Instagram Pricing, Features, Reviews & Comparison of Alternatives

Instagram

Capture, edit, and share photos, videos, and messages

4.61/5 (388 reviews)

Instagram overview

What is Instagram?

Instagram is a social media app which lets users share photos and videos from their smartphones, as well as like and comment on other users’ posts, send private messages, search for relevant content, and more. Users can view their feed from any web browser, but can only upload photos and videos through the native apps for iOS and Android.

Instagram includes a range of filters and editing tools which users can apply to their photos and videos before posting. The exposure, brightness, contrast, saturation, warmth, fade, and other aspects of photos can be adjusted, and users can also add text and drawings on top of their photos and videos. Up to 10 photos and videos can be published in a single post, and filters can be applied in bulk across a whole post, or to individual images. Videos can be shared with or without audio, and users can control which frame of a video is presented as the cover image. Captions, hashtags, and locations can be added to posts, enabling users to search for relevant content.

The Stories feature allows users to post photos and videos which are displayed at the top of their followers’ feeds, and disappear after 24 hours. Users can send direct messages to each other, containing their own photos or videos, text, posts from their feed, other users’ profiles, hashtags, and locations. Disappearing photos and videos can also be sent directly to other users, which can be viewed twice before they disappear.
www.instagram.com

Pricing

Pricing options
Free
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, United Kingdom, Australia, China and 5 other markets, India, Japan, Germany, Brazil, Mexico

Supported languages

English, Chinese (Simplified), Chinese (Traditional), Czech, Danish and 17 other languages, Dutch, Finnish, French, German, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Turkish, Ukrainian, Thai
Instagram screenshot: Instagram allows users to upload photos and videos from their mobile phone, or access their camera through the appInstagram screenshot: A range of filters and editing tools are built into InstagramInstagram screenshot: Drawings and text can be added on top of photos and videosInstagram screenshot: All posts published by a user are visible on their profileInstagram screenshot: Stories appear at the top of each users' Instagram feed, and disappear after 24 hoursInstagram screenshot: Users can broadcast live on InstagramInstagram screenshot: Users can send one another direct messages on InstagramInstagram screenshot: Direct messages can include photos, videos, text, emojis, hashtags, locations, profiles, and moreInstagram screenshot: Instagram automatically recommends content to users, based on who they follow and which posts they have likedInstagram screenshot: Users are notified of new followers, likes and comments on their posts, and direct messages

Instagram user reviews

Value for money
Features
Ease of use
Customer support
  4.7
  4.5
  4.7
  4.1
Abdulqudus Oseni

Awesomeness of instagram

Used daily for 2+ years
Reviewed 2020-10-28
Review Source: Capterra

Instagram is a great social media platform in which you can catch up with exciting update from different celebrities and your loved ones. It makes it easy for me to get latest information from people I look up to. In general I will say instagram is very influencing

Pros
What I like the most about instagram is the fact that someone can do a live video with his/her Fan's, friends and family

Cons
I will like if the creator's could make it possible for someone to save or download pictures and videos on his phone directly from it

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

anas al zhour

A comprehensive review of the Instagram application

Used daily for 1-2 years
Reviewed 2020-10-27
Review Source: Capterra

A great experience, I use Instagram every day Most of my time on my phone is I spend on Instagram This exceeds the 7-hour barrier of daily use I hope that the developers of the Instagram application prefer this way and do not tend to obstruct the design, as happened with Snapchat previously, because I was one of the active users of Snapchat in the past, but with the update in which the design of the application changed significantly, I am no longer the best so I moved to Instagram and it was a great experience to the cheek now with Instagram

Pros
Instagram has many features, so in general it is an integrated application for me. I use it almost the entire time I open my phone But the features I like most of it All my friends and acquaintances use the application, so I can communicate with almost everyone from one platform and this is a very beautiful thing And the advantage of sending a picture that the other party can see only once, and then it cannot open the image, and the most beautiful of this is that if he takes a screenshot of the image, an alert appears to me.

Cons
I think if I had an alert feature added, if someone took a screenshot of the conversation it would be better for my experience What is bad is that users are not allowed to send a video in the chat that lasts more than a minute. If it reaches 3 minutes, this will be better from my point of view.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

Minimize review

Alexis Riddick

Where's my FREEDOM OF SPEECH

Used daily for 2+ years
Reviewed 2020-10-13
Review Source: Capterra

My overall experience with Instagram is good due to the fact that they offer so many ways to reach new people and promote your business. Ways such as hashtags, search bar, The explore page and sending Direct Messages to people. The only problem I've had with them so far which is a big problem is them not letting me exercise my use of freedom of speech by denying me promotion of an ad I was going to pay for.

Pros
I love that instagram allows me to connect with my friends and family as well as people I haven't met before. It's very easy to use, has a lot of different features and tools such as, using hashtags to get more views or likes on your posts, search bar, The explore page and sending Direct Messages to people. I use most of these as an advantage to my business. Instagram also allows you to run ads and gives the opportunity to choose your audience. So I use that too but have recently ran into a problem with running an ad.

Cons
Although Instagram is an app with lots of benefits and is very popular it has some downfalls. Instagram has the option for its users to make ads that promote their page or products but I've recently had a problem with running one of my ads for my business. I was trying to promote my clothing store on a video that had music in it and the music is an original song that I wrote. Well when I hit start ad Instagram made me wait like an hour before getting back with me about why. Their reason as to why I couldn't run my ad was because it had to do with political views and they didn't want me to influence anyone's vote or decisions. But people are clearly influencing peoples votes and decisions EVERY SINGLE DAY! So I didn't understand then and I don't understand now as to why they wouldn't let something go through that I WAS PAYING FOR and let me exercise my right to speak on whatever matters I wanted to speak on. Customer support didn't help one bit, they just kept sending me the same information over again so I finally just didn't worry about it and found another way to promote my business through another app.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

Minimize review

Marina Puy

Instagram for your business

Used daily for 2+ years
Reviewed 2020-11-13
Review Source: Capterra

I enjoy using Instagram for my company, as it is the new business card. Also you can be very creative and upload amazing content. You can play with photos, videos, stories, reels and Instagram TV.

Pros
Instagram is the best platform to promote your services and offers for free. Moreover, you can reach so many people worldwide, and you can be discovered anywhere in the world, which is amazing!

Cons
You have to use it daily and pay advertisements to be on the top of Instagram algorithm to appear in the explore page. If you don't use any ad and you have a small account, you will remain small. So you need to invest.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

latoya beech

great entertainment

Used daily for 2+ years
Reviewed 2020-11-07
Review Source: Capterra

its. just a great. entertaining app especially during this times

Pros
at first when the app came out i thought it was a bit lame because all you see if pictures and. likes now it have live streaming videos and all types of entertainment from all over the. world there are blog pages that you can read food magazines models / influencer and dancing which i love its just none stop entertainment not to mention the news feeds so you can know what going on all over the world not just your country but abroad as well .

Cons
the spammers that send you random. emails. from cam sites and links and the fact that when someone you know pass away they. wont delete the profile if you ask. we need to provide alot of proof.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Instagram pricing

Pricing options
Free
View Pricing Plans

Instagram's apps are free to download and use.

Instagram features

Automatic Notifications
Search Functionality

API (315 other apps)
Activity Dashboard (172 other apps)
Content Management (153 other apps)
Customizable Branding (175 other apps)
Customizable Templates (187 other apps)
Data Import/Export (150 other apps)
Drag & Drop Interface (140 other apps)
Electronic Payments (116 other apps)
Inventory Management (100 other apps)
Order Management (114 other apps)
Product Catalog (115 other apps)
Reporting & Statistics (151 other apps)
SEO Management (122 other apps)
Social Media Integration (106 other apps)
Template Management (106 other apps)
Third Party Integration (228 other apps)
Website Management (106 other apps)
eCommerce Management (116 other apps)

Additional information for Instagram

Key features of Instagram

  • Image editing
  • Location tagging
  • Private messaging
  • Commenting
  • @mentions
  • Push notifications
  • Group messaging
  • Hashtags
  • Filters
  • Video editing tools
  • Text & drawing tools
  • Live video streaming
  • Stories feature
  • Disappearing photos & videos
  • Search functionality
  • User tagging
  • User profiles
  • Public & private profiles
View All Features

Benefits

Users can publish up to 10 images or videos in a single post, customize the order in which they are displayed, and apply filters individually or to all photos and videos within a post.

Editing tools allow users to add filters and effects to photos and videos, with a selection of built-in filters, and tools for adjusting the brightness, color, warmth, saturation, contrast, fade, and other effects.

Users can send direct messages to their followers, including their own photos or videos, text, posts from their feed, other users’ profiles, hashtags, and locations.

Stories enable users to share photos and videos which disappear after 24 hours, and users can also share disappearing photos and videos with one another.

Users can add locations and hashtags to their posts, enabling other users to find their content through searches.