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Table of Contents
Instagram - 2025 Pricing, Features, Reviews & Alternatives


All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: April 2025
Starting from
Free
Alternatives with better value for money
Instagram’s pros and cons based on 5,028 verified reviews
To identify what users like and dislike about Instagram, our data scientists apply advanced modeling techniques to our proprietary reviews data. We've sorted the resulting list of pros and cons based on the percentage of users who expressed positive sentiment toward the given topic in their reviews.



Connecting with Family
99% of reviewers feel positive about Instagram's ability to connect with family. Reviewers appreciate the platform for sharing daily stories and staying in touch with friends and family. They find it useful for celebrating milestones, sharing memories, and keeping up with loved ones' lives.
Following Celebrities
94% of reviewers feel positive about Instagram's celebrity engagement. Reviewers enjoy following their favorite celebrities, influencers, and public figures. They find it entertaining and engaging to see updates, stories, and posts from celebrities, which also helps in staying updated with trends and news.

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Supporting Small Businesses
93% of reviewers feel positive about Instagram's role in small business growth. Users appreciate the platform for its tools and features that help promote products, reach new customers, and grow their business. They find it effective for marketing and networking, especially for small-scale businesses.

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Sharing Photos
93% of reviewers feel positive about Instagram's photo sharing capabilities. Users enjoy the platform for its ease of sharing high-quality photos and videos. They appreciate the various editing tools, filters, and the ability to connect with others through visual content.
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Effective Marketing Tools
93% of reviewers feel positive about Instagram's marketing tools. Users find the platform's integration with Facebook and detailed analytics beneficial for tracking performance and reaching a wider audience. They appreciate the ease of creating and managing marketing campaigns.

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Issues with Spam
97% of reviewers feel negative about Instagram's spam control. Users report problems with fake accounts, bots, and spam messages. They find it challenging to manage these issues, which can dilute genuine engagement and pose security risks.
Algorithm Challenges
78% of reviewers feel negative about Instagram's algorithm performance. Users are frustrated with the algorithm's unpredictability and its impact on post visibility. They dislike the lack of chronological order and the difficulty in reaching their audience.
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Account Management Issues
56% of reviewers feel negative about Instagram's account management. Users face difficulties with account recovery, linking accounts, and customer support. They find the process of managing multiple accounts cumbersome and security measures inadequate.

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Excessive Advertising
50% of reviewers feel negative about Instagram's advertising. Users are annoyed by the high volume of ads in their feed, which they feel disrupts their browsing experience. They also report issues with ad targeting and the effectiveness of advertising tools.

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Mobile-Centric Limitations
47% of reviewers feel negative about Instagram's mobile usage. Users find the platform's mobile-centric design inconvenient for desktop use. They report issues with app performance, high data consumption, and limited functionality on non-mobile devices.

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Instagram's key features
GetApp's analysis of 1,347 verified user reviews collected between July 2021 and January 2025 identified Instagram's most critical features and how it performs according to users.
Reviewers appreciate Instagram's user profiles for their customization options, allowing users to express their identity through profile pictures, bios, and links. They find the ability to switch between personal and business profiles valuable for managing different content. Users also highlight the profiles' role in networking and promoting businesses, as well as the clear distinction between personal and business pages. They enjoy the aesthetic and modern design, which helps attract followers and customers. Of the 458 Instagram users who gave detailed accounts of their use of User Profiles, 95% rated this feature as important or highly important.
Reviewers indicate that Instagram's Activity/News Feed is essential for staying updated with the latest posts, stories, and interactions from accounts they follow. They appreciate the personalized and dynamic content curation, which includes posts from friends, influencers, and suggested content based on interests. Users find it helpful for discovering new content and trends, although some express concerns about the algorithm showing posts out of order or too many advertisements. Of the 299 Instagram users who gave detailed accounts of their use of Activity/News Feed, 94% rated this feature as important or highly important.
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Reviewers value Instagram's reporting and analytics capabilities for providing detailed insights into engagement, reach, and audience demographics. They find these tools essential for tracking content performance and making data-driven decisions to optimize their social media strategies. Users appreciate the ability to monitor account reach and interactions, although some suggest improvements for more detailed analytics, especially for reels and videos. Of the 313 Instagram users who gave detailed accounts of their use of Reporting/Analytics, 91% rated this feature as important or highly important.

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Reviewers feel that Instagram's content management capabilities are effective for organizing and sharing diverse content types, including posts, reels, stories, and live broadcasts. They appreciate the ability to schedule posts, manage comments, and maintain a consistent brand image. Users find the platform's tools for editing and archiving content helpful for maintaining an engaging and cohesive online presence. Of the 566 Instagram users who gave detailed accounts of their use of Content Management, 91% rated this feature as important or highly important.
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Users report that Instagram's multi-account management feature is highly convenient for managing multiple accounts from a single device. They appreciate the ease of switching between personal and business accounts without logging in and out repeatedly. Reviewers find this capability valuable for maintaining separate identities and content strategies, improving efficiency for individuals and businesses alike. Of the 396 Instagram users who gave detailed accounts of their use of Multi-Account Management, 90% rated this feature as important or highly important.


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Reviewers indicate that Instagram's alerts and notifications are useful for staying informed about likes, comments, new followers, and direct messages. They appreciate the ability to customize notification settings to suit their preferences, which helps manage engagement without being overwhelmed. Users find real-time updates valuable for maintaining connections and responding promptly to interactions. Of the 368 Instagram users who gave detailed accounts of their use of Alerts/Notifications, 88% rated this feature as important or highly important.


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All Instagram features
Features rating:
Instagram awards
Instagram alternatives
Instagram pricing
Starting from
Free
User opinions about Instagram price and value
Value for money rating:
Of 213 reviews that provide robust commentary on Instagram's price and value, 69% mention it in a positive light.
Some reviewers feel that Instagram offers good value for money, particularly for businesses looking to advertise. They appreciate the relatively low cost of ads and promotions compared to other social media platforms, and the ability to customize ads to suit their budget and target audience. Users think the platform's free features, such as posting content and accumulating followers, provide significant benefits without any cost. They also value the various advertising options available, including sponsored posts and stories, which help in reaching a broad audience effectively. Some users report that even without paying for ads, they receive substantial traffic and engagement.
However, some users say that the cost of using Instagram's promotion features can be high, especially for small businesses and artists who may struggle to afford ads. They indicate that the algorithm favors paid content, making it difficult to achieve organic growth without investing in ads. Some reviewers find the platform's ad costs to be higher than expected, and they express frustration with the limited reach of ads compared to other platforms. Additionally, users mention that the saturation of similar content on Instagram can necessitate a higher budget to stand out. Some users also note that the platform's integration with Facebook can complicate the ad management process and increase costs.
Check .
To see what individual users think of Instagram's cost and value, check out the review excerpts below.
Instagram integrations (775)
Integrations rated by users
We looked through 5,028 user reviews, to identify which products are mentioned as Instagram integrations, and what is the users perception.
“It directs traffic from my posts on Instagram to my Facebook business page where clients can see information about my business, pricing and other contact information for them to make an appointment for a consultation.”
“Being able to connect to my audience on Facebook is important, because it widens my reach. Some people may not see it on Instagram first, but may see it on Facebook and respond. These two programs work well together.”
“We post similarly to both platforms right now because our team doesn't have the bandwidth to divide them. To be able to post to both at the same time is a huge time and effort saver.”
“Best in house content strategy, user analysis and develops schedule posts for each brand and business you want to manage requires more in depth knowledge about Meta business suite.”
“It is important to share across multiple platforms to reach the biggest audience. Instagram allows me to do this without having to leave the app or make multiple posts. ”
“to get your activity together and that enables you to save time and repost things for example when you post the same photo in Instagram and Facebook at the same time.”
“Facebook and Instagram business pages can very easily be connected and managed all from one page, making it very easy to post from both and manage both pages. ”
“Meta for Business allows you to track engagement in more details, as well as running and managing the ads you create on your account and the posts you boost.”
“The integration is important because both of this software are commonly used by a lot of people. So it's faster and easier on both ends of the line.”
“I use meta business to schedule posts and run ads on Instagram, to reach my followers on both Instagram and Facebook. The integration is easy”
“The integration is important so we don't miss any of our viewers. Not all viewers are on both platforms and this helps us reach everyone. ”
“To connect Facebook business pages with Instagram and make posts simultaneously as well as manage posts from both social networks.”
“Track all of Facebook and Instagram engagement, post products, track revenue, etc without having to bounce between the two apps.”
“90 % of music artists have an Instagram page and that makes a big difference in getting your music heard or businesses exposed ”
“This because i mostly use both of these platforms to market my business so it makes it very easy for me to use both platforms.”
“Great integration for posting schedules, customer/lead management, and keeping track of analytics, especially on ads.”
“Using Meta to post ads on Facebook and Insta is not easy and I don't like how you need a personal account connected.”
“It is one brand so when you switch from post to post it is free, and if you liked your account you share at once.”
“It makes my life easier, i put up a post in one, its also published in the other which saves me time ultimately.”
“Instagram blocks us automatically if Facebook blocks. That's wrong. I have personally faced this difficulty.”

Bennaire Gibson
Editor
“Facebook integration to Instagram makes the use of the two social platforms feel uniform and helps identify users on the platforms. It also eases posting across both social media platforms.”
“Everyrhing that IS transmitted is for both partes that makes a greater reach for the público and reduces our daily time”
“I like the ability to integrate the text content of Facebook with the image content of Instagram. ”
“I need to have the ability to integrate FB and Insta for my brand to save time and resources.”
“Most of my social media is on Facebook integrating with Instagram made my reach more complete”
“Because it allows account coordination and profiles for a variety of options for each member”
“The feature is a part of the tabs to whether share in the Instagram platform as an option”
“It's important to be able to share on different platforms besides Instagram”

Charles Ruita
Software engineer
“I use Facebook Business Suite and Instagram together mainly to streamline managing both platforms. I schedule posts, check insights, and reply to messages from one place, which saves time and keeps things consistent across both.”
“FB Business Suite didn't work too good at first and was losing draft posts we would make. One day it just was fixed and worked better but still left us confused. Meta changes too much too often.”
“By integrating with Facebook Business Suite, it allows creators and social media managers to manage postings of posts and IG stories easily with the power of scheduling posts.”
“Fast communication and good integration between Facebook and Instagram, with a key point being the agility of creating ads for both on a single platform.”
“We can make dual posts easily and quickly and get twice as much "bang for our buck" in terms of time spent. ”
“Because it allows you to see the insights of your profile and schedule or manage posts.”
“Not that easy to use. I get frustrated with the interface. Drives me crazy.”
Jonathan Woodhouse
Artistic Director and Producer
“I like how you can integrate Twitter/X with Instagram because it allows you to quickly post on multiple social media websites.”
“Some audience are best on Instagram's content platform only so it can seem like an uphill battle build community on Twitter.”
“Not all people use Instagram so integration is important because it helps me get more customers”

Jose Leon
Inside Salesman
“The videos in Tiktok are short form and this rhythm matches the fast life that we are currently living and is more fun to watch. ”
“I honestly, uses both of the applications, this has editing photo features that you can compile and turn it into video.”
“TikTok has a huge hit to marketing and integrating it's power of reach with Instagram really helps to grow my audience.”
Tarek Kamaleldin
Psychologist
“In my opinion they are two software that go hand in hand due to their common features, such as the messaging or video chat service.”
“To retain friends and customers. It's a more personal messaging app. It's like letting one into your personal space”
Emanuela Ferrara
Student
“Integrating Canva is helpful when posting graphic design content. It eliminates the need to download content and upload to a different platform, saving me a ton of time.”
“Making posts is easier in Canva and using them with Instagram is simple and fast”
Crystal H
Executive Business Growth Strategist
“Direct links to the products I sell. Each post allows me to promote the specific Shopify link and products. ”
“For selling products on Instagram it is necessary to integrate them to each other”
Marco Pelusi
Owner
“Perfect for digital ventures to have this connected to Instagram to easily switch and posts in between the two platforms.”
“Easy to login from Facebook account, no need to remember password to login each time.”
Gift Princess Buhman
Singer Songwriter
“As it's okay to depend on different types of content; educational and inspirational not just entertainment to get reach and followers. ”
“Pinterest collaborates nicely with Instagram. Both are innovative and very useful.”
Marwa Shosha
Social media specialist
“I also love YouTube because I take some educational courses such as Photoshop, learn programming, and follow up on gaming content.”
Abdallah Mohamed
Graphic Design
“I'm not sure if it's an Instagram problem or Chrome, but I can't upload photos from my desktop onto Instagram.”
John Wiley
Associate Pastor of Youth & Music Ministries
“Connections to other platforms that may not be directly available with Meta Business”

Jared Kinyua
CMO
“As a content creator that posts photos regularly, Adobe Lightroom is the first and most definitely, the only option that I use to edit my photos due to having all of the editing features that Instagram has and a lot more which increases my creativity before it is published on my page.”
Jonathan Le Maitre
Photographer
“Instagram is giving a chance to share everything with the world especially through mobile Android applications and it never crashes which is great.”
Mohammad Awad
Software developer
“I use photoshop to edit my designs and photos, sometimes photo manipulation and then post it on instagram”

Adham Hammad
Senior marketing specialist, graphic designer
“Sometimes when I try to post my artwork, the size is not really great on Instagram, so I have to edit it first on Photopea.”
Anonymous Reviewer
freelance artist and editor
“This program allows us to connect our social media to our screens in the residence halls through their screen share feature. ”
Zach Raso
Assistant Director of Community Development
“I use UNUM to test the layout of my feed before uploading. I have a strict page pattern running for over a year so i’m keen on maintaining that and ensuring that my page is aesthetically pleasing at a glance ”

Anonymous Reviewer
Student
“if a business want to make connections to other platforms without Meta Business connected.”

Jared Kinyua
CMO
“I set up weeks worth of social media content through Thryv and the software auto-posts it for me.”

April Juarez
Senior Client Service Specialist/Mulitmedia
“Helps automate posting content to the other platforms; however, there is no integrations currently to post to Instagram directly from those other platforms.”

Jared Kinyua
CMO
Instagram support options
Typical customers
Platforms supported
Support options
Training options
Instagram reviews
Overall rating
4.7
/5
5K
Positive reviews
96
%
- Value for money
- Ease of use
- Features
- Customer support
- Likelihood to recommend9.04/10
3.6K
1.1K
179
18
20
Instagram FAQs
Instagram has the following pricing plans:
Pricing model: Free
These products have better value for money
Q. Who are the typical users of Instagram?
Instagram has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business
Q. What languages does Instagram support?
Instagram supports the following languages:
English
Q. Does Instagram support mobile devices?
Instagram supports the following devices:
Android, iPad, iPhone
Q. Does Instagram offer an API?
No, Instagram does not have an API available.
Q. What other apps does Instagram integrate with?
Instagram integrates with the following applications:
Twitter/X, Meta for Business, Facebook Business Suite
Q. What level of support does Instagram offer?
Instagram offers the following support options:
FAQs/Forum, Knowledge Base