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Brandwatch

The social suite of the future.

Last updated: March 2025

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Table of Contents

Brandwatch - 2025 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

Last updated: March 2025

What is Brandwatch?

Understand and engage with your customers at the speed of social with Brandwatch, the social suite built for our fast-moving world. Brandwatch offers a complementary suite of specialized, best-in-class products including tools for social listening, brand monitoring, social media management, influencer marketing, and more. These products help brands and agencies make data-driven decisions and deliver exceptional customer experiences: ⅔ of the Forbes 100 most valuable brands use Brandwatch.

Benefits of using Brandwatch

Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social.

Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics.

Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management.

With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features a highly intuitive and collaborative UI and is complemented by the best support team in the business.

Starting from

No pricing info

view pricing plans

book a demo

Brandwatch’s pros and cons based on 236 verified reviews

To identify what users like and dislike about Brandwatch, our data scientists apply advanced modeling techniques to our proprietary reviews data. We've sorted the resulting list of pros and cons based on the percentage of users who expressed positive sentiment toward the given topic in their reviews.

To determine these pros and cons insights, we analyzed responses from 236 verified reviews

Comprehensive social media management

89% of reviewers feel positive about Falcon's social media management capabilities. Users think it streamlines the approvals process, offers multi-account management, and provides a robust dashboard for organizing social media efforts. They appreciate features like scheduling posts, cross-posting, and social listening, which help in planning and executing campaigns efficiently. Reviewers also highlight the tool's ability to analyze large amounts of social media data quickly, aiding in data-driven decision-making.

See related user reviews

“Falcon helped us massively streamline our approvals process, gives us a place to quickly and easily share graphics of channel and audience insights, and has overall created efficiencies for social media management.”

Matthew Perkins

Digital Specialist

“Scheduling posts ahead of time and being able to have a calendar view of all posts across multiple social media accounts and channels in one place has been incredibly helpful.”

Sarah Laycock

Digital Marketing Manager

Responsive customer support

77% of reviewers feel positive about Falcon's customer support. Reviewers appreciate the readily available support staff who offer great advice and follow up to ensure issues are resolved. They value the continual free training from personal account managers and the ease of accessing customer service through the help feature. Users also mention the personable and fast support team, which enhances their overall experience with the product.

See related user reviews

“The tools included and the account levels made the most sense for our organization and their customer service is incredible!”

Michael Stegner

Social Media Manager

“The customer support staff are always readily available should you need them, offering great advice and checking back to make sure the issue has been resolved.”

Roderick Burns

Social Media Manager

High Cost Concerns

59% of reviewers feel negative about Brandwatch's value for money/pricing. Some users say Brandwatch offers a lot of value for its price. They find the modular pricing makes it affordable for various needs. However, some users report that Brandwatch can be prohibitively expensive. They also mention hidden fees and non-standardized pricing as drawbacks.

See related user reviews

“The platform can be expensive, which can make it less accessible for small businesses or individual users with limited budgets.”

Marina Contreras Quiñones

President

“Brandwatch can be quite expensive, especially for small businesses.”

sanu kumar

Scientists

Brandwatch's key features

Most critical features, based on insights from Brandwatch users:

Reporting/Analytics

4.1

(40)

Social Media Integration

3.8

(41)

Multi-Account Management

4.6

(17)

Automated Publishing

4.3

(12)

Post Scheduling

4.6

(11)

Content Management

3.9

(11)

All Brandwatch features

Features rating:

3.9

(236)

Customizable Templates

4.0

(1)

Dashboard

4.5

(2)

Social Listening

4.3

(4)

Social Media Monitoring

4.1

(9)

Campaign Management

3.8

(4)

Campaign Analytics

4.0

(1)

Real-Time Monitoring

5.0

(1)

Collaboration Tools

4.0

(1)

Social Promotion

4.5

(2)

Data Import/Export

3.3

(4)

Data Visualization

3.0

(1)

Audience Targeting

4.5

(2)

Customer Journey Mapping

4.0

(1)

Approval Process Control

4.0

(1)

Customer Engagement

4.5

(2)

Monitoring

5.0

(1)

Trend Analysis

5.0

(1)

Image Library

4.0

(1)

Response Management

4.0

(6)

Activity Dashboard

5.0

(1)

Keyword Tracking

5.0

(3)

Reporting & Statistics

4.3

(7)

Keyword Filtering

4.3

(4)

Sentiment Analysis

4.8

(9)

Performance Metrics

4.3

(3)

Multi-Channel Data Collection

4.2

(5)

Calendar Management

4.0

(2)

Engagement Tracking

4.0

(5)

Activity Tracking

4.7

(3)

Workflow Management

3.7

(23)

Contact Management

3.8

(22)

Conversion Tracking

4.0

(3)

Negative Feedback Management

(0)

Natural Language Processing

(0)

Multi-Language

(0)

Multi-Channel Marketing

4.0

(1)

Text Analysis

5.0

(2)

Multi-Channel Management

(0)

Third-Party Integrations

(0)

Multi-Campaign

(0)

Topic Classification

(0)

Metadata Management

(0)

Visual Analytics

(0)

Machine Learning

(0)

Widgets

(0)

Contact Database

(0)

Template Management

(0)

Tagging

(0)

Part of Speech Tagging

(0)

Social Performance Management

(0)

Social Advertising

(0)

Single Sign On

(0)

Real-Time Analytics

(0)

Real-Time Data

(0)

Search/Filter

(0)

Role-Based Permissions

(0)

ROI Tracking

(0)

Real-Time Notifications

(0)

Real-Time Reporting

(0)

Reputation Management

(0)

Competitor Monitoring

(0)

Competitive Analysis

(0)

Commenting/Notes

(0)

Click Tracking

(0)

Charting

(0)

Categorization/Grouping

(0)

Campaign Segmentation

(0)

Campaign Scheduling

3.0

(1)

Campaign Planning

(0)

Brand Tracking

2.0

(1)

Brand Guidelines

(0)

Benchmarking

(0)

Automated Scheduling

(0)

Audience Analytics

(0)

API

(0)

Alerts/Notifications

(0)

Alerts/Escalation

(0)

AI/Machine Learning

(0)

Access Controls/Permissions

(0)

@mentions

(0)

Influencer Tracking

3.0

(1)

Influencer Relationship Management

(0)

Influencer Discovery

3.0

(1)

Impact Measurement

(0)

Image Editing

(0)

Image Classification

(0)

Hashtag Tracking

(0)

Filtering

(0)

Faceted Search/Filter

(0)

Email Alerts

(0)

Drag & Drop

(0)

Digital Asset Management

(0)

Demographic Data

(0)

Data Extraction

(0)

Dashboard Creation

(0)

Customizable Reports

(0)

Customizable Branding

(0)

Customer Segmentation

4.0

(2)

CRM

(0)

Content Library

(0)

Content Discovery

(0)

Brandwatch awards

Influencer Marketing

77/100

Brandwatch alternatives

Brandwatch

4.2

(236)

visit website

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.2

Features

3.9

Value for Money

3.8

Customer Support

4.4

Constant Contact

4.4

(2.8K)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.3

Features

4.2

Value for Money

4.1

Customer Support

4.2

HubSpot Marketing Hub

4.5

(6.1K)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.3

Features

4.4

Value for Money

4.2

Customer Support

4.4

Semrush

4.7

(2.2K)

visit website

Starting from

139.95

Per month

Free trial

Free version

Ease of Use

4.3

Features

4.6

Value for Money

4.3

Customer Support

4.4

Brandwatch pricing

Value for money rating:

3.8

Starting from

No pricing info

Pricing details

Subscription

Free trial

Free plan

Pricing range

view pricing plans

Brandwatch integrations (18)

Integrations rated by users

We looked through 236 user reviews, to identify which products are mentioned as Brandwatch integrations, and what is the users perception.

Instagram

Integration rating: 4.5 (2)

“Without Instgagram integration there's no point in using a service like this.”

Jeb Brilliant

Project Manager

Facebook Business Suite

Integration rating: 4.5 (2)

“Without Facebook integration there's no point in using a service like this.”

Jeb Brilliant

Project Manager

Integration rating: 5.0 (1)

“This was new to us integrating WhatsApp with Brandwatch and it's been amazing.”

Jeb Brilliant

Project Manager

Twitter/X

Integration rating: 5.0 (1)

LinkedIn for Business

Integration rating: 4.0 (1)

Other top integrations

Brandwatch support options

Typical customers

Freelancers

Small businesses

Mid size businesses

Large enterprises

Platforms supported

Web

Android

iPhone/iPad

Support options

Email/Help Desk

Chat

Knowledge Base

FAQs/Forum

Phone Support

Training options

Videos

Live Online

Webinars

Documentation

Brandwatch reviews

Overall rating

4.2

236

Positive reviews

Rating breakdown

Value for money
Ease of use
Features
Customer support
Likelihood to recommend7.61/10

Rating distribution

102

Pros

“The calendar and ease of scheduling is the best part of falcon, but the monitoring system is great too.”

Hannah S.

Marketing Generalist

“It is a pleasure to use this tool and the quality of data it collects is brilliant. The tool is very easy to use and navigation is seamless.”

Vinko S.

Head of Operations

“Customer service is always great, (Helgi is awesome) (and love that you can send GIFS), and they're usually quick to respond and resolve issues.”

Cindy D.

Social Media Content Exectuive

Cons

“There's been a lot of problems with the analytics part of Falcon. Empty reports, missing metrics, connection issues and just overall customization and getting the numbers that you need.”

Philip J.

Head of Branding & Social

“It was very buggy, and my team would have to send a ticket at least once per week when something went wrong, or disconnected, or any number of annoying bugs.”

Verified reviewer

Anonymity request

“Constantly has minor bugs which slows down our publishing process e.g. strange spacing which cannot be adjusted; content pool not working properly.”

Royce C.

Social Media Planner

Read all reviews

Brandwatch FAQs

Q. What type of pricing plans does Brandwatch offer?

Brandwatch has the following pricing plans:
Pricing model: Subscription

Q. Who are the typical users of Brandwatch?

Brandwatch has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit, Public Administrations

Q. What languages does Brandwatch support?

Brandwatch supports the following languages:
Spanish, Portuguese, English, Danish, French, Polish, Finnish, Japanese, Turkish, Norwegian (Bokmal), Dutch, Czech, Chinese (Simplified), Swedish, Arabic, German, Russian, Indonesian, Chinese (Traditional), Italian

Q. Does Brandwatch offer an API?

Yes, Brandwatch has an API available for use.

Q. What other apps does Brandwatch integrate with?

Brandwatch integrates with the following applications:
Khoros Marketing, QBank, Hootsuite

Q. What level of support does Brandwatch offer?

Brandwatch offers the following support options:
Email/Help Desk, Chat, Knowledge Base, FAQs/Forum, Phone Support