Google Ads vs Opteo

Optmyzr

AdRoll

Taboola

Adzooma 

Microsoft Advertising

EXADS

Compare Google Ads and Opteo based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Microsoft Advertising is a pay-per-click software designed to help businesses select searchable keywords to configure advertisements and manage campaigns. Administrators can define budgets, measure return on investment (ROI), and adjust spending on a unified interface.

AdRoll is an ad retargeting platform used by brands to retarget users with ads across social media, mobile, and the web. It offers solutions for both enterprises and agencies of all sizes, helping reach site visitors at the most optimal time with the most appropriate ad on any screen or device.

Taboola is a web-based content marketing platform for freelance content writers, publishers, and marketing agencies to drive traffic and monetize their content

Google Ads lets you create ads that appear in Google search results for certain keywords in certain regions, driving more qualified traffic to your website.

Activity Dashboard

Advertising Management

Alerts/Notifications

Budget Control

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Segmentation

Channel Management

Engagement Tracking

For PPC Campaigns

Geotargeting

Lead Generation

Monitoring

Multi-Campaign

ROI Tracking

Third-Party Integrations

Google Ads

Android

Web-based

Musician

Appalling customer service treatment after their own mistake. There have been 23 emails since Dec 2020 relating to Google Ads teams’ error incorrectly disapproving our ad.

BUSINESS MANAGER

The software is very easy to use, I loved the structuring of the software, very very easy to manage and love the fact you can make as many changes as you want.

Application Engineer

The Experience is Very Good, The functionality  of Google Ads is amazing and Easy to Understand. Even if you get any issues the customer support is quite good.

Accounts Payable Specialist 

But it also provides great means of reporting that information as to how successful the campaign was so you can adjust.

The reach of Adwords is awesome and the majority of the features are straightforward and easy to understand. The ad, size and placement is great as well.

Business Development Executive

I think there are some disadvantage for the audience/user because sometimes the audience me see unnecessary ads which may irritate users.

deputy ceo

Needs too much money which is very bad thing for startup companies and rips your budget badly.

Civil Aviation

The good thing is, you can advertise more precisely, this is very important in advertising that how much specific audience you could engage.

Manager

The software is very good overall I like the the presentation the Ads have and also the animation.

Pharmacist

It is definitely a great way to earn passive income only if you can prove that your website is up to the best standard required.

marketing

That's a Google product so it means it's robust, interconnected and easy to use. The ads are a great way to advertise on Google.

Power Engineer

This is the largest and most known company on the internet and the ads are one of the best things on there. They are easy to make, very intuitive and get seen by a lot of people.

Managing Director

The main problem is it is difficult to earn any real money with Google Ads on our website.

Google Grant Manager

The stats are also helpful, as well as the integration with other products like Google Analytics.

Digital Marketing Consultant

I dislike the new reporting tab features. I also don't like how the constantly change up the layout, which makes it hard to find features.

IT/SEO Consultant

Google ad is recommended for all small to large businesses. It is cost effective and ROI is measurable.

Founder

It is very easy to use and you can integrate it to any supported softwares out there since this platform is widely used.

web developer

It's great experience because i need the costumer who search for my service & products.

Google Ads screenshot: Google Ads

Google Ads screenshot: Search Ad

Google Ads screenshot: Display Ad

Google Ads screenshot: Maps Ad

Google Ads screenshot: Budget Settings

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Don't waste your time on repetitive tasks in Google Ads. Our PPC automation tools are built to save you time! Our tools include a historical Quality Score Tracker, One-Click Optimizations, Custom Reports, and Unique Data Insights.

By leveraging machine learning and data science, the Adzooma platform pinpoints what drives online business success to make sure you get the most out of your advertising campaigns. We automate most of your workload, so you can focus on running your business.

EXADS ad serving solutions are built with developers in mind every step of the way. EXADS Admin Panel provides a single interface for admins, advertisers and publishers to monitor and manage their online advertising and access a large range of features and automated optimizations.

Opteo is a Google Ads management tool for freelancers & Digital Agencies which makes improvement suggestions backed by statistically relevant data

A/B Testing

Account Alerts

Bid Management

Budget Management

Conversion Tracking

Keyword Research Tools

Keyword Tracking

Real-Time Monitoring

Task Management

Opteo

Business Growth Consultant

Outstanding customer services, very insightful and friendly like having an experienced PPC team on my side. The platform is a delight to use and super intuitive, and satisfying.

Director of Digital Marketing

Simply put, it's been a great addition to our toolbox. We use it in conjunction with the Google Ads platform and often find the optimization suggestions more helpful and more honest.

Marketing Manager

Awesome support and perfect to find "hidden" improvements and opportunities for improvement.

Very easy to use and powerful tool, with a lot of flexibility and a great User Interface. Easy and enjoyable to work with.

Member Solutions

One of the best adwords software that has excellent customer care and service.

SEO Specialist

Love the interface, ease of use. I really like how it seems to be learning my account as I go on.

Pr and Marketing Director

My overall experience has excellent. I have zero experience with ad words and Opteo has made it very easy to optimize the performance and see better ROI for my Google dollars.

E-Commerce Marketing Specialist

Easy to integrate into our daily routines - actually, it improved the daily routine significantly. Straightforward platform that also helps with prioritizing tasks when it can seem overwhelming.

Especialista Google Ads

It's incredibly easy to use and also give me some great information about my AG and KW. And, of course, you can manage your budget very easy.

A Great, Cost Effective Solution for Google Ads Campaign Management.

Founder & PPC Specialist

I've had a seamless, perfect experience with Opteo.

Ease of use, constant in app improvement, substantiated recommendations.

The confirmation window when it does a task can be a little annoying which just seems to add time to processes, I think previously this wasn't part of the software.

Every once in a while I get an error where changes could not be pushed to Google ads.

Paid Search Specialist

The interface can take some getting used to and will stutter and hang from time to time. They also do not currently support PLA campaign adjustments besides discovering negative keywords.

Seamless integration with Google Ads accounts. Ad optimization features.

Head of Media Buying

Regulary Email about Mayor Changes in Google Ads Accounts. Software very easy to use.

Performance Marketing Manager

Software to rapidly identify pain points in you google ads account.

Opteo screenshot: The Opteo account centre gives you a high level view of all your Google Ads accounts. Click into any to see improvement tasks, account scorecards, KPI dashboards and more.

Opteo screenshot: Opteo suggests improvements based on an account's conversion data and performance targets. Log in, review and - if you agree - push live to Google Ads in one click.

Opteo screenshot: Perform in-depth account audits in seconds. Opteo scores your accounts to help you see areas to focus on. Export your scorecards for use in client pitches and meetings.

Opteo screenshot: KPI dashboards allow you to visualise an account's important metrics in one place. Includes hidden metrics such as Quality Score components and Ad Rank.

Google Ads vs Opteo Comparison (2026)

Google Ads

Opteo

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives