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Brandwatch Pricing, Features, Reviews and Alternatives
Brandwatch product overview
What is Brandwatch?
Understand and engage with your customers at the speed of social with Brandwatch, the social suite built for our fast-moving world. Brandwatch offers a complementary suite of specialized, best-in-class products including tools for social listening, brand monitoring, social media management, influencer marketing, and more. These products help brands and agencies make data-driven decisions and deliver exceptional customer experiences: ⅔ of the Forbes 100 most valuable brands use Brandwatch.
Key benefits of using Brandwatch
Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Insights drawn from this data can help businesses make faster, smarter decisions that better connect with their consumers.
Its Social Media Management solution offers extensive capabilities in social media monitoring, advertising, publishing, audience and performance analytics, and managing customer data. Brandwatch Social Media Management enables brands to explore the full potential of digital marketing and advertising by managing multiple customer touchpoints on one platform. It allows marketers to deliver more personalized brand experiences based on enriched customer profiles. The platform features a highly intuitive and collaborative UI and is complemented by comprehensive support and consultancy services.
Typical customers
Platforms supported
Support options
Training options
Brandwatch pricing information
Value for money
3.8
/5
211
Starting from
No pricing info
Pricing options
Value for money contenders
Brandwatch features
Functionality
3.8
/5
211
Total features
111
10 categories
Most valued features by users
Functionality contenders
Brandwatch users reviews
Overall Rating
4.2
/5
211
Positive reviews
- Value for money
- Ease of use
- Features
- Customer support
- Likelihood to recommend7.51/10
87
90
29
4
1
Overall rating contenders
David S.
Sr Manager Marketing
Consumer Goods, 501-1,000 employees
Review source
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Dave S.: Hi. I'm Dave, and I'm a marketing ops manager in the consumer goods industry. And I give Falcon...
Tyler G.
Marketing and Advertising, 1-10 employees
Used daily for 2+ years
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1) Expected Volume: Brandwatch is more affordable for clients who need comprehensive coverage, but not necessarily unlimited mentions. Brandwatch is the best value for core brand health monitoring, while still maintaining a competitive edge at higher volumes (1 million+ monthly mentions). Combined with historical data from 2010 onwards, access to the Twitter “firehose,” Instagram, Facebook, YouTube and an ever-expanding database of all digital publications, you will not want for coverage. 2) The complexity of Boolean Search Query / Keywords: Strong reach and limiting false positives.
Unlimited User Accounts, API Integrations, Excellent Customer Service
The deep learning curve for the user interface, queries must be carefully written to exclude non-essential and low-quality mentions. No mobile app.
Sophie H.
Food & Beverages, 201-500 employees
Used daily for 6-12 months
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Enjoying it so far, it meets all our needs and has great customer support.
The product is easy to use and hands down the best thing that comes with it is the constant support of their staff. Always very helpful and quick in responding to queries.
I think overall the platform could be a little more visual. We've previously used Dash Hudson and found this to be 100% user friendly and metrics could be understood at a glance.
Suzanne M.
Marketing and Advertising, 51-200 employees
Used daily for 6-12 months
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Meh.
No limited on # of social accounts that we can have connected has been helpful.
There are constantly API and posting errors. There are some features I was sold on but weren't actually what I asked/needed. It's very high maintenance to upkeep. Reports weren't as customizable as expected.
Todd L.
Utilities, 501-1,000 employees
Used daily for 6-12 months
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I like how Falcon quickly allows me to pull monthly reports to send to management. Before Falcon, I had to go through each platform we use and compose an analytics report. Now I just go into Falcon, customize what data I want to see, set the date range, and snap--there it is.
A previous scheduler we used allowed the user to drag content all around the calendar when rescheduling. I wish Falcon had that option (instead of having to open the post and reschedule it that way.
Courtney G.
Marketing and Advertising, 11-50 employees
Used weekly for 6-12 months
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I like that it's easy to use, and the capabilities within it are easily divided so everyone can find exactly what they need, when they need it.
I find that on particular platforms, certain preferences I had set natively don't translate over to the tool. i.e. news feed targeting in Facebook, etc.
Brandwatch FAQs
Brandwatch has the following pricing plans:
Pricing model: Subscription
Free Trial: Available | (No Credit Card required)
Q. Who are the typical users of Brandwatch?
Q. What languages does Brandwatch support?
Q. What other apps does Brandwatch integrate with?
Common Brandwatch comparisons
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