Influry Pricing, Features, Reviews & Comparison of Alternatives

Influry

Marketing platform for connecting influencers & advertisers

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Influry overview

Influry is an automated social media influencer marketing solution that enables brands, advertisers and marketers to launch, commission, manage and track influencer campaigns. Leveraging a global contact network that influencers can also sign up to and receive campaign invites from, Influry then uses intelligent, algorithm-based technology to let marketers filter search its growing database of over 10 million influencers worldwide. With new influencer contacts added daily, users build their own custom databases, limited in quantity by price plan allowance, within which known preferred influencers can have their data and social media channels added.

Marketers then create new campaigns around a desired goal and a placement channel such as YouTube and Instagram, using Influry's briefing assistant to build a "brief" or requirements description for content. With a target audience defined and Key Performance Indicators (KPI's ) of worthy influencers established, a booking order is raised before the software finds and matches influencers, negotiates price and makes the booking. This process can also be handled more manually, with users managing influencer contacts and the working relationships, adding ratings and reviews etc through the system's own CRM. Additional key features include content review and approval tools, with in-app messaging to aid communication, plus built-in analytics reporting capabilities for tracking overall campaign progress and content performance across a number of metrics.
influry.com

Pricing

Starting from
€29/month
Pricing options
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

Germany

Supported languages

English, German
Influry screenshot: Automated workflows assist the creation and running of influencer marketing campaigns, building briefings that help to find the best matchesInflury screenshot: Users are able to build up their own custom databases of contacts, cultivating relationships with influencers and reviewing campaigns via the influencer CRMInflury screenshot: Analytics tools allow marketers to analyze global Instagram and YouTube influencers with statistics on performance, geographic data, key demographic and more Influry screenshot: New campaigns are created around a desired goal and choice of channel type for the placement, before using the briefing assistant to build a persuasive campaign brief for pitching to influencersInflury screenshot: Influencer booking is based around the creation of booking orders and the automatic matching and booking of influencers that best fit the campaign briefInflury screenshot: Influencer content can be reviewed collaboratively between all parties, using Influry's in-app messenger to communicate in real timeInflury screenshot: As influencers post approved content, Influry's built-in reporting and analytics capabilities track and overview both entire campaign and each individual postInflury screenshot: Influencers can be added to an own database via their email address, with social media channels connected via their usernameInflury screenshot: Additional influencer information already obtained can be added to the database, including details such as home address, extended contact data and moreInflury screenshot: New influencers added to the database can be categorized, tagged and rated with any additional notes also attached to highlight specific extra informationInflury screenshot: Influencers are added to new campaigns by sending them a proposal with certain suggested conditions including an offer priceInflury screenshot: Chosen influencers receive proposals via email or in-app notification, without them needing to be signed up to Influry Influry screenshot: An extended database search feature allows a number of filters to be applied when trying to find specific influencers matching key criteria

Influry reviews

There are currently no reviews of Influry.
 

Influry pricing

Starting from
€29/month
Pricing options
Free
Subscription
View Pricing Plans

Starter – FREE
Growing – €29 per month when paid yearly, €59 if paid monthly
Team – €29 per month when paid yearly, €169 if paid monthly
Professional – €199 per month when paid yearly, €399 if paid monthly

Target audience add-ons:
10 Target audiences = €29 per month
50 Target audiences = €129 per month
100 Target audiences = €239 per month
200 Target audiences = €439 per month
500 Target audiences = €1039 per month
>500 = Contact for quote (from €0,80 per target audience)

Influry features

Campaign Analysis
Campaign Management
Engagement Analytics
Multi-Channel Marketing
Reporting & Statistics
Social Media Integration
Social Network Marketing
Tagging

A/B Testing (152 other apps)
API (410 other apps)
Activity Dashboard (228 other apps)
Content Management (189 other apps)
Customizable Branding (191 other apps)
Customizable Templates (205 other apps)
Data Import/Export (155 other apps)
Drag & Drop Interface (214 other apps)
Monitoring (190 other apps)
Real Time Analytics (156 other apps)
Real Time Data (147 other apps)
Third Party Integration (228 other apps)

Additional information for Influry

Key features of Influry

  • Algorithms
  • Tracking features
  • Reporting & statistics
  • Database access
  • Campaign planning
  • Search functionality
  • Social media metrics
  • Social media integration
  • Social network marketing
  • Filtered views
  • Data filtering
  • Influencer marketing
  • Automated workflows
  • Campaign management
  • Collaboration tools
  • CRM integration
  • Engagement analytics
  • Personalized profiles
  • Contact database
  • Customizable categories
  • Tagging
  • Ratings & reviews
  • Collaborative review
  • Instant messaging
  • Real time updates
  • Multi-campaign
  • Multi-channel marketing
  • Database support
  • Historical analysis
  • Approval process control
  • Content review
  • Categorization
View All Features

Benefits

Influry is an automated influencer marketing platform and network that leverages a growing global database and algorithm-based intelligent matching to enable brands and marketing agencies to launch new campaign briefs and send pitch invites to influencer contacts.

Automatic booking identifies the best match influencers according to request, pricing strategy and target audience, while individual booking allows users to work with known influencers or those found manually within their own database.

Content review capabilities let commissioning marketers look over and control content before publishing, with feedback sharable with the influencer and real time communication made possible with Influry's in-app messenger feature.

The platform's influencer CRM provides a centralized hub where influencer contact data and social media channels can be added to a custom database and searched using applied filters, along with viewing a library of campaign overviews and all issued influencer invitations.

Integrated reporting and analytics facilities track, measure and visualize campaign data to give overviews on aspects of total performance and individual influencer posts, while identifying advertisements, detecting fake followers and recognizing the most popular hashtags etc.