Instagram Pricing, Features, Reviews & Comparison of Alternatives

Instagram

Capture, edit, and share photos, videos, and messages

4.58/5 (271 reviews)

Instagram overview

What is Instagram?

Instagram is a social media app which lets users share photos and videos from their smartphones, as well as like and comment on other users’ posts, send private messages, search for relevant content, and more. Users can view their feed from any web browser, but can only upload photos and videos through the native apps for iOS and Android.

Instagram includes a range of filters and editing tools which users can apply to their photos and videos before posting. The exposure, brightness, contrast, saturation, warmth, fade, and other aspects of photos can be adjusted, and users can also add text and drawings on top of their photos and videos. Up to 10 photos and videos can be published in a single post, and filters can be applied in bulk across a whole post, or to individual images. Videos can be shared with or without audio, and users can control which frame of a video is presented as the cover image. Captions, hashtags, and locations can be added to posts, enabling users to search for relevant content.

The Stories feature allows users to post photos and videos which are displayed at the top of their followers’ feeds, and disappear after 24 hours. Users can send direct messages to each other, containing their own photos or videos, text, posts from their feed, other users’ profiles, hashtags, and locations. Disappearing photos and videos can also be sent directly to other users, which can be viewed twice before they disappear.

Pricing

Pricing options
Free
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, United Kingdom, Australia, China and 5 other markets, India, Japan, Germany, Brazil, Mexico

Supported languages

English, Chinese (Simplified), Chinese (Traditional), Czech, Danish and 17 other languages, Dutch, Finnish, French, German, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Turkish, Ukrainian, Thai
Instagram screenshot: Stories appear at the top of each users' Instagram feed, and disappear after 24 hoursInstagram screenshot: Drawings and text can be added on top of photos and videosInstagram screenshot: Users can broadcast live on InstagramInstagram screenshot: Instagram automatically recommends content to users, based on who they follow and which posts they have likedInstagram screenshot: Users can send one another direct messages on InstagramInstagram screenshot: Direct messages can include photos, videos, text, emojis, hashtags, locations, profiles, and moreInstagram screenshot: Instagram allows users to upload photos and videos from their mobile phone, or access their camera through the appInstagram screenshot: All posts published by a user are visible on their profileInstagram screenshot: Users are notified of new followers, likes and comments on their posts, and direct messagesInstagram screenshot: A range of filters and editing tools are built into Instagram

Instagram reviews

Value for money
Features
Ease of use
Customer support
  4.7
  4.5
  4.7
  4.0
Ana Manuela

Smartphone social networking application, simple and complete for you to have enough followers.

Used daily for 2+ years
Reviewed 2020-10-15
Review Source: Capterra

With Instagram I can advertise my products and acquire new customers through my publications or even show the products to already loyal customers.

Pros
If you want to have a lot of followers and get known, Instagram is a great social network and allows you to have followers, post photos and short videos with special effects to make you and your brand well known. Instagram is a great promotion tool, because with it you can make lives and even make more extensive videos through IGTV. And besides that, you can also follow and enjoy the photos of your followers.

Cons
What I see as a disadvantage on Instagram is that it reduces the reach of publications, causing them to reach a smaller number of followers. It is often necessary to push a publication to have a wider reach.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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mohammed esshaimi

Instagram review - esshaimi

Used daily for 1-2 years
Reviewed 2020-10-06
Review Source: Capterra

Through my long and lasting experience with Instagram, I found that it is distinct from other social networking sites in that it allows you to post photos and videos only with an additional written description and does not allow you to post links or articles alone. Like other social networking sites. Instagram is a great gathering of influencers and what I like In Instagram, for each specific field you find its pioneers and followers, as it is like a variety of groups from different fields and each of them has its pioneers

Pros
The Instagram application or site is considered a means of communication between people, or as is known to everyone as a social networking site or application and has several distinctions from the rest of the social networking sites that are widely spread on the Internet, including that it is only for publishing photos and videos with some description with it and you cannot, for example, publish an article or post Links alone. Instagram also allows you to make a live broadcast from your account and you can choose whether to save and publish that broadcast on your stories and stay for 24 hours and is deleted automatically or deleted as soon as your live broadcast ends. You can also Post a picture on your Stories for your followers to view Of course, Instagram is available in an application on your phone as well as a website, and you can text whoever you want through your account on the site from the Instagram site because this feature was not previously available on the Instagram website and it was added not long ago

Cons
As for the negatives of the site, I do not find them many, but for example, for the site for Instagram, you cannot publish from it. You can only publish from the application Other than this, I find that Instagram is distinct from many other social networking sites

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Alexis Riddick

Where's my FREEDOM OF SPEECH

Used daily for 2+ years
Reviewed 2020-10-13
Review Source: Capterra

My overall experience with Instagram is good due to the fact that they offer so many ways to reach new people and promote your business. Ways such as hashtags, search bar, The explore page and sending Direct Messages to people. The only problem I've had with them so far which is a big problem is them not letting me exercise my use of freedom of speech by denying me promotion of an ad I was going to pay for.

Pros
I love that instagram allows me to connect with my friends and family as well as people I haven't met before. It's very easy to use, has a lot of different features and tools such as, using hashtags to get more views or likes on your posts, search bar, The explore page and sending Direct Messages to people. I use most of these as an advantage to my business. Instagram also allows you to run ads and gives the opportunity to choose your audience. So I use that too but have recently ran into a problem with running an ad.

Cons
Although Instagram is an app with lots of benefits and is very popular it has some downfalls. Instagram has the option for its users to make ads that promote their page or products but I've recently had a problem with running one of my ads for my business. I was trying to promote my clothing store on a video that had music in it and the music is an original song that I wrote. Well when I hit start ad Instagram made me wait like an hour before getting back with me about why. Their reason as to why I couldn't run my ad was because it had to do with political views and they didn't want me to influence anyone's vote or decisions. But people are clearly influencing peoples votes and decisions EVERY SINGLE DAY! So I didn't understand then and I don't understand now as to why they wouldn't let something go through that I WAS PAYING FOR and let me exercise my right to speak on whatever matters I wanted to speak on. Customer support didn't help one bit, they just kept sending me the same information over again so I finally just didn't worry about it and found another way to promote my business through another app.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Kristina Hristova

THE place to market your business in the 21 century

Used daily for 2+ years
Reviewed 2020-10-09
Review Source: Capterra

If used correctly, it can really help expand your business. But sometimes at the expense of making you a slave to their algorithm.

Pros
Instagram needs no introduction, it's the social media everyone is in nowadays. It helps me reach a wide audience in order to promote my two businesses, at the same time with connecting me with my friends. You don't need to invest money to promote there, you just need to have the time, be resourceful, creative and offer a good product. It helps me gain supporters and find potential clients, as well as connect with other people in my field.

Cons
Instagram is constantly changing their algorithms and if you want to succeed you need to be a slave to their algorithm. It takes the authenticity out of the equation. You need to be watching when, how often you post, make sure you write all the proper tags and captions, stay engaged, bombard your audience with content. It can be draining, once you get on the wagon. And they are giving a lot more room for the paid promotions lately, not so much to the organic content.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 9/10

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Bruna Cequinatto

Filters are my greatest passion

Used daily for 2+ years
Reviewed 2020-09-28
Review Source: Capterra

My experience with the software so far has been great. I had little difficulty learning how to use it and quickly became a regular user.

Pros
The biggest bright spot of the app, in my opinion, is its functionality over the camera. Always creative filters are fantastic, easy to understand, and integrate. Still considering the camera, the 24 hours available for viewing the story is a great move mainly to promote sales content. I have already bought several times in different stores thanks to the use of history to promote products. And the integration of this function with Facebook makes using the resource even easier and more attractive. Another point I like very much is the ease of disseminating the content, making our tastes and preferences clear.

Cons
I don't have many complaints about the app and its functionality, I am a little sad that the Appen smartphone stories are of better resolution, but I understand that it is a partnership. I would like the application integration to take place with WhatsApp as well as integrate with Facebook.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 10/10

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Instagram pricing

Pricing options
Free
View Pricing Plans

Instagram's apps are free to download and use.

Instagram features

Automatic Notifications
Search Functionality

API (316 other apps)
Access Control (99 other apps)
Activity Dashboard (167 other apps)
Content Management (154 other apps)
Customizable Branding (170 other apps)
Customizable Templates (185 other apps)
Data Import/Export (150 other apps)
Drag & Drop Interface (137 other apps)
Electronic Payments (116 other apps)
Order Management (110 other apps)
Product Catalog (114 other apps)
Reporting & Statistics (148 other apps)
SEO Management (120 other apps)
Social Media Integration (104 other apps)
Template Management (105 other apps)
Third Party Integration (222 other apps)
Website Management (105 other apps)
eCommerce Management (115 other apps)

Additional information for Instagram

Key features of Instagram

  • Image editing
  • Location tagging
  • Private messaging
  • Commenting
  • @mentions
  • Push notifications
  • Group messaging
  • Hashtags
  • Filters
  • Video editing tools
  • Text & drawing tools
  • Live video streaming
  • Stories feature
  • Disappearing photos & videos
  • Search functionality
  • User tagging
  • User profiles
  • Public & private profiles
View All Features

Benefits

Users can publish up to 10 images or videos in a single post, customize the order in which they are displayed, and apply filters individually or to all photos and videos within a post.

Editing tools allow users to add filters and effects to photos and videos, with a selection of built-in filters, and tools for adjusting the brightness, color, warmth, saturation, contrast, fade, and other effects.

Users can send direct messages to their followers, including their own photos or videos, text, posts from their feed, other users’ profiles, hashtags, and locations.

Stories enable users to share photos and videos which disappear after 24 hours, and users can also share disappearing photos and videos with one another.

Users can add locations and hashtags to their posts, enabling other users to find their content through searches.