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Hootsuite vs Sprinklr Comparison

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Overview

Category Leaders

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance,...

Category Leaders

Sprinkl offers social media management products to help brands improve their presence on social media, increasing engagement,...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

49

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

ic-pricetag

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.4

3.2K

5

4

3

2

1

1.6K

1.1K

325

46

31

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

4.2

72

5

4

3

2

1

32

27

10

1

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

Pros

Overall its been pretty good. Im not a big social media fan so I like it to be as simple as possible to get my message across.
I love that I can save drafts and schedule easily. This makes my social media strategy clear and streamlined with the ability to plan ahead.
I was excited to start using Hootsuite for the simple reason that I needed help managing my accounts. Like the very easy dashboard and functionality.

Pros

Management team and customer service is outstanding. As they build their product, you can genuinely tell they want to succeed.
We have been very happy with our Sprinklr partnership - if your company has the budget to support the (expensive) tool, then I think it is definitely worth it.
I also love how easy it is to clone posts from other accounts on our handles and to share content across different platforms. I really like the Social Listening aspect as well.

Cons

There are times that the software has been a little buggy for us. Sometimes images fail to upload or content fails to post due to errors.
I had an issue with integrating it with all my platforms. I forget which one, but I was missing one that I had to do separately.
It may be user error, but it has proved an inconvenience at times.

Cons

I mostly use for Twitter and the search tool is really bad. There are also some content formats, such as poll, that I can't post with the software, something that makes my life pretty hard.
For someone who has limited knowledge of social queries and Boolean logic, it can be hard to get used to the set-up to create queries and keywords.
Depending on the social network it is even more limited, as in the case of Linkedin.
  • Vendor responds to reviews
  • Last review8 days ago
  • Vendor responds to reviews
  • Last reviewa month ago

Key features

  • Total features142
  • @mentions
  • AB Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Planning
  • Activity Tracking
  • Activity/News Feed
  • Advertising Management
  • Advocate Management
  • Alerts / Escalation
  • Alerts/Notifications
  • Approval Process Control
  • Assignment Management
  • Audience Targeting
  • Augmented Analytics
  • Automated Publishing
  • Automated Responses
  • Automated Scheduling
  • Behavior Analytics
  • Behavior Tracking
  • Benchmarking
  • Brand Tracking
  • Budgeting/Forecasting
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Categorization/Grouping
  • Channel Management
  • Chat/Messaging
  • Chatbot
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Compliance Management
  • Configurable Alerts
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Creation
  • Content Discovery
  • Content Library
  • Content Management
  • Contextual Guidance
  • Conversion Tracking
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Customer Social Profiles
  • Customer Support
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Security
  • Data Visualization
  • Digital Asset Management
  • Drag & Drop
  • Dynamic Content
  • Editorial Calendar
  • Email Alerts
  • Email Management
  • Email Marketing
  • Employee Advocacy
  • Employee Database
  • Employee Engagement
  • Engagement Tracking
  • Event Management
  • Event Triggered Actions
  • Feedback Management
  • Filtering
  • For Sales / Marketing
  • Forum / Discussion Board
  • Gamification
  • Image Editing
  • Image Library
  • Impact Measurement
  • Inbox Management
  • Influencer Tracking
  • Intent Recognition
  • KPI Monitoring
  • Keyword Filtering
  • Keyword Tracking
  • Knowledge Base Management
  • Language Detection
  • Lead Engagement
  • Live Chat
  • Marketing Automation
  • Media Library
  • Mobile Access
  • Mobile Alerts
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Channel Social Integration
  • Multi-Language
  • Multiple User Accounts
  • Natural Language Processing
  • Negative Feedback Management
  • Offline Access
  • Online Forums
  • Performance Metrics
  • Post Scheduling
  • Pre-Approved Content Library
  • Pre-Configured Bot
  • Predictive Analytics
  • Prioritization
  • Proactive Chat
  • Progress Tracking
  • Project Management
  • Publish Scheduling
  • Query Suggestions
  • ROI Tracking
  • Real Time Analytics
  • Real Time Comparisons
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-Time Chat
  • Real-time Updates
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Response Management
  • Review Monitoring
  • Role-Based Permissions
  • Rules-Based Workflow
  • Search/Filter
  • Sentiment Analysis
  • Single Sign On
  • Social Advertising
  • Social Listening
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Social Sharing
  • Strategic Planning
  • Support Ticket Management
  • Survey/Poll Management
  • Surveys & Feedback
  • Tag Management
  • Tagging
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Template Management
  • Text Analysis
  • Third Party Integrations
  • Trend Analysis
  • User Management
  • User Profiles
  • Version Control
  • Virtual Assistant
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics
  • Workflow Management
  • Total features105
  • @mentions
  • AB Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Planning
  • Activity Tracking
  • Activity/News Feed
  • Advertising Management
  • Advocate Management
  • Alerts / Escalation
  • Alerts/Notifications
  • Approval Process Control
  • Assignment Management
  • Audience Targeting
  • Augmented Analytics
  • Automated Publishing
  • Automated Responses
  • Automated Scheduling
  • Behavior Analytics
  • Behavior Tracking
  • Benchmarking
  • Brand Tracking
  • Budgeting/Forecasting
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Categorization/Grouping
  • Channel Management
  • Chat/Messaging
  • Chatbot
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Compliance Management
  • Configurable Alerts
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Creation
  • Content Discovery
  • Content Library
  • Content Management
  • Contextual Guidance
  • Conversion Tracking
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Customer Social Profiles
  • Customer Support
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Security
  • Data Visualization
  • Digital Asset Management
  • Drag & Drop
  • Dynamic Content
  • Editorial Calendar
  • Email Alerts
  • Email Management
  • Email Marketing
  • Employee Advocacy
  • Employee Database
  • Employee Engagement
  • Engagement Tracking
  • Event Management
  • Event Triggered Actions
  • Feedback Management
  • Filtering
  • For Sales / Marketing
  • Forum / Discussion Board
  • Gamification
  • Image Editing
  • Image Library
  • Impact Measurement
  • Inbox Management
  • Influencer Tracking
  • Intent Recognition
  • KPI Monitoring
  • Keyword Filtering
  • Keyword Tracking
  • Knowledge Base Management
  • Language Detection
  • Lead Engagement
  • Live Chat
  • Marketing Automation
  • Media Library
  • Mobile Access
  • Mobile Alerts
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Channel Social Integration
  • Multi-Language
  • Multiple User Accounts
  • Natural Language Processing
  • Negative Feedback Management
  • Offline Access
  • Online Forums
  • Performance Metrics
  • Post Scheduling
  • Pre-Approved Content Library
  • Pre-Configured Bot
  • Predictive Analytics
  • Prioritization
  • Proactive Chat
  • Progress Tracking
  • Project Management
  • Publish Scheduling
  • Query Suggestions
  • ROI Tracking
  • Real Time Analytics
  • Real Time Comparisons
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-Time Chat
  • Real-time Updates
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Response Management
  • Review Monitoring
  • Role-Based Permissions
  • Rules-Based Workflow
  • Search/Filter
  • Sentiment Analysis
  • Single Sign On
  • Social Advertising
  • Social Listening
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Social Sharing
  • Strategic Planning
  • Support Ticket Management
  • Survey/Poll Management
  • Surveys & Feedback
  • Tag Management
  • Tagging
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Template Management
  • Text Analysis
  • Third Party Integrations
  • Trend Analysis
  • User Management
  • User Profiles
  • Version Control
  • Virtual Assistant
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics
  • Workflow Management

Integrations

  • Total integrations174
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations60
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Sprinklr logo

Sprinklr

Sprinklr helps with engagement, listening, and reporting (to name a few)

Reviewed 6 months ago

Thanks to this platform, it's easier for us to maintain track of our social media communications. There are other accounts and teams we can keep tabs on thanks to this tool. At the corporate level, this kind of high visibility is beneficial. The messages that work and those that can’t now be identified. Identifying which messages are effective and which are not is beneficial to our research. Using tools that help us analyze how people utilize our channels, we've been able to adjust our messaging strategy to better meet their needs.

Pros

The Editorial Calendar comes in handy when I'm in charge of a large company's Twitter account. Using it, I'm able to plan outposts for the entire month. Because of the rapid pace of life, it's simple to predict how your day, week, or month will unfold. In addition, Sprinklr makes it simple to monitor your data. The cloning and sharing of posts across several platforms are a big plus for me. I've built up a dashboard to keep track of accounts that might be relevant to my industry. I can quickly plan retweets and respond to posts from this dashboard. Many other aspects about them appeal to me: Your images and videos will be organized in a way that will make it easy to find them when you need them. To reach your specific goals, you can create your boards.

Cons

The user interface is a bit disorganized. There could be room for improvement in the menu's organization, in my opinion. This was even though I'd previously used other similar sites. This one was very difficult for me to get used to. It's not as user-friendly as Hootsuite, for example. Having a search function available would be a great convenience for users, in my opinion. The process of discovering new features and tools takes a long time for me.