Hootsuite vs Instagram

Meta for Business

Twitter/X

Buffer

Snapchat for Business

Sprout Social

Later

Compare Hootsuite and Instagram based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Buffer helps users manage multiple social media accounts at once as well as quickly schedule content from anywhere on the web, collaborate with team members, and analyze rich statistics on how posts perform

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

Later is a web-based marketing platform, designed to help businesses plan and schedule posts across social media platforms including Instagram, Facebook, Twitter, and Pinterest. The drag and drop calendar tool allows users to plan social posts for the week ahead and monitor engagement in real time.

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

@mentions

A/B Testing

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Activity/News Feed

Advertising Management

Alerts/Escalation

Alerts/Notifications

Approval Process Control

Assignment Management

Audience Targeting

Automated Publishing

Automated Scheduling

Behavior Tracking

Benchmarking

Blogs

Brand Tracking

Calendar Management

Calendar/Reminder System

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Tracking

Categorization/Grouping

Chat/Messaging

Collaboration Tools

Commenting/Notes

Communication Management

Competitive Analysis

Competitor Monitoring

Compliance Management

Contact Database

Contact Management

Content Creation

Content Discovery

Content Library

Content Management

Conversion Tracking

Customer Database

Customer Engagement

Customer Experience Management

Customer History

Customer Segmentation

Customer Social Profiles

Customer Support

Customizable Branding

Customizable Fields

Customizable Forms

Customizable Reports

Customizable Templates

Dashboard

Dashboard Creation

Data Import/Export

Data Security

Data Visualization

Drag & Drop

Editorial Calendar

Email Alerts

Employee Advocacy

Employee Database

Employee Engagement

Engagement Tracking

Event Triggered Actions

Feedback Management

File Sharing

Filtering

Group Management

Image Library

Impact Measurement

Influencer Tracking

Keyword Filtering

Keyword Tracking

KPI Monitoring

Lead Engagement

Live Chat

Marketing Automation

Media Library

Mobile Access

Mobile Alerts

Monitoring

Multi-Account Management

Multi-Campaign

Multi-Channel Campaigns

Multi-Channel Communication

Multi-Channel Data Collection

Multi-Channel Management

Multi-Channel Marketing

Multi-Channel Social Integration

Multi-Language

Performance Metrics

Post Scheduling

Pre-Approved Content Library

Predictive Analytics

Progress Tracking

Project Management

Publish Scheduling

Real Time Comparisons

Hootsuite

Android

Web-based

iPad

iPhone

Business Development

Overall its been pretty good. Im not a big social media fan so I like it to be as simple as possible to get my message across.

Manager

There are times that the software has been a little buggy for us. Sometimes images fail to upload or content fails to post due to errors.

marketing manager

I love that I can save drafts and schedule easily. This makes my social media strategy clear and streamlined with the ability to plan ahead.

Owner

I was excited to start using Hootsuite for the simple reason that I needed help managing my accounts. Like the very easy dashboard and functionality.

Team Manager

It is recommended for its great ability to integrate to instagram, linkedin, pinterest and Facebook.

Executive Director

Hootsuite is easy to use and helps us save a lot of time getting our messages to our supporters and constituents. The way it integrates all social media platforms really helps our entire team.

Hootsuite is a great software to use and have in your scheduling arsenal. However, I recommend using it as a supporting scheduling tool in combination with other systems.

REALTOR

I had an issue with integrating it with all my platforms. I forget which one, but I was missing one that I had to do separately.

Accountant 

Hoot suite is a great product for batch posting and saves time when you have multiple social media platforms. I appreciate the ability to set times and have the software send posts out for you.

Great tool that we used to help up our employee engagement and reach more customers through their Amplify platform.

ReachKCK Director

It may be user error, but it has proved an inconvenience at times.

Social Media Manager

The price is affordable compared to other tools - I would recommend this if you want to do basic post scheduling on a budget.

Marketing and communications 

I hate that you have to have a public page in order to schedule content for Instagram. M sure it’s something to do with Instagram settings itself but it still pisses me off.

Development Director

I would recommend it to others looking for an easy to use scheduling platform and those who would benefit from concise analytics.

owner

I am a youtuber so i use this software to post out to all my social  media it is so easy to use and love that i can post to different social medias at the same time.

Senior Account Manager

Easy to use and set up, great for community management of low-volume channels. A simple solution to aggregate social content.

Admin/Marketing

Hootsuite is great for small businesses, I used it when doing marketing for a non profit with no marketing budget.

Tier 2 Lead

I can manage all social media platforms using this tool. Its customer service is wonderful; it is quick to respond to doubt.

Hootsuite screenshot: Social Media Monitoring: Monitor all of your social media profiles in one place and track the topics that matter to your brand.

Hootsuite screenshot: Scheduling: Plan social content as a team with an intuitive, shared calendar that features collaborative post drafts and built-in approval workflows.

Hootsuite screenshot: Publishing: Create, publish and schedule engaging posts across your social channels.

Hootsuite screenshot: Customer Engagement: Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.

Hootsuite screenshot: Analytics & Reporting: Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives.

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Facebook for Business provides personalized marketing plans, industry insights, step-by-step guidance, and more.

Established in 2006, Twitter/X has grown into a real-time, short messaging service with a multi-sectoral, global network of over 200 million active users

Snapchat is a messaging & multimedia mobile platform that allows users to communicate with customers, create vertical video ads, and manage campaigns

Instagram is a social networking app which lets users share photos & videos from their mobile phones, like posts, comment, send private messages, and more

Content Import/Export

Content Sharing

Discussions/Forums

Image Editing

Media Management

Photos/Images

Real Time Editing

Real-Time Notifications

Reporting & Statistics

Reporting/Analytics

Search/Filter

Social Advertising

Social Media Integration

Social Media Monitoring

Social Promotion

Social Sharing

Tagging

User Profiles

Instagram

FreeLancer

Easy integration with other social networks allows for greater reach through sharing. The possibility of interacting with people through stories is amazing and fast.

The statistics are useful for seeing my outreach in the community and I've made connections with people I wouldn't have otherwise met if it weren't for my business, so I am very grateful for that.

Self Employed

Mod bot blocks some uploads inappropriately and without an option to dispute. There are a lot of spam accounts that either pretend to be someone or represent a business that they are not.

Social Media Channel Manager

Instagram is a great platform to extend your reach, socialize as well as follow others who inspire you. I love that you can post almost anything and there is potential to build a brand for yourself.

Application Engineer

Instagram is amazing, you can make money with Instagram, get famous by uploading amazing contents etc. It is very helpful for content creators to connect showcase their talent to world.

Campus Minister

It's fun, and easy to use. It's a great way to stay connected to your friends, and to share with others memories that you would like to keep forever.

Pharmacist

If the Instagram app has been deleted accidentally from your phone, you may run the risk of losing your account which happened including all photos posted.

R&D / QA Engineer

Instagram adverts are everywhere and sometimes are annoying. Instagram does not work well with unstable Internet connection.

surgeon

Once in a while there is a fake profile that spam messages you, but it is not all too common.

Hootsuite vs Instagram Comparison (2026)

Hootsuite vs Instagram Comparison (2026)

Hootsuite

Instagram

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives