BuzzSumo Pricing, Features, Reviews & Comparison of Alternatives

BuzzSumo

Content curation & influencer marketing

4.54/5 (119 reviews)

BuzzSumo overview

What is BuzzSumo?

BuzzSumo is a social media analytics and curation tool for content marketers. It searches the web for content based on search queries and reports back to the enquirer on its success, based upon its social likes & shares.

BuzzSumo lets content marketers analyze the best performing content in any market niche. Its advanced social search engine identifies the most shared content for a topic, author or domain, giving users an understanding of what content is resonating well with their audience. This knowledge can be used to guide users' own content creation efforts and give valuable insight into the resultant success of that content on social media networks.

Keep track of competitors' social content success and identify key influencers within your field. Analyze, follow and connect with key influencers to grow your own audience.
buzzsumo.com

Pricing

Starting from
$79/month
Pricing options
Subscription
Free trial
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, United Kingdom, Australia

Supported languages

English
BuzzSumo screenshot: View stats with BuzzSumoOverview of BuzzsumoBuzzSumo screenshot: View shares with BuzzSumoBuzzSumo screenshot: View content shares with BuzzSumoBuzzSumo screenshot: See what individual users have sharedBuzzSumo screenshot: See the most shared headlines over social media networksBuzzSumo screenshot: See the most shared content on the web, as per specific search termsBuzzSumo screenshot: Understand the type of content that works in your industryBuzzSumo screenshot: Search by topic or username to find key influencers in your industryBuzzSumo screenshot: Use BuzzSumo to see what's trendingFinding Influencers With BuzzsumoBuzzSumo Overview

BuzzSumo reviews

Value for money
Features
Ease of use
Customer support
  4.0
  4.3
  4.4
  4.4
Volodymyr Bilyk

Essential Content Research Tool

Used daily for 6-12 months
Reviewed 2018-09-04
Review Source: Capterra

Developing good content means you need to do a lot of research and sometimes that can be a dubious process even if you have all the tools. Hopefuly, BuzzSumo is one of those tools that makes the process of content research much easier and much more insightful in just a couple of clicks.

Pros
BuzzSumo is tailor-made for content reseach, competition analysis, backlinking and outreach research. It was instrumental in developing my long-term content strategy and adjusting it on the go. BuzzSumo is relatively easy to use and you don't need to tackle with lots of toggles in order to get a semblance of a result. Saves a lot of time and provides you with a good protection from a content-related headache. All you need to do is insert the words of interests - look through the stats and check out what is up in the list.

Cons
It takes so time to get used to it and it can be really rough in some places. That might be a serious put off. Pricing also may scare some but it is totally worth it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Alyssa Isakower

Great for measuring backlinks and level of social sharing

Used daily for 2+ years
Reviewed 2019-02-25
Review Source: Capterra

Generally good. Could certainly be improved, and be an even better product, but overall couldn't do without it.

Pros
I find BuzzSumo to be the best solution out there to gauge how much an article has been shared across the web. It is generally more comprehensive than other applications we pay for. I use it in concert with CrowdTangle as well, and I find that it is better for finding Twitter shares. I like that the brand/keyword monitoring is very easy to set up and use. Support has always been responsive and good.

Cons
I think BuzzSumo does an interesting range of things it can be hard to use to their fullest capacity. I always felt that the "influencer" section wasn't fully finished, it's changed a few times since I was a customer. I found it to be useful to a degree (checking at a glance if a Twitter sharer was someone I had added to a VIP list, for example) but not much beyond that. Also - the alerts sometimes scrape up old content, which can be confusing. Especially if you have alerts sent to multiple people.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Steven Trice

Their Purpose is Cloudy

Used monthly for 2+ years
Reviewed 2018-12-06
Review Source: Capterra

Pros
Originally, it was a good tool for us to get some data on social sharing for our content and help us identify any influencers. We originally got it to help us monitor our brand, but it proved difficult with the tool, hence the shift in its use.

Cons
Nowadays, the product is spotty in what it delivers and what its purpose is. It's monitoring tools for influencers, content, and social doesn't seem accurate from our standpoint. And there's no one helping us understand how to best use it (no support).

Response from BuzzSumo


Hi Steven,

Sorry to hear that your experience with BuzzSumo didn't fulfil your needs.

Our team are always on standby to help assist you and we even offer 121 live support sessions where we can assist you to get the best out of the tool. Best thing to do is to contact us directly using the in-app chat and we can offer you the assistance to unlock the full potential of BuzzSumo.

If you do choose to come back please do make sure you drop us a note and we can see how best to help.

Thanks for your feedback and being a valued customer!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 5/10

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Chris Charlton

Powerful content insights tool

Used weekly for 1-2 years
Reviewed 2020-06-09
Review Source: Capterra

BuzzSumo is my first port of call for laying the foundations of a content strategy. The breadth of features available help paint a picture of what our audiences want, what our competitors are publishing, as well as influencers we can source to help promote our content.

Pros
Extremely powerful tool for gathering insights on publication volumes and social engagement of content. The team recently launched a keyword tool which, by my accounts, is the only tool available to map content publication vs search popularity.

Cons
Insight into social engagement is limited to Facebook, Twitter and Reddit. Insights into LinkedIn engagement would be particularly helpful from a B2B perspective.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Alina Miron

Great Marketing Tool

Used daily for 2+ years
Reviewed 2020-01-30
Review Source: Capterra

BuzzSumo is one of the most well-thought marketing products I worked with. It is great for keeping up with industry trends in general and utilize it on multiple smaller uses cases.

Pros
It is a highly versatile software. It feels like a Swiss Army Knife. I use it mostly to find backlinks to the site and to find questions people ask about keywords. BuzzSumo is really to keep up to date on certain topics. The alerts are a great feature. Very easy to customize and offer greats insights into customer behavior.

Cons
The value is undisputed but the price of 99$ per month is very high. I think they are just focusing on big companies. As a small company, you have to make sure you make the most out of it if you buy it.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 10/10

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BuzzSumo pricing

Starting from
$79/month
Pricing options
Subscription
Free trial
View Pricing Plans

Pro: $79/month (billed annually) or $99/month (billed monthly)

Pro+Trending: $139/month (billed annually) or $179/month (billed monthly)

Agency: $239/month (billed annually) or $299/month (billed monthly)

Enterprise: $499+/month - contact BuzzSumo

BuzzSumo features

API
Activity Dashboard
Campaign Analysis
Content Management
Data Import/Export
Engagement Analytics
Monitoring
Multi-Channel Marketing
Reporting & Statistics
Social Media Integration

A/B Testing (211 other apps)
Automatic Notifications (222 other apps)
Campaign Management (375 other apps)
Campaign Segmentation (213 other apps)
Customizable Branding (295 other apps)
Customizable Templates (304 other apps)
Drag & Drop Interface (267 other apps)
Email Marketing Management (211 other apps)
Real Time Analytics (254 other apps)
Third Party Integration (373 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for BuzzSumo

Key features of BuzzSumo

  • Content insights
  • Influencer amplification
  • Content alerts
  • Competitor analysis & comparisons
  • Social backlinks
  • Advanced filtering
  • Content curation
  • Data export
  • Content analysis reports
  • Complete social network overview
  • Open API
  • Author tracking & notification
  • Link alerts
  • Personalized dashboard
  • Content discovery
  • Question analyzer
View All Features

Benefits

Use BuzzSumo to discover what's trending, what's being shared and which topics people find interesting. With this knowledge, create and publish content that you know will be well received.

Identify your best platform with BuzzSumo's complete social network overview and be sure that you're sharing the right content in the right place.

Identify key influencers related to particular topics for networking purposes. Analyze and follow these influencers before using them to reach out to a wider target audience.

Keep track of competitors and their social content successes with BuzzSumo.

Set up custom alerts to notify you when a keyword reaches a specified minimum social share threshold in order to then focus your efforts on the best-performing content.