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Opteo is a Google Ads management tool which offers improvement suggestions based on continuous account monitoring, and backed by statistically relevant data. Recommendations are presented in priority order, and many can be launched with a single click, as Opteo pushes changes to Google Ads automatically, without the need to switch between interfaces.
Typical customers
Platforms supported
Support options
Training options
Value for money
4.9
/5
111
Starting from
97
Per month
Per Feature
Value for money contenders
Functionality
4.7
/5
111
Total features
15
6 categories
Functionality contenders
Overall Rating
4.9
/5
111
Positive reviews
5
4
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2
1
98
11
2
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Anonymous Reviewer
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Anonymous Reviewer
JD
Jonas D.
JR
Jason R.
AC
Alex C.
JP
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Overall rating contenders
David K.
Director
Mechanical or Industrial Engineering, 1-10 employees
Review source
Transcript
Dima: Hi, my name's Dima. My job title is director. My rating for Opteo out of five stars is five. And...
Michele M.
Verified reviewer
Marketing and Advertising, 1-10 employees
Used daily for less than 6 months
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This is like the Wordstream 20 minute work week only much easier to use - and ideal for those of us who spend more than 20 minutes working on our Adwords accounts a week, as suggestions come up once or multiple times a day, depending on which plan you choose. I found the bidding suggestions particularly useful, and it picks up ad misspellings and duplicates - even when you've got the same broad match...
A few improvements could be made - campaigns and ad groups list doesn't show up in alphabetical order, there could be a few more features - but I can see new features are regularly being developed. I'd love to see bid adjustment suggestions based on locations, and more frequent ad scheduling suggestions, but for the latter we likely don't have enough data in our accounts anyway to make meaningful adjustments, so perhaps that feature does come up more regularly for bigger accounts.
Anonymous Reviewer
Verified reviewer
Marketing and Advertising, 11-50 employees
Used weekly for 6-12 months
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Simply put, it's been a great addition to our toolbox. We use it in conjunction with the Google Ads platform and often find the optimization suggestions more helpful and more honest. Google mostly wants us to add costly components to campaigns that will "increase clicks by such and such a percentage," so they say. But because we run ads for clients, we're constrained by budget in most cases and can't increase them at-will.
I love that the Opteo platform provides step-by-step, well thought-out rationales for the more involved optimization suggestions. This helps us craft simple justifications for campaign changes that we can share with clients—that they'll actually understand! Also, the visuals and stats provided with certain suggestions—like the "pause this poorly performing ad in this particular campaign or ad group" are incredibly helpful for the exact same reason. Having the numbers digested for us makes our work just that much easier.
Opteo can't grasp context. For example, I often have to dismiss "add keyword" suggestions because the suggested keyword is outside of the context of the targeted user intent. We do recognize however that other factors could be at play here that are obviously outside Opteo's control.
Anonymous Reviewer
Verified reviewer
Commercial Real Estate, 11-50 employees
Used weekly for 6-12 months
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I don't think Opteo is worth using unless you are managing 15+ accounts and I am skeptical how effective it really is.
One-click implementation of Google Ads account changes from one platform allowing you to make lots of adjustments easily. Good UI
I am not sure how effective the suggestions it gives for Google Ads--especially when Google already has their own bidding automation features. Some of the recommendations incorrect or redundant.
Anonymous Reviewer
Verified reviewer
Marketing and Advertising, 1-10 employees
Used daily for less than 6 months
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Outstanding customer services, very insightful and friendly like having an experienced PPC team on my side. The platform is a delight to use and super intuitive, and satisfying. It's helped me sharpen up on a few skills as it really focuses on what matters most. Invaluable tool for optimising daily tasks and staying on track and scaling up ad management. Love the add writing tool and winning vs loosing ad comparisons. Have no reservations about recommending this service to anyone involved in google ad management.
The ease of use and amount of time it saves
There's been a few instances where the recommendation didn't necessarily weigh up the total conversions against cost effectively. However I still endorse the solution as it's like a VA presenting the right information intelligently for effective decision making.
Alex C.
Verified reviewer
Medical Practice, 1-10 employees
Used daily for less than 6 months
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My overall experience has excellent. I have zero experience with ad words and Opteo has made it very easy to optimize the performance and see better ROI for my Google dollars.
Opteo takes the guesswork out of optimizing my Google ads. Very easy too use, but very effective tool.
Every once in a while I get an error where changes could not be pushed to Google ads.
Q. What type of pricing plans does Opteo offer?
Opteo has the following pricing plans:
Starting from: $97.00/month
Pricing model: Subscription
Free Trial: Available
Q. Who are the typical users of Opteo?
Opteo has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business
Q. What languages does Opteo support?
Opteo supports the following languages:
English
Q. Does Opteo offer an API?
No, Opteo does not have an API available.
Q. What other apps does Opteo integrate with?
Opteo integrates with the following applications:
Slack, Google Ads
Q. What level of support does Opteo offer?
Opteo offers the following support options:
Email/Help Desk, Chat, Knowledge Base, FAQs/Forum