Justuno vs Omnisend

Mailchimp

Constant Contact

Klaviyo

TaxCloud

charles

EXADS

Compare Justuno and Omnisend based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Omnisend

Omnisend is an email marketing software designed specifically for ecommerce businesses. It combines email, SMS, and web push notifications in a single platform with pre-built automations for cart abandonment, welcome series, and post-purchase campaigns. The platform features advanced segmentation capabilities that update in real time based on customer behavior and integrates with multiple eCommerce tools.

Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

Marketing 360

Marketing 360 is trusted by over 20,000 small businesses. Business owners use our business growth platform because the technology gives them everything they need to manage and grow their business in one place.

Start converting more of your visitors into profitable customers with Justuno, the premier all-in-one conversion marketing toolkit. Easily add pop-ups, exit promotions, cart abandonment offers, banners, gamification, and more to your store. Used by e-commerce brands and agencies of all size.

A/B Testing

Activity Dashboard

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Segmentation

Contact Database

Contact Management

Conversion Tracking

Customer Database

Customer Segmentation

Customizable Branding

Customizable Fields

Customizable Forms

Customizable Templates

Dashboard

eCommerce Management

Email Management

Email Marketing

Engagement Tracking

Event Triggered Actions

Landing Pages/Web Forms

Lead Capture

Lead Generation

Lead Nurturing

Lead Segmentation

Mobile Access

Multi-Channel Marketing

Multi-Currency

Online Forms

Promotions Management

Prospecting Tools

Reporting/Analytics

Shopping Cart

Social Media Integration

Template Management

Templates

Third-Party Integrations

Visitor Tracking

Website Management

Justuno

Web-based

Windows

Linux

Essential

Justuno Plus

Owner

With Justuno, I can create highly eye-catching pop-ups for my e-commerce.

coordinator

not a ton of customization like if you want to adjust line spacing etc.

Manager

They charge based on the traffic to your site (we have a lot).

conversion manager

the data from the signup is used in multiple places.

sometimes it get complicated to understand why the popup is showing/not showing.

I love triggers that you can add to have more accurate personalisation

Justuno does offer a connection with Mailchimp, but I wasn't able to make it work.

I like how easy is to build an analyse popups o collect emails.

pretty good overall but not as much customization as I'd like

Business Owner

I actually cannot think of another software that offers everything JustUno does, without asking for monthly payments.

Global Lead

Optional CTA button URL link DOESNT WORK!

I already spent 36 hours trying to get ONE POPUP TO FUNCTION.

Customer Service only is open during US work hours.

Pop-Ups

Customization

User Experience

Website Integration

Setup

Customer Support

Small Business

Mid-size Business

Large Enterprises

Freelancers

Most reviewers indicate that Justuno offers a good value for money, highlighting its reasonable pricing, especially for e-commerce businesses, and the comprehensive set of features included in its plans. They appreciate the clear pricing structure and feel the cost is justified by the benefits and ongoing feature additions. However, some users report that the pricing, which is based on pageviews, can become expensive as website traffic grows, and they find the tiered pricing structure somewhat confusing or high for higher-traffic sites. Some reviewers feel alternative pricing models might offer better value for content-focused sites.

Brevo

Brevo is a CRM and email marketing solution that helps businesses run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads. Teams can trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs.

MailerLite

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

2-Way Messaging

Abandoned Cart Saver

Activity Tracking

Alerts/Notifications

Audience Targeting

Automated Responses

Automated Scheduling

Autoresponders

Behavioral Targeting

Behavior Analytics

Behavior Tracking

Campaign Scheduling

Campaign Tracking

CAN-SPAM Compliance

Channel Management

Click Tracking

Compliance Management

Content Management

Customer Profiles

Customizable CTAs

Data Import/Export

Data Integration

Drag & Drop

Dynamic Content

Email Campaign Management

Email Distribution

Email Templates

Email Tracking

Form Builder

Forms Creation & Design

Forms Management

GDPR Compliance

Generative AI

HTML Editor

Image Library

Lead Management

List Management

Live Chat

Mailing List Management

Marketing Automation

Marketing Calendar

Mass Texting

Message Personalization

Mobile Optimization

Monitoring

Multi-Campaign

Multi-Channel Attribution

Multi-Channel Campaigns

Multi-Channel Communication

Multi-Channel Data Collection

Open Rate Tracking

Performance Metrics

Personalization

Process/Workflow Automation

Product Recommendations

Real-Time Analytics

Real-Time Data

Real-Time Notifications

Real-Time Reporting

Reminders

Reporting & Statistics

ROI Tracking

Sales Analytics

Scheduled Messaging

Scheduling

Search/Filter

Segmentation

SMS Marketing

SMS Messaging

Social Marketing

By industry, Omnisend reviewers are most commonly professionals in retail (24%). The most frequent use case for Omnisend cited by reviewers is email marketing (91% of reviewers).

Users and use cases

Most users consider Omnisend to deliver strong value for money, especially praising the generous free plan and fair active subscriber pricing. However, some reviewers note that costs rise with growth, and tiered pricing can be restrictive.

Value for money

The Omnisend integrations most frequently cited by reviewers are: Shopify (an eCommerce product rated 4.9 out of 5 for its integration with Omnisend) and WooCommerce (an eCommerce product, 4.1).

Integrations

Omnisend is an email marketing tool with key features that include email campaign management, marketing automation, list management, mobile optimization, customizable fields, and more.

Standard

Custom Pricing

Creative Director

It saves a lot of time compared to sending emails manually, and I can see real improvements in repeat sales and engagement.

It connects perfectly with my store and pulls in customer data automatically, which saves a lot of time.

Graphic Designer and Digital Marketing

I also love how seamlessly it's integrated with our Shopify store; it makes adding products and linking images incredibly simple and intuitive.

Marketing Assistant

Overall, Omnisend is a solid email marketing tool that brings powerful automation and excellent customer support. Despite a few cons regarding pricing, its ease of use and robust features make it a great choice for businesses looking to streamline their marketing efforts.

Marketing Specialist

It has replaced our other tools as the go to for email campaigns, sign-up form builder, welcome automations and cart abandonment automations.

Director

We use it on behalf of multiple clients, and it has significantly improved our ability to deliver highly targeted, conversion-driven email campaigns.

Writer

This platform is robust in terms of workflows automation, integration into other ecom tools and segmentation tools

Sales manager

The platform is user-friendly, and I can easily create high-quality newsletters and automated workflows that drive revenue for my online store.

My main concern is segmentation, it's great for ecommerce stores, but it would also need more simplistic approach for businesses that push their monthly newsletters to pretty much same contact lists.

The reporting features provide actionable insights, allowing us to track performance and optimise campaigns effectively.

Secretary Owner

I would entertain a different company if we could just send to our contact list as it stands, instead of spending whole weeks of hours each year clearing out people who want to be on our list but who usually only buy once ever year to two years due to the great lasting standard of our product.

Partner

Also, their customer service is outstanding, their team is very responsive, which is something that big companies won't give you: a real human on the other side supporting your journey.

Head of Growth

For example a long time, when we made a copy of live to staging site (which we have to do regularly for WooCommerce) they would override our URL in our email to our staging site and start sending that out.

Social Media Director

Shout out to [sensitive content hidden] as well; she needs a raise because she's the goat when it comes to helping with strategy and telling us what's good and bad about our emails, automations, and also the types of lists we use.

The amount of features included with their plans also eliminates the need for other apps, such as sign up forms or reviews.

I appreciate how the platform supports a variety of marketing tasks through campaigns and automations.

Justuno vs Omnisend Comparison (2026)

Justuno

Omnisend

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives