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Hootsuite vs Sked Social Comparison (2026)

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Good recommendations?

Hootsuite logo

Hootsuite

Sked Social logo

Sked Social

Overview

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

A social media management platform for brands, agencies, visual marketers, ecommerce retailers, freelancers and more. Key features include scheduling and auto-posting across all major social platforms, teamwork and approvals, social inbox, link in bio tool and in-depth insights.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

99

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.4

3.8K

5

4

3

2

1

1.9K

1.3K

370

49

37

  • Value for money
  • Ease of use
  • Features
  • Customer support
69%
would recommend this app

4.4

77

5

4

3

2

1

47

21

5

3

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
77%
would recommend this app

Pros

“In our role as marketers amongst a variety of other hats, Hootsuite is a practical tool for maintaining organization and consistency of our content.”
TK

Tim K.

Founder

“The convenience in terms of planning our marketing materials is amazing as we can conveniently make promotional video posts on all our retail social networks at once.”
AH

Amir H.

E-Commerce Manager

“It makes managing multiple social media accounts so much easier, helps me stay organized with scheduling, and gives a clear picture of how posts are performing.”
Verified reviewer profile picture

Joshua F.

Marketing Assistant

Pros

“I usually set up post for an entire month and then I can re see them when they pop up. ”
JH

Jennifer H.

CA Office Manager

“There aren't many social scheduling platforms on the market that allow you to schedule stories either and I appreciate that Sked enables this.”
PS

Paige S.

Creative Director

“They've got some new AI features that really save time too.”
PS

Paige S.

Creative Director

Cons

“With Hootsuite, LinkedIn doesn’t allow you to schedule PDF uploads, which is a shame.”
DM

Demi M.

Community Manager

“You also can only add business LinkedIn pages (I was unable to add personal accounts for clients).”
AB

Ali B.

Owner

“Can be hard to focus and scheduling posts in the application don't carry as much weight as in the mobile applications”
MD

Mike D.

Owner

Cons

“It has glitched on me a couple of times in terms of uploading, which requires the manual labour of then logging in and manually posting at times that are not always convenient.”
PS

Paige S.

Creative Director

“This is outrageous and feels like a scam. Although customer service responds quickly, their replies are unhelpful and blame the customer rather than addressing the actual problems.”
MP

Maja P.

CEO

“The only additional feature I want is tagging products, but you aren’t able to just add on that service, you have to pay hundreds more per month to upgrade and get all these other features that i’m not even interested in.”
AB

Anji B.

Content & Social Editor

  • Vendor responds to reviews
  • Last reviewa month ago
  • Vendor responds to reviews
  • Last review2 years ago

Key features

  • Total features144
  • @mentions
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Activity/News Feed
  • Advertising Management
  • Alerts/Escalation
  • Alerts/Notifications
  • Approval Process Control
  • Assignment Management
  • Audience Analytics
  • Audience Engagement
  • Audience Targeting
  • Automated Publishing
  • Automated Scheduling
  • Behavior Tracking
  • Benchmarking
  • Blogs
  • Brand Tracking
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Tracking
  • Categorization/Grouping
  • Chat/Messaging
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Compliance Management
  • Contact Database
  • Contact Management
  • Content Creation
  • Content Discovery
  • Content Generation
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Customer Social Profiles
  • Customer Support
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Security
  • Data Visualization
  • Drag & Drop
  • Editorial Calendar
  • Email Alerts
  • Employee Advocacy
  • Employee Database
  • Employee Engagement
  • Engagement Tracking
  • Event Triggered Actions
  • Feedback Management
  • File Sharing
  • Filtering
  • Group Management
  • Image Library
  • Impact Measurement
  • Influencer Tracking
  • KPI Monitoring
  • Keyword Filtering
  • Keyword Tracking
  • Lead Engagement
  • Link Analytics
  • Live Chat
  • Marketing Automation
  • Media Library
  • Mobile Access
  • Mobile Alerts
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Channel Social Integration
  • Multi-Language
  • Natural Language Processing
  • Performance Metrics
  • Personalization and Recommendation
  • Post Scheduling
  • Pre-Approved Content Library
  • Predictive Analytics
  • Progress Tracking
  • Project Management
  • Publish Scheduling
  • ROI Tracking
  • Real Time Comparisons
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Chat
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Response Management
  • Review Monitoring
  • Role-Based Permissions
  • Search/Filter
  • Sentiment Analysis
  • Single Sign On
  • Social Advertising
  • Social Listening
  • Social Media Integration
  • Social Media Monitoring
  • Social Mentions Tracking
  • Social Performance Management
  • Social Promotion
  • Social Sharing
  • Survey/Poll Management
  • Surveys & Feedback
  • Tag Management
  • Tagging
  • Task Management
  • Task Progress Tracking
  • Template Management
  • Text Analysis
  • Third-Party Integrations
  • Trend Analysis
  • URL Customization
  • User Management
  • User Profiles
  • Visual Analytics
  • Visualization
  • Web Traffic Reporting
  • Website Analytics
  • Workflow Management
  • Total features58
  • @mentions
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Activity/News Feed
  • Advertising Management
  • Alerts/Escalation
  • Alerts/Notifications
  • Approval Process Control
  • Assignment Management
  • Audience Analytics
  • Audience Engagement
  • Audience Targeting
  • Automated Publishing
  • Automated Scheduling
  • Behavior Tracking
  • Benchmarking
  • Blogs
  • Brand Tracking
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Tracking
  • Categorization/Grouping
  • Chat/Messaging
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Compliance Management
  • Contact Database
  • Contact Management
  • Content Creation
  • Content Discovery
  • Content Generation
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Customer Social Profiles
  • Customer Support
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Security
  • Data Visualization
  • Drag & Drop
  • Editorial Calendar
  • Email Alerts
  • Employee Advocacy
  • Employee Database
  • Employee Engagement
  • Engagement Tracking
  • Event Triggered Actions
  • Feedback Management
  • File Sharing
  • Filtering
  • Group Management
  • Image Library
  • Impact Measurement
  • Influencer Tracking
  • KPI Monitoring
  • Keyword Filtering
  • Keyword Tracking
  • Lead Engagement
  • Link Analytics
  • Live Chat
  • Marketing Automation
  • Media Library
  • Mobile Access
  • Mobile Alerts
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Channel Social Integration
  • Multi-Language
  • Natural Language Processing
  • Performance Metrics
  • Personalization and Recommendation
  • Post Scheduling
  • Pre-Approved Content Library
  • Predictive Analytics
  • Progress Tracking
  • Project Management
  • Publish Scheduling
  • ROI Tracking
  • Real Time Comparisons
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Chat
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Response Management
  • Review Monitoring
  • Role-Based Permissions
  • Search/Filter
  • Sentiment Analysis
  • Single Sign On
  • Social Advertising
  • Social Listening
  • Social Media Integration
  • Social Media Monitoring
  • Social Mentions Tracking
  • Social Performance Management
  • Social Promotion
  • Social Sharing
  • Survey/Poll Management
  • Surveys & Feedback
  • Tag Management
  • Tagging
  • Task Management
  • Task Progress Tracking
  • Template Management
  • Text Analysis
  • Third-Party Integrations
  • Trend Analysis
  • URL Customization
  • User Management
  • User Profiles
  • Visual Analytics
  • Visualization
  • Web Traffic Reporting
  • Website Analytics
  • Workflow Management

Integrations

  • Total integrations97
  • 123FormBuilder
  • Adobe Analytics
  • Adobe Commerce
  • Adobe Creative Cloud
  • Adobe Experience Manager
  • Airtable
  • Asana
  • Audiense Discover
  • Basecamp
  • Box
  • Brandfolder
  • Brandwatch
  • Brightcove
  • Bynder
  • CELUM
  • Canto
  • Canva
  • Chatfuel
  • ClickDesk
  • ClickUp
  • Cloohawk
  • Cloudinary
  • Constant Contact
  • Copysmith
  • Crowd Analyzer
  • DALL-E 3
  • Dailymotion
  • Data Dwell Digital Asset Management
  • Data Dwell Sales Enablement
  • Dropbox
  • Facebook Apps and Tabs
  • Facebook Business Suite
  • Figma
  • Freshdesk
  • Frontify
  • Google Analytics 360
  • Google Blogger
  • Google Calendar
  • Google Translate
  • Grid
  • Higher Logic Vanilla
  • HubSpot CRM
  • HubSpot Content Hub
  • HubSpot Marketing Hub
  • Influitive
  • Instagram
  • Interact
  • Issuu
  • JIRA Service Management
  • Kapost
  • LinkedIn for Business
  • Lucidya
  • Lumen by Talkwalker
  • Marketo Engage
  • MediaValet
  • Meltwater
  • Mentionlytics
  • Meta for Business
  • Microsoft SharePoint
  • Microsoft Teams
  • Microsoft Viva Engage
  • NetX
  • Nimble
  • Onclusive Social
  • Oracle Eloqua Marketing Automation
  • Outgrow
  • PhotoShelter for Brands
  • PromoRepublic
  • Quid
  • ReviewInc
  • ReviewTrackers
  • Salesforce Sales Cloud
  • Scoop.it
  • Simple Sales Tracking
  • Simplebooklet Flipbook Experiences
  • Slack
  • SocialFlow
  • Stackla
  • StoreYa
  • SurveyMonkey
  • TINT
  • Tagboard
  • Tailwind TMS
  • Threads
  • TikTok
  • Trello
  • Trustpilot
  • Twitter/X
  • Uberflip
  • Unifyr
  • Upfluence
  • Vidyard
  • Webdam
  • WordPress
  • Zapier
  • Zendesk Suite
  • pixx.io
  • webCRM
  • Total integrations3
  • 123FormBuilder
  • Adobe Analytics
  • Adobe Commerce
  • Adobe Creative Cloud
  • Adobe Experience Manager
  • Airtable
  • Asana
  • Audiense Discover
  • Basecamp
  • Box
  • Brandfolder
  • Brandwatch
  • Brightcove
  • Bynder
  • CELUM
  • Canto
  • Canva
  • Chatfuel
  • ClickDesk
  • ClickUp
  • Cloohawk
  • Cloudinary
  • Constant Contact
  • Copysmith
  • Crowd Analyzer
  • DALL-E 3
  • Dailymotion
  • Data Dwell Digital Asset Management
  • Data Dwell Sales Enablement
  • Dropbox
  • Facebook Apps and Tabs
  • Facebook Business Suite
  • Figma
  • Freshdesk
  • Frontify
  • Google Analytics 360
  • Google Blogger
  • Google Calendar
  • Google Translate
  • Grid
  • Higher Logic Vanilla
  • HubSpot CRM
  • HubSpot Content Hub
  • HubSpot Marketing Hub
  • Influitive
  • Instagram
  • Interact
  • Issuu
  • JIRA Service Management
  • Kapost
  • LinkedIn for Business
  • Lucidya
  • Lumen by Talkwalker
  • Marketo Engage
  • MediaValet
  • Meltwater
  • Mentionlytics
  • Meta for Business
  • Microsoft SharePoint
  • Microsoft Teams
  • Microsoft Viva Engage
  • NetX
  • Nimble
  • Onclusive Social
  • Oracle Eloqua Marketing Automation
  • Outgrow
  • PhotoShelter for Brands
  • PromoRepublic
  • Quid
  • ReviewInc
  • ReviewTrackers
  • Salesforce Sales Cloud
  • Scoop.it
  • Simple Sales Tracking
  • Simplebooklet Flipbook Experiences
  • Slack
  • SocialFlow
  • Stackla
  • StoreYa
  • SurveyMonkey
  • TINT
  • Tagboard
  • Tailwind TMS
  • Threads
  • TikTok
  • Trello
  • Trustpilot
  • Twitter/X
  • Uberflip
  • Unifyr
  • Upfluence
  • Vidyard
  • Webdam
  • WordPress
  • Zapier
  • Zendesk Suite
  • pixx.io
  • webCRM