Instagram Pricing, Features, Reviews & Comparison of Alternatives

Instagram

Capture, edit, and share photos, videos, and messages

4.57/5 (190 reviews)

Instagram overview

What is Instagram?

Instagram is a social media app which lets users share photos and videos from their smartphones, as well as like and comment on other users’ posts, send private messages, search for relevant content, and more. Users can view their feed from any web browser, but can only upload photos and videos through the native apps for iOS and Android.

Instagram includes a range of filters and editing tools which users can apply to their photos and videos before posting. The exposure, brightness, contrast, saturation, warmth, fade, and other aspects of photos can be adjusted, and users can also add text and drawings on top of their photos and videos. Up to 10 photos and videos can be published in a single post, and filters can be applied in bulk across a whole post, or to individual images. Videos can be shared with or without audio, and users can control which frame of a video is presented as the cover image. Captions, hashtags, and locations can be added to posts, enabling users to search for relevant content.

The Stories feature allows users to post photos and videos which are displayed at the top of their followers’ feeds, and disappear after 24 hours. Users can send direct messages to each other, containing their own photos or videos, text, posts from their feed, other users’ profiles, hashtags, and locations. Disappearing photos and videos can also be sent directly to other users, which can be viewed twice before they disappear.

Pricing

Pricing options
Value for money
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Devices

Business size

S
M
L

Markets

United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

English, Chinese (Simplified), Chinese (Traditional), Czech, Danish and 17 other languages, Dutch, Finnish, French, German, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Turkish, Ukrainian
Instagram screenshot: Instagram allows users to upload photos and videos from their mobile phone, or access their camera through the appInstagram screenshot: A range of filters and editing tools are built into InstagramInstagram screenshot: Drawings and text can be added on top of photos and videosInstagram screenshot: All posts published by a user are visible on their profileInstagram screenshot: Stories appear at the top of each users' Instagram feed, and disappear after 24 hoursInstagram screenshot: Users can broadcast live on InstagramInstagram screenshot: Users can send one another direct messages on InstagramInstagram screenshot: Direct messages can include photos, videos, text, emojis, hashtags, locations, profiles, and moreInstagram screenshot: Instagram automatically recommends content to users, based on who they follow and which posts they have likedInstagram screenshot: Users are notified of new followers, likes and comments on their posts, and direct messages

Instagram reviews

Value for money
Features
Ease of use
Customer support
  4.7
  4.4
  4.7
  4.0
Litzi Saraí Gordils Ortuño

A panoramic window to the world!!

Used daily for 2+ years
Reviewed 2018-06-07
Review Source: GetApp

Pros
I really like the features, filters and GIF of stories, its an amazing app for refresh and actualize our view of so many professionals, products, campaign´s; once you get in and register your profile you are not gonna regret... It is so dynamic that you can choose if you want to reach a business profile or maybe a casual profile. Incredible tool for companies to have engagement directly with the people. Stories allows you to share what you are doing at the moment, you can add text and draw something on it or add some GIF or an emoticon, also you can build polls to get a demographic insight of what are the preferences of the people, their opinions or just to introduce a product and set what they´re seeking for. The emoticons provided can allow you to set motion into your uploaded pictures

Cons
when you get in the app and the content is refreshed, and if you were reading or watching something of your interest, you'll have to scroll down back again and search the post that you were reviewing to start over this drives up to waste a little of your time. I really don't like the presence of unwanted advertisement flyer, video or picture in my stories, since the content of companies and products or apps that I don't want to follow is being forced to appear into my personal profile.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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E'lona Moore

A must have for personal and business brands

Used daily for 2+ years
Reviewed 2019-12-30
Review Source: GetApp

My overall experience with Instagram has been good. They've come a long way. One of the best features was/is the ability to schedule posts via third party apps. Clients and myself were getting frustrated at the amount of steps needed, but it has improved.

Pros
I like the ease of use, hashtags offerings (creating lists to follow, looking at interests, etc..). I like the stories feature which allows people to watch a short story or keep watching the full video. I'm also loving the fact that Instagram is one of, if not the best way to become an influencer. An Instagram account and quality pics will go far for a personal or business brand.

Cons
There aren't too many things that I don't like about Instagram. The only thing I would like to see is usernames be made available if they are not in use. Instagram purges every so often, but some people need their handles now lol.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 10/10

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Anonymous

Necessary Evil

Used daily for 1-2 years
Reviewed 2019-11-13
Review Source: GetApp

I describe it as a necessary evil because you can't build a brand without Instagram. And it also consumes SO much more of your time than you ever expected. That said, there are pretty incredible things you can do with Instagram - business and personally.

Pros
The reach is immense and as long as you have quality creative materials you'll get some traction. Setting up giveaways and challenges are fairly simple. Hashtags and locations make it easy to find people you're wanting to target/follow. Being able to use Ads Manager to set up campaigns is also very helpful.

Cons
They change their minds all the time on what you can and can't do. One day we can message people, the next we can't (?) The constant evolution makes it hard to implement long-lasting processes. Additionally, the fact that people can simply BUY followers is just flat out wrong and shouldn't be ever allowed. Also, wish there was a web browser interface for DMs; it's easier to type on a computer...

Rating breakdown

Ease of use
Features

Likelihood to recommend: 10/10

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Anonymous

Debatable marketing value

Used daily for 2+ years
Reviewed 2018-08-25
Review Source: GetApp

Pros
It is very popular with high engagement rates therefore it provides the brands with access to large audiences, directly or through influencers.

Cons
For an account with less than 10000 followers the convertions tracking is very difficult as urls are not allowed. Additionally the in app advertising interface as well as the analytics are of really poor quality. Sure we can manage ads from Facebook Ads but not if we want the "Visit profile " CTA which is crucial for followers growth.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 6/10

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Anonymous

Instagram is great, although removing features, not so much!

Used daily for 1-2 years
Reviewed 2019-11-12
Review Source: GetApp

A super easy, fun social media tool to use for both personal and company purposes. It's super visual and great to show your brand image to the Instagram 'world'.

Pros
I use Instagram for personal and business purposes. It's great to share simple content quickly, especially to our brand audience. We're able to share behind the scenes company images with our followers in seconds. We also run Facebook and Instagram ads which have been useful in bringing in leads.

Cons
I'm not a fan of them changing certain features. They recently removed the following section which was a loss for our business account as we used it to see what content our influencers and customers preferred. We do understand that it was an ethical decision and respect that.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Instagram pricing

Pricing options
Free
View Pricing Plans

Instagram's apps are free to download and use.

Instagram features

Automatic Notifications
Search Functionality

API (226 other apps)
Access Control (70 other apps)
Activity Dashboard (99 other apps)
Content Management (108 other apps)
Custom Forms (77 other apps)
Customizable Branding (125 other apps)
Customizable Templates (128 other apps)
Data Import/Export (102 other apps)
Drag & Drop Interface (104 other apps)
Electronic Payments (88 other apps)
Product Catalog (78 other apps)
Reporting & Statistics (92 other apps)
Social Media Integration (71 other apps)
Template Management (70 other apps)
Third Party Integration (143 other apps)
Website Management (68 other apps)
eCommerce Integration (67 other apps)
eCommerce Management (80 other apps)

Additional information for Instagram

Key features of Instagram

  • Image editing
  • Location tagging
  • Private messaging
  • Commenting
  • @mentions
  • Push notifications
  • Group messaging
  • Hashtags
  • Filters
  • Video editing tools
  • Text & drawing tools
  • Live video streaming
  • Stories feature
  • Disappearing photos & videos
  • Search functionality
  • User tagging
  • User profiles
  • Public & private profiles
View All Features

Benefits

Users can publish up to 10 images or videos in a single post, customize the order in which they are displayed, and apply filters individually or to all photos and videos within a post.

Editing tools allow users to add filters and effects to photos and videos, with a selection of built-in filters, and tools for adjusting the brightness, color, warmth, saturation, contrast, fade, and other effects.

Users can send direct messages to their followers, including their own photos or videos, text, posts from their feed, other users’ profiles, hashtags, and locations.

Stories enable users to share photos and videos which disappear after 24 hours, and users can also share disappearing photos and videos with one another.

Users can add locations and hashtags to their posts, enabling other users to find their content through searches.