Company size


Smartsheet logo

Online work execution platform for businesses of all sizes

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logo
Smartsheet
logo
Google Ads

0.1

4.4

Value for money

4.3
12
per user/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.1

4.3

Functionality

4.4

SSL Security

5/5

Payroll Management

5/5

Multi-board

5/5

Top Features

Advertising Management

4.5/5

Multi-Campaign

4.5/5

Campaign Analytics

4.4/5

emfluence Marketing Platform logo

Built for marketers. Backed by humans.

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logo
emfluence Marketing Platform
logo
Google Ads

0.4

4.7

Value for money

4.3
1000
other/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

4.4

Functionality

4.4

Social Marketing

5/5

Multi-Channel Marketing

5/5

Email Marketing

5/5

Top Features

Advertising Management

4.5/5

Multi-Campaign

4.5/5

Campaign Analytics

4.4/5

Pipedrive logo

Cloud-based CRM solution for salespeople

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logo
Pipedrive
logo
Google Ads

0.1

4.4

Value for money

4.3
19
per user/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.1

4.3

Functionality

4.4

Offline Form

5/5

Online Forms

5/5

Inbox Management

5/5

Top Features

Advertising Management

4.5/5

Multi-Campaign

4.5/5

Campaign Analytics

4.4/5

Apptivo logo

CRM solution for managing customer accounts

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logo
Apptivo
logo
Google Ads

0.4

4.7

Value for money

4.3
15
per user/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.1

4.3

Functionality

4.4

Customizable Fields

5/5

For Small Businesses

5/5

Communication Management

5/5

Top Features

Advertising Management

4.5/5

Multi-Campaign

4.5/5

Campaign Analytics

4.4/5

CampaignTrackly logo

All-in-one UTM Builder & Link Management App for Marketers

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logo
CampaignTrackly
logo
Google Ads

0.7

5.0

Value for money

4.3
15
per user/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.6

5.0

Functionality

4.4

Event Triggered Actions

N/A

Data Import/Export

N/A

Workflow Management

N/A

Top Features

Advertising Management

4.5/5

Multi-Campaign

4.5/5

Campaign Analytics

4.4/5

Criteo logo

Maximise ad performance from discovery to conversion.

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logo
Criteo
logo
Google Ads

0.5

3.8

Value for money

4.3
1
/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.4

4.0

Functionality

4.4

Dynamic Content

5/5

Conversion Tracking

4.6/5

Audience Targeting

4.6/5

Top Features

Advertising Management

4.5/5

Multi-Campaign

4.5/5

Campaign Analytics

4.4/5

Mailchimp logo

Email and advertising marketing automation platform

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logo
Mailchimp
logo
Google Ads

0.1

4.4

Value for money

4.3
13
flat rate/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

4.4

Functionality

4.4

Search Marketing

5/5

Geolocation

5/5

Automated Scheduling

5/5

Top Features

Advertising Management

4.5/5

Multi-Campaign

4.5/5

Campaign Analytics

4.4/5

Kaltura Video Platform logo

Powering Any Video Experience

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logo
Kaltura Video Platform
logo
Google Ads

0.1

4.2

Value for money

4.3
19
flat rate/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.2

4.2

Functionality

4.4

Video Streaming

5/5

Real-time Broadcasting

5/5

Live Streaming Production

5/5

Top Features

Advertising Management

4.5/5

Multi-Campaign

4.5/5

Campaign Analytics

4.4/5

Trello logo

Visual collaboration tool for shared project perspectives

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logo
Trello
logo
Google Ads

0.3

4.6

Value for money

4.3
5
per user/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.1

4.3

Functionality

4.4

Data Synchronization

5/5

Forms Automation

5/5

Campaign Planning

5/5

Top Features

Advertising Management

4.5/5

Multi-Campaign

4.5/5

Campaign Analytics

4.4/5

Mixpanel logo

Powerful, self-serve product analytics.

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logo
Mixpanel
logo
Google Ads

0.1

4.2

Value for money

4.3
25
flat rate/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

4.4

Functionality

4.4

User Interaction Tracking

5/5

Customer Journey Mapping

5/5

Activity Dashboard

5/5

Top Features

Advertising Management

4.5/5

Multi-Campaign

4.5/5

Campaign Analytics

4.4/5

Ahrefs logo

SEO toolset that helps you rank higher and get more traffic.

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logo
Ahrefs
logo
Google Ads

0.1

4.2

Value for money

4.3
99
flat rate/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.3

4.7

Functionality

4.4

Backlink Monitoring

4.9/5

Reporting/Analytics

4.8/5

Dashboard

4.7/5

Top Features

Advertising Management

4.5/5

Multi-Campaign

4.5/5

Campaign Analytics

4.4/5

MailerLite logo

Advanced email marketing made easy.

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logo
MailerLite
logo
Google Ads

0.4

4.7

Value for money

4.3
10
per user/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.1

4.5

Functionality

4.4

Search Marketing

5/5

Activity Tracking

5/5

Real-Time Data

5/5

Top Features

Advertising Management

4.5/5

Multi-Campaign

4.5/5

Campaign Analytics

4.4/5

Buffer logo

Social media management platform

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logo
Buffer
logo
Google Ads

0.1

4.4

Value for money

4.3
6
usage based/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.1

4.3

Functionality

4.4

Multi-Channel Campaigns

5/5

Calendar Management

4.7/5

@mentions

4.7/5

Top Features

Advertising Management

4.5/5

Multi-Campaign

4.5/5

Campaign Analytics

4.4/5

ReferralCandy logo

get more sales through word of mouth referrals

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logo
ReferralCandy
logo
Google Ads

0.2

4.5

Value for money

4.3
29
usage based/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

4.4

Functionality

4.4

Social Media Integration

5/5

Multi-Campaign

5/5

Channel Management

5/5

Top Features

Advertising Management

4.5/5

Multi-Campaign

4.5/5

Campaign Analytics

4.4/5

Yotpo logo

Marketing platform for collecting and showcasing reviews

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logo
Yotpo
logo
Google Ads

0.4

3.9

Value for money

4.3
199
flat rate/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

4.4

Functionality

4.4

Content Management

5/5

Visual Analytics

5/5

Trend Analysis

5/5

Top Features

Advertising Management

4.5/5

Multi-Campaign

4.5/5

Campaign Analytics

4.4/5

Remarkety logo

Data Driven Email & SMS Marketing for eCommerce

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logo
Remarkety
logo
Google Ads

0.2

4.5

Value for money

4.3
25
flat rate/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.1

4.5

Functionality

4.4

A/B Testing

5/5

Multivariate Testing

5/5

Lead Capture

5/5

Top Features

Advertising Management

4.5/5

Multi-Campaign

4.5/5

Campaign Analytics

4.4/5

BuzzSumo logo

Content curation & influencer marketing

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logo
BuzzSumo
logo
Google Ads

0.2

4.1

Value for money

4.3
199
flat rate/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

4.4

Functionality

4.4

Reporting/Analytics

5/5

Influencer Discovery

5/5

Social Promotion

5/5

Top Features

Advertising Management

4.5/5

Multi-Campaign

4.5/5

Campaign Analytics

4.4/5

Asset Bank logo

Digital Asset Management software

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logo
Asset Bank
logo
Google Ads

0.3

4.6

Value for money

4.3
8949
/per year

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.2

4.6

Functionality

4.4

Project Management

5/5

WYSIWYG Editor

5/5

File Conversion

5/5

Top Features

Advertising Management

4.5/5

Multi-Campaign

4.5/5

Campaign Analytics

4.4/5

Oracle CRM On Demand logo

Industry-specific on-demand CRM solution

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logo
Oracle CRM On Demand
logo
Google Ads

0.1

4.2

Value for money

4.3
Empty state illustration for "No pricing info"

No pricing info

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.1

4.3

Functionality

4.4

Contact Database

5/5

Search/Filter

5/5

Email Marketing

5/5

Top Features

Advertising Management

4.5/5

Multi-Campaign

4.5/5

Campaign Analytics

4.4/5

AdStage logo

Closed-loop reporting and automation software for paid media

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logo
AdStage
logo
Google Ads

0.3

4.0

Value for money

4.3
159
/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.2

4.2

Functionality

4.4

Budget Management

N/A

Dashboard

N/A

Keyword Research Tools

N/A

Top Features

Advertising Management

4.5/5

Multi-Campaign

4.5/5

Campaign Analytics

4.4/5