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Brandwatch
5
105
4
111
3
32
2
4
1
3
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Social media and reputation management platform
Table of Contents
Brandwatch - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: April 2026
Brandwatch overview
What is Brandwatch?
Brandwatch is a comprehensive social intelligence suite that combines advanced analytics and artificial intelligence to help businesses understand consumer behavior across digital platforms. The platform offers deep consumer intelligence capabilities that enable organizations to monitor brand perception, track market trends, and analyze consumer sentiment across more than one hundred million online sources. Through its proprietary and generative AI technology, Brandwatch provides structured insights from various online conversations, allowing businesses to identify emerging trends and plan data-driven decisions before competitors.
The social media management component of Brandwatch, formerly known as the Falcon suite, delivers tools for content creation, publishing, and engagement across multiple social platforms. Organizations can streamline social media operations through a unified content calendar that facilitates collaboration, workflow management, and content approval processes. The platform includes a centralized social inbox that consolidates customer interactions from various networks, enabling teams to deliver consistent customer experiences and respond to inquiries efficiently. Additionally, the crisis management functionality monitors potential threats in real-time, alerting teams to address issues before escalating.
Brandwatch extends its capabilities with an end-to-end influencer marketing solution, formerly Paladin, that helps businesses discover relevant influencers and manage campaigns. The platform serves various industries including financial services, retail, technology, healthcare, and media, with specialized solutions tailored to specific business needs and professional roles. Brandwatch Academy provides certification and professional development opportunities for users to maximize utilization of the platform. The effectiveness of Brandwatch is demonstrated through numerous case studies showing improved engagement metrics, higher conversion rates, and enhanced return on investment for client campaigns.
Starting price
Pros & Cons
Data Collection
Social Media Management
Reporting
Features
Small Business Suitability
Brandwatch’s user interface
Brandwatch review summaries overview
To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
3.8
Features
3.9
Ease of use
4.1
Customer support
4.4
Reviews sentiment
What do users say about Brandwatch?
Users say Brandwatch offers robust social media management, comprehensive data collection, and insightful reporting, helping them monitor trends, analyze sentiment, and manage content across multiple platforms. They find the platform valuable for team collaboration, audience engagement, and streamlining workflows, with customizable dashboards and approval processes that support efficient campaign planning. Some highlight the strong customer support and regular training resources.
Reviewers indicate that while Brandwatch is user-friendly and flexible, it can feel complex for new users and is often considered expensive compared to alternatives. They mention occasional feature gaps, slow data processing, and limitations in post scheduling and platform integrations.
Select to learn more
Who uses Brandwatch?
Based on 255 verified user reviews.
Company size
Small Businesses
Midsize Businesses
Enterprises
Top industries
Use cases
Brandwatch's key features
Most critical features, based on insights from Brandwatch users:
All Brandwatch features
Features rating:
Brandwatch alternatives
Brandwatch
Starting from
No pricing info
Marketing 360
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No pricing info
Sprout Social
Starting from
199
/user
Per month
Mention
Starting from
599
Brandwatch pricing
Pricing plans
Pricing details:
Consumer Intelligence
No pricing info
Features included:
- Search the world’s largest archive of consumer opinion for market insights
- Segment audiences and conversations in fully customizable dashboards
- Analyze data at scale with industry-leading AI
- Distribute flexible, automated reporting and alerts across your business
Social Media Management
No pricing info
Features included:
- Manage all social media channels in one place
- Collaborate on content creation with one social calendar, including both organic and paid posts
- Engage with the community in one centralized social CRM
- Monitor the brand with the social listening tool
- Benchmark and build dashboards to understand performance against competitors
Influencer Marketing
No pricing info
Features included:
- Discover the best influencers for brand collaborations or agency roster
- Centralize data and manage influencer relationships at every touchpoint
- Run, measure and report on multichannel campaigns
User opinions about Brandwatch price and value
Value for money rating:
Of 20 reviews that provide robust commentary on Brandwatch's price and value, mention it in a positive light.
Some reviewers find Brandwatch offers reasonable pricing and appreciate its modular pricing structure, which they say makes it adaptable to different needs. Users think the platform is convenient and provides good value compared to some enterprise-level competitors. However, reviewers indicate that Brandwatch is generally perceived as expensive, with some users reporting it costs more than similar tools and questioning whether the features justify the price. Some users say the high cost can be a barrier, especially for smaller companies, and mention concerns about non-standardized pricing.
, and
Brandwatch integrations (17)
Integrations rated by users
We looked at 255 user reviews to identify which products are mentioned as Brandwatch integrations and how users feel about them.
Integration rating: 4.5 (3)
Integration rating: 5.0 (2)
Integration rating: 4.5 (2)
“Nos permite manejar WhatsApp dentro de la misma plataforma, que es uno de nuestros canales principales de contacto. Tener ese canal integrado con CRMs y los chatbots, sin depender de herramientas externas, mantiene toda la operación en un solo lugar”
Carlos A.
CEO
Integration rating: 5.0 (1)
Brandwatch customer support
What do users say about Brandwatch customer support?
Customer support rating:
We analyzed verified user reviews to identify positive and negative aspects of Brandwatch customer support.
Widely noted by reviewers, Brandwatch customer support is responsive, helpful, and resolves issues efficiently.
A significant portion of users appreciate the easy access to support, including live chat and proactive follow-ups.
Multiple users highlight the value of comprehensive onboarding, training, and continual support from account managers.
A minority of users report inconsistent support, with slow responses or a decline in service after initial onboarding.
Support options
Training options
To see what individual users say about Brandwatch's customer support, check out the review snippets below.
“The high level of support from our account manager and the customer service team ensures that any inquiries are resolved efficiently or have an answer.”
Poppy W.
Social Media Specialist
“The customer support was also very helpful when I had issues.”
Nica G.
Student
“No heads-up, no automated reminder, just a silent renewal & a big invoice. When challenged, they deflected with "standard practice" excuses, despite past renewals being explicitly manual. If a company relies on fine print trickery rather than product value to retain customers, it speaks volumes.”
Chris H.
Marketing Manager
Brandwatch FAQs
Q. What level of support does Brandwatch offer?
Brandwatch offers the following support options:
Email/Help Desk, Chat, Knowledge Base, FAQs/Forum, Phone Support
