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Hootsuite vs Brandwatch Comparison (2026)

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Brandwatch

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Overview

Category Leaders

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Category Leaders

Brandwatch is a comprehensive social intelligence suite that combines advanced analytics and artificial intelligence to help businesses understand consumer behavior across digital platforms. The platform offers deep consumer intelligence capabilities that enable organizations to monitor brand perception, track market trends, and analyze consumer sentiment across more than one hundred million online sources.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

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