Hootsuite vs BuzzSumo

Semrush

Buffer

Sprout Social

Ahrefs

Later Social

Mention

Compare Hootsuite and BuzzSumo based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Buffer helps users manage multiple social media accounts at once as well as quickly schedule content from anywhere on the web, collaborate with team members, and analyze rich statistics on how posts perform

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

Later Social is a social media marketing and commerce platform that helps business owners, creators, agencies, and social media teams grow their brands and businesses online.

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

@mentions

A/B Testing

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Activity/News Feed

Advertising Management

Alerts/Escalation

Alerts/Notifications

Approval Process Control

Assignment Management

Audience Targeting

Automated Publishing

Automated Scheduling

Behavior Tracking

Benchmarking

Blogs

Brand Tracking

Calendar Management

Calendar/Reminder System

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Tracking

Categorization/Grouping

Chat/Messaging

Collaboration Tools

Commenting/Notes

Communication Management

Competitive Analysis

Competitor Monitoring

Compliance Management

Contact Database

Contact Management

Content Creation

Content Discovery

Content Library

Content Management

Conversion Tracking

Customer Database

Customer Engagement

Customer Experience Management

Customer History

Customer Segmentation

Customer Social Profiles

Customer Support

Customizable Branding

Customizable Fields

Customizable Forms

Customizable Reports

Customizable Templates

Dashboard

Dashboard Creation

Data Import/Export

Data Security

Data Visualization

Drag & Drop

Editorial Calendar

Email Alerts

Employee Advocacy

Employee Database

Employee Engagement

Engagement Tracking

Event Triggered Actions

Feedback Management

File Sharing

Filtering

Group Management

Image Library

Impact Measurement

Influencer Tracking

Keyword Filtering

Keyword Tracking

KPI Monitoring

Lead Engagement

Live Chat

Marketing Automation

Media Library

Mobile Access

Mobile Alerts

Monitoring

Multi-Account Management

Multi-Campaign

Multi-Channel Campaigns

Multi-Channel Communication

Multi-Channel Data Collection

Multi-Channel Management

Multi-Channel Marketing

Multi-Channel Social Integration

Multi-Language

Performance Metrics

Post Scheduling

Pre-Approved Content Library

Predictive Analytics

Progress Tracking

Project Management

Publish Scheduling

Real Time Comparisons

Hootsuite

Android

Web-based

iPad

iPhone

Business Development

Overall its been pretty good. Im not a big social media fan so I like it to be as simple as possible to get my message across.

Manager

There are times that the software has been a little buggy for us. Sometimes images fail to upload or content fails to post due to errors.

marketing manager

I love that I can save drafts and schedule easily. This makes my social media strategy clear and streamlined with the ability to plan ahead.

Owner

I was excited to start using Hootsuite for the simple reason that I needed help managing my accounts. Like the very easy dashboard and functionality.

Team Manager

It is recommended for its great ability to integrate to instagram, linkedin, pinterest and Facebook.

Executive Director

Hootsuite is easy to use and helps us save a lot of time getting our messages to our supporters and constituents. The way it integrates all social media platforms really helps our entire team.

Hootsuite is a great software to use and have in your scheduling arsenal. However, I recommend using it as a supporting scheduling tool in combination with other systems.

REALTOR

I had an issue with integrating it with all my platforms. I forget which one, but I was missing one that I had to do separately.

Accountant 

Hoot suite is a great product for batch posting and saves time when you have multiple social media platforms. I appreciate the ability to set times and have the software send posts out for you.

Great tool that we used to help up our employee engagement and reach more customers through their Amplify platform.

ReachKCK Director

It may be user error, but it has proved an inconvenience at times.

Social Media Manager

The price is affordable compared to other tools - I would recommend this if you want to do basic post scheduling on a budget.

Marketing and communications 

I hate that you have to have a public page in order to schedule content for Instagram. M sure it’s something to do with Instagram settings itself but it still pisses me off.

Development Director

I would recommend it to others looking for an easy to use scheduling platform and those who would benefit from concise analytics.

owner

I am a youtuber so i use this software to post out to all my social  media it is so easy to use and love that i can post to different social medias at the same time.

Senior Account Manager

Easy to use and set up, great for community management of low-volume channels. A simple solution to aggregate social content.

Admin/Marketing

Hootsuite is great for small businesses, I used it when doing marketing for a non profit with no marketing budget.

Tier 2 Lead

I can manage all social media platforms using this tool. Its customer service is wonderful; it is quick to respond to doubt.

Hootsuite screenshot: Social Media Monitoring: Monitor all of your social media profiles in one place and track the topics that matter to your brand.

Hootsuite screenshot: Scheduling: Plan social content as a team with an intuitive, shared calendar that features collaborative post drafts and built-in approval workflows.

Hootsuite screenshot: Publishing: Create, publish and schedule engaging posts across your social channels.

Hootsuite screenshot: Customer Engagement: Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.

Hootsuite screenshot: Analytics & Reporting: Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives.

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Ahrefs is an all-in-one SEO toolset that helps you rank higher and get more traffic.

Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO.

Mention is a comprehensive media monitoring and social listening platform that enables organizations to track online conversations about their brand, competitors, and industry across the web and social media. The system monitors over one billion sources in real-time, providing users with immediate insights and data spanning up to two years. Organizations can create personalized monitoring alerts based on specific keywords or pages.

BuzzSumo is a content discovery, content curation & influencer marketing platform for agencies, brands & publishers. A free 30-day trial is available.

Click Tracking

Faceted Search/Filter

Influencer Discovery

Media Monitoring

Press Monitoring

Real-Time Data

Reporting & Statistics

Reporting/Analytics

Reputation Management

Search/Filter

Social Advertising

Social Media Integration

Social Media Monitoring

Social Performance Management

Social Promotion

Trend Analysis

Visual Analytics

BuzzSumo

Digital & Content Specialist

I also enjoy seeing what's trending overall, and find it very useful to identify influencers in a certain topic area. The design of the site is also very intuitive, good looking and easy to use.

social media managerf

Ease of use, Great UX, good tools for social media and monitoring keywords.

Digital Operations Manager

Interesting features that are very useful for social listening and seeing what is trending on social media or the news.

Digital Manager

Depending on the topic and task at hand, Buzzsumo can be a rather useful tool to get you some great content ideas. Used it a couple of times to get ideas of headlines and content ideas.

Digital Marketing Executive

I really like the tool, especially the "questions" part. It's really useful for your influencer's strategy and for your backlinks strategy as well.

Digital Strategy

The free trial version of BuzzSumo has bee a great experience allowing us to navigate all the features before we decide if it is the right tool for us.

Senior Marketing Content Writer

Sometimes the mentions I get are from weird or low-value publications/sites.

Manager, Media Relations

The tool is also intuitive and easily adjusted to cater to changing client needs. The ability to assess the social impact of published media is also extremely useful.

Marketing

I used BuzzSumo for 18 months for a client. Just love the influencer feature it provides that lists all the twitter influencers on a particular topic with their followers info.

Hootsuite vs BuzzSumo Comparison (2026)

Hootsuite vs BuzzSumo Comparison (2026)

Hootsuite

BuzzSumo

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives