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Brandwatch Pricing, Features, Reviews and Alternatives

Brandwatch product overview

What is Brandwatch?

Since 2010, Brandwatch has grown from a team of less than 20 in the UK to over 350 staff operating across the globe, with additional offices now in Germany (Stuttgart and Berlin), Singapore and the US (New York and San Francisco).

Key benefits of using Brandwatch

Brandwatch allows users to:

Research: Understanding the market
Sales: Identifying leads
Customer service: Responding and engaging quickly
Marketing: Targeting new networks
Reputation management: Limiting negativity and building on positivity

Brandwatch has best-in-class coverage and, with fortnightly product updates, leads the way in terms of innovation and new features. Our customer support is second-to-none and our friendly team is always on hand to help. There are plenty more reasons for customers to sign up with Brandwatch - contact us today to find out more.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
Chat
Knowledge Base
FAQs/Forum
Phone Support

Training options

Webinars
Videos
Live Online

Brandwatch pricing information

Value for money

3.7

/5

14

Price starts from

No info

Pricing options

Free plan
Subscription
Free trial
Pricing range

Brandwatch features

Functionality

4.3

/5

14
Total Features34 7 categories

Most valued features by users

Reporting/Analytics
Campaign Management
API
Third Party Integrations
Data Import/Export
Contact Management
Trend Analysis
Reputation Management

Brandwatch users reviews

Overall rating

4.0

/5

14

Positive reviews

64%

Write a review
Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7.62/10
Rating distribution

5

4

3

2

1

8

1

3

1

1

Pros
The new audience functionality is great and very helpful. The tool is very helpful to listen to your social audience and gain insight and see the impact of your work.

MP

Marissa P.

I think listening to your customer is key and Brandwatch affords you the opportunity to do so easily. The analytics are super easy to gather and tell the user vital information to customer trends.

AR

Anonymous Reviewer

Brandwatch is the best value for core brand health monitoring, while still maintaining a competitive edge at higher volumes (1 million+ monthly mentions).

Tyler G.

Cons
The queries generate a lot of SPAM or irrelevant mentions, topics, influencers - no matter how many filters and exclusions you add.

BH

Brittney H.

At this point we are just riding out our contract until we can cancel.

Hannah M.

Though there are cheaper subscriptions available, but the number of mentions provided in those plans is very limited.

VB

Vishal B.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great but Pricy

Reviewed 6 months ago

I loved Brandwatch as a tool. I wish we ultimately chose it

Pros

The query writing is made super easy with their NLP assistance. Tools abs widgets are super informative. Dashboards are fully customisable. A pleasure to use.

Cons

The only negative is the price. If the company cannot afford then whilst it is a fantastic tool for the user it’s hard to sell to those who think of the bottom line

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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market leader and first mover since 1999

Reviewed 4 months ago

always available to solve issue or arrange product training.

Pros

100% flexibility and scalability. it can be used by any type of user and it can scale to any company size and need

Cons

to leverage it at fool capacity it require some serious skills in query wirting

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Brandwatch is a bad deal

Reviewed 6 years ago

We've signed into a Brandwatch contract for two years now and I've seen a continual decline in customer service. We noticed the program wasn't picking up mentions that it should have been picking up and when reaching out to our rep she was unable to help us. Brandwatch is an expensive listening tool compared to someone like NUVI or Google Trends, it should be served with great customer service. At this point we are just riding out our contract until we can cancel.

Pros

In-depth analytics and word cloud features are neat.

Cons

Customer service is poor and that makes or breaks a company. The queries were not always easy to write and trouble shooting them wasn't easily done within the program.

Vendor response

Hi Hannah, Thanks for taking the time to give us your feedback. I'm really sorry to hear that you've not been satisfied with our customer service - this is really troubling to hear as we pride ourselves on our excellent service and want every customer to have a great experience. I've passed your comments on to our customer success team and someone will be in touch asap. I'm also sorry to hear that you've found Queries tricky - our recently released Query Wizard is designed to make this process easier for users so hopefully that helps! Again, I'm sorry you've had a bad experience with us and hope we can help - someone will be in touch shortly. Jasmine, Brandwatch

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great for Small - Medium Sized Business and Focused Monitoring

Reviewed 5 years ago

1) Expected Volume: Brandwatch is more affordable for clients who need comprehensive coverage, but not necessarily unlimited mentions. Brandwatch is the best value for core brand health monitoring, while still maintaining a competitive edge at higher volumes (1 million+ monthly mentions). Combined with historical data from 2010 onwards, access to the Twitter “firehose,” Instagram, Facebook, YouTube and an ever-expanding database of all digital publications, you will not want for coverage. 2) The complexity of Boolean Search Query / Keywords: Strong reach and limiting false positives.

Pros

Unlimited User Accounts, API Integrations, Excellent Customer Service

Cons

The deep learning curve for the user interface, queries must be carefully written to exclude non-essential and low-quality mentions. No mobile app.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Strongest Listening Tool on the Market

Reviewed 6 years ago

I've used BrandWatch on several national accounts. While the query structure can be tedious (although they've recently released a Query Wizard), the queries are powerful and accurate—if you do them right. I had some tough ones (Example, the US Navy was a client which meant I had to make queries that ignored the color Navy, the Old Navy retail brand, etc.) Once it's running properly however, it does a spot-on job. I even used to track four individuals who were trying their hardest to damage a company's reputation.

Pros

Scary-accurate Pulls in more conversations than most tools Pro level analytics Sentiment tool is a LOT better than others I've tried Reports are attractive Nice integration with Clarabridge for text mining

Cons

Fairly expensive Sometimes tough to filter out spam Not a good beginner tool

Brandwatch FAQs and common questions

Brandwatch has the following pricing plans:
Free Trial: Available


Brandwatch has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


Brandwatch supports the following languages:
Spanish, Portuguese, English, Danish, French, Polish, Finnish, Japanese, Turkish, Norwegian (Bokmal), Dutch, Czech, Chinese (Simplified), Swedish, Arabic, German, Russian, Indonesian, Chinese (Traditional), Italian


Yes, Brandwatch has an API available for use.


Brandwatch integrates with the following applications:
Khoros Marketing, Hootsuite


Brandwatch offers the following support options:
Email/Help Desk, Chat, Knowledge Base, FAQs/Forum, Phone Support

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