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Brandwatch
4.2
(211)

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The social suite of the future.

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(13)

Brandwatch Pricing, Features, Reviews and Alternatives

Brandwatch product overview

What is Brandwatch?

Understand and engage with your customers at the speed of social with Brandwatch, the social suite built for our fast-moving world. Brandwatch offers a complementary suite of specialized, best-in-class products including tools for social listening, brand monitoring, social media management, influencer marketing, and more. These products help brands and agencies make data-driven decisions and deliver exceptional customer experiences: ⅔ of the Forbes 100 most valuable brands use Brandwatch.

Key benefits of using Brandwatch

Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social.

Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Insights drawn from this data can help businesses make faster, smarter decisions that better connect with their consumers.

Its Social Media Management solution offers extensive capabilities in social media monitoring, advertising, publishing, audience and performance analytics, and managing customer data. Brandwatch Social Media Management enables brands to explore the full potential of digital marketing and advertising by managing multiple customer touchpoints on one platform. It allows marketers to deliver more personalized brand experiences based on enriched customer profiles. The platform features a highly intuitive and collaborative UI and is complemented by comprehensive support and consultancy services.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
Chat
Knowledge Base
FAQs/Forum
Phone Support

Training options

Videos
Live Online
Webinars
Documentation

Brandwatch pricing information

Value for money

3.8

/5

211

Starting from

ic-pricetag

No pricing info

Pricing options

Free plan
Subscription
Free trial
Pricing range

Brandwatch features

Functionality

3.8

/5

211

Total features

111

10 categories

Most valued features by users

Reporting/Analytics
Campaign Management
API
Reporting & Statistics
Activity Dashboard
Third Party Integrations
Data Import/Export
Campaign Analytics

Functionality contenders

Brandwatch users reviews

Overall Rating

4.2

/5

211

Positive reviews

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7.51/10
Rating distribution

5

4

3

2

1

87

90

29

4

1

Pros
The calendar and ease of scheduling is the best part of falcon, but the monitoring system is great too.
It is a pleasure to use this tool and the quality of data it collects is brilliant. The tool is very easy to use and navigation is seamless.
Customer service is always great, (Helgi is awesome) (and love that you can send GIFS), and they're usually quick to respond and resolve issues.
Cons
From lack of Reel support to improper data reporting to extra line breaks and "<?>" boxes when you schedule posts, Falcon is an overpriced nightmare that you should avoid at all costs.
There's been a lot of problems with the analytics part of Falcon. Empty reports, missing metrics, connection issues and just overall customization and getting the numbers that you need.
It was very buggy, and my team would have to send a ticket at least once per week when something went wrong, or disconnected, or any number of annoying bugs.
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David S.

Sr Manager Marketing

Consumer Goods, 501-1,000 employees

Review source

Overall Rating

Best Social CRM for scalable businesses and agencies

Reviewed 2 years ago

Transcript

Dave S.: Hi. I'm Dave, and I'm a marketing ops manager in the consumer goods industry. And I give Falcon...

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Tyler G.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great for Small - Medium Sized Business and Focused Monitoring

Reviewed 6 years ago

1) Expected Volume: Brandwatch is more affordable for clients who need comprehensive coverage, but not necessarily unlimited mentions. Brandwatch is the best value for core brand health monitoring, while still maintaining a competitive edge at higher volumes (1 million+ monthly mentions). Combined with historical data from 2010 onwards, access to the Twitter “firehose,” Instagram, Facebook, YouTube and an ever-expanding database of all digital publications, you will not want for coverage. 2) The complexity of Boolean Search Query / Keywords: Strong reach and limiting false positives.

Pros

Unlimited User Accounts, API Integrations, Excellent Customer Service

Cons

The deep learning curve for the user interface, queries must be carefully written to exclude non-essential and low-quality mentions. No mobile app.

SH
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Sophie H.

Food & Beverages, 201-500 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Excellent so far!

Reviewed 3 years ago

Enjoying it so far, it meets all our needs and has great customer support.

Pros

The product is easy to use and hands down the best thing that comes with it is the constant support of their staff. Always very helpful and quick in responding to queries.

Cons

I think overall the platform could be a little more visual. We've previously used Dash Hudson and found this to be 100% user friendly and metrics could be understood at a glance.

SM
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Suzanne M.

Marketing and Advertising, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

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Shiny but Meh.

Reviewed 3 years ago

Meh.

Pros

No limited on # of social accounts that we can have connected has been helpful.

Cons

There are constantly API and posting errors. There are some features I was sold on but weren't actually what I asked/needed. It's very high maintenance to upkeep. Reports weren't as customizable as expected.

TL
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Todd L.

Utilities, 501-1,000 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Falcon Makes Our Social Media Life Easier

Reviewed 3 years ago
Pros

I like how Falcon quickly allows me to pull monthly reports to send to management. Before Falcon, I had to go through each platform we use and compose an analytics report. Now I just go into Falcon, customize what data I want to see, set the date range, and snap--there it is.

Cons

A previous scheduler we used allowed the user to drag content all around the calendar when rescheduling. I wish Falcon had that option (instead of having to open the post and reschedule it that way.

CG
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Courtney G.

Marketing and Advertising, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Good tool for cross-organization visibility

Reviewed 3 years ago
Pros

I like that it's easy to use, and the capabilities within it are easily divided so everyone can find exactly what they need, when they need it.

Cons

I find that on particular platforms, certain preferences I had set natively don't translate over to the tool. i.e. news feed targeting in Facebook, etc.

Brandwatch FAQs

Q. What type of pricing plans does Brandwatch offer?

Brandwatch has the following pricing plans:
Pricing model: Subscription
Free Trial: Available | (No Credit Card required)


Q. Who are the typical users of Brandwatch?

Brandwatch has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

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Q. What languages does Brandwatch support?

Brandwatch supports the following languages:
Spanish, Portuguese, English, Danish, French, Polish, Finnish, Japanese, Turkish, Norwegian (Bokmal), Dutch, Czech, Chinese (Simplified), Swedish, Arabic, German, Russian, Indonesian, Chinese (Traditional), Italian

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Q. Does Brandwatch offer an API?

Yes, Brandwatch has an API available for use.

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Q. What other apps does Brandwatch integrate with?

Brandwatch integrates with the following applications:
Khoros Marketing, QBank, Hootsuite

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Q. What level of support does Brandwatch offer?

Brandwatch offers the following support options:
Email/Help Desk, Chat, Knowledge Base, FAQs/Forum, Phone Support

See alternatives

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