Grin vs Upfluence

Later Influence

Bïrch

HypeAuditor

CreatorIQ

EXADS

Aspire

Compare Grin and Upfluence based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Mavrck is an influencer marketing solution, which provides features such as influencer search and recruitment, customizable data points, collaborative content creation, influencer insights, influencer relationship management, customizable campaign workflow, content review, incentives, and reporting and analytics.

AspireIQ is an influencer marketing platform which enables users to identify key influencers, manage creative communities, produce branded creative content at scale, & make informed decisions with search & discovery tools, plus analytics, a content library, campaign tracking, & more

CreatorIQ is a cloud-based influencer marketing platform designed to help businesses of all sizes manage influencer marketing campaigns via a unified portal. The platform allows integration with third-party applications via APIs.

GRIN is built for DTC, ecommerce brands who run influencer marketing programs and are looking to scale their efforts with streamlined workflows and the flexibility of ecommerce integrations.

Activity Dashboard

Activity Tracking

Alerts/Notifications

Approval Process Control

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

Campaign Tracking

Categorization/Grouping

Communication Management

Contact Database

Contact Management

Content Management

Conversion Tracking

Customizable Branding

Customizable Reports

Data Import/Export

Data Visualization

Demographic Data

Email Marketing

Engagement Tracking

Faceted Search/Filter

Filtering

Influencer Discovery

Influencer Relationship Management

Influencer Tracking

Keyword Tracking

Monitoring

Multi-Campaign

Multi-Channel Management

Multi-Channel Marketing

Payment Tracking

Performance Metrics

Predictive Analytics

Real-Time Analytics

Real-Time Reporting

Reporting & Statistics

Rewards Management

ROI Tracking

Search/Filter

Social Advertising

Social Media Integration

Social Media Monitoring

Social Performance Management

Social Promotion

Third-Party Integrations

Trend Analysis

Workflow Management

Grin

Web-based

Influencer Relations Manager

Customer support team is amazing - they are quick and responsive to help with any challenges that arise. Having millions of potential partners to vet are great.

Influencer Marketing Manager

It is incredible software, run by a team of amazing people. Everyone that we have met through GRIN is very friendly and always willing to help if an issue occurs.

Social Media/Influencer Manager

We have had a LOT of problems with affiliate codes not working. This in turn was terrible to our clients as the reporting and ROI's didn't show up for them.

Doing large campaigns with BIG revenue goals was awesome. We've worked with people all year, were able to reach out to them, and get them signed up to promote again for Black Friday.

Influencer Marketing Specialist

The GRIN support team and engineers are SO helpful and work so quickly to resolve any and every issue we mention. I am very satisfied with the service and attention we have received.

Marketing Associate 

Overall I have had a wonderful experience using grin and really love the platform.

GRIN has made it incredibly easy to find the perfect influencer and to create a seamless relationship with them.

Head of Partnerships

The integration was super easy and has saved our company dozens of hours in reporting on content, fulfilling product, and managing influencer workflows.

PR Assistant 

My overall experience has been great. Campaigns are a breeze and customer support it always on top of it whenever we have any questions.

Director of Marketing

GRIN's greatest quality is its organization. It's not just a platform to find influencers or keep track of them -- it's a full-on relationship manager that can track every detail of your process.

Director of Operations & Marketing

We are also looking to branch out to our international customers and being able to easily search for profiles that meet our requirements is incredibly fun and easy.

Social Media Marketing Manager

It makes it easy to track your budget, send influencers product, track their conversions, and monitor their deliverables. It is also great for discovering new influencers and reaching out to them.

I love the ease of use and being able to send out bulk emails to all of our ambassadors when I need to update them on new campaigns or upcoming product launches.

Operations Manager

User Friendly and great way to manage Influencers.

DIGITAL MARKETING MANAGER

I love the integration with Shopify. Working with many influencers for three brands under a single account, it makes order creation and commission tracking a breeze.

Sr. Digital Relational Organizer

It was a bit hard to keep track of communications with each influencer within the platform.

Influencer Marketing Associate

System updates sometime cause a delay. The system tends to slow down when multiple users are using it.

Cofounder & CEO

We are solving the problem of how to scale an influencer team while maintaining deep relationships.

Grin screenshot: GRIN: Influencer Search

Grin screenshot: GRIN: Email Outreach

Grin screenshot: GRIN: Campaign Management

Grin screenshot: GRIN: ROI Report

Large Enterprises

Mid Size Business

Small Business

HypeAuditor uses innovative technology based on AI algorithms that enable the platform to identify behavioral patterns and detect potentially fraudulent activity on influencers’ accounts.

EXADS ad serving solutions are built with developers in mind every step of the way. EXADS Admin Panel provides a single interface for admins, advertisers and publishers to monitor and manage their online advertising and access a large range of features and automated optimizations.

Ads automation and management for Meta Ads, Google Ads, TikTok Ads and Snapchat Ads: set up automated rules, launch campaigns in bulk, promote the best posts, check the data around all aspects of your ad campaigns, analyze audiences and creatives.

Upfluence is a cloud-based influencer management solution designed to help businesses of all sizes manage social media marketing campaigns. The platform allows users to manage multiple campaigns, and includes an AI system, which assists you in creating personalised emails for creators.

Assignment Management

Automated Scheduling

Billing & Invoicing

Client Management

Commenting/Notes

Digital Asset Management

Document Management

Email Management

File Sharing

Keyword Filtering

Project Tracking

Real-Time Data

Reminders

Reporting/Analytics

Status Tracking

Tagging

Task Management

Task Progress Tracking

Task Scheduling

Template Management

Upfluence

Marketing Executive

The onboarding specialist, [sensitive content hidden], was incredibly supportive, and our sessions gave me the confidence I needed to set up our campaigns successfully.

Co-founder

Upfluence lets you slice and dice their database of influencers to find the perfect fit. I love all the advanced targeting features.

Influencer & Partnerships Strategist

I love that Upfluence integrates seamlessly into other platforms like Shopify and woocommerce.

They have great customer service and are always willing to hop on a call and explain something. Additionally, they are always improving and updating the platform to benefit the users.

Founder and Executive Director

The team from day one has been amazing, supportive, responsive, and generally caring about you as a business/customer.

Senior Partner Relations Manager

It has exceeded my expectations in every aspect. Their intuitive interface, powerful analytics, and great customer support have made it a pleasure to work with their platform.

 Influencer Marketing Team Leader

It´s easy to use and we found it super useful to search for new influencers. The customer service is excellent.

Producer/Marketing Director

Upfluence is a wonderful tool that will definitely help any company save valuable time and money in the long run.

There's a wonderful integration that allows you to pull up an influencer's metrics when you're just scrolling on Instagram or TikTok which is extremely helpful as well.

tech

The customer support is horrendous. Dealing with their IT when things are completely broken takes days to respond and then its always the same response that doesnt fix anything.

Ease of use, customer service and valuable insights. They are a great alternative to other platforms out there because they don't cut corners and offer a better value for your money.

Content and Influencer Marketing Specialist

What I liked about Upfluence the most was how helpful they were when starting a new campaign.

Influencer Outreach Manager 

Creating large number of campaigns, which quickly and effectively produce great results.

Marketing Director

They are very unhelpful in working with influencers. They have greatly hurt my small business and have been very unaccommodating.

We are very disappointed with Upfluence. CAUTION: They force you to sign a year contract with them, and you cannot get out of it.

Chief Marketing Officer

That led to a lot of time wasted when we would refresh a page or navigate away from the setup and then have to start all over again.

Overall experience was great. The platform is very intuitive and has helped me to grow the influencer service line at my agency.

Project Manager 

The user interface is intuitive, making it easy to navigate even for someone like me, who's not tech-savvy.

Grin vs Upfluence Comparison (2026)

Grin

Upfluence

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives