Hootsuite vs NetBase Comparison

Overview

Hootsuite is a social media marketing tool for businesses to manage, schedule & track the engagement of their social content...

NetBase is an enterprise social media analytics solution for top consumer brands, their agencies, and their ecosystem to...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$29.00/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
/
No info available
/
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

1,265

924

258

40

20

  • Value for money
  • Ease of use
  • Features
  • Customer support
95%
would recommend this app

4.6

(39)

5

4

3

2

1

26

12

1

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

The ability to add streams based on hashtags and interests are very helpful as well and have found some good content to repost this way all within one application which is nice and saves time.
The calendar is a huge help to find out best times to post. Another benefit is the ability to monitor other feeds to cultivate other great posts and people to follow.
Perfect for scheduling, visualizing your posts in advanced, seeing the previews of what it will look like, copying posts across platforms - just a perfect tool for the modern digital media agency.

Pros

This tool is best suited to find audience and conversation insights, but needs a little more work on the measurement piece. Nonetheless, I have truly enjoyed using this great tool.
Over the past decade, I've had the pleasure to see the social intelligence field mature as well as had opportunity to work with a variety of social intelligence tools.
There is a real community feel where users of Netbase share use cases and help each other. Customer service is amazing even from the other side of the world.

Cons

Some features not being taken to their logical conclusion or full potential. No fatal flaws but just minor annoyances.
You are limited to only posting from Hootsuite onto your company page, not private profile. And it does not work with Instagram​ at all.
The inability to schedule posts for instagram was frustrating. You could schedule them but then you still have to open instagram at that time to post.

Cons

Disaster control - if something bad happens for you or your client, you can see in real time the things they are saying, so you can figure out how to fix it.
Disaster control - if something bad happens for you or your client, you can see in real time the things they are saying, so you can figure out how to fix it.
Setting up each part could be confusing and might not give you the result you want. It's a real try and error experience.
  • Vendor responds to reviews
  • Last review3 days ago
  • Vendor responds to reviews
  • Last review19 days ago

Key features

  • Total features70
  • @mentions
  • A/B Testing
  • AICC Compliance
  • API
  • Access Control
  • Activity Dashboard
  • Administrative Reporting
  • Alerts / Escalation
  • Approval Process Control
  • Assignment Management
  • Automated Scheduling
  • Automatic Notifications
  • Behavior Tracking
  • Calendar Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Scheduling
  • Charting
  • Collaboration Tools
  • Communications Calendar
  • Compliance Management
  • Contact History
  • Content Filter
  • Content Library
  • Content Management
  • Content Repository
  • Custom Fields
  • Custom Forms
  • Customer Profiling
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reporting
  • Dashboard Creation
  • Data Import/Export
  • Data Visualization
  • Demographic Data Collection
  • Engagement Analytics
  • Event Scheduling
  • Feedback Collection
  • Feedback Management
  • Filtered Views
  • Geographic Maps
  • HIPAA Compliance
  • Heatmap
  • Historical Analysis
  • Image Library
  • Indexing
  • Issue Management
  • Issue Tracking
  • Keyword Tracking
  • Location Tracking
  • Mobile Alerts
  • Mobile Integration
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Country
  • Multi-Language
  • Performance Appraisal
  • Performance Management
  • Performance Reports
  • Permission Management
  • ROI Analytics
  • RSS Feeds
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Reporting & Statistics
  • Risk Alerts
  • Search Functionality
  • Sentiment Analysis
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Social Performance Management
  • Tagging
  • Task Management
  • Third Party Integration
  • Trend Analysis
  • Two-Factor Authentication
  • Usage Tracking
  • User Management
  • Visual Analytics
  • Visual Discovery
  • Web Analytics
  • Web Forms
  • Web Traffic Reporting
  • Workflow Management
  • Total features36
  • @mentions
  • A/B Testing
  • AICC Compliance
  • API
  • Access Control
  • Activity Dashboard
  • Administrative Reporting
  • Alerts / Escalation
  • Approval Process Control
  • Assignment Management
  • Automated Scheduling
  • Automatic Notifications
  • Behavior Tracking
  • Calendar Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Scheduling
  • Charting
  • Collaboration Tools
  • Communications Calendar
  • Compliance Management
  • Contact History
  • Content Filter
  • Content Library
  • Content Management
  • Content Repository
  • Custom Fields
  • Custom Forms
  • Customer Profiling
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reporting
  • Dashboard Creation
  • Data Import/Export
  • Data Visualization
  • Demographic Data Collection
  • Engagement Analytics
  • Event Scheduling
  • Feedback Collection
  • Feedback Management
  • Filtered Views
  • Geographic Maps
  • HIPAA Compliance
  • Heatmap
  • Historical Analysis
  • Image Library
  • Indexing
  • Issue Management
  • Issue Tracking
  • Keyword Tracking
  • Location Tracking
  • Mobile Alerts
  • Mobile Integration
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Country
  • Multi-Language
  • Performance Appraisal
  • Performance Management
  • Performance Reports
  • Permission Management
  • ROI Analytics
  • RSS Feeds
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Reporting & Statistics
  • Risk Alerts
  • Search Functionality
  • Sentiment Analysis
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Social Performance Management
  • Tagging
  • Task Management
  • Third Party Integration
  • Trend Analysis
  • Two-Factor Authentication
  • Usage Tracking
  • User Management
  • Visual Analytics
  • Visual Discovery
  • Web Analytics
  • Web Forms
  • Web Traffic Reporting
  • Workflow Management

Integrations

  • Total integrations134
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk
  • Total integrations6
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

Hootsuite vs. NetBase

See how Hootsuite and NetBase stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.