Instagram Pricing, Features, Reviews & Comparison of Alternatives

Pros
I really like the features, filters and GIF of stories, its an amazing app for refresh and actualize our view of so many professionals, products, campaign´s; once you get in and register your profile you are not gonna regret... It is so dynamic that you can choose if you want to reach a business profile or maybe a casual profile. Incredible tool for companies to have engagement directly with the people. Stories allows you to share what you are doing at the moment, you can add text and draw something on it or add some GIF or an emoticon, also you can build polls to get a demographic insight of what are the preferences of the people, their opinions or just to introduce a product and set what they´re seeking for. The emoticons provided can allow you to set motion into your uploaded pictures

Cons
when you get in the app and the content is refreshed, and if you were reading or watching something of your interest, you'll have to scroll down back again and search the post that you were reviewing to start over this drives up to waste a little of your time. I really don't like the presence of unwanted advertisement flyer, video or picture in my stories, since the content of companies and products or apps that I don't want to follow is being forced to appear into my personal profile.

Rating breakdown

Likelihood to recommend: 10/10

Pros
I like the ease of use, hashtags offerings (creating lists to follow, looking at interests, etc..). I like the stories feature which allows people to watch a short story or keep watching the full video. I'm also loving the fact that Instagram is one of, if not the best way to become an influencer. An Instagram account and quality pics will go far for a personal or business brand.

Cons
There aren't too many things that I don't like about Instagram. The only thing I would like to see is usernames be made available if they are not in use. Instagram purges every so often, but some people need their handles now lol.

Rating breakdown

Likelihood to recommend: 10/10

Pros
The reach is immense and as long as you have quality creative materials you'll get some traction. Setting up giveaways and challenges are fairly simple. Hashtags and locations make it easy to find people you're wanting to target/follow. Being able to use Ads Manager to set up campaigns is also very helpful.

Cons
They change their minds all the time on what you can and can't do. One day we can message people, the next we can't (?) The constant evolution makes it hard to implement long-lasting processes. Additionally, the fact that people can simply BUY followers is just flat out wrong and shouldn't be ever allowed. Also, wish there was a web browser interface for DMs; it's easier to type on a computer...

Rating breakdown

Likelihood to recommend: 10/10

Pros
It is very popular with high engagement rates therefore it provides the brands with access to large audiences, directly or through influencers.

Cons
For an account with less than 10000 followers the convertions tracking is very difficult as urls are not allowed. Additionally the in app advertising interface as well as the analytics are of really poor quality. Sure we can manage ads from Facebook Ads but not if we want the "Visit profile " CTA which is crucial for followers growth.

Rating breakdown

Likelihood to recommend: 6/10

Pros
I use Instagram for personal and business purposes. It's great to share simple content quickly, especially to our brand audience. We're able to share behind the scenes company images with our followers in seconds. We also run Facebook and Instagram ads which have been useful in bringing in leads.

Cons
I'm not a fan of them changing certain features. They recently removed the following section which was a loss for our business account as we used it to see what content our influencers and customers preferred. We do understand that it was an ethical decision and respect that.

Rating breakdown

Likelihood to recommend: 10/10