Name: Iterable
Rating: 4.28 (62 reviews)

Iterable vs Braze

Salesforce Marketing Cloud

OneSignal

Customer.io

CleverTap

Cognigy.AI

charles

Compare Iterable and Braze based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Customer.io is a data-driven customer engagement platform enabling businesses to create personalized journeys across channels. It features a visual workflow builder for automating messages, omnichannel support for email, SMS, push, and in-app communications, and robust data integration. Customer.io uses first-party data and AI insights to deliver targeted messaging while ensuring compliance with GDPR, HIPAA, and SOC 2 Type II standards.

charles assists companies in pioneering conversational commerce by integrating shop systems, chat apps, and bots in a single platform. Key features include lead distribution & qualification, analytics, human handover, one-to-one messaging, real-time conversations, multi-chat, automation, and more.

Business-focused Conversational AI solution to help enterprises deliver outstanding services experiences.

Iterable is the customer activation platform that helps brands deliver joyful experiences with harmonized, individualized, and dynamic communications at scale.

A/B Testing

Autoresponders

Campaign Analytics

Campaign Management

Campaign Segmentation

CAN-SPAM Compliance

Channel Management

Communication Management

Contact Database

Contact Management

Contextual Targeting

Coupons

Customer Segmentation

Customizable CTAs

Customizable Templates

Data Import/Export

Drip Campaigns

Dynamic Content

Email Marketing

Email Templates

Email Tracking

Engagement Tracking

Event Triggered Actions

Image Library

List Management

Location-Based Marketing

Marketing Automation

Mobile Access

Multi-Campaign

Multi-Channel Attribution

Multi-Channel Marketing

Multivariate Testing

Push Notifications

Reporting/Analytics

ROI Tracking

Segmentation

SMS Marketing

SMS Messaging

Social Marketing

Template Management

Text-to-Win

Website Visitor Tracking

WYSIWYG Editor

Iterable

Web-based

Director of Engineering

Blaming Segment for failure to merge anonymous events with identified users, blaming Segment for integration failures that caused significant loss of data. Awful limitations of workflows.

Vice President of Client Services

Great product for a great value. We use it for all our clients and it delivers far superior service than any of its competitors that we have tried.

Email Operations Manager

I like the great customer success team and always helping us. Finally, the upper management and when in need being available to get in discussion with any further needs we might have.

strategist

I like that it's incredibly easy to use. As opposed to a software like salesforce thats much less user friendly, iterable is super simple, but still lots of features.

Marketing Manager

Amazing customer support that's very responsive, knowledgeable and always eager to help. Iterable is very receptive to user feedback, and is constantly improving and building the too.

Tools and Systems Coordinator

I only dislike the part of the software where the user fields sometimes looks confusing as there are lots of details that can be found in it.

I really like Iterable and I think they're on to a winner, it does feel like they're still in early stages as not everything feels completely ironed out.

Head of Customer Success

Overall it is a good, easy to use and user friendly software which does not require and pre requisite knowledge in order to use it. Faster than other platforms and value for money as well.

Owner

The availability of robust personalization and segmentation tools is an added advantage since it is easy to segment audiences based on location and behaviors.

Digital Director

Great direct integrations with gravity forms and even better workflows.

It's rare that a software company like Iterable has such helpful customer support.

Product manager

Easy to use, very good workflow and segmentation tool. You can send email and sms if you have twilio.

It is a value for money and easy to use software. Gives you a great learning curve while utilizing it on a day to day basis.

Senior Product Marketing Manager

Our engineers get a bit frustrated about some of the technical limitations.

Account Manager

Problems with adding new users to lists and with clients that are less digital-savy to navigate the backend on their own.

Content Marketing Manager

The WYSIWYG editor for emails is really nice because I can build emails without any code and make them look on brand and functional.

The workflow tool is also really powerful for building automatic campaigns that continually perform well.

Media buyer

Very easy to use and able to integrate with many other programs.

Iterable screenshot: Iterable lets marketers build powerful journeys without any coding

Iterable screenshot: Iterable gives marketers all the necessary info on their campaigns, in real time

Iterable screenshot: Iterable lets customers segment on any field or criteria, across millions of users

Iterable screenshot: Iterable seamlessly supports all marketing channels: email, web, mobile push, sms

Large Enterprises

Mid Size Business

Non Profit

Small Business

CleverTap helps you retain your mobile users. It brings together user data with an omnichannel approach on a centralized platform. It is a comprehensive and user-friendly solution to all your behavioural app analytics, user engagement and retention needs.

Salesforce Marketing Cloud is a comprehensive marketing platform designed to help businesses personalize every moment of customer engagement across the entire customer lifecycle. By connecting every department through actionable data and Agentforce, the platform empowers teams to work together and build lasting customer relationships.

OneSignal is a customer engagement platform that powers email, push notifications, SMS, and in-app messages for product teams, developers and marketers. Designed for engagement and data collection, OneSignal offers customer journeys, A/B testing, analytics, personalization, and segmentation.

Braze is a leading customer engagement platform that powers lasting connections between consumers and brands that they love. 

App Notifications

Campaign Planning

Campaign Scheduling

Content Management

Customer Engagement

Customer History

Customer Journey Mapping

Customizable Reports

Email Campaign Management

Email Management

Email Sequences

GDPR Compliance

Generative AI

Geotargeting

HTML Editor

Landing Pages/Web Forms

Messaging

Mobile Optimization

Multi-Channel Communication

Personalization

Preview Functionality

Real-Time Analytics

Real-Time Data

Sales Analytics

SMS Notifications

Web Notifications

Braze

IT Network Manager

The capabilities of Braze are brilliant. It is an effective email marketing service.

Marketing Project Manager

Customer Support has been wonderful and integration has been easy so far.

Android Developer

The Android SDK sometimes crashes, and they don't give priority to client problems, there was a time out production product start crashing a lot because of Braze problems.

Vice President Marketing

As a result, Braze is very intuitive: the navigation is easy and makes sense. The surface is very firm, so it is simple to execute strategies effectively and in a thoughtful way.

Relationship Manager

It is very easy to create personalized marketing emails with Braze. The customer support team is of great help to us since we started using this tool.

Senior Director Product Marketing

In addition to providing you with a powerful business tool, the organization provides you with a lot of information on how to utilize it effectively.

Braze has a more robust collection of features and capabilities, and it is always being refined and updated.

GM Brand

Overall good, managed to drive monetization and retention goals with 10% improvement over baseline.

Email Marketing Specialist

The platform is easy to use, provides us with all the tools we need, and has improved our quality of work immensely.

Systems Manager

If you are using Google Workspace the Custom SAML integration is horrible. Usually the setup with other companies takes a few hours, one week if there are issues.

Marketing Director

Easy to navigate, tech at the forefront of customer engagement, convenient multi-channel platform, great customer support team.

Braze is reliable, secure and a very value for your money.

Braze's ease of use is by far the best feature of the platform.

Digital Marketing Manager

The simple and effective A/B testing Capabilities for marketing campaigns is very easy to use, and offers quick and actionable results with minimal training.

Horrible Custom SAML SSO integration for Google Workspace companies.

Digital Marketing Associate

The analytics of braze in the canvas section is very confusing.

Digital Marketing And Loyalty Specialist

The number of partner integrations they have. This gives us the freedom to choose the right partner for our business instead of only having 1-2 choices if we want to keep our systems talking.

Digital social media Marketer

It has really helped us in saving on costs. Since we started using the software, we have greatly improved on our  marketing performance.

Iterable vs Braze Comparison (2026)

Iterable

Braze

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

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