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Hootsuite vs Sprinklr Comparison
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Overview
Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.
Sprinkl offers social media management products to help brands improve their presence on social media, increasing engagement, improving insight and becoming more strategic. It is a social experience management platform with a suite of apps to ensure brand consistency among customers and staff.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
Starting from
99
Per month
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
Starting from
No pricing info
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
User reviews
Pros
Anthony J.
Business Development - VP
Pros
Celexsy A.
Event Marcom and audience engagement
Cons
Cons
Key features
- Total features144
- @mentions
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Planning
- Activity Tracking
- Activity/News Feed
- Advertising Management
- Advocate Management
- Alerts/Escalation
- Alerts/Notifications
- Approval Process Control
- Assignment Management
- Audience Targeting
- Augmented Analytics
- Automated Publishing
- Automated Responses
- Automated Routing
- Automated Scheduling
- Automatic Call Distribution
- Automatic Outbound Dialer
- Behavior Analytics
- Behavior Tracking
- Benchmarking
- Brand Guidelines
- Brand Tracking
- Budgeting/Forecasting
- CRM
- Calendar Management
- Calendar/Reminder System
- Call Center Management
- Call Conferencing
- Call Routing
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Categorization/Grouping
- Channel Management
- Chat/Messaging
- Chatbot
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Competitive Analysis
- Competitor Monitoring
- Compliance Management
- Computer Telephony Integration
- Configurable Workflow
- Contact Database
- Contact Management
- Content Creation
- Content Discovery
- Content Library
- Content Management
- Contextual Guidance
- Conversion Tracking
- Customer Communication
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Segmentation
- Customer Service Analytics
- Customer Social Profiles
- Customer Support
- Customizable Branding
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Dashboard
- Dashboard Creation
- Data Import/Export
- Data Security
- Data Visualization
- Digital Asset Management
- Drag & Drop
- Dynamic Content
- Editorial Calendar
- Email Alerts
- Email Management
- Email Marketing
- Employee Advocacy
- Employee Database
- Employee Engagement
- Engagement Tracking
- Event Management
- Event Triggered Actions
- Feedback Management
- File Sharing
- Filtering
- For Sales/Marketing
- For iPad Devices
- Gamification
- Group Management
- Help Desk Management
- Image Editing
- Image Library
- Impact Measurement
- Inbox Management
- Influencer Tracking
- Intent Recognition
- Interaction Tracking
- KPI Monitoring
- Keyword Filtering
- Keyword Tracking
- Knowledge Base Management
- Language Detection
- Lead Engagement
- Lead Management
- Live Chat
- Macros/Templated Responses
- Marketing Automation
- Media Library
- Mobile Access
- Mobile Alerts
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Channel Social Integration
- Multi-Language
- Multiple User Accounts
- Natural Language Processing
- Negative Feedback Management
- Offline Access
- Online Forums
- Online Voice Transmission
- Performance Metrics
- Post Scheduling
- Pre-Approved Content Library
- Pre-Configured Bot
- Predictive Analytics
- Prioritization
- Proactive Chat
- Progress Tracking
- Project Management
- Publish Scheduling
- Query Suggestions
- Queue Management
- ROI Tracking
- Real Time Comparisons
- Real Time Editing
- Real-Time Analytics
- Real-Time Chat
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Reputation Management
- Response Management
- Review Monitoring
- Role-Based Permissions
- SMS Messaging
- Search/Filter
- Self Service Portal
- Sentiment Analysis
- Service Level Agreement (SLA) Management
- Single Sign On
- Social Advertising
- Social Listening
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Mentions Tracking
- Social Performance Management
- Social Promotion
- Social Sharing
- Strategic Planning
- Support Ticket Management
- Survey/Poll Management
- Surveys & Feedback
- Tag Management
- Tagging
- Task Management
- Task Progress Tracking
- Template Management
- Text Analysis
- Third-Party Integrations
- Transcripts/Chat History
- Transfers/Routing
- Trend Analysis
- User Management
- User Profiles
- Version Control
- Virtual Assistant
- Visual Analytics
- Web Traffic Reporting
- Website Analytics
- Workflow Management
- Total features138
- @mentions
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Planning
- Activity Tracking
- Activity/News Feed
- Advertising Management
- Advocate Management
- Alerts/Escalation
- Alerts/Notifications
- Approval Process Control
- Assignment Management
- Audience Targeting
- Augmented Analytics
- Automated Publishing
- Automated Responses
- Automated Routing
- Automated Scheduling
- Automatic Call Distribution
- Automatic Outbound Dialer
- Behavior Analytics
- Behavior Tracking
- Benchmarking
- Brand Guidelines
- Brand Tracking
- Budgeting/Forecasting
- CRM
- Calendar Management
- Calendar/Reminder System
- Call Center Management
- Call Conferencing
- Call Routing
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Categorization/Grouping
- Channel Management
- Chat/Messaging
- Chatbot
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Competitive Analysis
- Competitor Monitoring
- Compliance Management
- Computer Telephony Integration
- Configurable Workflow
- Contact Database
- Contact Management
- Content Creation
- Content Discovery
- Content Library
- Content Management
- Contextual Guidance
- Conversion Tracking
- Customer Communication
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Segmentation
- Customer Service Analytics
- Customer Social Profiles
- Customer Support
- Customizable Branding
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Dashboard
- Dashboard Creation
- Data Import/Export
- Data Security
- Data Visualization
- Digital Asset Management
- Drag & Drop
- Dynamic Content
- Editorial Calendar
- Email Alerts
- Email Management
- Email Marketing
- Employee Advocacy
- Employee Database
- Employee Engagement
- Engagement Tracking
- Event Management
- Event Triggered Actions
- Feedback Management
- File Sharing
- Filtering
- For Sales/Marketing
- For iPad Devices
- Gamification
- Group Management
- Help Desk Management
- Image Editing
- Image Library
- Impact Measurement
- Inbox Management
- Influencer Tracking
- Intent Recognition
- Interaction Tracking
- KPI Monitoring
- Keyword Filtering
- Keyword Tracking
- Knowledge Base Management
- Language Detection
- Lead Engagement
- Lead Management
- Live Chat
- Macros/Templated Responses
- Marketing Automation
- Media Library
- Mobile Access
- Mobile Alerts
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Channel Social Integration
- Multi-Language
- Multiple User Accounts
- Natural Language Processing
- Negative Feedback Management
- Offline Access
- Online Forums
- Online Voice Transmission
- Performance Metrics
- Post Scheduling
- Pre-Approved Content Library
- Pre-Configured Bot
- Predictive Analytics
- Prioritization
- Proactive Chat
- Progress Tracking
- Project Management
- Publish Scheduling
- Query Suggestions
- Queue Management
- ROI Tracking
- Real Time Comparisons
- Real Time Editing
- Real-Time Analytics
- Real-Time Chat
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Reputation Management
- Response Management
- Review Monitoring
- Role-Based Permissions
- SMS Messaging
- Search/Filter
- Self Service Portal
- Sentiment Analysis
- Service Level Agreement (SLA) Management
- Single Sign On
- Social Advertising
- Social Listening
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Mentions Tracking
- Social Performance Management
- Social Promotion
- Social Sharing
- Strategic Planning
- Support Ticket Management
- Survey/Poll Management
- Surveys & Feedback
- Tag Management
- Tagging
- Task Management
- Task Progress Tracking
- Template Management
- Text Analysis
- Third-Party Integrations
- Transcripts/Chat History
- Transfers/Routing
- Trend Analysis
- User Management
- User Profiles
- Version Control
- Virtual Assistant
- Visual Analytics
- Web Traffic Reporting
- Website Analytics
- Workflow Management
Integrations
- Total integrations192
- Adobe Commerce
- BigCommerce
- Google Ads
- Google Analytics 360
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- Twitter/X
- WooCommerce
- WordPress
- Zapier
- Total integrations63
- Adobe Commerce
- BigCommerce
- Google Ads
- Google Analytics 360
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- Twitter/X
- WooCommerce
- WordPress
- Zapier
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Verified reviewer
Electrical/Electronic Manufacturing, 5,001-10,000 employees
Used weekly for 2+ years
Review source
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Sprinklr
Sprinklr helps with engagement, listening, and reporting (to name a few)
Thanks to this platform, it's easier for us to maintain track of our social media communications. There are other accounts and teams we can keep tabs on thanks to this tool. At the corporate level, this kind of high visibility is beneficial. The messages that work and those that can’t now be identified. Identifying which messages are effective and which are not is beneficial to our research. Using tools that help us analyze how people utilize our channels, we've been able to adjust our messaging strategy to better meet their needs.
The Editorial Calendar comes in handy when I'm in charge of a large company's Twitter account. Using it, I'm able to plan outposts for the entire month. Because of the rapid pace of life, it's simple to predict how your day, week, or month will unfold. In addition, Sprinklr makes it simple to monitor your data. The cloning and sharing of posts across several platforms are a big plus for me. I've built up a dashboard to keep track of accounts that might be relevant to my industry. I can quickly plan retweets and respond to posts from this dashboard. Many other aspects about them appeal to me: Your images and videos will be organized in a way that will make it easy to find them when you need them. To reach your specific goals, you can create your boards.
The user interface is a bit disorganized. There could be room for improvement in the menu's organization, in my opinion. This was even though I'd previously used other similar sites. This one was very difficult for me to get used to. It's not as user-friendly as Hootsuite, for example. Having a search function available would be a great convenience for users, in my opinion. The process of discovering new features and tools takes a long time for me.
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