Opteo Pricing, Features, Reviews and Alternatives

This is like the Wordstream 20 minute work week only much easier to use - and ideal for those of us who spend more than 20 minutes working on our Adwords accounts a week, as suggestions come up once or multiple times a day, depending on which plan you choose. I found the bidding suggestions particularly useful, and it picks up ad misspellings and duplicates - even when you've got the same broad match...

Read more

A few improvements could be made - campaigns and ad groups list doesn't show up in alphabetical order, there could be a few more features - but I can see new features are regularly being developed. I'd love to see bid adjustment suggestions based on locations, and more frequent ad scheduling suggestions, but for the latter we likely don't have enough data in our accounts anyway to make meaningful adjustments, so perhaps that feature does come up more regularly for bigger accounts.

I love that the Opteo platform provides step-by-step, well thought-out rationales for the more involved optimization suggestions. This helps us craft simple justifications for campaign changes that we can share with clients—that they'll actually understand! Also, the visuals and stats provided with certain suggestions—like the "pause this poorly performing ad in this particular campaign or ad group" are incredibly helpful for the exact same reason. Having the numbers digested for us makes our work just that much easier.

Opteo can't grasp context. For example, I often have to dismiss "add keyword" suggestions because the suggested keyword is outside of the context of the targeted user intent. We do recognize however that other factors could be at play here that are obviously outside Opteo's control.

One-click implementation of Google Ads account changes from one platform allowing you to make lots of adjustments easily. Good UI

I am not sure how effective the suggestions it gives for Google Ads--especially when Google already has their own bidding automation features. Some of the recommendations incorrect or redundant.

The ease of use and amount of time it saves

There's been a few instances where the recommendation didn't necessarily weigh up the total conversions against cost effectively. However I still endorse the solution as it's like a VA presenting the right information intelligently for effective decision making.

Opteo takes the guesswork out of optimizing my Google ads. Very easy too use, but very effective tool.

Every once in a while I get an error where changes could not be pushed to Google ads.