Opteo Pricing, Features, Reviews & Comparison of Alternatives

Opteo

Google Ads management tool

4.88/5 (103 reviews)

Opteo overview

What is Opteo?

Opteo is a Google Ads management tool which offers improvement suggestions based on continuous account monitoring, and backed by statistically relevant data. Recommendations are presented in priority order, and many can be launched with a single click, as Opteo pushes changes to Google Ads automatically, without the need to switch between interfaces.

Manage keyword bids, control budgets, optimise ad schedules, get real-time alerts, analyse search terms and more. Opteo includes over 40 different optimisations, to see the full list head here: https://opteo.com/docs
opteo.com

Pricing

Starting from
$97/month
Pricing options
Subscription
Free trial
Value for money

Devices

Business size

S
M
L

Markets

United Kingdom

Supported languages

English
Opteo screenshot: The Opteo account centre gives you a high level view of all your Google Ads accounts. Click into any to see improvement tasks, account scorecards, KPI dashboards and more.Opteo screenshot: Opteo suggests improvements based on an account's conversion data and performance targets. Log in, review and - if you agree - push live to Google Ads in one click.Opteo screenshot: Perform in-depth account audits in seconds. Opteo scores your accounts to help you see areas to focus on. Export your scorecards for use in client pitches and meetings.Opteo screenshot: KPI dashboards allow you to visualise an account's important metrics in one place. Includes hidden metrics such as Quality Score components and Ad Rank.Opteo screenshot: Manage accounts in one unified table. Drill down to view ad groups, keywords and ads.

Opteo reviews

Value for money
Features
Ease of use
Customer support
  4.9
  4.7
  4.9
  4.9
Alex Cruz

Opteo Works!

Used daily for less than 6 months
Reviewed 2019-08-19
Review Source: GetApp

My overall experience has excellent. I have zero experience with ad words and Opteo has made it very easy to optimize the performance and see better ROI for my Google dollars.

Pros
Opteo takes the guesswork out of optimizing my Google ads. Very easy too use, but very effective tool.

Cons
Every once in a while I get an error where changes could not be pushed to Google ads.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Such a great tool!

Used weekly for 6-12 months
Reviewed 2019-10-25
Review Source: GetApp

Simply put, it's been a great addition to our toolbox. We use it in conjunction with the Google Ads platform and often find the optimization suggestions more helpful and more honest. Google mostly wants us to add costly components to campaigns that will "increase clicks by such and such a percentage," so they say. But because we run ads for clients, we're constrained by budget in most cases and can't increase them at-will.

Pros
I love that the Opteo platform provides step-by-step, well thought-out rationales for the more involved optimization suggestions. This helps us craft simple justifications for campaign changes that we can share with clients—that they'll actually understand! Also, the visuals and stats provided with certain suggestions—like the "pause this poorly performing ad in this particular campaign or ad group" are incredibly helpful for the exact same reason. Having the numbers digested for us makes our work just that much easier.

Cons
Opteo can't grasp context. For example, I often have to dismiss "add keyword" suggestions because the suggested keyword is outside of the context of the targeted user intent. We do recognize however that other factors could be at play here that are obviously outside Opteo's control.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 10/10

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Ian Copenhaver

Great for some Insights - much cheaper than competitin

Used weekly for less than 6 months
Reviewed 2019-02-21
Review Source: Capterra

Pros
The costs is far cheaper than competitive softwares like Wordstream.

Cons
The UI is not as intuitive as some of the other platforms. Very manual process to implement changes.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 5/10

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Nagy Jenő

Best tool for Google Ads management

Used daily for 1-2 years
Reviewed 2020-05-18
Review Source: GetApp

It helps speed up Google Ads management.

Pros
Opteo is very graphical, it is easy to use. It comes up with suggestions, that I would not think of.

Cons
It is very easy to use, it is helpful so it is hard for me to come up with aspects that I don't like. I least like adding negative keywords, they can be added only to lists.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Gregory Jensen

Missing Microsoft Advertising Integration but Otherwise Fantastic

Used daily for 6-12 months
Reviewed 2019-12-13
Review Source: Capterra

We're saving a ton of time managing the day-to-day efforts for our clients' Google Ads campaigns — allowing us to focus on larger overarching strategies.

Pros
Opteo makes it exceptionally simple for advertisers with a lot on their plate to manage what would normally be arduous tasks in a fraction of the time. In addition, whether you're a relative newbie or an experienced PPC manager, you'll find something helpful or interesting among all the tips and advice Opteo will give you along the way.

Cons
The biggest knock against Opteo is that it doesn't integrate with Microsoft Advertising, and Opteo's team has confirmed that it's not currently on their roadmap. While this may be less important in the grand scheme of things, it does make things a little bit more tricky at times.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Opteo pricing

Starting from
$97/month
Pricing options
Subscription
Free trial

Opteo features

Monitoring

A/B Testing (208 other apps)
API (560 other apps)
Activity Dashboard (367 other apps)
Automatic Notifications (214 other apps)
Campaign Analysis (306 other apps)
Campaign Management (365 other apps)
Campaign Segmentation (208 other apps)
Content Management (277 other apps)
Customizable Branding (284 other apps)
Customizable Templates (294 other apps)
Data Import/Export (264 other apps)
Drag & Drop Interface (260 other apps)
Email Marketing Management (206 other apps)
Engagement Analytics (269 other apps)
Multi-Channel Marketing (248 other apps)
Real Time Analytics (251 other apps)
Reporting & Statistics (362 other apps)
Social Media Integration (320 other apps)
Third Party Integration (359 other apps)

Additional information for Opteo

Key features of Opteo

  • Inbox-style interface
  • Task automation
  • Ad performance analysis
  • Ad writing
  • Keyword bid updates
  • Ad pausing
  • Search query analysis
  • Budget optimization
  • Task prioritization
  • Improvement suggestions
  • Continuous account monitoring
  • One-click changes
View All Features

Benefits

Opteo monitors accounts in real time, and suggests lists of potential improvements sorted by priority.

Each recommended improvement is backed by statistically relevant data and continuous account monitoring.

Improvements can be launched with just one click, and Opteo automatically pushes changes to Google Ads, with no need to constantly switch between interfaces.

Repetitive tasks can be automated, and processes streamlined by Opteo.

Real-time alerts for dramatic shifts in KPIs.

Exportable account scorecards for use in client pitches and meetings.