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Instagram Logo

Instagram

Capture, edit, and share photos, videos, and messages

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Instagram Pricing, Features, Reviews and Alternatives

Instagram product overview

What is Instagram?

Instagram is a social media app which lets users share photos and videos from their smartphones, as well as like and comment on other users’ posts, send private messages, search for relevant content, and more. Users can view their feed from any web browser, but can only upload photos and videos through the native apps for iOS and Android.

Key benefits of using Instagram

  • Users can publish up to 10 images or videos in a single post, customize the order in which they are displayed, and apply filters individually or to all photos and videos within a post.

  • Editing tools allow users to add filters and effects to photos and videos, with a selection of built-in filters, and tools for adjusting the brightness, color, warmth, saturation, contrast, fade, and other effects.

  • Users can send direct messages to their followers, including their own photos or videos, text, posts from their feed, other users’ profiles, hashtags, and locations.

  • Stories enable users to share photos and videos which disappear after 24 hours, and users can also share disappearing photos and videos with one another.

  • Users can add locations and hashtags to their posts, enabling other users to find their content through searches.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    FAQs/Forum
    Knowledge Base

    Training options

    Videos

    Instagram pricing information

    Value for money

    4.7

    /5

    2.8K

    Starting from

    Free

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Value for money contenders

    Instagram features

    Functionality

    4.6

    /5

    2.8K

    Total features

    23

    5 categories

    Most valued features by users

    Content Management
    Reporting/Analytics
    Drag & Drop
    Alerts/Notifications
    Search/Filter
    Collaboration Tools
    Campaign Management
    Content Import/Export

    Functionality contenders

    Instagram users reviews

    Overall Rating

    4.7

    /5

    2.8K

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10
    Rating distribution

    5

    4

    3

    2

    1

    2,076

    641

    103

    10

    9

    Pros
    Easy integration with other social networks allows for greater reach through sharing. The possibility of interacting with people through stories is amazing and fast.
    AvatarImg

    Pedro B.

    The statistics are useful for seeing my outreach in the community and I've made connections with people I wouldn't have otherwise met if it weren't for my business, so I am very grateful for that.
    AvatarImg

    Gem T.

    Instagram is a great platform to extend your reach, socialize as well as follow others who inspire you. I love that you can post almost anything and there is potential to build a brand for yourself.

    AR

    Anonymous Reviewer

    Cons
    Mod bot blocks some uploads inappropriately and without an option to dispute. There are a lot of spam accounts that either pretend to be someone or represent a business that they are not.

    AR

    Anonymous Reviewer

    If the Instagram app has been deleted accidentally from your phone, you may run the risk of losing your account which happened including all photos posted.

    AR

    Anonymous Reviewer

    Instagram adverts are everywhere and sometimes are annoying. Instagram does not work well with unstable Internet connection.
    AvatarImg

    Oliwia P.

    Overall rating contenders

    Overall Rating

    A Way to Reach A Younger Audience

    Reviewed 7 months ago

    Transcript

    Rob: My name is Rob and I am a pastor. I am giving Logos a rating of five out of five. And for more reviews...

    MG
    AvatarImg

    Madison G.

    Benefits Specialist

    Hospital & Health Care, 201-500 employees

    Review source

    Overall Rating

    Great marketing tool for small business

    Reviewed 5 days ago

    Transcript

    Madison: My name is Madison. I'm a scheduling and social media coordinator. And my rating for Instagram...

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend7/10

    Share this review:

    Instagram is an easy way to keep up with colleagues/friends

    Reviewed 2 months ago

    Overall I really like using Instagram because it's more based around a picture then just some words like Twitter. Like they say a picture is worth a thousand words and Twitter won't let me put a thousand words in a post so Instagram is much more fun and useful.

    Pros

    The fact that I can do it all on my phone.

    Cons

    It's not easy to search for past conversations with people in the DM's.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    Not as good as it should be having such a big users community.

    Reviewed 2 months ago

    Instagram is both good and bad at the same time. It does provide a channel to deploy information and advertisement, but it does no offer clear rules to do it. The new argued "inclusive" guidelines of their working algorithm foster or not the distribution of your publications, then, many of your followers will or won't see what you have to show.

    Pros

    Does have a lot of active users worldwide. It allows integrating with platforms like Facebook. The app is fairly simple to use

    Cons

    Does not have defined game rules The algorithm shows your content or hides you despite your follower's amount but their interest. The customer service is a shame, it is almost no existent.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    Necessary but not good.

    Reviewed 25 days ago

    Our experience with the platform is good, but it could be fairly better if they address several aspects of the software.

    Pros

    This software is a necessity of any marketing company and many other business lines. Notwithstanding, it is not a good software. What I can assure is, this platform does allows people from around the world to connect.

    Cons

    Managing different accounts is not optimized at all. In fact, for some accounts, it does have a glitch that makes the app show different user interface versions for each account even when they are being managed from the same device. That algorithm the software employs does not allow the people to reach their max potential, it is actually pretty biased according to Instagram needs.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

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    Instagram for Educators!

    Reviewed 4 months ago

    Student engagement is a huge problem especially since Covid. Using Instagram as a way to connect with students and with fellow educators allows me to engage my students with the social media that they are already proficient at navigating. Highly engaging for reluctant students!

    Pros

    As an educator, I love that I can easily connect with other like-minded teachers on a safe social media platform. Instagram has proven highly impactful in regards to building a strong educator community where we can bounce ideas off of each other, share resources, and offer encouraging words to one another. Being able to provide links to other content is a bonus!

    Cons

    I honestly haven’t found a con with Instagram. It’s easy to use and super impactful with my students and fellow educators.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend6/10

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    Influencer not that happy with how instagram is becoming

    Reviewed 23 days ago

    I was very happy but now it's very very difficult to make it worth it ...

    Pros

    I really was happy 2-3 years ago before instagram became a platform with an algorithm which just makes your experience a nightmare... I have 60K followers and now only 1% of them see my posts. It's very frustrating ... I try to pay to promote my post and it's even worst ...

    Cons

    Algorithm sucks a lot, it gives you low visibility for users who are already following you ..

    Instagram FAQs and common questions

    Q. What type of pricing plans does Instagram offer?

    Instagram has the following pricing plans:
    Pricing model: Free


    Q. Who are the typical users of Instagram?

    Instagram has the following typical customers:
    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


    Q. What languages does Instagram support?

    Instagram supports the following languages:
    English


    Q. Does Instagram support mobile devices?

    Instagram supports the following devices:
    Android, iPad, iPhone


    Q. Does Instagram offer an API?

    No, Instagram does not have an API available.


    Q. What other apps does Instagram integrate with?

    Instagram integrates with the following applications:
    Twitter, Meta for Business


    Q. What level of support does Instagram offer?

    Instagram offers the following support options:
    FAQs/Forum, Knowledge Base

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