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The social suite of the future.

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Brandwatch Pricing, Features, Reviews and Alternatives

Brandwatch product overview

What is Brandwatch?

Understand and engage with your customers at the speed of social with Brandwatch, the social suite built for our fast-moving world. Brandwatch offers a complementary suite of specialized, best-in-class products including tools for social listening, brand monitoring, social media management, influencer marketing, and more. These products help brands and agencies make data-driven decisions and deliver exceptional customer experiences: ⅔ of the Forbes 100 most valuable brands use Brandwatch.

Key benefits of using Brandwatch

Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social.

Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics.

Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management.

With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features a highly intuitive and collaborative UI and is complemented by the best support team in the business.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
Chat
Knowledge Base
FAQs/Forum
Phone Support

Training options

Videos
Live Online
Webinars
Documentation

Brandwatch pricing information

Value for money

3.9

/5

230

Starting from

ic-pricetag

No pricing info

Pricing options

Free plan
Subscription
Free trial
Pricing range

Value for money contenders

Brandwatch features

Functionality

3.9

/5

230

Total features

110

11 categories

Most valued features by users

Reporting/Analytics
Activity Dashboard
Third-Party Integrations
API
Campaign Management
Reporting & Statistics
Data Import/Export
Customizable Branding

Functionality contenders

Brandwatch users reviews

Overall Rating

4.3

/5

230

Positive reviews

85

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7.59/10
Rating distribution

5

4

3

2

1

100

96

29

4

1

Pros
The calendar and ease of scheduling is the best part of falcon, but the monitoring system is great too.
It is a pleasure to use this tool and the quality of data it collects is brilliant. The tool is very easy to use and navigation is seamless.
Customer service is always great, (Helgi is awesome) (and love that you can send GIFS), and they're usually quick to respond and resolve issues.
Cons
From lack of Reel support to improper data reporting to extra line breaks and "<?>" boxes when you schedule posts, Falcon is an overpriced nightmare that you should avoid at all costs.
There's been a lot of problems with the analytics part of Falcon. Empty reports, missing metrics, connection issues and just overall customization and getting the numbers that you need.
It was very buggy, and my team would have to send a ticket at least once per week when something went wrong, or disconnected, or any number of annoying bugs.
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Michael S.

Social Media Manager

Nonprofit Organization Management, 201-500 employees

Review source

Overall Rating

Brandwatch Review: Satisfies Every Needs a Social Media Manager Has!

Reviewed 4 months ago

Transcript

Michael: My name is Michael. I am the social media manager for a national non-profit, and I would give...

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Liam K.

Digital Marketing

Hospitality, 11-50 employees

Review source

Overall Rating

Make Smarter Social Media Decisions!

Reviewed 2 months ago

Transcript

Liam K.: Hi, everyone. My name's Liam. I work for a company called Sook. It's kind of like the Airbnb...

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Tyler G.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great for Small - Medium Sized Business and Focused Monitoring

Reviewed 7 years ago

1) Expected Volume: Brandwatch is more affordable for clients who need comprehensive coverage, but not necessarily unlimited mentions. Brandwatch is the best value for core brand health monitoring, while still maintaining a competitive edge at higher volumes (1 million+ monthly mentions). Combined with historical data from 2010 onwards, access to the Twitter “firehose,” Instagram, Facebook, YouTube and an ever-expanding database of all digital publications, you will not want for coverage. 2) The complexity of Boolean Search Query / Keywords: Strong reach and limiting false positives.

Pros

Unlimited User Accounts, API Integrations, Excellent Customer Service

Cons

The deep learning curve for the user interface, queries must be carefully written to exclude non-essential and low-quality mentions. No mobile app.

CG
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Courtney G.

Marketing and Advertising, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Good tool for cross-organization visibility

Reviewed 4 years ago
Pros

I like that it's easy to use, and the capabilities within it are easily divided so everyone can find exactly what they need, when they need it.

Cons

I find that on particular platforms, certain preferences I had set natively don't translate over to the tool. i.e. news feed targeting in Facebook, etc.

SM
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Suzanne M.

Marketing and Advertising, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

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Shiny but Meh.

Reviewed 4 years ago

Meh.

Pros

No limited on # of social accounts that we can have connected has been helpful.

Cons

There are constantly API and posting errors. There are some features I was sold on but weren't actually what I asked/needed. It's very high maintenance to upkeep. Reports weren't as customizable as expected.

mh
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megan h.

Publishing, 201-500 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Review of Falcon.io

Reviewed 4 years ago

Helps a lot for day to day scheduling posts.

Pros

The metrics are very clear and pretty easy to use once everything is setup.

Cons

Overall, there is far too much clicking just to schedule a post. And then if you copy/paste a post it's even more painful.

DO
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Dave O.

Media Production, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

The best option available

Reviewed 4 years ago

Very good, it's not perfect but I'm a big fan. Would recommend to others.

Pros

Publish, Engage and Measure are the best features for me. I do a lot of reporting and measure is great for time-saving on that.

Cons

Bulk-labelling would be incredibly useful. The new engagements reports don't sync up correctly with our current reporting but I'm very excited to see that get up and running properly.

Brandwatch FAQs

Q. What type of pricing plans does Brandwatch offer?

Brandwatch has the following pricing plans:
Pricing model: Subscription


Q. Who are the typical users of Brandwatch?

Brandwatch has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


Q. What languages does Brandwatch support?

Brandwatch supports the following languages:
Spanish, Portuguese, English, Danish, French, Polish, Finnish, Japanese, Turkish, Norwegian (Bokmal), Dutch, Czech, Chinese (Simplified), Swedish, Arabic, German, Russian, Indonesian, Chinese (Traditional), Italian


Q. Does Brandwatch offer an API?

Yes, Brandwatch has an API available for use.


Q. What other apps does Brandwatch integrate with?

Brandwatch integrates with the following applications:
Khoros Marketing, QBank, Hootsuite


Q. What level of support does Brandwatch offer?

Brandwatch offers the following support options:
Email/Help Desk, Chat, Knowledge Base, FAQs/Forum, Phone Support

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