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BuzzSumo Pricing, Features, Reviews and Alternatives

BuzzSumo product overview

Price starts from

$

99

/momonth
Per Feature

What is BuzzSumo?

BuzzSumo is a social media analytics and content inspiration and curation tool for marketers. It searches the web for content based on search queries and reports back on its success, based upon its social engagement, evergreen score and backlinks.

Key benefits of using BuzzSumo

  • Use BuzzSumo to discover what's trending, what's being shared and which topics people find interesting. With this knowledge, create and publish content that you know will be well received.

  • Identify your best platform with BuzzSumo's complete social network overview and be sure that you're sharing the right content in the right place.

  • Identify key influencers related to particular topics for networking purposes. Analyze and follow these influencers before using them to reach out to a wider target audience.

  • Keep track of competitors and their social content successes with BuzzSumo.

  • Set up custom Alerts to notify you when a keyword reaches a specified minimum social share threshold in order to then focus your efforts on the best-performing content.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Knowledge Base
    Email/Help Desk
    Chat
    FAQs/Forum

    Training options

    Documentation
    Webinars
    Videos
    Live Online

    BuzzSumo pricing information

    Value for money

    4.1

    /5

    124

    Price starts from

    $

    99

    /momonth
    Per Feature

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Value for money contenders

    BuzzSumo features

    Functionality

    4.3

    /5

    124
    Total Features51 5 categories

    Most valued features by users

    Reporting/Analytics
    API
    Reporting & Statistics
    Activity Dashboard
    Data Import/Export
    Campaign Analytics
    Content Management
    Social Media Integration

    Functionality contenders

    BuzzSumo users reviews

    Overall rating

    4.5

    /5

    124

    Positive reviews

    93%

    Write a review
    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.32/10
    Rating distribution

    5

    4

    3

    2

    1

    74

    41

    9

    0

    0

    Pros
    I also enjoy seeing what's trending overall, and find it very useful to identify influencers in a certain topic area. The design of the site is also very intuitive, good looking and easy to use.

    AM

    Alex M.

    Interesting features that are very useful for social listening and seeing what is trending on social media or the news.

    AR

    Anonymous Reviewer

    Depending on the topic and task at hand, Buzzsumo can be a rather useful tool to get you some great content ideas. Used it a couple of times to get ideas of headlines and content ideas.

    Gerald H.

    Cons
    Sometimes the mentions I get are from weird or low-value publications/sites.

    JC

    Jack C.

    The navigation can be confusing at times, especially the sections I don't use.

    DF

    Dani F.

    Free trial very limited in functionality. Also severely lacks features compared to other "real" SEO software companies when it comes to backlink research.

    AR

    Anonymous Reviewer

    Overall rating contenders

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    Essential Content Research Tool

    Reviewed 3 years ago

    Developing good content means you need to do a lot of research and sometimes that can be a dubious process even if you have all the tools. Hopefuly, BuzzSumo is one of those tools that makes the process of content research much easier and much more insightful in just a couple of clicks.

    Pros

    BuzzSumo is tailor-made for content reseach, competition analysis, backlinking and outreach research. It was instrumental in developing my long-term content strategy and adjusting it on the go. BuzzSumo is relatively easy to use and you don't need to tackle with lots of toggles in order to get a semblance of a result. Saves a lot of time and provides you with a good protection from a content-related headache. All you need to do is insert the words of interests - look through the stats and check out what is up in the list.

    Cons

    It takes so time to get used to it and it can be really rough in some places. That might be a serious put off. Pricing also may scare some but it is totally worth it.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    a gold mine for content creator

    Reviewed a year ago

    I really enjoy using BuzzSumo since it is like a swiss knife for the content strategy planning, SEO and Marketing in general.

    Pros

    I like the Content Analyzer feature because it is accurate most of time and support a lot of languages.

    Cons

    Topic Explorer feature can use a more improvement.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend5/10

    Share this review:

    Their Purpose is Cloudy

    Reviewed 3 years ago
    Pros

    Originally, it was a good tool for us to get some data on social sharing for our content and help us identify any influencers. We originally got it to help us monitor our brand, but it proved difficult with the tool, hence the shift in its use.

    Cons

    Nowadays, the product is spotty in what it delivers and what its purpose is. It's monitoring tools for influencers, content, and social doesn't seem accurate from our standpoint. And there's no one helping us understand how to best use it (no support).

    Vendor response

    Hi Steven, Sorry to hear that your experience with BuzzSumo didn't fulfil your needs. Our team are always on standby to help assist you and we even offer 121 live support sessions where we can assist you to get the best out of the tool. Best thing to do is to contact us directly using the in-app chat and we can offer you the assistance to unlock the full potential of BuzzSumo. If you do choose to come back please do make sure you drop us a note and we can see how best to help. Thanks for your feedback and being a valued customer!

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    Amazing Content Research tool!

    Reviewed 3 years ago

    Having BuzzSumo means having an advantage over your competitors since it makes a lot of tricky things easy to track and research about.

    Pros

    BuzzSumo is definitely one of the best content research and analysis tools that I have used. I've used it for the mentioned reason and apart from that it also has useful features that let you scan backlinks and perform research related to your competition. As a digital marketer, tools like BuzzSumo are definitely great to have. Not only is it simple but it packs a lot of power and functionalities. The time you spend using BuzzSumo will be the time that will get you the highest ROI when you are planning your campaign. All you need to do is enter the relevant keywords you are working with and there it is, all the stuff you need and with all the filters, toggles and other stuff, BuzzSumo proves to be a great tool overall.

    Cons

    BuzzSumo does have a bit of a learning curve but once you get used to it and learn how to use it correctly, you will be able to take full advantage of it. Also, I wish they work on the pricing and bring it down a notch to make things even sweeter.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    Incredibly Powerful Tools for keyword discovery, tracking competitors and who key influencers are

    Reviewed 3 years ago
    Pros

    Amazing insights into the most shared content on your topic or keyword. Social impact and going viral is a huge part of modern digital marketing and Buzzsumo proves industry best tools for discovering trending topics. You can also easily find out who the "Influencers" are for your keywords making the process much easier on who to establish networking relationships with that could turn into valuable "mentions" which brings up another great aspect of BuzSumo: Content Alerts, the software will scour the internet and alert you anytime your keyword is mentioned on a website, blog, social media, etc. If you are an Agency this is a no-brainer tool for your digital marketing toolbox.

    Cons

    A little bit pricey for small businesses and solo site entrepreneurs but great value for Agencies & larger businesses (Hows that for a mixed con ;-) ) One of the problems with having an in depth tool with a very complete feature set is that it can be a bit overwhelming when you are new to the buzzsumo service or keyword research in general. So in some respects having a very robust, in-depth research tool which is certainly a positive aspect can also be a bit of a con to first time users and those new to Keyword Research in General. I'd love to see a "Getting Started" interface with the most important features, then be able to toggle on all the features or an "Advanced View". In all fairness, they have a very good tutorial and help section.

    BuzzSumo FAQs and common questions

    BuzzSumo has the following pricing plans:
    Starting from: $99.00/month
    Pricing model: Subscription
    Free Trial: Available | (No Credit Card required)


    BuzzSumo has the following typical customers:
    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


    BuzzSumo supports the following languages:
    English


    Yes, BuzzSumo has an API available for use.


    BuzzSumo integrates with the following applications:
    Slack


    BuzzSumo offers the following support options:
    Knowledge Base, Email/Help Desk, Chat, FAQs/Forum

    Related categories