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Opteo Pricing, Features, Reviews and Alternatives

Opteo product overview

Price starts from

97

Per month

Per Feature

What is Opteo?

Opteo is a Google Ads management tool which offers improvement suggestions based on continuous account monitoring, and backed by statistically relevant data. Recommendations are presented in priority order, and many can be launched with a single click, as Opteo pushes changes to Google Ads automatically, without the need to switch between interfaces.

Key benefits of using Opteo

Opteo monitors accounts in real time, and suggests lists of potential improvements sorted by priority.

Each recommended improvement is backed by statistically relevant data and continuous account monitoring.

Improvements can be launched with just one click, and Opteo automatically pushes changes to Google Ads, with no need to constantly switch between interfaces.

Repetitive tasks can be automated, and processes streamlined by Opteo.

Real-time alerts for dramatic shifts in KPIs.

Exportable account scorecards for use in client pitches and meetings.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
Chat
Knowledge Base
FAQs/Forum

Training options

Videos
Documentation

Opteo pricing information

Value for money

4.9

/5

111

Starting from

97

Per month

Per Feature

Pricing options

Free plan
Subscription
Free trial
Pricing range

Value for money contenders

Opteo features

Functionality

4.7

/5

111

Total features

15

6 categories

Most valued features by users

Campaign Management
Keyword Tracking
Real Time Monitoring
Multi-Campaign
Budget Control
For PPC Campaigns
Bid Management
Task Management

Opteo users reviews

Overall Rating

4.9

/5

111

Positive reviews

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9.72/10
Rating distribution

5

4

3

2

1

98

11

2

0

0

Pros
Outstanding customer services, very insightful and friendly like having an experienced PPC team on my side. The platform is a delight to use and super intuitive, and satisfying.

AR

Anonymous Reviewer

Simply put, it's been a great addition to our toolbox. We use it in conjunction with the Google Ads platform and often find the optimization suggestions more helpful and more honest.

AR

Anonymous Reviewer

Awesome support and perfect to find "hidden" improvements and opportunities for improvement.

JD

Jonas D.

Cons
The confirmation window when it does a task can be a little annoying which just seems to add time to processes, I think previously this wasn't part of the software.

JR

Jason R.

Every once in a while I get an error where changes could not be pushed to Google ads.

AC

Alex C.

The interface can take some getting used to and will stutter and hang from time to time. They also do not currently support PLA campaign adjustments besides discovering negative keywords.

JP

Josh P.

Overall rating contenders

Overall Rating

Awesome Software

Reviewed 4 months ago

Transcript

Dima: Hi, my name's Dima. My job title is director. My rating for Opteo out of five stars is five. And...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Excellent Adwords tool for those who want to remain in control of bidding

Reviewed 5 years ago
Pros

This is like the Wordstream 20 minute work week only much easier to use - and ideal for those of us who spend more than 20 minutes working on our Adwords accounts a week, as suggestions come up once or multiple times a day, depending on which plan you choose. I found the bidding suggestions particularly useful, and it picks up ad misspellings and duplicates - even when you've got the same broad match...

Cons

A few improvements could be made - campaigns and ad groups list doesn't show up in alphabetical order, there could be a few more features - but I can see new features are regularly being developed. I'd love to see bid adjustment suggestions based on locations, and more frequent ad scheduling suggestions, but for the latter we likely don't have enough data in our accounts anyway to make meaningful adjustments, so perhaps that feature does come up more regularly for bigger accounts.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Such a great tool!

Reviewed 3 years ago

Simply put, it's been a great addition to our toolbox. We use it in conjunction with the Google Ads platform and often find the optimization suggestions more helpful and more honest. Google mostly wants us to add costly components to campaigns that will "increase clicks by such and such a percentage," so they say. But because we run ads for clients, we're constrained by budget in most cases and can't increase them at-will.

Pros

I love that the Opteo platform provides step-by-step, well thought-out rationales for the more involved optimization suggestions. This helps us craft simple justifications for campaign changes that we can share with clients—that they'll actually understand! Also, the visuals and stats provided with certain suggestions—like the "pause this poorly performing ad in this particular campaign or ad group" are incredibly helpful for the exact same reason. Having the numbers digested for us makes our work just that much easier.

Cons

Opteo can't grasp context. For example, I often have to dismiss "add keyword" suggestions because the suggested keyword is outside of the context of the targeted user intent. We do recognize however that other factors could be at play here that are obviously outside Opteo's control.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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For those managing many accounts that don't want to micromanag.

Reviewed a year ago

I don't think Opteo is worth using unless you are managing 15+ accounts and I am skeptical how effective it really is.

Pros

One-click implementation of Google Ads account changes from one platform allowing you to make lots of adjustments easily. Good UI

Cons

I am not sure how effective the suggestions it gives for Google Ads--especially when Google already has their own bidding automation features. Some of the recommendations incorrect or redundant.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Intelligent PPC Automation Suite

Reviewed a year ago

Outstanding customer services, very insightful and friendly like having an experienced PPC team on my side. The platform is a delight to use and super intuitive, and satisfying. It's helped me sharpen up on a few skills as it really focuses on what matters most. Invaluable tool for optimising daily tasks and staying on track and scaling up ad management. Love the add writing tool and winning vs loosing ad comparisons. Have no reservations about recommending this service to anyone involved in google ad management.

Pros

The ease of use and amount of time it saves

Cons

There's been a few instances where the recommendation didn't necessarily weigh up the total conversions against cost effectively. However I still endorse the solution as it's like a VA presenting the right information intelligently for effective decision making.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Opteo Works!

Reviewed 3 years ago

My overall experience has excellent. I have zero experience with ad words and Opteo has made it very easy to optimize the performance and see better ROI for my Google dollars.

Pros

Opteo takes the guesswork out of optimizing my Google ads. Very easy too use, but very effective tool.

Cons

Every once in a while I get an error where changes could not be pushed to Google ads.

Opteo FAQs and common questions

Q. What type of pricing plans does Opteo offer?

Opteo has the following pricing plans:
Starting from: $97.00/month
Pricing model: Subscription
Free Trial: Available


Q. Who are the typical users of Opteo?

Opteo has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business


Q. What languages does Opteo support?

Opteo supports the following languages:
English


Q. Does Opteo offer an API?

No, Opteo does not have an API available.


Q. What other apps does Opteo integrate with?

Opteo integrates with the following applications:
Slack, Google Ads


Q. What level of support does Opteo offer?

Opteo offers the following support options:
Email/Help Desk, Chat, Knowledge Base, FAQs/Forum

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