Name: Google Ads
Rating: 4.44 (1002 reviews)

Google Ads vs Braze

Salesforce Marketing Cloud

AdRoll

Iterable

Taboola

CleverTap

Microsoft Advertising

Compare Google Ads and Braze based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Microsoft Advertising is a pay-per-click software designed to help businesses select searchable keywords to configure advertisements and manage campaigns. Administrators can define budgets, measure return on investment (ROI), and adjust spending on a unified interface.

AdRoll is an ad retargeting platform used by brands to retarget users with ads across social media, mobile, and the web. It offers solutions for both enterprises and agencies of all sizes, helping reach site visitors at the most optimal time with the most appropriate ad on any screen or device.

Taboola is a web-based content marketing platform for freelance content writers, publishers, and marketing agencies to drive traffic and monetize their content

Google Ads lets you create ads that appear in Google search results for certain keywords in certain regions, driving more qualified traffic to your website.

Activity Dashboard

Advertising Management

Alerts/Notifications

Budget Control

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Segmentation

Channel Management

Engagement Tracking

For PPC Campaigns

Geotargeting

Lead Generation

Monitoring

Multi-Campaign

ROI Tracking

Third-Party Integrations

Google Ads

Android

Web-based

Musician

Appalling customer service treatment after their own mistake. There have been 23 emails since Dec 2020 relating to Google Ads teams’ error incorrectly disapproving our ad.

BUSINESS MANAGER

The software is very easy to use, I loved the structuring of the software, very very easy to manage and love the fact you can make as many changes as you want.

Application Engineer

The Experience is Very Good, The functionality  of Google Ads is amazing and Easy to Understand. Even if you get any issues the customer support is quite good.

Accounts Payable Specialist 

But it also provides great means of reporting that information as to how successful the campaign was so you can adjust.

The reach of Adwords is awesome and the majority of the features are straightforward and easy to understand. The ad, size and placement is great as well.

Business Development Executive

I think there are some disadvantage for the audience/user because sometimes the audience me see unnecessary ads which may irritate users.

deputy ceo

Needs too much money which is very bad thing for startup companies and rips your budget badly.

Civil Aviation

The good thing is, you can advertise more precisely, this is very important in advertising that how much specific audience you could engage.

Manager

The software is very good overall I like the the presentation the Ads have and also the animation.

Pharmacist

It is definitely a great way to earn passive income only if you can prove that your website is up to the best standard required.

marketing

That's a Google product so it means it's robust, interconnected and easy to use. The ads are a great way to advertise on Google.

Power Engineer

This is the largest and most known company on the internet and the ads are one of the best things on there. They are easy to make, very intuitive and get seen by a lot of people.

Managing Director

The main problem is it is difficult to earn any real money with Google Ads on our website.

Google Grant Manager

The stats are also helpful, as well as the integration with other products like Google Analytics.

Digital Marketing Consultant

I dislike the new reporting tab features. I also don't like how the constantly change up the layout, which makes it hard to find features.

IT/SEO Consultant

Google ad is recommended for all small to large businesses. It is cost effective and ROI is measurable.

Founder

It is very easy to use and you can integrate it to any supported softwares out there since this platform is widely used.

web developer

It's great experience because i need the costumer who search for my service & products.

Google Ads screenshot: Google Ads

Google Ads screenshot: Search Ad

Google Ads screenshot: Display Ad

Google Ads screenshot: Maps Ad

Google Ads screenshot: Budget Settings

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

CleverTap helps you retain your mobile users. It brings together user data with an omnichannel approach on a centralized platform. It is a comprehensive and user-friendly solution to all your behavioural app analytics, user engagement and retention needs.

Iterable is the customer activation platform that helps brands deliver joyful experiences with harmonized, individualized, and dynamic communications at scale.

Salesforce Marketing Cloud is a comprehensive marketing platform designed to help businesses personalize every moment of customer engagement across the entire customer lifecycle. By connecting every department through actionable data and Agentforce, the platform empowers teams to work together and build lasting customer relationships.

Braze is a leading customer engagement platform that powers lasting connections between consumers and brands that they love. 

A/B Testing

App Notifications

Campaign Scheduling

Communication Management

Contact Management

Content Management

Contextual Targeting

Customer Engagement

Customer History

Customer Journey Mapping

Customer Segmentation

Customizable CTAs

Customizable Reports

Customizable Templates

Drip Campaigns

Dynamic Content

Email Campaign Management

Email Management

Email Marketing

Email Sequences

Event Triggered Actions

GDPR Compliance

Generative AI

HTML Editor

Landing Pages/Web Forms

List Management

Marketing Automation

Messaging

Mobile Optimization

Multi-Channel Communication

Multi-Channel Marketing

Multivariate Testing

Personalization

Preview Functionality

Push Notifications

Real-Time Analytics

Real-Time Data

Reporting/Analytics

Sales Analytics

Segmentation

SMS Notifications

Template Management

Web Notifications

WYSIWYG Editor

Braze

IT Network Manager

The capabilities of Braze are brilliant. It is an effective email marketing service.

Marketing Project Manager

Customer Support has been wonderful and integration has been easy so far.

Android Developer

The Android SDK sometimes crashes, and they don't give priority to client problems, there was a time out production product start crashing a lot because of Braze problems.

Vice President Marketing

As a result, Braze is very intuitive: the navigation is easy and makes sense. The surface is very firm, so it is simple to execute strategies effectively and in a thoughtful way.

Relationship Manager

It is very easy to create personalized marketing emails with Braze. The customer support team is of great help to us since we started using this tool.

Senior Director Product Marketing

In addition to providing you with a powerful business tool, the organization provides you with a lot of information on how to utilize it effectively.

Braze has a more robust collection of features and capabilities, and it is always being refined and updated.

GM Brand

Overall good, managed to drive monetization and retention goals with 10% improvement over baseline.

Email Marketing Specialist

The platform is easy to use, provides us with all the tools we need, and has improved our quality of work immensely.

Systems Manager

If you are using Google Workspace the Custom SAML integration is horrible. Usually the setup with other companies takes a few hours, one week if there are issues.

Marketing Director

Easy to navigate, tech at the forefront of customer engagement, convenient multi-channel platform, great customer support team.

Marketing Manager

Braze is reliable, secure and a very value for your money.

Braze's ease of use is by far the best feature of the platform.

Digital Marketing Manager

The simple and effective A/B testing Capabilities for marketing campaigns is very easy to use, and offers quick and actionable results with minimal training.

Horrible Custom SAML SSO integration for Google Workspace companies.

Digital Marketing Associate

The analytics of braze in the canvas section is very confusing.

Digital Marketing And Loyalty Specialist

The number of partner integrations they have. This gives us the freedom to choose the right partner for our business instead of only having 1-2 choices if we want to keep our systems talking.

Digital social media Marketer

It has really helped us in saving on costs. Since we started using the software, we have greatly improved on our  marketing performance.

Google Ads vs Braze Comparison (2026)

Google Ads

Braze

Overview

Video & Screenshots

Pricing

User reviews

Key features

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