Grin vs Roster

Later Influence

#paid

Brinfer

Later Influence is the world’s most intelligent influencer marketing company, giving brands the confidence to create unforgettable campaigns through real creators, trusted insight, and expert guidance.

#paid is an influencer marketing platform that helps DTC brands, fortune 500 companies and marketing agencies connect with content creators to manage campaigns. The platform enables administrators to track creators’ performance across various social media posts on a unified interface.

Brinfer is an influencer marketing software that helps brands find and connect with influencers to run campaigns and measure impact.

The customer support is very lacking as well.

We're left with a tool that fails to meet our needs and doesn't deliver what was promised.

Influencer Relations Manager

Customer support team is amazing - they are quick and responsive to help with any challenges that arise.

Initial onboarding was relatively seamless and the team was responsive.

The all-in-one influencer marketing software for growth focused direct-to-consumer brands.

Activity Dashboard

Activity Tracking

Alerts/Notifications

Approval Process Control

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

Campaign Tracking

Categorization/Grouping

Communication Management

Contact Database

Contact Management

Content Management

Conversion Tracking

Customizable Branding

Customizable Reports

Data Import/Export

Data Visualization

Demographic Data

Email Marketing

Engagement Tracking

Faceted Search/Filter

Filtering

Influencer Discovery

Influencer Relationship Management

Influencer Tracking

Keyword Tracking

Monitoring

Multi-Campaign

Multi-Channel Management

Multi-Channel Marketing

Payment Tracking

Performance Metrics

Predictive Analytics

Real-Time Analytics

Real-Time Reporting

Reporting & Statistics

Rewards Management

ROI Tracking

Search/Filter

Social Advertising

Social Media Integration

Social Media Monitoring

Social Performance Management

Social Promotion

Third-Party Integrations

Trend Analysis

Workflow Management

The Grin integration most frequently cited by reviewers is Shopify, an eCommerce product rated 4.4 out of 5 for its integration with Grin.

Integrations

By industry, Grin reviewers are most commonly professionals in consumer goods (23%). The most frequent use case for Grin cited by reviewers is influencer marketing (100% of reviewers).

Grin

Web-based

Upfluence

Aspire

Julius

SocialLadder

Basic

Project Manager 

One of Grin's standout features is its seamless integration with Shopify, which significantly simplifies the process for influencers to place orders.

Moreover, Grin excels in delivering high-performing campaigns with top-notch content, which has been instrumental in achieving our marketing goals.

Their "Curated lists" feature, touted as a white-glove service for creator search, is laughable.

Setting up affiliate links and codes, a crucial aspect for many campaigns, isn't as seamless as one might hope.

They excel at cold selling and misleading demos, coercing small businesses into a 12 month contract.

Influencer Marketing Manager

I love how quick they are to respond to support messages when I need an extra hand, my CSM's bi-weekly or monthly meetings with me, and my ability to be worry free when it comes to everything pulling into GRIN so I don't have to manually track it.

B to B Strategy Consulting

The tracking of payments for each influencer can also be a bit confusing.

Influencer Specialist

At some point Grin excluded Instagram and it was difficult to search for new influencers.

GRIN has taken me from spreadsheets and hours of data pulling to being able to really interact with the community and focus my time and energy where it really matters.

As a project manager, I've had the opportunity to dive into Grin, the influencers app, and the experience has been a bit of a mixed bag.

You'll likely end up trapped in a long-term contract for a product that fails to deliver.

Influencer Specialist 

i.e. send emails once the package has been delivered as a reminder of content being due within 7-10 days.

Senior Partnerships Specialist

The ability to run a lookalike search has given us the capability to find creators similar to top-performers so we can duplicate successful campaigns with multiple creators.

Head of Partnerships

GRIN has enabled us to easily set up campaigns to track influencer performance and deliverables and really streamline the entire process of creator management.

GRIN's Report Builder allows us to view the performance of our program in one unified dashboard while also cherry-picking the information we need to make data-driven decisions as we scale.

Marketing Associate

Even more helpful was GRIN's software, which allowed us to easily discover influencers, conduct outreach, define clear expectations when onboarding creators to our program, track performance and attribute revenue, and build a strong relationship with every partner.  

Influencer Marketing Coordinator 

Grin has helped scale our influencer intiatives remarkably, helping build a strong brand awareness on social, increasing UGC by 600%, and developing an organic funnel for our ambassador program.

This platform allows you to organize every aspect of influencer partnerships (contracts, content, deals, campaigns, etc.).

Affiliate Marketing Associate

GRIN is a very user-friendly platform that helps organize and manage all things influencer marketing and content.

Affiliate Marketing

The features that are the most useful on Grin are the ability to directly link influencers social media accounts and their insights on engagement, managing of UCG content, managing deliverables for campaigns, creator content, and the dashboard with conversion and revenue.

Social Media Marketing Specialist

On top of that, I'm able to prepare email templates to send in bulk, so I don't have to type out individual emails to each and every influencer.

Senior Influencer Campaign Manager

I also love the different ways you can set up the items an influencer will receive - either importing items but my favorite is allowing to select straight from the site and just setting product limit or a specific amount.

The data is provides my team allows us to deep dive into the program with the click of a button. Because of this we are able to adapt and improve month over month.

There are so many great tools in GRIN, but one of my favorites is the ability to prepare campaigns that I can quickly send to new influencers to get the ball rolling for a partnership.

Influencer Growth Associate

We have been able to scale high-quality influencer relationships and find our brand ambassadors with the data and clean workflow provided by GRIN

Influencer Relations Associate

We were able to quickly implement, customize fields to fit our business needs and train our team on how to use it.  

The educational resources GRIN provided (video content and seminars) immediately helped us to kickstart our program and were critical in both the launch and growth of our program.

Community Partnerships Consultant

What I like the least about GRIN is that I've experienced a couple of instances where an influencer's content did not track, which lead to no reporting being available for that influencer in certain Activations; however, [SENSITIVE CONTENT] and the support team have been very responsive with trying to find a solution.

It makes our jobs a whole lot easier to have a platform where we can handle all influencer partnerships and track campaign metrics.

The integration was super easy and has saved our company dozens of hours in reporting on content, fulfilling product, and managing influencer workflows.

She is always available to answer my questions via email or meet up for a video chat. Whenever I am confused or need advise on how to grow, she gives great direction, and always passes along my suggestions to the GRIN team for new product updates.

I am able to set up all the rules and expectations for everyone in one place ahead of time, and keep track of who I've sent what to.

Influencer Marketing Manager 

I love GRIN, it has helped me manager my influencer and ambassador program and really scale it!

Creator Partnerships Manager

The UX can be overwhelming and we do not use all of the features.

Community Manager

An amazing tool which gives you access to a huge database with a lot of customisation features.

Director of Social Media + Influencer Marketing

The ONLY drawback to GRIN is that there are specific plug ins that you have to upgrade to add on (this is so normal with any software though).

Senior Manager of Influencer Marketing and Social Media 

I like that you can assign discount codes so easily but it needs more functionality - like new customers can only use this discount code once

Co-Founder

Some of our influencers couldn’t connect Instagram stories for over a year despite us reaching out many times for assistance to customer support.

Digital Marketing Assistant

To organising unique discount codes with ease and to monitoring their content and sales is all so easy and efficient.

Marketing Manager

I enjoy the flexibility of the campaign management, the seamless email sequences you're able to run, the ability to pay content creators through the system, and its discovery function.

Social Media Manager

I love that with GRIN I'm able to track the success of our influencer partnerships all in one place. Because the data can be pulled in automatically from influencers' social posts, it saves me so much time and energy by being able to look at the data in real-time.

I wish there was a mobile app to manage the content creator program on the phone; and I wish there was a game key repository I could upload keys to and then use a script to call each key by using a particular variable I create within my dashboard.

Ambassador & Community Coordinator

Another quality which I really like how it allows both me and the team to keep over hundreds of influencers [even thousands] organized and in one platform for all posts, forms of communication [via email], and saves data from current to past partnerships/collaborations.

Affiliate Marketing Manager

The new reporting tools makes it so I can get really granular with performance on an individual level which helps me determine which influencers to really hone in on and develop even stronger relationships.

Previously, I would have to look up influencers on Instagram manually, review their posts, and do a lot of predicting of engagement. But GRIN takes out the guess-work and manual labor by scanning the influencers' page and showing you all the information you need to know (followers, average likes, engagement rates, even email addresses!).

With some more development, I think it really has potential to help a lot of companies manager their influencer relations. But right now, there are too many errors and glitches.

I love the ease of campaign and activation management.

Influencer Marketing

Email Management

Pricing

Affiliate and Discount Codes

Customer Support

Content and Reporting

Creator Search

ROI and Revenue

Influencer Email Management

Large Enterprises

Small Business

Mid-size Business

Roster (formerly Wooly) boosts awareness and revenue by converting brands customers into brand ambassadors.

Roster

Founder

I send an email to my customer rep explaining that the tool is not working, despite many requests-11 days later I receive a message saying we should have a meeting to see what's wrong.

Customer service and functioning products are not a priority for this team.

Digital & Social Media Manager

Everytime I have a question about the software, I get a quick reply with a step by step guide for ease of use.

Wooly is easy to use for our ambassadors and they love participating in the campaigns.

Grin vs Roster Comparison (2026)

Grin

Roster

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives