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Grin vs Roster Comparison (2026)

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Good recommendations?

Grin

Roster

Overview

The all-in-one influencer marketing software for growth focused direct-to-consumer brands.

Roster (formerly Wooly) boosts awareness and revenue by converting brands customers into brand ambassadors.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

999

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

499

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.7

147

113

Value for money

Ease of use

Features

Customer support

88%

would recommend this app

4.5

Value for money

Ease of use

Features

Customer support

87%

would recommend this app

Pros

“One of Grin's standout features is its seamless integration with Shopify, which significantly simplifies the process for influencers to place orders.”

veronica U.

Project Manager

“I love how quick they are to respond to support messages when I need an extra hand, my CSM's bi-weekly or monthly meetings with me, and my ability to be worry free when it comes to everything pulling into GRIN so I don't have to manually track it.”

Jess D.

Influencer Marketing Manager

“GRIN has taken me from spreadsheets and hours of data pulling to being able to really interact with the community and focus my time and energy where it really matters.”

Jess D.

Influencer Marketing Manager

Pros

“Everytime I have a question about the software, I get a quick reply with a step by step guide for ease of use.”

Isabel B.

Digital & Social Media Manager

“Wooly is easy to use for our ambassadors and they love participating in the campaigns.”

Isabel B.

Digital & Social Media Manager

Cons

“Their "Curated lists" feature, touted as a white-glove service for creator search, is laughable.”

Eda L.

CEO

“They excel at cold selling and misleading demos, coercing small businesses into a 12 month contract.”

Eda L.

CEO

“At some point Grin excluded Instagram and it was difficult to search for new influencers.”

Oana N.

Influencer Specialist

Cons

“I send an email to my customer rep explaining that the tool is not working, despite many requests-11 days later I receive a message saying we should have a meeting to see what's wrong.”

Caleb H.

Founder

“Customer service and functioning products are not a priority for this team.”

Caleb H.

Founder