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Roster vs Later Influence Comparison (2026)

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Roster

Later Influence

Overview

Roster (formerly Wooly) boosts awareness and revenue by converting brands customers into brand ambassadors.

Later Influence is the world’s most intelligent influencer marketing company, giving brands the confidence to create unforgettable campaigns through real creators, trusted insight, and expert guidance.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

No videos yet

Pricing

Starting from

499

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

No pricing info

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.5

Value for money

Ease of use

Features

Customer support

87%

would recommend this app

4.6

135

Value for money

Ease of use

Features

Customer support

84%

would recommend this app

Pros

“Everytime I have a question about the software, I get a quick reply with a step by step guide for ease of use.”

Isabel B.

Digital & Social Media Manager

“Wooly is easy to use for our ambassadors and they love participating in the campaigns.”

Isabel B.

Digital & Social Media Manager

Pros

“Later has allowed us to be online more often and more consistently and achieve our marketing goals without breaking our budget.”

Robyn R.

Owner and therapist

“It’s mostly to keep us relevant and get information out of the world.”

Robyn R.

Owner and therapist

“The level of support the team provides has also allowed us to execute ambassador programs, TikTok campaigns and level up the number of campaigns we're able to complete each month that drives brand awareness.”

Jenna B.

Sr. Brand Manager, Global Marketing and Social Media

Cons

“I send an email to my customer rep explaining that the tool is not working, despite many requests-11 days later I receive a message saying we should have a meeting to see what's wrong.”

Caleb H.

Founder

“Customer service and functioning products are not a priority for this team.”

Caleb H.

Founder

Cons

“Also, if emails are sent to the general inbox in Mavrck and not one attached to a campaign, these emails do not get forwarded to my work account meaning I have no notice that someone is waiting for a response unless I'm actively signing in daily and checking.”

Mary M.

Digital Advertising & Customer Acquisition Manager

“The lack of dedicated client portals prevents us from giving clients access to the platform as we have multiple client campaigns running within our agency account.”

Michael G.

Growth Marketing Manager

“The platform doesn't allow for IG reels to be automated which can create friction on the influencer's end which can result in them turning down opportunities.”