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Roster vs UpPromote: Affiliate Marketing Comparison (2026)

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Roster

UpPromote: Affiliate Marketing

Overview

Roster (formerly Wooly) boosts awareness and revenue by converting brands customers into brand ambassadors.

UpPromote: Affiliate Marketing is the top-trusted affiliate marketing solution for growth on Shopify. With this all-in-one solution, you can build, manage, and succeed in your marketing campaign with ease.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

No videos yet

Pricing

Starting from

499

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

29.99

/user

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.5

Value for money

Ease of use

Features

Customer support

87%

would recommend this app

4.9

214

194

Value for money

Ease of use

Features

Customer support

88%

would recommend this app

Pros

“Everytime I have a question about the software, I get a quick reply with a step by step guide for ease of use.”

Isabel B.

Digital & Social Media Manager

“Wooly is easy to use for our ambassadors and they love participating in the campaigns.”

Isabel B.

Digital & Social Media Manager

Pros

“We can now manage affiliate links, discount codes, commissions, applications, referrals, and payouts from one place, which saves time and gives us much more confidence in the data.”

Daniel W.

COO

“UpPromote has enough features to handle just about any affiliate program we want to run, whether it's custom commissions, affiliate links, discount codes, or more advanced setups. And when I can't immediately figure out how to accomplish something, their support team is always quick to respond and has consistently helped me find a solution.”

Mike M.

Founder

“It helped connect me with affiliates, made it easier to manage collaborations, and created a more organized way to work together and track affiliate relationships.”

Nickolas G.

CEO

Cons

“I send an email to my customer rep explaining that the tool is not working, despite many requests-11 days later I receive a message saying we should have a meeting to see what's wrong.”

Caleb H.

Founder

“Customer service and functioning products are not a priority for this team.”

Caleb H.

Founder

Cons

“Also, the design customization for registration pages feels a bit rigid unless you upgrade to the higher-tier paid plans.”