Opteo Pricing, Features, Reviews & Comparison of Alternatives

Pros
Opteo takes the guesswork out of optimizing my Google ads. Very easy too use, but very effective tool.

Cons
Every once in a while I get an error where changes could not be pushed to Google ads.

Rating breakdown

Likelihood to recommend: 10/10

Pros
I love that the Opteo platform provides step-by-step, well thought-out rationales for the more involved optimization suggestions. This helps us craft simple justifications for campaign changes that we can share with clients—that they'll actually understand! Also, the visuals and stats provided with certain suggestions—like the "pause this poorly performing ad in this particular campaign or ad group" are incredibly helpful for the exact same reason. Having the numbers digested for us makes our work just that much easier.

Cons
Opteo can't grasp context. For example, I often have to dismiss "add keyword" suggestions because the suggested keyword is outside of the context of the targeted user intent. We do recognize however that other factors could be at play here that are obviously outside Opteo's control.

Rating breakdown

Likelihood to recommend: 10/10

Pros
The costs is far cheaper than competitive softwares like Wordstream.

Cons
The UI is not as intuitive as some of the other platforms. Very manual process to implement changes.

Rating breakdown

Likelihood to recommend: 5/10

Pros
Opteo is very graphical, it is easy to use. It comes up with suggestions, that I would not think of.

Cons
It is very easy to use, it is helpful so it is hard for me to come up with aspects that I don't like. I least like adding negative keywords, they can be added only to lists.

Rating breakdown

Likelihood to recommend: 10/10

Pros
Opteo makes it exceptionally simple for advertisers with a lot on their plate to manage what would normally be arduous tasks in a fraction of the time. In addition, whether you're a relative newbie or an experienced PPC manager, you'll find something helpful or interesting among all the tips and advice Opteo will give you along the way.

Cons
The biggest knock against Opteo is that it doesn't integrate with Microsoft Advertising, and Opteo's team has confirmed that it's not currently on their roadmap. While this may be less important in the grand scheme of things, it does make things a little bit more tricky at times.

Rating breakdown

Likelihood to recommend: 9/10