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Opteo is a Google Ads management tool which offers improvement suggestions based on continuous account monitoring, and backed by statistically relevant data. Recommendations are presented in priority order, and many can be launched with a single click, as Opteo pushes changes to Google Ads automatically, without the need to switch between interfaces.
Typical customers
Platforms supported
Support options
Training options
Value for money
4.9
/5
113
Starting from
99
Per month
Flat Rate
Value for money contenders
Functionality
4.7
/5
113
Total features
15
6 categories
Functionality contenders
Overall Rating
4.9
/5
113
Positive reviews
99
12
2
0
0
Overall rating contenders
David K.
Director
Mechanical or Industrial Engineering, 1-10 employees
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Dima: Hi, my name's Dima. My job title is director. My rating for Opteo out of five stars is five. And...
Leni K.
Used weekly for 6-12 months
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Opteo has been a huge asset in saving time for basic optimizations. We get relevant improvements applicable to the specific accounts, not just generic suggestions each week.
As a new tool, Opteo continues to impress by adding new features that are above and beyond other tools. Customer service is extremely receptive, both to explain features and take in our feedback. The interface is easy to use, and works on a mobile device as well, which is handy.
As a new platform, there are the occasional lags or glitches. No call tracking integrations currently for optimizations. Not for small accounts, as there's not enough data to optimize.
Josh P.
Marketing and Advertising, 11-50 employees
Used daily for 1-2 years
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I've been using Opteo for about a year now and I can't imagine ever leaving. A lot of Google Ads tools out their aim to take away control of your campaigns with extensive automation. Opteo keeps the control in the hands of the Managers, allowing them to pick and and choose what optimizations they want to push live to the campaign. The majority of the adjustments are changes to the campaign that hours of analyzing data would only point to.
The interface can take some getting used to and will stutter and hang from time to time. They also do not currently support PLA campaign adjustments besides discovering negative keywords.
Alessio R.
Used weekly for 1-2 years
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- Great UX - Makes it easy to spot improvement areas - Very good integration with Slack - Easy to navigate
I wish it could be a bit more flexible when it comes to configuring different accounts (eg, being able to feed custom-built metrics to the algo).
Thomas R.
Marketing and Advertising, 1-10 employees
Used daily for 2+ years
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Overall very satisfied with the system and are recommending this a lot to others, heads up for the team and their service
First of all, it's unbelievable easy to use this system, we have been using it for a couple of years and the service and support is truely great. The developers are also open for new ideas and are continuously developing new features.
Dont have any comments for this at all, if we have any issues and need for support the team have an answer right away.
Thomas M.
Internet, 1-10 employees
Used weekly for 2+ years
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We've been using Opteo to optimize a few accounts over the past two years. The tool makes it easy to retain a very clear overview of your account while making improvements. I can only imagine the tool is suitable for agencies large and small. Their dev team constantly iterates on the platform to the benefit of the user. UX & UI is great and straightforward too. If you're on the fence - use Opteo, there's no downside whatsoever. It more than pays for itself :)
None that spring to mind, which is pretty rare. If we're clutching at straws here, I'd say the dashboard is a little 'white'? Opteo has made sure Adwords is boring and easy for me, even though we're operating in a hypercompetitive niche. Make of that what you will :)