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Opteo

4.9
(113)

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Google Ads management tool

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(23)

Opteo Pricing, Features, Reviews and Alternatives

Opteo FAQs

Q. What type of pricing plans does Opteo offer?

Opteo has the following pricing plans:
Starting from: $99.00/month
Pricing model: Subscription
Free Trial: Available

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Q. Who are the typical users of Opteo?

Opteo has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business

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Q. What languages does Opteo support?

Opteo supports the following languages:
English

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Q. Does Opteo offer an API?

No, Opteo does not have an API available.

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Q. What other apps does Opteo integrate with?

Opteo integrates with the following applications:
Slack, Google Ads

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Q. What level of support does Opteo offer?

Opteo offers the following support options:
Email/Help Desk, Chat, Knowledge Base, FAQs/Forum

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Opteo product overview

Price starts from

99

Per month

Flat Rate

What is Opteo?

Opteo is a Google Ads management tool which offers improvement suggestions based on continuous account monitoring, and backed by statistically relevant data. Recommendations are presented in priority order, and many can be launched with a single click, as Opteo pushes changes to Google Ads automatically, without the need to switch between interfaces.

Key benefits of using Opteo

Opteo monitors accounts in real time, and suggests lists of potential improvements sorted by priority.

Each recommended improvement is backed by statistically relevant data and continuous account monitoring.

Improvements can be launched with just one click, and Opteo automatically pushes changes to Google Ads, with no need to constantly switch between interfaces.

Repetitive tasks can be automated, and processes streamlined by Opteo.

Real-time alerts for dramatic shifts in KPIs.

Exportable account scorecards for use in client pitches and meetings.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
Chat
Knowledge Base
FAQs/Forum

Training options

Videos
Documentation

Opteo pricing information

Value for money

4.9

/5

113

Starting from

99

Per month

Flat Rate

Pricing options

Free plan
Subscription
Free trial
Pricing range

Opteo features

Functionality

4.7

/5

113

Total features

15

6 categories

Most valued features by users

Campaign Management
AB Testing
Account Alerts
Bid Management
Budget Control
Budget Management
Conversion Tracking
For PPC Campaigns

Functionality contenders

Opteo users reviews

Overall Rating

4.9

/5

113

Positive reviews

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9.72/10
Rating distribution

5

4

3

2

1

99

12

2

0

0

Pros
Outstanding customer services, very insightful and friendly like having an experienced PPC team on my side. The platform is a delight to use and super intuitive, and satisfying.
Simply put, it's been a great addition to our toolbox. We use it in conjunction with the Google Ads platform and often find the optimization suggestions more helpful and more honest.
Awesome support and perfect to find "hidden" improvements and opportunities for improvement.
Cons
The confirmation window when it does a task can be a little annoying which just seems to add time to processes, I think previously this wasn't part of the software.
Every once in a while I get an error where changes could not be pushed to Google ads.
The interface can take some getting used to and will stutter and hang from time to time. They also do not currently support PLA campaign adjustments besides discovering negative keywords.

Overall rating contenders

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David K.

Director

Mechanical or Industrial Engineering, 1-10 employees

Review source

Overall Rating

Awesome Software

Reviewed a year ago

Transcript

Dima: Hi, my name's Dima. My job title is director. My rating for Opteo out of five stars is five. And...

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Leni K.

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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AdWords Made Easy

Reviewed 6 years ago

Opteo has been a huge asset in saving time for basic optimizations. We get relevant improvements applicable to the specific accounts, not just generic suggestions each week.

Pros

As a new tool, Opteo continues to impress by adding new features that are above and beyond other tools. Customer service is extremely receptive, both to explain features and take in our feedback. The interface is easy to use, and works on a mobile device as well, which is handy.

Cons

As a new platform, there are the occasional lags or glitches. No call tracking integrations currently for optimizations. Not for small accounts, as there's not enough data to optimize.

JP
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Josh P.

Marketing and Advertising, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Opteo Is a Must Have for Google Ads Users Looking to Make Management Less Time Consuming!

Reviewed 5 years ago
Pros

I've been using Opteo for about a year now and I can't imagine ever leaving. A lot of Google Ads tools out their aim to take away control of your campaigns with extensive automation. Opteo keeps the control in the hands of the Managers, allowing them to pick and and choose what optimizations they want to push live to the campaign. The majority of the adjustments are changes to the campaign that hours of analyzing data would only point to.

Cons

The interface can take some getting used to and will stutter and hang from time to time. They also do not currently support PLA campaign adjustments besides discovering negative keywords.

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Alessio R.

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Helps keeping my accounts at bay

Reviewed 5 years ago
Pros

- Great UX - Makes it easy to spot improvement areas - Very good integration with Slack - Easy to navigate

Cons

I wish it could be a bit more flexible when it comes to configuring different accounts (eg, being able to feed custom-built metrics to the algo).

TR
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Thomas R.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great system for Google Ads

Reviewed 4 years ago

Overall very satisfied with the system and are recommending this a lot to others, heads up for the team and their service

Pros

First of all, it's unbelievable easy to use this system, we have been using it for a couple of years and the service and support is truely great. The developers are also open for new ideas and are continuously developing new features.

Cons

Dont have any comments for this at all, if we have any issues and need for support the team have an answer right away.

TM
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Thomas M.

Internet, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Makes Adwords....a little too easy!

Reviewed 4 years ago
Pros

We've been using Opteo to optimize a few accounts over the past two years. The tool makes it easy to retain a very clear overview of your account while making improvements. I can only imagine the tool is suitable for agencies large and small. Their dev team constantly iterates on the platform to the benefit of the user. UX & UI is great and straightforward too. If you're on the fence - use Opteo, there's no downside whatsoever. It more than pays for itself :)

Cons

None that spring to mind, which is pretty rare. If we're clutching at straws here, I'd say the dashboard is a little 'white'? Opteo has made sure Adwords is boring and easy for me, even though we're operating in a hypercompetitive niche. Make of that what you will :)

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