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BuzzSumo Logo

Content curation & influencer marketing

Table of Contents

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BuzzSumo - 2026 Pricing, Features, Reviews & Alternatives

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: August 2026

BuzzSumo overview

Based on 146 verified user reviews

What is BuzzSumo?

By industry, BuzzSumo reviewers are most commonly professionals in marketing and advertising (29%). The most frequent use case for BuzzSumo cited by reviewers is content marketing (87% of reviewers).

What do users say about BuzzSumo pricing?

Some users say BuzzSumo’s features and usability justify the cost for businesses, and they appreciate the free version and trial. However, reviewers feel pricing is high, and they report limited free features and wish for more affordable options.

Starting price

199flat rate /
per month

Alternatives

with better value for money


Pros & Cons

Content Marketing

Trending Topics

Blog Topics

Monthly Service

Competitor Analysis

BuzzSumo’s user interface

Ease of use rating:

BuzzSumo reviews

Overall rating

4.5

/5

146

Positive reviews

73

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend0.73/10
Rating distribution

5

4

3

2

1

90

46

9

1

0

Pros
“I mostly use them to monitor different brands and how media talk about them, if there's a crisis or a viral news that impacts business.”
JC

Jose C.

Data Analyst

“BuzzSumo is a great tool for grouping all the news available on sites, blogs and Youtube into different categories.”
JC

Jose C.

Data Analyst

“It is a very good research application, I can enter from different devices anywhere and generate the results of the competition on a daily basis, without a doubt it is a very accurate application when it comes to giving a report or a suggestion about a certain service, urls, mapping etc”
Verified reviewer profile picture

Joan G.

Marketing director

Cons
“Their focus seems to be on bigger companies, and I think it's not suitable for small companies as they may not be able to afford the high prices”
Verified reviewer profile picture

Salim K.

CEO

“It's a bit pricey and sometimes the mentions you get are from low quality websites that I'm not sure are legit.”
KV

Katya V.

Developer

“With a lot of tools in the market, this feels quite costly now compared to its competitors.”
Verified reviewer profile picture

Habib U.

C.E.O

Who uses BuzzSumo?

Based on 146 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Marketing and Advertising
Hospital & Health Care
Transportation/Trucking/Railroad
Education Management
Others

Use cases

Content Marketing
Social Media Marketing
Social Media Monitoring
Influencer Marketing
Social Media Analytics Tools

BuzzSumo's key features

Most critical features, based on insights from BuzzSumo users:

Reporting & statistics
Audience targeting
Social media integration

All BuzzSumo features

Features rating:

Activity dashboard
API
Audience targeting
Benchmarking
Campaign analytics
Categorization/Grouping
Click tracking
Competitive analysis
Competitor monitoring
Contact management
Content library
Content management
Conversion tracking
Customer engagement
Customizable reports
Dashboard
Dashboard creation
Data import/export
Data visualization
Email alerts
Engagement tracking
Faceted search/filter
Filtering
Impact measurement
Influencer discovery
Influencer tracking
Keyword filtering
Keyword tracking
Media monitoring
@mentions
Monitoring
Multi-Channel data collection
Multi-Channel management
Multi-Channel marketing
Performance metrics
Press Monitoring
Real-Time data
Reporting/Analytics
Reporting & statistics
Reputation management
Search/Filter
Social advertising
Social media integration
Social media monitoring
Social Performance Management
Social promotion
Trend analysis
Visual analytics

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BuzzSumo pricing

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Content Creation

199

Per month

Features included:

  • 1 User
  • 2 Alerts
  • 2 Years Historical Data
  • 2 Custom Trending Feeds
  • Unlimited Searches
  • Content Analyzer
  • Backlink Analyzer
  • Content Ideas Generator
  • Brief Generator
  • Topic Explorer
  • Keyword Tool
  • Question Analyzer
  • Monitoring
  • Chrome Extension

PR & Comms

299

Per month

Features included:

  • Everything in Basic
  • Journalist Database
  • Coverage Reports
  • Slack Integration
  • Unlimited Searches
  • 5 Users
  • 5 Alerts

Suite

499

Per month

Features included:

  • Everything in PR & Comms
  • 10 Users
  • 10 Alerts
  • 30 Custom Trending Feeds
  • 5 Years Historical Data
  • Unlimited Searches
  • Advanced Chrome Extension
  • Article Uploads
  • YouTube Analyzer
  • RSS Feed
  • Twitter Influencers
  • Facebook Pages
  • TikTok Influencers
  • Facebook Page Analyzer
  • Unlimited Article Uploads

Enterprise

999

Features included:

  • Everything in Suite
  • 30 Users
  • 50 Alerts
  • 5 Years Historical Data
  • Early Access to New Features
  • Priority Customer Support

User opinions about BuzzSumo price and value

Value for money rating:

Of 23 reviews that provide robust commentary on BuzzSumo's price and value, mention it in a positive light.

Some users say BuzzSumo offers valuable features and usability that justify its cost, especially for businesses, and they appreciate the availability of a free version and a 7-day free trial. Some reviewers feel the pricing is high, particularly for individuals, startups, and small businesses, and they indicate that many advanced features require higher-tier plans. Reviewers report that the free plan is limited and does not allow full testing of features, and they find the overall subscription cost difficult to justify compared to other tools. Some users wish for more affordable or flexible pricing options.

, and

BuzzSumo integrations (1)

Top integrations

BuzzSumo support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Knowledge Base
Email/Help Desk
Chat
FAQs/Forum

Training options

Videos
Live Online
Documentation
Webinars

BuzzSumo FAQs

Q. Who are the typical users of BuzzSumo?

BuzzSumo has the following typical customers:
Small Business, Mid-size Business, Large Enterprises, Freelancers

These products have better value for money


Q. What is BuzzSumo used for?

BuzzSumo is a social media analytics and content inspiration and curation tool for marketers. It searches the web for content based on search queries and reports back on its success, based upon its social engagement, evergreen score and backlinks. BuzzSumo lets content marketers analyze the best performing content in any market niche. Its advanced social search engine identifies the most shared content for a topic, author or domain, giving users an understanding of what content is resonating well with their audience. This knowledge can be used to guide users' own content creation efforts and give valuable insight into the resultant success of that content on social media networks. Keep track of competitors' social content success and identify key influencers within your field. Analyze, follow and connect with key influencers to grow your own audience. A free 30-day trial is available.


Q. What level of support does BuzzSumo offer?

BuzzSumo offers the following support options:
Knowledge Base, Email/Help Desk, Chat, FAQs/Forum

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