BuzzSumo Pricing, Features, Reviews & Comparison of Alternatives


Content curation & influencer marketing

4.53/5 (93 reviews)

BuzzSumo overview

BuzzSumo is a social media analytics and curation tool for content marketers. It searches the web for content based on search queries and reports back to the enquirer on its success, based upon its social likes & shares.

BuzzSumo lets content marketers analyze the best performing content in any market niche. Its advanced social search engine identifies the most shared content for a topic, author or domain, giving users an understanding of what content is resonating well with their audience. This knowledge can be used to guide users' own content creation efforts and give valuable insight into the resultant success of that content on social media networks.

Keep track of competitors' social content success and identify key influencers within your field. Analyze, follow and connect with key influencers to grow your own audience.


Starting from
Pricing options
Value for money
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Business size



United States, Australia, Canada, United Kingdom

Supported languages

BuzzSumo screenshot: Use BuzzSumo to see what's trendingOverview of BuzzsumoBuzzSumo screenshot: View stats with BuzzSumoBuzzSumo screenshot: View shares with BuzzSumoBuzzSumo screenshot: View content shares with BuzzSumoBuzzSumo screenshot: See what individual users have sharedBuzzSumo screenshot: See the most shared headlines over social media networksBuzzSumo screenshot: See the most shared content on the web, as per specific search termsBuzzSumo screenshot: Understand the type of content that works in your industryBuzzSumo screenshot: Search by topic or username to find key influencers in your industryFinding Influencers With BuzzsumoBuzzSumo Overview

BuzzSumo reviews

Value for money
Ease of use
Customer support
Alyssa Isakower

Great for measuring backlinks and level of social sharing

Used daily for 2+ years
Reviewed 2019-02-25
Review Source: Capterra

Generally good. Could certainly be improved, and be an even better product, but overall couldn't do without it.I find BuzzSumo to be the best solution out there to gauge how much an article has been shared across the web. It is generally more comprehensive than other applications we pay for. I use it in concert with CrowdTangle as well, and I find that it is better for finding Twitter shares. I like that the brand/keyword monitoring is very easy to set up and use. Support has always been responsive and good.

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Andrew Lee

BuzzSumo - Not Perfect But Easiest To Use!

Used daily for 2+ years
Reviewed 2019-02-22
Review Source: Capterra

Overall I would recommend the tool. I haven’t found a tool that does what BuzzSumo does better. For a social and content team it has been a valuable tool for our global team. BuzzSumo is a very easy to learn and use tool. I was able to train teams on being self efficient with the tool very quickly. There is a lot of information that you can from the tool if you pay enough for it. It is a great tool to get a better understanding of what is trending and also to see what competitors are up to with content.

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Volodymyr Bilyk

Essential Content Research Tool

Used daily for 6-12 months
Reviewed 2018-09-04
Review Source: Capterra

Developing good content means you need to do a lot of research and sometimes that can be a dubious process even if you have all the tools. Hopefuly, BuzzSumo is one of those tools that makes the process of content research much easier and much more insightful in just a couple of clicks. BuzzSumo is tailor-made for content reseach, competition analysis, backlinking and outreach research. It was instrumental in developing my long-term content strategy and adjusting it on the go. BuzzSumo is relatively easy to use and you don't need to tackle with lots of toggles in order to get a semblance of a result. Saves a lot of time and provides you with a good protection from a content-related headache. All you need to do is insert the words of interests - look through the stats and check out what is up in the list.

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Ujjwal Kumar

Amazing Content Research tool!

Used weekly for 1-2 years
Reviewed 2018-09-11
Review Source: Capterra

Having BuzzSumo means having an advantage over your competitors since it makes a lot of tricky things easy to track and research about.BuzzSumo is definitely one of the best content research and analysis tools that I have used. I've used it for the mentioned reason and apart from that it also has useful features that let you scan backlinks and perform research related to your competition. As a digital marketer, tools like BuzzSumo are definitely great to have. Not only is it simple but it packs a lot of power and functionalities. The time you spend using BuzzSumo will be the time that will get you the highest ROI when you are planning your campaign. All you need to do is enter the relevant keywords you are working with and there it is, all the stuff you need and with all the filters, toggles and other stuff, BuzzSumo proves to be a great tool overall.

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Jason Janes

Incredibly Powerful Tools for keyword discovery, tracking competitors and who key influencers are

Used other for free trial
Reviewed 2018-12-15
Review Source: GetApp

Amazing insights into the most shared content on your topic or keyword. Social impact and going viral is a huge part of modern digital marketing and Buzzsumo proves industry best tools for discovering trending topics. You can also easily find out who the "Influencers" are for your keywords making the process much easier on who to establish networking relationships with that could turn into valuable "mentions" which brings up another great aspect of BuzSumo: Content Alerts, the software will scour the internet and alert you anytime your keyword is mentioned on a website, blog, social media, etc. If you are an Agency this is a no-brainer tool for your digital marketing toolbox.

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BuzzSumo pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Pro: $79/month (billed annually) or $99/month (billed monthly)

Pro+Trending: $139/month (billed annually) or $179/month (billed monthly)

Agency: $239/month (billed annually) or $299/month (billed monthly)

Enterprise: $499+/month - contact BuzzSumo

BuzzSumo features

Activity Dashboard
Campaign Analysis
Content Management
Data Import/Export
Engagement Analytics
Multi-Channel Marketing
Reporting & Statistics
Social Media Integration
Social Network Marketing

A/B Testing (152 other apps)
Campaign Management (187 other apps)
Customizable Branding (191 other apps)
Customizable Templates (205 other apps)
Drag & Drop Interface (214 other apps)
Real Time Analytics (156 other apps)
Real Time Data (147 other apps)
Tagging (145 other apps)
Third Party Integration (228 other apps)

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options

Data policy

Data backup in multiple locations/GEO regions
This will ask you to sign in with LinkedIn

Additional information for BuzzSumo

Key features of BuzzSumo

  • Content insights
  • Influencer amplification
  • Content alerts
  • Competitor analysis & comparisons
  • Social backlinks
  • Advanced filtering
  • Content curation
  • Data export
  • Content analysis reports
  • Complete social network overview
  • Open API
  • Author tracking & notification
  • Link alerts
  • Personalized dashboard
  • Content discovery
  • Question analyzer
View All Features


Use BuzzSumo to discover what's trending, what's being shared and which topics people find interesting. With this knowledge, create and publish content that you know will be well received.

Identify your best platform with BuzzSumo's complete social network overview and be sure that you're sharing the right content in the right place.

Identify key influencers related to particular topics for networking purposes. Analyze and follow these influencers before using them to reach out to a wider target audience.

Keep track of competitors and their social content successes with BuzzSumo.

Set up custom alerts to notify you when a keyword reaches a specified minimum social share threshold in order to then focus your efforts on the best-performing content.