Hootsuite vs Gain

Buffer

Sprout Social

Later Social

Brandwatch

Metricool

Morningmate

Compare Hootsuite and Gain based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Buffer helps users manage multiple social media accounts at once as well as quickly schedule content from anywhere on the web, collaborate with team members, and analyze rich statistics on how posts perform

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

Later Social is a social media marketing and commerce platform that helps business owners, creators, agencies, and social media teams grow their brands and businesses online.

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

@mentions

A/B Testing

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Activity/News Feed

Advertising Management

Alerts/Escalation

Alerts/Notifications

Approval Process Control

Assignment Management

Audience Targeting

Automated Publishing

Automated Scheduling

Behavior Tracking

Benchmarking

Blogs

Brand Tracking

Calendar Management

Calendar/Reminder System

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Tracking

Categorization/Grouping

Chat/Messaging

Collaboration Tools

Commenting/Notes

Communication Management

Competitive Analysis

Competitor Monitoring

Compliance Management

Contact Database

Contact Management

Content Creation

Content Discovery

Content Library

Content Management

Conversion Tracking

Customer Database

Customer Engagement

Customer Experience Management

Customer History

Customer Segmentation

Customer Social Profiles

Customer Support

Customizable Branding

Customizable Fields

Customizable Forms

Customizable Reports

Customizable Templates

Dashboard

Dashboard Creation

Data Import/Export

Data Security

Data Visualization

Drag & Drop

Editorial Calendar

Email Alerts

Employee Advocacy

Employee Database

Employee Engagement

Engagement Tracking

Event Triggered Actions

Feedback Management

File Sharing

Filtering

Group Management

Image Library

Impact Measurement

Influencer Tracking

Keyword Filtering

Keyword Tracking

KPI Monitoring

Lead Engagement

Live Chat

Marketing Automation

Media Library

Mobile Access

Mobile Alerts

Monitoring

Multi-Account Management

Multi-Campaign

Multi-Channel Campaigns

Multi-Channel Communication

Multi-Channel Data Collection

Multi-Channel Management

Multi-Channel Marketing

Multi-Channel Social Integration

Multi-Language

Performance Metrics

Post Scheduling

Pre-Approved Content Library

Predictive Analytics

Progress Tracking

Project Management

Publish Scheduling

Real Time Comparisons

Hootsuite

Android

Web-based

iPad

iPhone

Business Development

Overall its been pretty good. Im not a big social media fan so I like it to be as simple as possible to get my message across.

Manager

There are times that the software has been a little buggy for us. Sometimes images fail to upload or content fails to post due to errors.

marketing manager

I love that I can save drafts and schedule easily. This makes my social media strategy clear and streamlined with the ability to plan ahead.

Owner

I was excited to start using Hootsuite for the simple reason that I needed help managing my accounts. Like the very easy dashboard and functionality.

Team Manager

It is recommended for its great ability to integrate to instagram, linkedin, pinterest and Facebook.

Executive Director

Hootsuite is easy to use and helps us save a lot of time getting our messages to our supporters and constituents. The way it integrates all social media platforms really helps our entire team.

Hootsuite is a great software to use and have in your scheduling arsenal. However, I recommend using it as a supporting scheduling tool in combination with other systems.

REALTOR

I had an issue with integrating it with all my platforms. I forget which one, but I was missing one that I had to do separately.

Accountant 

Hoot suite is a great product for batch posting and saves time when you have multiple social media platforms. I appreciate the ability to set times and have the software send posts out for you.

Great tool that we used to help up our employee engagement and reach more customers through their Amplify platform.

ReachKCK Director

It may be user error, but it has proved an inconvenience at times.

Social Media Manager

The price is affordable compared to other tools - I would recommend this if you want to do basic post scheduling on a budget.

Marketing and communications 

I hate that you have to have a public page in order to schedule content for Instagram. M sure it’s something to do with Instagram settings itself but it still pisses me off.

Development Director

I would recommend it to others looking for an easy to use scheduling platform and those who would benefit from concise analytics.

owner

I am a youtuber so i use this software to post out to all my social  media it is so easy to use and love that i can post to different social medias at the same time.

Senior Account Manager

Easy to use and set up, great for community management of low-volume channels. A simple solution to aggregate social content.

Admin/Marketing

Hootsuite is great for small businesses, I used it when doing marketing for a non profit with no marketing budget.

Tier 2 Lead

I can manage all social media platforms using this tool. Its customer service is wonderful; it is quick to respond to doubt.

Hootsuite screenshot: Social Media Monitoring: Monitor all of your social media profiles in one place and track the topics that matter to your brand.

Hootsuite screenshot: Scheduling: Plan social content as a team with an intuitive, shared calendar that features collaborative post drafts and built-in approval workflows.

Hootsuite screenshot: Publishing: Create, publish and schedule engaging posts across your social channels.

Hootsuite screenshot: Customer Engagement: Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.

Hootsuite screenshot: Analytics & Reporting: Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives.

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Brandwatch is a comprehensive social intelligence suite that combines advanced analytics and artificial intelligence to help businesses understand consumer behavior across digital platforms. The platform offers deep consumer intelligence capabilities that enable organizations to monitor brand perception, track market trends, and analyze consumer sentiment across more than one hundred million online sources.

Use Metricool to analyze, schedule, and manage your social networks like a real pro. The tool designed to take your social networks to the moon.

Experience seamless project management and task completion with Morningmate's comprehensive collaboration platform designed for teams of all sizes and types. This intuitive, all-encompassing platform enables you to take charge of projects and tasks effortlessly.

Gain takes care of client feedback and approvals for social media teams. And with clients basically managing themselves, you are now free to pursue new clients and grow the business.


Archiving & Retention

Client Management

Configurable Workflow

Goal Setting/Tracking

Marketing Calendar

Project Workflow

Real-Time Data

Real-Time Notifications

Real-Time Updates

Reporting & Statistics

Reporting/Analytics

Secure Data Storage

Single Sign On

Social Media Integration

Social Media Monitoring

Social Promotion

SSL Security

Tagging

Task Management

Task Planning

Task Scheduling

Third-Party Integrations

Two-Factor Authentication

User Management

Workflow Management

Gain

Linux

Windows

Digital Marketing Specialist

What I love the most is that the Gain team is always looking to improve this software. I used it a year a go and importante changes have been done.

Social Media Campaign Manager

I love everything about Gain. From a user perspective, it's easy to navigate, and the calendar view is helpful when looking at your month at a glance.

Founder

The team is quick with customer service. The software is solid and provides a great solution for a very affordable price.

Social Media Coordinator

Moreover, I absolutely love the creative editor that helps you edit the creative for your post within the app.

Hootsuite vs Gain Comparison (2026)

Hootsuite vs Gain Comparison (2026)

Hootsuite

Gain

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives