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Brandwatch

Social media and reputation management platform

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Brandwatch - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

Last updated: March 2026

Brandwatch overview

What is Brandwatch?

Brandwatch is a comprehensive social intelligence suite that combines advanced analytics and artificial intelligence to help businesses understand consumer behavior across digital platforms. The platform offers deep consumer intelligence capabilities that enable organizations to monitor brand perception, track market trends, and analyze consumer sentiment across more than one hundred million online sources. Through its proprietary and generative AI technology, Brandwatch provides structured insights from various online conversations, allowing businesses to identify emerging trends and plan data-driven decisions before competitors.

The social media management component of Brandwatch, formerly known as the Falcon suite, delivers tools for content creation, publishing, and engagement across multiple social platforms. Organizations can streamline social media operations through a unified content calendar that facilitates collaboration, workflow management, and content approval processes. The platform includes a centralized social inbox that consolidates customer interactions from various networks, enabling teams to deliver consistent customer experiences and respond to inquiries efficiently. Additionally, the crisis management functionality monitors potential threats in real-time, alerting teams to address issues before escalating.

Brandwatch extends its capabilities with an end-to-end influencer marketing solution, formerly Paladin, that helps businesses discover relevant influencers and manage campaigns. The platform serves various industries including financial services, retail, technology, healthcare, and media, with specialized solutions tailored to specific business needs and professional roles. Brandwatch Academy provides certification and professional development opportunities for users to maximize utilization of the platform. The effectiveness of Brandwatch is demonstrated through numerous case studies showing improved engagement metrics, higher conversion rates, and enhanced return on investment for client campaigns.

Key benefits of using Brandwatch

Brandwatch is a consumer intelligence and social media management solution that empowers companies to understand and engage with customers at the speed of social.

Its consumer intelligence solution offers AI-enriched data from various social and online sources helping data-driven organizations better understand how consumers feel about brands, products and industry trends and topics.

Within its social media management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management.

With Brandwatch, marketers and companies can deliver personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features an intuitive and collaborative UI and is complemented by the support team in the business.

Starting price

view pricing plans

Pros & Cons

Social Media Management

Crisis Alerts

Brand Monitoring

Data Collection

Features

Small Business Suitability

Brandwatch’s user interface

Ease of use rating:

4.2

(235)

Brandwatch pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from

Overall rating

Reviews sentiment

1-2(7)

3-4(128)

5(100)

What do users say about Brandwatch?

It helped us identify trending topics in our industry, allowing us to engage more effectively with our audience.

Select to learn more

Who uses Brandwatch?

Based on 235 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Marketing and Advertising

Nonprofit Organization Management

Food & Beverages

Computer Software

Others

Use cases

Social Media Marketing

Social Media Monitoring

Social Media Analytics Tools

Social Media Management

Brand Management

Brandwatch's key features

Most critical features, based on insights from Brandwatch users:

Social media integration

3.8

(42)

Reporting/Analytics

4.1

(40)

Workflow management

3.7

(23)

Multi-Account management

4.6

(17)

Automated publishing

4.3

(12)

Post scheduling

4.6

(11)

All Brandwatch features

Features rating:

3.9

(235)

Data visualization

3.0

(1)

Data import/export

3.3

(4)

Collaboration tools

4.0

(1)

Campaign management

3.8

(4)

Campaign analytics

4.0

(1)

Response management

4.0

(6)

Reporting & statistics

4.3

(7)

Dashboard

4.5

(2)

Social listening

4.3

(4)

Social media monitoring

4.2

(10)

Monitoring

5.0

(1)

Social promotion

4.5

(2)

Audience targeting

4.5

(2)

Customizable templates

4.0

(2)

Approval process control

4.0

(1)

Real-Time monitoring

5.0

(1)

Keyword tracking

5.0

(3)

Trend analysis

5.0

(1)

Image library

4.0

(1)

Customer engagement

4.5

(2)

Activity dashboard

5.0

(1)

Customer journey mapping

4.0

(1)

Keyword filtering

4.3

(4)

Multi-Channel data collection

4.2

(5)

Performance metrics

4.3

(3)

Content management

3.9

(11)

Sentiment analysis

4.7

(10)

Calendar management

4.0

(2)

Activity tracking

4.7

(3)

Engagement tracking

4.0

(5)

Contact management

3.8

(22)

Influencer tracking

3.0

(2)

Conversion tracking

4.0

(3)

Influencer relationship management

(0)

Part of speech tagging

(0)

Negative feedback management

(0)

Machine learning

(0)

Media monitoring

(0)

Metadata management

(0)

Multi-Campaign

(0)

Natural language processing

(0)

Multi-Language

(0)

Multi-Channel management

(0)

Multi-Channel marketing

4.0

(1)

Widgets

(0)

Visualization

(0)

Visual analytics

(0)

Topic classification

(0)

Third-Party integrations

(0)

Text analysis

5.0

(2)

Template management

(0)

Tagging

(0)

Social Performance Management

(0)

Social advertising

(0)

Single sign on

(0)

Search/Filter

(0)

Scoring

(0)

Role-Based permissions

(0)

ROI tracking

(0)

Review sharing

(0)

Review monitoring

(0)

Reputation management

(0)

Real-Time reporting

(0)

Real-Time notifications

(0)

Real-Time data

(0)

Real-Time analytics

(0)

Influencer discovery

3.0

(1)

Competitive analysis

(0)

Commenting/Notes

(0)

Click tracking

(0)

Charting

(0)

Categorization/Grouping

(0)

Campaign Segmentation

(0)

Campaign scheduling

3.0

(1)

Campaign planning

(0)

Brand tracking

2.0

(1)

Brand management

(0)

Brand guidelines

(0)

Benchmarking

(0)

Automated scheduling

(0)

Automated responses

(0)

Audience engagement

(0)

Audience analytics

(0)

API

(0)

Analytics

(0)

Alerts/Notifications

(0)

Alerts/Escalation

(0)

AI/Machine learning

(0)

Access controls/permissions

(0)

@mentions

(0)

Impact measurement

(0)

Image editing

(0)

Image classification

(0)

Hashtag tracking

(0)

Generative ai

(0)

Filtering

(0)

Faceted search/filter

(0)

Email alerts

(0)

Drag & drop

(0)

Digital asset management

(0)

Demographic Data

(0)

Data extraction

(0)

Dashboard creation

(0)

Customizable reports

(0)

Customizable branding

(0)

Customer segmentation

4.0

(2)

Customer experience management

(0)

Customer advocacy

(0)

CRM

(0)

Content library

(0)

Content discovery

(0)

Contact database

(0)

Competitor monitoring

(0)

Brandwatch alternatives

Brandwatch

4.2

(235)

visit website

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.2

Features

3.9

Value for Money

3.9

Customer Support

4.4

Trustpilot

4.5

(1.2K)

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Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

Birdeye

4.7

(703)

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Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

Brand24

4.7

(254)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

Brandwatch pricing

Value for money rating:

3.9

Pricing plans

Pricing details:

Free plan

Free trial

Subscription

Consumer Intelligence

No pricing info

Features included:

Search the world’s largest archive of consumer opinion for market insights
Segment audiences and conversations in fully customizable dashboards
Analyze data at scale with industry-leading AI
Distribute flexible, automated reporting and alerts across your business

Social Media Management

No pricing info

Features included:

Manage all social media channels in one place
Collaborate on content creation with one social calendar, including both organic and paid posts
Engage with the community in one centralized social CRM
Monitor the brand with the social listening tool
Benchmark and build dashboards to understand performance against competitors

Influencer Marketing

No pricing info

Features included:

Discover the best influencers for brand collaborations or agency roster
Centralize data and manage influencer relationships at every touchpoint
Run, measure and report on multichannel campaigns

User opinions about Brandwatch price and value

Value for money rating:

3.9

(235)

To see what individual users think of Brandwatch's price and value, check out the review snippets below.

“The fact that a few other services I needed were bundled with my plan, made it a bargain in comparison to the other services I would have had to get separately.”

Joseph A.

Digital Marketing Specialist

“It helped us identify trending topics in our industry, allowing us to engage more effectively with our audience.”

Manon S.

Associate software engineer

Brandwatch integrations (27)

Brandwatch customer support

What do users say about Brandwatch customer support?

Customer support rating:

3.9

We analyzed 36 verified user reviews to identify positive and negative aspects of Brandwatch customer support.

A significant portion of users highlight fast, responsive, and helpful customer support from Brandwatch.

Multiple users appreciate accessible support channels, thorough onboarding, and ongoing training from dedicated account managers.

A limited number of users mention slow response times or a decline in customer service quality after initial engagement.

Support options

Email/help desk

Chat

Knowledge base

Faqs/forum

Phone support

Training options

Videos

Live online

Webinars

Documentation

To see what individual users say about Brandwatch's customer support, check out the review snippets below.

“Normally has good & quick customer service, has all the functionalities you'd expect from this type of platform, nice analytics options”

Lynne L.

Jr. Manager, Social Media

“The customer support staff are always readily available should you need them, offering great advice and checking back to make sure the issue has been resolved.”

Roderick B.

Social Media Manager

“We've signed into a Brandwatch contract for two years now and I've seen a continual decline in customer service.”

Hannah M.

Digital Community Manager

Brandwatch FAQs

Q. Who are the typical users of Brandwatch?

Brandwatch has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

Q. What languages does Brandwatch support?

Brandwatch supports the following languages:
Arabic, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Japanese, Norwegian (Bokmal), Polish, Portuguese, Russian, Spanish, Swedish, Turkish

Q. Does Brandwatch offer an API?

Yes, Brandwatch has an API available for use.

Q. What level of support does Brandwatch offer?

Brandwatch offers the following support options:
Email/Help Desk, Chat, Knowledge Base, FAQs/Forum, Phone Support