Hootsuite vs SocialOomph Comparison

Overview

Hootsuite is a social media marketing tool for businesses to manage, schedule & track the engagement of their social content...

SocialOomph is a social media management application designed to increase social media productivity by automating social...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$29.00/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$13.94/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

1,264

924

258

40

20

  • Value for money
  • Ease of use
  • Features
  • Customer support
95%
would recommend this app

4.2

(13)

5

4

3

2

1

5

7

0

0

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
92%
would recommend this app

Pros

The ability to add streams based on hashtags and interests are very helpful as well and have found some good content to repost this way all within one application which is nice and saves time.
The calendar is a huge help to find out best times to post. Another benefit is the ability to monitor other feeds to cultivate other great posts and people to follow.
Perfect for scheduling, visualizing your posts in advanced, seeing the previews of what it will look like, copying posts across platforms - just a perfect tool for the modern digital media agency.

Pros

SocialOomph is really easy to set-up, use and schedule your Tweets. It's quick and their tracking ability is good.
I like that fact that it can be super quick to schedule a bare bones post if you're just wanting a simple option.
Additionally, Socialoomph lets you publish in virtually any configuration you want, from specifically scheduled dates, to regular intervals etc. Customer support is prompt and excellent.

Cons

Some features not being taken to their logical conclusion or full potential. No fatal flaws but just minor annoyances.
You are limited to only posting from Hootsuite onto your company page, not private profile. And it does not work with Instagram​ at all.
The inability to schedule posts for instagram was frustrating. You could schedule them but then you still have to open instagram at that time to post.

Cons

Don't have too much to say about what I dislike.
They keep offering pro/premium features all the time to the point that sometimes it gets annoying.
The only thing I don't like using is the lack of UI and UX Customer Experience. The design is outdated and sometimes it really feels clunky.
  • Vendor responds to reviews
  • Last review11 days ago
  • Vendor responds to reviews
  • Last reviewa month ago

Key features

  • Total features70
  • A/B Testing
  • AICC Compliance
  • API
  • Access Control
  • Activity Dashboard
  • Administrative Reporting
  • Alerts / Escalation
  • Approval Process Control
  • Assignment Management
  • Automated Scheduling
  • Behavior Tracking
  • Calendar Management
  • Campaign Analysis
  • Campaign Scheduling
  • Collaboration Tools
  • Communications Calendar
  • Compliance Management
  • Contact History
  • Content Filter
  • Content Library
  • Content Management
  • Content Repository
  • Custom Fields
  • Custom Forms
  • Customizable Branding
  • Customizable Reporting
  • Dashboard Creation
  • Data Import/Export
  • Data Visualization
  • Demographic Data Collection
  • Engagement Analytics
  • Event Scheduling
  • Filtered Views
  • HIPAA Compliance
  • Image Library
  • Keyword Tracking
  • Location Tracking
  • Mobile Alerts
  • Mobile Integration
  • Monitoring
  • Multi-Campaign
  • Performance Appraisal
  • Performance Management
  • Performance Reports
  • Permission Management
  • ROI Analytics
  • RSS Feeds
  • Real Time Analytics
  • Real Time Monitoring
  • Real Time Reporting
  • Reporting & Statistics
  • Risk Alerts
  • Search Functionality
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Social Performance Management
  • Tagging
  • Task Management
  • Third Party Integration
  • Trend Analysis
  • Two-Factor Authentication
  • Usage Tracking
  • User Management
  • Visual Analytics
  • Visual Discovery
  • Web Analytics
  • Web Forms
  • Web Traffic Reporting
  • Workflow Management
  • Total features2
  • A/B Testing
  • AICC Compliance
  • API
  • Access Control
  • Activity Dashboard
  • Administrative Reporting
  • Alerts / Escalation
  • Approval Process Control
  • Assignment Management
  • Automated Scheduling
  • Behavior Tracking
  • Calendar Management
  • Campaign Analysis
  • Campaign Scheduling
  • Collaboration Tools
  • Communications Calendar
  • Compliance Management
  • Contact History
  • Content Filter
  • Content Library
  • Content Management
  • Content Repository
  • Custom Fields
  • Custom Forms
  • Customizable Branding
  • Customizable Reporting
  • Dashboard Creation
  • Data Import/Export
  • Data Visualization
  • Demographic Data Collection
  • Engagement Analytics
  • Event Scheduling
  • Filtered Views
  • HIPAA Compliance
  • Image Library
  • Keyword Tracking
  • Location Tracking
  • Mobile Alerts
  • Mobile Integration
  • Monitoring
  • Multi-Campaign
  • Performance Appraisal
  • Performance Management
  • Performance Reports
  • Permission Management
  • ROI Analytics
  • RSS Feeds
  • Real Time Analytics
  • Real Time Monitoring
  • Real Time Reporting
  • Reporting & Statistics
  • Risk Alerts
  • Search Functionality
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Social Performance Management
  • Tagging
  • Task Management
  • Third Party Integration
  • Trend Analysis
  • Two-Factor Authentication
  • Usage Tracking
  • User Management
  • Visual Analytics
  • Visual Discovery
  • Web Analytics
  • Web Forms
  • Web Traffic Reporting
  • Workflow Management

Integrations

  • Total integrations134
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk
  • Total integrationsN/A
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

SocialOomph

Unique Social Posting Features

Reviewed 2 years ago

I use Socialoomph primarily to curate an automatic Twitter feed based on pulling from numerous publications via RSS. After initial setup and tweaking, this has been running with minimal manual supervision and delivers a reasonably varied and relevant Twitter stream. I also am experimenting with scheduling FB and LI posts similar to the way I do it on Hootsuite.

Pros

Socialoomph does something that no other social media posting tool can do: automatically generate content streams from RSS feeds. While pretty much every other platform out there will let you access RSS feeds, Socialoomph does it better by letting you define keywords that limit what you publish to only the topics or ideas you want. Additionally, Socialoomph lets you publish in virtually any configuration you want, from specifically scheduled dates, to regular intervals etc. Customer support is prompt and excellent.

Cons

The interface is hopelessly outdated and text-based. It takes a while to get used to it if you're used to more whiz-bang UI's. But it's all laid out very clearly and the help files are great. The one thing I miss (which many others offer) is a calendar layout to be able to see your schedule on that kind of grid.

Hootsuite vs. SocialOomph

See how Hootsuite and SocialOomph stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.