Brandwatch Pricing, Features, Reviews & Comparison of Alternatives


Enterprise social intelligence

3.91/5 (11 reviews)

Brandwatch overview

Since 2010, Brandwatch has grown from a team of less than 20 in the UK to over 350 staff operating across the globe, with additional offices now in Germany (Stuttgart and Berlin), Singapore and the US (New York and San Francisco).

Having secured $64m in funding from three VC rounds, Brandwatch is among the fastest growing tech firms in the world, and now works with more than 1300 customers, including one third of the Fortune 100.


Starting from
Pricing options
Value for money
View Pricing Plans


Business size



United States, Asia, Australia, Canada, China and 8 other markets, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

English, Arabic, Chinese (Simplified), Chinese (Traditional), Czech and 16 other languages, Danish, Dutch, Finnish, French, German, Indonesian, Italian, Japanese, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Taiwanese, Turkish
Brandwatch screenshot: Brandwatch Twitter InsightsUS Product Tour 2016 updateBrandwatch screenshot: Brandwatch Topics componentBrandwatch screenshot: Brandwatch Sentiment by dayBrandwatch screenshot: Brandwatch Mentions componentBrandwatch screenshot: Brandwatch Twitter gender breakdownBrandwatch screenshot: Brandwatch Data pageBrandwatch screenshot: Component pickerBrandwatch screenshot: Brandwatch Channels: Facebook Audience ActivityBrandwatch screenshot: Brandwatch Channels: Competitor FacebookBrandwatch screenshot: Brandwatch Authors componentBrandwatch screenshot: Setting up AlertsBrandwatch screenshot: Brandwatch AlertsBrandwatch screenshot: Brandwatch Summary Dashboard

Brandwatch reviews

Value for money
Ease of use
Customer support
Tyler Gray

Great for Small - Medium Sized Business and Focused Monitoring

Used daily for 2+ years
Reviewed 2017-02-03
Review Source: GetApp

1) Expected Volume: Brandwatch is more affordable for clients who need comprehensive coverage, but not necessarily unlimited mentions. Brandwatch is the best value for core brand health monitoring, while still maintaining a competitive edge at higher volumes (1 million+ monthly mentions). Combined with historical data from 2010 onwards, access to the Twitter “firehose,” Instagram, Facebook, YouTube and an ever-expanding database of all digital publications, you will not want for coverage. 2) The complexity of Boolean Search Query / Keywords: Strong reach and limiting false positives.Unlimited User Accounts, API Integrations, Excellent Customer Service

Read the full review

Dave Linabury

Strongest Listening Tool on the Market

Reviewed 2016-06-02
Review Source: GetApp

I've used BrandWatch on several national accounts. While the query structure can be tedious (although they've recently released a Query Wizard), the queries are powerful and accurate—if you do them right. I had some tough ones (Example, the US Navy was a client which meant I had to make queries that ignored the color Navy, the Old Navy retail brand, etc.) Once it's running properly however, it does a spot-on job. I even used to track four individuals who were trying their hardest to damage a company's reputation.Scary-accurate Pulls in more conversations than most tools Pro level analytics Sentiment tool is a LOT better than others I've tried Reports are attractive Nice integration with Clarabridge for text mining

Read the full review

Hannah Miller

Brandwatch is a bad deal

Reviewed 2016-05-05
Review Source: GetApp

We've signed into a Brandwatch contract for two years now and I've seen a continual decline in customer service. We noticed the program wasn't picking up mentions that it should have been picking up and when reaching out to our rep she was unable to help us. Brandwatch is an expensive listening tool compared to someone like NUVI or Google Trends, it should be served with great customer service. At this point we are just riding out our contract until we can cancel. In-depth analytics and word cloud features are neat.

Read the full review

Marissa Pick

Awesome software very helpful

Used weekly for 2+ years
Reviewed 2017-11-30
Review Source: Capterra

The new audience functionality is great and very helpful. The tool is very helpful to listen to your social audience and gain insight and see the impact of your work.

Read the full review

Kate Condon

Excellent analytics tool for social media

Used weekly for 2+ years
Reviewed 2017-11-22
Review Source: Capterra

It's a great tool for keeping track of your brand's social media, blog and media mentions across the web. It's also really easy to use.

Read the full review

Brandwatch pricing

Starting from
Pricing options
View Pricing Plans

Brandwatch offers three pricing packages, dependent on needs. All packages include an unlimited number of users, initial training and ongoing support. Data upgrades and additional services available.

Brandwatch features


A/B Testing (154 other apps)
Activity Dashboard (232 other apps)
Campaign Analysis (203 other apps)
Campaign Management (197 other apps)
Content Management (193 other apps)
Customizable Branding (195 other apps)
Customizable Templates (211 other apps)
Data Import/Export (158 other apps)
Drag & Drop Interface (214 other apps)
Engagement Analytics (186 other apps)
Monitoring (193 other apps)
Multi-Channel Marketing (163 other apps)
Real Time Analytics (161 other apps)
Real Time Data (149 other apps)
Reporting & Statistics (220 other apps)
Social Media Integration (240 other apps)
Social Network Marketing (147 other apps)
Third Party Integration (232 other apps)

Additional information for Brandwatch

Key features of Brandwatch

  • Historical data back to June 2010
  • In-depth owned media tracking with Channels
  • Wide range of boolean operators
  • Rules and autocategorisation
  • Regular product and feature updates
  • On hand help and support at all times
  • Unparalleled data quality
  • Automated sentiment analysis
  • Training for all clients
  • Manual mark-up of data available
  • 30+ languages (and growing) + worldwide coverage
  • Powerful categorisation and tagging features
  • Bespoke reporting available
  • Export to CSV, Excel
  • Geolocation, site, page type and other data
  • Customisable and useful topics
  • Workflow and engagement options
  • Complete Twitter data
  • Wide range of charting and data visualisation options
  • Identifies authors and influencers
View All Features


Brandwatch allows users to:

Research: Understanding the market
Sales: Identifying leads
Customer service: Responding and engaging quickly
Marketing: Targeting new networks
Reputation management: Limiting negativity and building on positivity

Brandwatch has best-in-class coverage and, with fortnightly product updates, leads the way in terms of innovation and new features. Our customer support is second-to-none and our friendly team is always on hand to help. There are plenty more reasons for customers to sign up with Brandwatch - contact us today to find out more.