Kevel vs AdButler

Admixer.Network

EXADS

Apteco PeopleStage

Smart AdServer

goTom

Adserver.Online

Compare Kevel and AdButler based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

EXADS ad serving solutions are built with developers in mind every step of the way. EXADS Admin Panel provides a single interface for admins, advertisers and publishers to monitor and manage their online advertising and access a large range of features and automated optimizations.

Flexible SaaS platform to manage programmatic ads for large publishers, media houses, ad networks, and app developers.

Apteco PeopleStage is a campaign automation software for multi-channel marketing. It allows for real-time automation with event triggers, omnichannel orchestration, and AI-enhanced optimization. Integrating with key marketing and analytics tools, it streamlines data and workflows. Features include journey design, segmentation, campaign analysis, and contact management.

Kevel (previously Adzerk) gives engineers and product managers the APIs needed to quickly build your own fully-customized ad server for sponsored listings, internal promotions, native ads, and more – so you can take back the Internet and drive more revenue.

A/B Testing

Ad Inventory Management

Ad Optimization

Advertising Management

Banner Management

Behavioral Targeting

Campaign Analytics

Campaign Management

Content Management

Conversion Tracking

Customizable Templates

Geotargeting

Mobile Ad Serving

Native Ad Serving

Newsletter/Email Ad Serving

Performance Metrics

Personalization

Reporting & Statistics

Rich Media Ad Serving

Video Ad Serving

Kevel

Linux

Web-based

Windows

Cofounder

Kevel has helped us solve one of our greatest business challenges, we're very grateful for the tool and excited to continue to build on it.

Webmaster

I have had multiple users complain about the reporting part they have access to not working very well or lacking features for reporting.

Director Ad Operations & Programmatic

This versatility is key in helping publishers create very unique ads that can help protect a user experience or provide a very high quality ad experience on publisher properties.

Director Of Ad Operations

This has been extremely important to us as we are a small team and having additional resources available to troubleshoot and resolve matters has proved invaluable.

Web Developer

Discrepancies between UI 1.0 and 2.0 sometimes make work difficult. Various errors without explanations are difficult to understand and work around.

VP, Performance & Product

Great people who have worked with us over the years answering questions on how we can improve our ad serving using their products.

The customer service team really goes above and beyond to ensure that your issues are resolved quickly and effectively.

Campaign Performance Manager

Great for conversion tracking. Results are regularly used with clients to demonstrate strong ROI.

The Kevel support team has been extremely helpful as we integrated with our system, and the ability to serve digital ads across our network of publishers has been incredible.

Overall we have had solid customer service from the Kevel team and maintain a strong relationship.

Senior Director, Consumer Products

This made the migration from our previous ad platform super easy. The APIs are well documented, unlike any other competitors evaluated.

Senior Product Designer

Easy to Use Interface for Handling Various Advertisers With Room for Improvement.

Marketing Manager

Support didn't stop after we signed the dotted line, we have ongoing catchups with the Kevel team and are very happy with the service provided.

The product is easy to use and setup. Implementing different ad types and sizes was easy on our four company websites and in our email newsletters.

Software Engineer

The object hierarchy and terminology can be complex and confusing. Figuring out how to map your own data model and use case to Adzerk's can take a little while and a bit of experimentation.

Head of Programmatic

I would recommend if I moved elsewhere to another business, as long as the business model fit the associated pricing model. I think there should be more pricing models, possibly just a tech fee.

The second is if you strictly intend to use this product programmatically you won't be experiences the real benefits but in no means will you be going wrong.

Adzerk allowed us to quickly create a new revenue stream and immediately paid for itself.

Kevel screenshot: Decision API requests use JSON to help users create and upload ads

Kevel screenshot: Collection of ads grouped under a campaign with rules such as targeting, impression goals, tracking method, and more

Kevel screenshot: Flight interface supports the editing of rules and managing of priorities, pricing, goal and ad period.

Large Enterprises

Mid Size Business

Small Business

Adserver.Online is an ad serving solution

Smart AdServer enables publishing and advertising enterprises to deliver, manage & optimize their rich media campaigns on desktop, mobile, apps & tablet devices

goTom is an ad sales management that helps businesses unify every aspect of selling digital advertising campaigns. The platform empowers media owners to streamline complex ad sales management processes, allowing sales teams to focus more on customer development and less on other tasks.

AdButler is an advertising management solution that helps businesses design, launch & manage advertisement campaigns. The platform allows users to personalize the interface with custom branding & use a custom domain for hosting advertisements as well as providing admin access.

Activity Dashboard

Audience Targeting

Bidding Strategies

Campaign Planning

Customizable Branding

Email Marketing

Multi-Campaign

Multi-Channel Marketing

Real-Time Data

Real-Time Monitoring

Reporting/Analytics

ROI Tracking

Social Advertising

Third-Party Integrations

Website Analytics

AdButler

Android

iPad

iPhone

Developer

The support at Adbutler was amazing. I usually hit a reply within hours and the tone of the support was always positive and supportive.

Senior Editorial/Advertising Specialist

I couldn't be more pleased with the support and professionalism of the AdButler team. They have been a real pleasure to work with.

AdButler support has been fabulous. Responses are swift and AdButler takes as much time as needed to troubleshoot, always following up to make sure we're happy.

web cordinator

I liked the ease of use and the service always ready to help you. The appropriate cost for a small reality like mine has then satisfied all my requests.

Founder

It has been one of the best experiences with a SaaS application due to the combination of hands-on customer support and the amazing onboarding experience.

Administrator

Some terms are confusing and it took some train and error to work out how to do things.

Overall I am really impressed with how the team at Ad Butler have supported us, over and beyond the initial setup. They listen to ideas and feedback and when they are the right fit, they implement.

President

Best Ad Server Solution On The Market Plus Excellent Customer Service.

Owner

This product is easy to use, cost effective and really helps my business grow and expand.

Co-Owner

I'd gladly pay $100 for the inconvenience of setting it up, but not 50$/mo.

Managing Partner

Best of all it afforded us ease of use to quickly and efficiently serve ads across several channels.

I have tried several  Ad serving plugins and programs over the years but when I began using AdButler about 3 years ago I quit looking. This was the perfect solution for several clients of mine.

The Interface can sometimes be a bit confusing.

In the updates you are bringing you are losing the ease of use. Too many details, too many subtleties that are of no use in mid-level reality.

It was easy to learn and has really useful features. There aren't a lot of pages and fields to fill out to get our ads up and running -- the setup process is intuitive and quick.

director

Integration was simple and customer support from Adbutler's specialists was excellent. We've now deployed multiple ad zones for different devices, geos and category pages on the website.

Kevel vs AdButler Comparison (2026)

Kevel

AdButler

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Pricing

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