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Iterable Logo

Iterable

Growth marketing and user engagement platform

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Iterable Pricing, Features, Reviews and Alternatives

Iterable product overview

What is Iterable?

Iterable lets B2C marketers plan and execute sophisticated, real-time multi-channel campaigns. Iterable's segmentation engine works across any field or criteria and scales to tens or even hundreds of millions of users. Templates are fully customizable and can contain logic via HandlebarsJS, as well as bring in external data via data feeds.

Key benefits of using Iterable

  • With Iterable, marketers can run sophisticated campaigns easily and without the need for coding.

  • Iterable supports all campaign types, including blast, lifecycle and transactional)

  • Iterable sends messages seamlessly across all channels, including email, mobile push notifications and SMS

  • Iterable segmentation scales to hundreds of millions of users and works across unlimited fields and criteria

  • Iterable templates are fully customizable and can contain any logic via HandlebarsJS

  • Carry out A/B testing across all aspects of any campaign with Iterable
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    24/7 (Live rep)
    FAQs/Forum
    Email/Help Desk
    Knowledge Base
    Chat

    Training options

    In Person
    Webinars
    Live Online
    Videos
    Documentation

    Iterable pricing information

    Value for money

    4.1

    /5

    44

    Starting from

    ic-pricetag

    No pricing info

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Value for money contenders

    Iterable features

    Functionality

    4.3

    /5

    44

    Total features

    46

    7 categories

    Most valued features by users

    Reporting/Analytics
    Campaign Management
    API
    Data Import/Export
    Customizable Templates
    Campaign Analytics
    Engagement Tracking
    Template Management

    Iterable users reviews

    Overall Rating

    4.3

    /5

    44

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.49/10
    Rating distribution

    5

    4

    3

    2

    1

    22

    16

    4

    0

    2

    Pros
    Great product for a great value. We use it for all our clients and it delivers far superior service than any of its competitors that we have tried.
    I like that it's incredibly easy to use. As opposed to a software like salesforce thats much less user friendly, iterable is super simple, but still lots of features.
    Amazing customer support that's very responsive, knowledgeable and always eager to help. Iterable is very receptive to user feedback, and is constantly improving and building the too.
    Cons
    Blaming Segment for failure to merge anonymous events with identified users, blaming Segment for integration failures that caused significant loss of data. Awful limitations of workflows.
    Our engineers get a bit frustrated about some of the technical limitations.
    Problems with adding new users to lists and with clients that are less digital-savy to navigate the backend on their own.

    Overall rating contenders

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

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    Fantastic email marketing software with great workflows

    Reviewed 2 years ago

    Overall we've had a very positive experience with Iterable that has given me autonomy over email marketing and have had not to rely too much on developers to help me achieve my email marketing goals.

    Pros

    The WYSIWYG editor for emails is really nice because I can build emails without any code and make them look on brand and functional. The workflow tool is also really powerful for building automatic campaigns that continually perform well.

    Cons

    Iterable feels like it just slow sometimes. Loading campaigns, saving templates, navigating to different parts of the software. If the pages and elements loaded faster it would feel a lot more snappy.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

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    Leading the marketing automation pack

    Reviewed 2 months ago
    Pros

    There is no one tool in marketing automation that is perfect, but Iterable checks the most boxes today out of any of them. Customer support is fantastic. Segmentation is fantastic. UI is improving. The tool's overall power for users with little technical background is superb.

    Cons

    I think the reporting tools could be a bit better. Supports MMS through Twilio would also be a huge bonus.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend6/10

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    Helpful but a pain

    Reviewed 25 days ago
    Pros

    I can send out mass comms to our customers in a matter of minutes

    Cons

    Some of the steps and processes do not make sense, and it can be rather tedious to set up a campaign at times

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

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    Iterable - Marketing Automation Review

    Reviewed 9 days ago

    Overall it is a very good product with good support and with a good product road map it can be top of its class.

    Pros

    Custom events are scalable and extremely custom

    Cons

    The reporting needs updated on what can be queried to report on

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

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    Easy to use with potential for powerful customization

    Reviewed 4 years ago

    Overall, I would definitely recommend Iterable. As much as SFMC and others have dominated the market, their data structures and backend setup are more archaic and not easily scalable without custom implementation (SFMC frequently has to shuffle databases around based on client volume since many share instances and the larger ones can take an entire instance down). Although I think Iterable has some catching up to do in terms of more robust customization capabilities, and certain platform capabilities, I still think it's an innovative new tool that has a promising future to bring more powerful function than the old school platforms can keep up with.

    Pros

    The interface is intuitive and easy to use. Having no prior experience, I was able to jump in quickly and navigate through setting up an email blast within a day. The object based data setup is also easy and intuitive to understand, despite coming from a traditional "relational tables" platform and background.

    Cons

    There are certain key features of an Email Platform that I find lacking for Iterable. Nothing show stopping, but things that I would have thought would be intuitively built in: no auto-suppression can be applied based on send classification (transactional vs. marketing), basic date comparison logic is not available (should be easy for eng to build, given they just need to set additional functions), no re-usable global content blocks available (think of SFMCs Content Areas, where you can house snippets of code, or static html, and wherever needed pull that content in to multiple emails, without having to recreate the same code over and over again - universal footer, header, etc).

    Iterable FAQs and common questions

    Q. What type of pricing plans does Iterable offer?

    Iterable has the following pricing plans:
    Pricing model: Subscription


    Q. Who are the typical users of Iterable?

    Iterable has the following typical customers:
    Large Enterprises, Mid Size Business, Non Profit, Small Business


    Q. What languages does Iterable support?

    Iterable supports the following languages:
    English


    Q. Does Iterable offer an API?

    Yes, Iterable has an API available for use.


    Q. What other apps does Iterable integrate with?

    Iterable integrates with the following applications:
    Adobe Commerce, Segment, Mixpanel


    Q. What level of support does Iterable offer?

    Iterable offers the following support options:
    24/7 (Live rep), FAQs/Forum, Email/Help Desk, Knowledge Base, Chat

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