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Instagram Logo

Instagram

4.7
(4.2K)

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Capture, edit, and share photos, videos, and messages

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(103)

Instagram Pricing, Features, Reviews and Alternatives

Instagram FAQs

Q. What type of pricing plans does Instagram offer?

Instagram has the following pricing plans:
Pricing model: Free

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Q. Who are the typical users of Instagram?

Instagram has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

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Q. What languages does Instagram support?

Instagram supports the following languages:
English

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Q. Does Instagram support mobile devices?

Instagram supports the following devices:
Android, iPad, iPhone

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Q. Does Instagram offer an API?

No, Instagram does not have an API available.

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Q. What other apps does Instagram integrate with?

Instagram integrates with the following applications:
Twitter/X, Meta for Business

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Q. What level of support does Instagram offer?

Instagram offers the following support options:
FAQs/Forum, Knowledge Base

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Instagram product overview

What is Instagram?

Instagram is a social media app which lets users share photos and videos from their smartphones, as well as like and comment on other users’ posts, send private messages, search for relevant content, and more. Users can view their feed from any web browser, but can only upload photos and videos through the native apps for iOS and Android.

Key benefits of using Instagram

  • Users can publish up to 10 images or videos in a single post, customize the order in which they are displayed, and apply filters individually or to all photos and videos within a post.

  • Editing tools allow users to add filters and effects to photos and videos, with a selection of built-in filters, and tools for adjusting the brightness, color, warmth, saturation, contrast, fade, and other effects.

  • Users can send direct messages to their followers, including their own photos or videos, text, posts from their feed, other users’ profiles, hashtags, and locations.

  • Stories enable users to share photos and videos which disappear after 24 hours, and users can also share disappearing photos and videos with one another.

  • Users can add locations and hashtags to their posts, enabling other users to find their content through searches.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    FAQs/Forum
    Knowledge Base

    Training options

    Videos

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    Instagram pricing information

    Value for money

    4.6

    /5

    4.2K

    Starting from

    Free

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Value for money contenders

    Instagram features

    Functionality

    4.6

    /5

    4.2K

    Total features

    26

    5 categories

    Most valued features by users

    Content Management
    Reporting/Analytics
    Drag & Drop
    Alerts/Notifications
    Search/Filter
    Collaboration Tools
    @mentions
    Activity/News Feed

    Functionality contenders

    Instagram users reviews

    Overall Rating

    4.7

    /5

    4.2K

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9.04/10
    Rating distribution

    5

    4

    3

    2

    1

    3.1K

    976

    149

    16

    15

    Pros
    Easy integration with other social networks allows for greater reach through sharing. The possibility of interacting with people through stories is amazing and fast.
    The statistics are useful for seeing my outreach in the community and I've made connections with people I wouldn't have otherwise met if it weren't for my business, so I am very grateful for that.
    Instagram is a great platform to extend your reach, socialize as well as follow others who inspire you. I love that you can post almost anything and there is potential to build a brand for yourself.
    Cons
    Mod bot blocks some uploads inappropriately and without an option to dispute. There are a lot of spam accounts that either pretend to be someone or represent a business that they are not.
    If the Instagram app has been deleted accidentally from your phone, you may run the risk of losing your account which happened including all photos posted.
    Instagram adverts are everywhere and sometimes are annoying. Instagram does not work well with unstable Internet connection.

    Overall rating contenders

    DM
    AvatarImg

    Dane M.

    Youth Minister

    Religious Institutions, 11-50 employees

    Review source

    Overall Rating

    Great to tell your story

    Reviewed a year ago

    Transcript

    Dane M.: Hi, I'm Dane, a youth minister. I give Instagram a five out of five, and for more reviews like...

    MG
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    Madison G.

    Benefits Specialist

    Hospital & Health Care, 201-500 employees

    Review source

    Overall Rating

    Great marketing tool for small business

    Reviewed a year ago

    Transcript

    Madison: My name is Madison. I'm a scheduling and social media coordinator. And my rating for Instagram...

    AvatarImg
    AvatarImg

    Shahryar K.

    Environmental Services, 51-200 employees

    Used daily for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Instagram.

    Reviewed 2 years ago

    Instagram is the primary social media paltform that I mostly use now a days. I use it majorly to see the pictures and short videos of friends and family and get a glimpse of thier daily life, especially those who are living far away.

    Pros

    Instagram is amoung the most popular social media applications. It is primarily a photo sharing app, though you can also share text and videos posts on it. It also allows you to share stories with your friends, that unlikely regular posts disappears after a day. You can also avail Instagram Messenger to send messages to your insta contacts and allows you to unsend your messages whenever you want. It offers a lot of filters to apply to your photos along with a lot of other photo editing tools. You can share and watch long videos on its InstagramTV feature. Apart from socializing, Instagram is also widely used by entrepreneurs and big brands equally to expand their business and reach to mass audience.

    Cons

    Instagram hosts a lot of interesting content due to which sometimes a person indulge too much in it that he loses track of time while scrolling through it.

    SA
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    Serag A.

    Government Administration, 11-50 employees

    Used daily for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

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    I really liked my experience on this Instagram app, it's amazing

    Reviewed a month ago

    It was and still is one of the best experiences I have ever hadIt is one of the best and ideal applications that allow the sharing of video clips with high efficiency and allows any video system to work on any smartphone operating system

    Pros

    One of the most important advantages of Instagram work is the ability to add personal links within your bio, within your profile or personal page.And the feature I liked most about this application is the search for important hashtagsI really liked the feature of installing stories, and this feature is the feature of installing stories on the profile.Another important thing is the ease of use and the speed of communication with friends

    Cons

    The Instagram application may not have any defects related to efficiency, ability, effectiveness, or method of use, but the only problem with this application is that it may take a lot of time and contains many tablets or some phones that run on the Windows system.

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    Mahmoud S.

    Civil Engineering, 11-50 employees

    Used daily for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

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    An Instagram marketing experience for a small business owner

    Reviewed 2 months ago

    The overall experience is not bad, and the advantages of the program are more than the negatives. I hope Instagram continues

    Pros

    I also like the Instagram algorithms, the ease of use and the speed of content spread

    Cons

    Not smooth navigation within the program Difficulty accessing some settings

    MT
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    Monae T.

    Hospitality, 1-10 employees

    Used daily for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

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    The impact of instagram

    Reviewed 3 months ago

    The overall experience is a great way to express yourself or your business and be able to connect to everyone who aligns to the journey

    Pros

    Instagram is the perfect app to connect with new people in all aspects of your personal and professional lifestyle.

    Cons

    There is nothing bad I have to say about instagram. There is always opportunity for growth in the business, but this is truly a great app.

    LG
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    Lily G.

    Health, Wellness and Fitness, 1-10 employees

    Used daily for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

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    Instagram is a win for small businesses everywhere

    Reviewed 2 months ago

    Instagram is an affordable and effective app to promote your business at any size. All businesses should use Instagram as your business would be incomplete without it.

    Pros

    Affordable and effective way to promote your business at any size. All businesses should use Instagram.

    Cons

    More education on how to grow your audience for content creators and small business owners would be helpful.

    Common Instagram comparisons

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