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Google AdSense

Ad Server for monetizing websites and advertising.

Table of Contents

Google AdSense - 2026 Pricing, Features, Reviews & Alternatives

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Google AdSense overview

What is Google AdSense?

Google's AdSense tool is a software for monetizing websites. Thus, the software acts as an ad server, with which one's own website or blog can serve as an additional source of income. Via a few lines of code, the ads are played out fully automatically on the website.

When using content management systems such as WordPress, own programming skills are not necessary. Instead, the implementation is taken over by a stand-alone, mostly paid software, with which the placement is done with a mouse click. One such software is Advanced Ads for WordPress. The Google AdSense code is embedded via the AdSense ID made available by Google.

Mostly, advertisers are focused on topic and user relevant ads as they increase the click-through rate. AdSense allows, after prior approval by the visitor, to display advertising content tailored to the user. In most cases, these are advertisements from websites that the user was on shortly before. The advertising is responsive, which makes it equally suitable for computers and mobile devices.

The website owner can choose the advertisers. In the dashboard of the Google Adsense application, all advertisers who place or have placed ads on the blog or website can be found. The ads that should no longer appear on the website can be blocked instantly.

Starting price

Alternatives

with better value for money

Google AdSense’s user interface

Ease of use rating:

4.6

(43)

Google AdSense reviews

Overall rating

4.6

Positive reviews

Rating breakdown

Value for money
Ease of use
Features
Customer support
Likelihood to recommend8.29/10

Rating distribution

Pros

“I also love the fact that it provides enough stats and important information to let me know the ads that are performing well and the ones that are not. There is so much to love about Adsense.”

Ade A.

Online Digital Marketer

“It's very clean and easily navigatable. Ads placements are super professional and it gives higher chances to make more money from certain types of traffic and niches too.”

Ngenge Y.

Telemarketer

“Google AdSense is one of my favorite( and ultimately, the company's best) ways to increase all sales outreach.”

Ngenge Y.

Telemarketer

Cons

“No benchmark of rejection of ad accounts. Takes years to get verified worst support and services.”

Khalid A.

content writer marketer

“The earnings per thousand visits are lower then competitors, they lack so much in support while competitors have a live chat, for adsense it’s so hard to contact someone from their team.”

Nathan C.

Founder

“I am really upset with the verification process.”

Verified reviewer

Anonymity request