Instagram Pricing, Features, Reviews & Comparison of Alternatives

Instagram

Capture, edit, and share photos, videos, and messages

4.61/5 (626 reviews)

Instagram overview

What is Instagram?

Instagram is a social media app which lets users share photos and videos from their smartphones, as well as like and comment on other users’ posts, send private messages, search for relevant content, and more. Users can view their feed from any web browser, but can only upload photos and videos through the native apps for iOS and Android.

Instagram includes a range of filters and editing tools which users can apply to their photos and videos before posting. The exposure, brightness, contrast, saturation, warmth, fade, and other aspects of photos can be adjusted, and users can also add text and drawings on top of their photos and videos. Up to 10 photos and videos can be published in a single post, and filters can be applied in bulk across a whole post, or to individual images. Videos can be shared with or without audio, and users can control which frame of a video is presented as the cover image. Captions, hashtags, and locations can be added to posts, enabling users to search for relevant content.

The Stories feature allows users to post photos and videos which are displayed at the top of their followers’ feeds, and disappear after 24 hours. Users can send direct messages to each other, containing their own photos or videos, text, posts from their feed, other users’ profiles, hashtags, and locations. Disappearing photos and videos can also be sent directly to other users, which can be viewed twice before they disappear.
www.instagram.com

Pricing

Pricing options
Free
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, United Kingdom, Australia, China and 5 other markets, India, Japan, Germany, Brazil, Mexico

Supported languages

English, Chinese (Simplified), Chinese (Traditional), Czech, Danish and 17 other languages, Dutch, Finnish, French, German, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Turkish, Ukrainian, Thai
Instagram screenshot: Instagram allows users to upload photos and videos from their mobile phone, or access their camera through the appInstagram screenshot: A range of filters and editing tools are built into InstagramInstagram screenshot: Drawings and text can be added on top of photos and videosInstagram screenshot: All posts published by a user are visible on their profileInstagram screenshot: Stories appear at the top of each users' Instagram feed, and disappear after 24 hoursInstagram screenshot: Users can broadcast live on InstagramInstagram screenshot: Users can send one another direct messages on InstagramInstagram screenshot: Direct messages can include photos, videos, text, emojis, hashtags, locations, profiles, and moreInstagram screenshot: Instagram automatically recommends content to users, based on who they follow and which posts they have likedInstagram screenshot: Users are notified of new followers, likes and comments on their posts, and direct messages

Instagram user reviews

Value for money
Features
Ease of use
Customer support
  4.6
  4.5
  4.6
  4.1
Daine steele

The instant change in Instagram!

Used daily for 2+ years
Reviewed 2020-12-16
Review Source: GetApp

I’ve been able to solve many business problems I wasn’t able to solve with previous software such as linked in/Facebook etc. I Instagram has been optimized to serve my social standards whether it be personal or business. You are permitted up to five accounts you can switch back-and-forth through out for whatever you need to do. They also made a feature in which you can create an online shop right there on your profile. I have been on Instagram for about eight or nine years, and I must say it’s developed into one of the best software I think we have in our day of age. It has all the features of Facebook and Snapchat combined. And I think it’s more user sociable than anything. You can see your favorite celebrities post throughout the day. And it’s very enjoyable to meet new people and build rapport with partners across the network.

Pros
What I like most about this software is you can create a business account or personal account. They also give you the option to put money behind promotion in order to boost your post. They give you insights on your progression and your overall reach.

Cons
Well I like leases that it gets pretty pricey for a promo that you can do on your own with just a little bit of effort. I feel as though the rate of insight per dollar should be changed. But overall I can’t think of too many things I don’t like about the software it’s pretty perfect.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Thecla BILLA

Un logiciel tres satisfaisant pour son entreprise

Used daily for 2+ years
Reviewed 2021-02-25
Review Source: Capterra

avec instagram j'arrive a communiquer les informations liees a mon entreprise et surtout mes produits.C'est une plateforme que je recommande a tous ceux qui ont des grands ou petits entreprises car vous pouvez vite toucher vos clients cibles.

Pros
cette application est tres facile d'access sur mobile comme sur ordinateur.Elle m'a permise de separer mon compte personnel de mes comptes professionnels.C'est un reseau tres sociable qui me permet de faire de nouvelles rencontre et de retrouver des anciens camarades que j'ai perdu de vue pendant plusuieurs annees.Surtout pour tout bpersonne voulant debuter un business ou qui veut met en avant ses produits instagram vous permet de vous faire connaitre et de gagner de l'argent en ligne

Cons
c'est tres decevant de ne pas pourvoir poster des photos via notre ordinateur sur instagram.Ce qui est le plus desolant est que pour nous qui avions des petits entreprises avec peu de fonds ils nous faut continuellement faire de la publicite pour etre visible sur la plateforme.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Alexis Riddick

Where's my FREEDOM OF SPEECH

Used daily for 2+ years
Reviewed 2020-10-13
Review Source: Capterra

My overall experience with Instagram is good due to the fact that they offer so many ways to reach new people and promote your business. Ways such as hashtags, search bar, The explore page and sending Direct Messages to people. The only problem I've had with them so far which is a big problem is them not letting me exercise my use of freedom of speech by denying me promotion of an ad I was going to pay for.

Pros
I love that instagram allows me to connect with my friends and family as well as people I haven't met before. It's very easy to use, has a lot of different features and tools such as, using hashtags to get more views or likes on your posts, search bar, The explore page and sending Direct Messages to people. I use most of these as an advantage to my business. Instagram also allows you to run ads and gives the opportunity to choose your audience. So I use that too but have recently ran into a problem with running an ad.

Cons
Although Instagram is an app with lots of benefits and is very popular it has some downfalls. Instagram has the option for its users to make ads that promote their page or products but I've recently had a problem with running one of my ads for my business. I was trying to promote my clothing store on a video that had music in it and the music is an original song that I wrote. Well when I hit start ad Instagram made me wait like an hour before getting back with me about why. Their reason as to why I couldn't run my ad was because it had to do with political views and they didn't want me to influence anyone's vote or decisions. But people are clearly influencing peoples votes and decisions EVERY SINGLE DAY! So I didn't understand then and I don't understand now as to why they wouldn't let something go through that I WAS PAYING FOR and let me exercise my right to speak on whatever matters I wanted to speak on. Customer support didn't help one bit, they just kept sending me the same information over again so I finally just didn't worry about it and found another way to promote my business through another app.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Zeynep Aydiner

Instagram

Used daily for 2+ years
Reviewed 2021-01-13
Review Source: GetApp

I think although there is a negative, the positives outcome the negative. The positives are so great because everyday more people can come into contact with your brand from either friends or even the explore page, if they search up/look through relevant hashtags/photos.

Pros
This program is free (unless you use the promotion, which has a fee). If you do end up using the promotion part of the Instagram program, there is a fee but the fee is so minimal. There are more positives than this one negative. It is such a big platform and there is potential to showcase your product to such a huge market.

Cons
There isn’t a promotion tool that you can reach a very specific target market. The application picks the target market for you, which isn’t always the best because a selected, specific target market could be more useful.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Marina Puy

Instagram for your business

Used daily for 2+ years
Reviewed 2020-11-13
Review Source: Capterra

I enjoy using Instagram for my company, as it is the new business card. Also you can be very creative and upload amazing content. You can play with photos, videos, stories, reels and Instagram TV.

Pros
Instagram is the best platform to promote your services and offers for free. Moreover, you can reach so many people worldwide, and you can be discovered anywhere in the world, which is amazing!

Cons
You have to use it daily and pay advertisements to be on the top of Instagram algorithm to appear in the explore page. If you don't use any ad and you have a small account, you will remain small. So you need to invest.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Instagram pricing

Pricing options
Free
View Pricing Plans

Instagram's apps are free to download and use.

Instagram features

Automatic Notifications
Search Functionality

API (337 other apps)
Activity Dashboard (197 other apps)
Content Management (168 other apps)
Customizable Branding (190 other apps)
Customizable Templates (195 other apps)
Data Import/Export (167 other apps)
Drag & Drop Interface (152 other apps)
Electronic Payments (123 other apps)
Inventory Management (113 other apps)
Order Management (130 other apps)
Product Catalog (120 other apps)
Reporting & Statistics (166 other apps)
SEO Management (133 other apps)
Social Media Integration (109 other apps)
Template Management (111 other apps)
Third Party Integration (247 other apps)
Website Management (116 other apps)
eCommerce Management (124 other apps)

Additional information for Instagram

Key features of Instagram

  • Image editing
  • Location tagging
  • Private messaging
  • Commenting
  • @mentions
  • Push notifications
  • Group messaging
  • Hashtags
  • Filters
  • Video editing tools
  • Text & drawing tools
  • Live video streaming
  • Stories feature
  • Disappearing photos & videos
  • Search functionality
  • User tagging
  • User profiles
  • Public & private profiles
View All Features

Benefits

Users can publish up to 10 images or videos in a single post, customize the order in which they are displayed, and apply filters individually or to all photos and videos within a post.

Editing tools allow users to add filters and effects to photos and videos, with a selection of built-in filters, and tools for adjusting the brightness, color, warmth, saturation, contrast, fade, and other effects.

Users can send direct messages to their followers, including their own photos or videos, text, posts from their feed, other users’ profiles, hashtags, and locations.

Stories enable users to share photos and videos which disappear after 24 hours, and users can also share disappearing photos and videos with one another.

Users can add locations and hashtags to their posts, enabling other users to find their content through searches.