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Brandwatch Logo

The social suite of the future.

Last updated: March 2025

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Table of Contents

Brandwatch - 2025 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2025

What is Brandwatch?

Understand and engage with your customers at the speed of social with Brandwatch, the social suite built for our fast-moving world. Brandwatch offers a complementary suite of specialized, best-in-class products including tools for social listening, brand monitoring, social media management, influencer marketing, and more. These products help brands and agencies make data-driven decisions and deliver exceptional customer experiences: ⅔ of the Forbes 100 most valuable brands use Brandwatch.

Benefits of using Brandwatch

Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social.

Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics.

Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management.

With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features a highly intuitive and collaborative UI and is complemented by the best support team in the business.

Starting from

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Brandwatch’s pros and cons based on 236 verified reviews

To identify what users like and dislike about Brandwatch, our data scientists apply advanced modeling techniques to our proprietary reviews data. We've sorted the resulting list of pros and cons based on the percentage of users who expressed positive sentiment toward the given topic in their reviews.

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To determine these pros and cons insights, we analyzed responses from 236 verified reviews

Comprehensive social media management

89% of reviewers feel positive about Falcon's social media management capabilities. Users think it streamlines the approvals process, offers multi-account management, and provides a robust dashboard for organizing social media efforts. They appreciate features like scheduling posts, cross-posting, and social listening, which help in planning and executing campaigns efficiently. Reviewers also highlight the tool's ability to analyze large amounts of social media data quickly, aiding in data-driven decision-making.

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“Falcon helped us massively streamline our approvals process, gives us a place to quickly and easily share graphics of channel and audience insights, and has overall created efficiencies for social media management.”
“Scheduling posts ahead of time and being able to have a calendar view of all posts across multiple social media accounts and channels in one place has been incredibly helpful.”

Responsive customer support

77% of reviewers feel positive about Falcon's customer support. Reviewers appreciate the readily available support staff who offer great advice and follow up to ensure issues are resolved. They value the continual free training from personal account managers and the ease of accessing customer service through the help feature. Users also mention the personable and fast support team, which enhances their overall experience with the product.

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“The tools included and the account levels made the most sense for our organization and their customer service is incredible!”
“The customer support staff are always readily available should you need them, offering great advice and checking back to make sure the issue has been resolved.”

High Cost Concerns

59% of reviewers feel negative about Brandwatch's value for money/pricing. Some users say Brandwatch offers a lot of value for its price. They find the modular pricing makes it affordable for various needs. However, some users report that Brandwatch can be prohibitively expensive. They also mention hidden fees and non-standardized pricing as drawbacks.

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“The platform can be expensive, which can make it less accessible for small businesses or individual users with limited budgets.”
“Brandwatch can be quite expensive, especially for small businesses.”

Brandwatch's key features

Most critical features, based on insights from Brandwatch users:

Reporting/Analytics
Social Media Integration
Multi-Account Management
Automated Publishing
Post Scheduling
Content Management

All Brandwatch features

Features rating:

Customizable Templates
Dashboard
Social Listening
Social Media Monitoring
Campaign Management
Campaign Analytics
Real-Time Monitoring
Collaboration Tools
Social Promotion
Data Import/Export
Data Visualization
Audience Targeting
Customer Journey Mapping
Approval Process Control
Customer Engagement
Monitoring
Trend Analysis
Image Library
Response Management
Activity Dashboard
Keyword Tracking
Reporting & Statistics
Keyword Filtering
Sentiment Analysis
Performance Metrics
Multi-Channel Data Collection
Calendar Management
Engagement Tracking
Activity Tracking
Workflow Management
Contact Management
Conversion Tracking
Negative Feedback Management
Natural Language Processing
Multi-Language
Multi-Channel Marketing
Text Analysis
Multi-Channel Management
Third-Party Integrations
Multi-Campaign
Topic Classification
Metadata Management
Visual Analytics
Machine Learning
Widgets
Contact Database
Template Management
Tagging
Part of Speech Tagging
Social Performance Management
Social Advertising
Single Sign On
Real-Time Analytics
Real-Time Data
Search/Filter
Role-Based Permissions
ROI Tracking
Real-Time Notifications
Real-Time Reporting
Reputation Management
Competitor Monitoring
Competitive Analysis
Commenting/Notes
Click Tracking
Charting
Categorization/Grouping
Campaign Segmentation
Campaign Scheduling
Campaign Planning
Brand Tracking
Brand Guidelines
Benchmarking
Automated Scheduling
Audience Analytics
API
Alerts/Notifications
Alerts/Escalation
AI/Machine Learning
Access Controls/Permissions
@mentions
Influencer Tracking
Influencer Relationship Management
Influencer Discovery
Impact Measurement
Image Editing
Image Classification
Hashtag Tracking
Filtering
Faceted Search/Filter
Email Alerts
Drag & Drop
Digital Asset Management
Demographic Data
Data Extraction
Dashboard Creation
Customizable Reports
Customizable Branding
Customer Segmentation
CRM
Content Library
Content Discovery

Brandwatch awards

Brandwatch alternatives

Brandwatch logo
4.2
(236)
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No pricing info

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Features
Value for Money
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4.4
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139.95

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support

Brandwatch pricing

Value for money rating:

Starting from

Empty state illustration for "No pricing info"

No pricing info

Pricing details
Subscription
Free trial
Free plan
Pricing range
view pricing plans

Brandwatch integrations (18)

Integrations rated by users

We looked through 236 user reviews, to identify which products are mentioned as Brandwatch integrations, and what is the users perception.

Instagram logo
Instagram

Integration rating: 4.5 (2)

Without Instgagram integration there's no point in using a service like this.

JB

Jeb Brilliant

Project Manager

Integration rating: 4.5 (2)

Without Facebook integration there's no point in using a service like this.

JB

Jeb Brilliant

Project Manager

WhatsApp logo
WhatsApp

Integration rating: 5.0 (1)

This was new to us integrating WhatsApp with Brandwatch and it's been amazing.

JB

Jeb Brilliant

Project Manager

Twitter/X logo
Twitter/X

Integration rating: 5.0 (1)

Integration rating: 4.0 (1)

Brandwatch support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
Chat
Knowledge Base
FAQs/Forum
Phone Support

Training options

Videos
Live Online
Webinars
Documentation

Brandwatch reviews

Overall rating

4.2

/5

236

Positive reviews

85

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7.61/10
Rating distribution

5

4

3

2

1

102

98

29

4

3

Pros
“The calendar and ease of scheduling is the best part of falcon, but the monitoring system is great too.”
“It is a pleasure to use this tool and the quality of data it collects is brilliant. The tool is very easy to use and navigation is seamless.”
“Customer service is always great, (Helgi is awesome) (and love that you can send GIFS), and they're usually quick to respond and resolve issues.”
Cons
“There's been a lot of problems with the analytics part of Falcon. Empty reports, missing metrics, connection issues and just overall customization and getting the numbers that you need.”
“It was very buggy, and my team would have to send a ticket at least once per week when something went wrong, or disconnected, or any number of annoying bugs.”
“Constantly has minor bugs which slows down our publishing process e.g. strange spacing which cannot be adjusted; content pool not working properly.”

Brandwatch FAQs

Q. What type of pricing plans does Brandwatch offer?

Brandwatch has the following pricing plans:
Pricing model: Subscription


Q. Who are the typical users of Brandwatch?

Brandwatch has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit, Public Administrations


Q. What languages does Brandwatch support?

Brandwatch supports the following languages:
Spanish, Portuguese, English, Danish, French, Polish, Finnish, Japanese, Turkish, Norwegian (Bokmal), Dutch, Czech, Chinese (Simplified), Swedish, Arabic, German, Russian, Indonesian, Chinese (Traditional), Italian


Q. Does Brandwatch offer an API?

Yes, Brandwatch has an API available for use.


Q. What other apps does Brandwatch integrate with?

Brandwatch integrates with the following applications:
Khoros Marketing, QBank, Hootsuite


Q. What level of support does Brandwatch offer?

Brandwatch offers the following support options:
Email/Help Desk, Chat, Knowledge Base, FAQs/Forum, Phone Support

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