Iterable Pricing, Features, Reviews & Comparison of Alternatives

Iterable

Growth marketing and user engagement platform

4.27/5 (35 reviews)

Iterable overview

What is Iterable?

Iterable lets B2C marketers plan and execute sophisticated, real-time multi-channel campaigns. Iterable's segmentation engine works across any field or criteria and scales to tens or even hundreds of millions of users. Templates are fully customizable and can contain logic via HandlebarsJS, as well as bring in external data via data feeds.

Perhaps the most powerful feature in Iterable are the workflows. Iterable's workflow builder lets marketers build powerful workflows in minutes and without any code. These workflows can react to any user actions and include delays, triggers, filters and much more, all working seamlessly across email, mobile push notifications and SMS. Finally, Iterable lets customers A/B test all aspects of their campaigns.
www.iterable.com

Pricing

Starting from
$500/month
Pricing options
Subscription
Free trial
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, United Kingdom, Australia

Supported languages

English
Iterable screenshot: Iterable gives you real-time campaign analyticsIterable - Growth Marketing and User Engagement PlatformIterable screenshot: Iterable's segmentation scales to millions of usersIterable screenshot: Iterable lets you build sophisticated workflows without any codingIterable screenshot: Iterable works seamlessly across email, push and SMS

Iterable user reviews

Value for money
Features
Ease of use
Customer support
  4.2
  4.3
  4.2
  4.4
Alan Cassinelli

Fantastic email marketing software with great workflows

Used weekly for 6-12 months
Reviewed 2020-09-24
Review Source: Capterra

Overall we've had a very positive experience with Iterable that has given me autonomy over email marketing and have had not to rely too much on developers to help me achieve my email marketing goals.

Pros
The WYSIWYG editor for emails is really nice because I can build emails without any code and make them look on brand and functional. The workflow tool is also really powerful for building automatic campaigns that continually perform well.

Cons
Iterable feels like it just slow sometimes. Loading campaigns, saving templates, navigating to different parts of the software. If the pages and elements loaded faster it would feel a lot more snappy.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Anonymous

Easy to use with potential for powerful customization

Used daily for 6-12 months
Reviewed 2018-04-30
Review Source: Capterra

Overall, I would definitely recommend Iterable. As much as SFMC and others have dominated the market, their data structures and backend setup are more archaic and not easily scalable without custom implementation (SFMC frequently has to shuffle databases around based on client volume since many share instances and the larger ones can take an entire instance down). Although I think Iterable has some catching up to do in terms of more robust customization capabilities, and certain platform capabilities, I still think it's an innovative new tool that has a promising future to bring more powerful function than the old school platforms can keep up with.

Pros
The interface is intuitive and easy to use. Having no prior experience, I was able to jump in quickly and navigate through setting up an email blast within a day. The object based data setup is also easy and intuitive to understand, despite coming from a traditional "relational tables" platform and background.

Cons
There are certain key features of an Email Platform that I find lacking for Iterable. Nothing show stopping, but things that I would have thought would be intuitively built in: no auto-suppression can be applied based on send classification (transactional vs. marketing), basic date comparison logic is not available (should be easy for eng to build, given they just need to set additional functions), no re-usable global content blocks available (think of SFMCs Content Areas, where you can house snippets of code, or static html, and wherever needed pull that content in to multiple emails, without having to recreate the same code over and over again - universal footer, header, etc).

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Kim Burgaard

Rainbows and unicorns promised

Used daily for 6-12 months
Reviewed 2019-11-28
Review Source: Capterra

Automatic blame deflection of any issues we've raised, canned responses and total failure to meet promised value

Pros
Cart abandoner targeting promised, non-engineer self-service of complex marketing and retargeting campaigns.

Cons
Blaming Segment for failure to merge anonymous events with identified users, blaming Segment for integration failures that caused significant loss of data. Awful limitations of workflows. No ability of non-engineers to actually successfully self-service on pretty much any features. Zero interest on actually enabling us to leverage the service to create value

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 0/10

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Raja Datta

Great innovative, growing product and highly recommended.

Used daily for 1-2 years
Reviewed 2018-05-01
Review Source: Capterra

This product helps us daily with our email marketing needs.

Pros
What I like is since I started using Iterable, the product has been evolving and getting more innovative. I enjoy the workflow section on the UI. I enjoy when my team needs product enhancements, they are willing to hear our needs out and work on improving. I like the great customer success team and always helping us. Finally, the upper management and when in need being available to get in discussion with any further needs we might have.

Cons
I would really like the segmentation piece to be improved. I would like to work with Iterable on needs here as I have found many flaws that I have iterated, but yet not gotten solved. Like searching for a number of campaigns that are similar all at once instead of doing OR's with tons of campaign ids. To be able to query a full workflow.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Rare Gem

Used daily for 2+ years
Reviewed 2020-06-09
Review Source: Capterra

We use Iterable every day to protect the sender reputation of our clients doing mass mailing. Couldn't do without.

Pros
It's rare that a software company like Iterable has such helpful customer support. Even in silly questions with help on mocking up emails, they are so willing to help and fix the problem we are experiencing. Great direct integrations with gravity forms and even better workflows!

Cons
Only complaint with iterable is you do not have the ability to recall a send. Wish the emails went out a bit slower in case of emergency... or at least wish you had the option to slow down send times.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Iterable pricing

Starting from
$500/month
Pricing options
Subscription
Free trial
View Pricing Plans

Pricing is based on number of users and message on the Iterable platform.

Iterable's pricing tiers start at $500/month.

Iterable features

A/B Testing
API
Campaign Analysis
Customizable Templates
Data Import/Export
Multi-Channel Marketing

Activity Dashboard (433 other apps)
Automatic Notifications (241 other apps)
Campaign Management (422 other apps)
Campaign Segmentation (226 other apps)
Content Management (315 other apps)
Customizable Branding (316 other apps)
Drag & Drop Interface (273 other apps)
Engagement Analytics (292 other apps)
Monitoring (274 other apps)
Real Time Analytics (267 other apps)
Reporting & Statistics (428 other apps)
Social Media Integration (340 other apps)
Template Management (223 other apps)
Third Party Integration (407 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for Iterable

Key features of Iterable

  • Drag and drop workflow builder requires zero coding
  • Fully customizable parameters, logic and data feeds
  • Integration with Segment for easy data sharing
  • Integration with Magento for one-click setup
  • Seamless multi-channel integration
  • Working on separate projects is easy
  • Seamless multi-channel integration
  • Run as many campaigns as necessary
  • Unlimited across any field or criteria
  • Real-time metrics on all campaign aspects
  • Export any campaign data
  • Any action can trigger Iterable workflows
  • Test any aspect of any message
  • Modern, easy-to-use API
  • Run any type of drip or triggered campaign
  • WYSIWYG editor for building beautiful templates
  • Iterable makes working across all channels completely seamle
  • Seamless multi-channel integration
  • Run any type of drip or triggered campaign
View All Features

Benefits

With Iterable, marketers can run sophisticated campaigns easily and without the need for coding.

Iterable supports all campaign types, including blast, lifecycle and transactional)

Iterable sends messages seamlessly across all channels, including email, mobile push notifications and SMS

Iterable segmentation scales to hundreds of millions of users and works across unlimited fields and criteria

Iterable templates are fully customizable and can contain any logic via HandlebarsJS

Carry out A/B testing across all aspects of any campaign with Iterable