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BuzzSumo

4.5
(139)

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Content curation & influencer marketing

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(32)

BuzzSumo Pricing, Features, Reviews and Alternatives

BuzzSumo FAQs

Q. What type of pricing plans does BuzzSumo offer?

BuzzSumo has the following pricing plans:
Starting from: $99.00/month
Pricing model: Subscription
Free Trial: Available | (No Credit Card required)

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Q. Who are the typical users of BuzzSumo?

BuzzSumo has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

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Q. What languages does BuzzSumo support?

BuzzSumo supports the following languages:
English

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Q. Does BuzzSumo offer an API?

Yes, BuzzSumo has an API available for use.

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Q. What other apps does BuzzSumo integrate with?

BuzzSumo integrates with the following applications:
Slack

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Q. What level of support does BuzzSumo offer?

BuzzSumo offers the following support options:
Knowledge Base, Email/Help Desk, Chat, FAQs/Forum

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BuzzSumo product overview

Price starts from

99

/user

Per month

What is BuzzSumo?

BuzzSumo is a social media analytics and content inspiration and curation tool for marketers. It searches the web for content based on search queries and reports back on its success, based upon its social engagement, evergreen score and backlinks.

Key benefits of using BuzzSumo

  • Use BuzzSumo to discover what's trending, what's being shared and which topics people find interesting. With this knowledge, create and publish content that you know will be well received.

  • Identify your best platform with BuzzSumo's complete social network overview and be sure that you're sharing the right content in the right place.

  • Identify key influencers related to particular topics for networking purposes. Analyze and follow these influencers before using them to reach out to a wider target audience.

  • Keep track of competitors and their social content successes with BuzzSumo.

  • Set up custom Alerts to notify you when a keyword reaches a specified minimum social share threshold in order to then focus your efforts on the best-performing content.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Knowledge Base
    Email/Help Desk
    Chat
    FAQs/Forum

    Training options

    Videos
    Live Online
    Documentation
    Webinars

    Not sure about BuzzSumo? Compare it with a popular alternative

    Starting from

    99

    /user

    Per month

    Free plan
    Free trial
    Pricing range

    Starting from

    119.95

    Per month

    Flat Rate

    Free plan
    Free trial
    Pricing range
    Ease of use
    Value for money
    Customer support
    Ease of use
    Value for money
    Customer support
    Why am I seeing this?

    BuzzSumo pricing information

    Value for money

    4.1

    /5

    139

    Starting from

    99

    /user

    Per month

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    BuzzSumo features

    Functionality

    4.4

    /5

    139

    Total features

    44

    6 categories

    Most valued features by users

    Reporting/Analytics
    API
    Reporting & Statistics
    Activity Dashboard
    Data Import/Export
    Campaign Analytics
    Content Management
    Engagement Tracking

    BuzzSumo users reviews

    Overall Rating

    4.5

    /5

    139

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.32/10
    Rating distribution

    5

    4

    3

    2

    1

    84

    45

    9

    1

    0

    Pros
    I also enjoy seeing what's trending overall, and find it very useful to identify influencers in a certain topic area. The design of the site is also very intuitive, good looking and easy to use.
    Interesting features that are very useful for social listening and seeing what is trending on social media or the news.
    Depending on the topic and task at hand, Buzzsumo can be a rather useful tool to get you some great content ideas. Used it a couple of times to get ideas of headlines and content ideas.
    Cons
    Sometimes the mentions I get are from weird or low-value publications/sites.
    The navigation can be confusing at times, especially the sections I don't use.
    Free trial very limited in functionality. Also severely lacks features compared to other "real" SEO software companies when it comes to backlink research.
    AvatarImg
    AvatarImg

    Megan G.

    Founder

    Marketing and Advertising, 1-10 employees

    Review source

    Overall Rating

    I'm obsessed with BuzzSumo!

    Reviewed 8 months ago

    Transcript

    Megan G.: My name is Megan, and I'm the founder of an SEO and content agency. On a scale of one to five,...

    AvatarImg
    AvatarImg

    Megan G.

    Marketing and Advertising, 1-10 employees

    Used weekly for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    I'm obsessed with BuzzSumo!

    Reviewed 4 years ago

    BuzzSumo is a must-have for anyone who works in content development or social media. I highly recommend it. It's easy to use and delivers invaluable information. It's one of my favorite tools.

    Pros

    I write for a living (and do a little social media), and BuzzSumo is my go-to tool to see what's relevant and trending. It's amazing for finding high-traffic topics and makes it SO easy to generate new content. Plus, you can organize findings by a specific social media platform, seeing where each article performs best.

    Cons

    NONE! My experience has been nothing but positive. I only wish I'd discovered it sooner.

    AR
    AvatarImg

    Verified reviewer

    Marketing and Advertising, 11-50 employees

    Used weekly for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend7/10

    Share this review:

    Great for finding influencers and popular content

    Reviewed 4 years ago
    Pros

    I like the influencer search feature the most. When looking for target influencers to add to media lists, searching on Instagram or Twitter alone is very difficult. BuzzSumo's search functionality allows you to narrow your search by city and specific words used in the influencers' bio.

    Cons

    It not longer counts social shares on LinkedIn. LinkedIn is one of the largest social platforms and a lot of informative articles are shared on this platform. It's odd to me that it counts social shares on all other platforms, but not LinkedIn. People actively have conversations on this platform and share content to validate their points.

    AvatarImg
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    Gerald H.

    Marketing and Advertising, 11-50 employees

    Used other for 1-2 years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend6/10

    Share this review:

    Useful but needs more improvement

    Reviewed 3 years ago

    Overall, the usage experience has been positive but would need more justification for me to invest long term in this tool

    Pros

    Depending on the topic and task at hand, Buzzsumo can be a rather useful tool to get you some great content ideas. Used it a couple of times to get ideas of headlines and content ideas

    Cons

    I feel that the cheapest option should be way cheaper than $99, considering this tier is really quite basic.

    AR
    AvatarImg

    Verified reviewer

    Marketing and Advertising, 1-10 employees

    Used daily for 6-12 months

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend7/10

    Share this review:

    Curate article for blogging easy and free

    Reviewed 4 years ago

    I loved buzzsumo as a beginner in blogging. I found Free high quality articles to curate and could use them to start my blogging.

    Pros

    It is very easy to use,very much beneficial for beginners in blogging who are not expert in content writing. You can easily curate content with which are social media famous from buzzsumo. Lot functionalities like social media stats, filters are also available.

    Cons

    With free account you can only get very limited no of articles to curate. You need pro membership to access all articles.

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    Lairs J.

    Computer Software, 51-200 employees

    Used daily for 1-2 years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    So good if you're using it

    Reviewed 3 years ago

    I think it's a great tool if you're in content marketing!

    Pros

    It tracks the top content and sends it right to slack if you're using it. Follows the right pages and sites as well!

    Cons

    It almost does too much. I wish it was free but who doesn't, we all want good stuff for free. I also wish it wrote content for you ha

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