Kevel Pricing, Features, Reviews & Alternatives

Kevel

Build your own ad server in weeks with APIs

4.56/5 (34 reviews)

Kevel overview

What is Kevel?

Kevel is a cloud-based ad server development platform for engineers and product managers (PMs). The platform offers various Application Programming Interfaces (APIs) to facilitate the design, development and deployment of all kinds of ad servers. It provides multiple JSON APIs such as a Management API, Decision API, and Reporting API.

Kevel includes multiple database management platforms such as UserDB and ContentDB to help users manage frequency capping, behavioral targeting, page targeting, dynamic creative text, and webpage information storage. Its self-serve infrastructure also supports a front-end self-service portal, facilitating programmatic development and the updating and pausing of ad campaigns along with automatic data fetching.

Kevel features JavaScript Object Notation (JSON), enabling users to add and modify content directly from the Content Management System (CMS). This allows users to run all types of custom campaigns for promoting different kinds of content such as native ads, internal content, and sponsored listings.

Kevel’s Ad decision engine provides a decision algorithm to help users manage campaign targeting and optimize ad revenue. It supports multiple inputs such as targeting details and campaign goals to meet the requirements of different ad requests. It also enables users to run custom targeting according to specific ad metrics and audience. Kevel provides Android and iOS Software Development Kits (SDKs) to facilitate ad serving and UserDB features, as well as the management of campaigns from Android and iOS-based devices.
kevel.co

Pricing

Pricing options
Free trial
Subscription
Value for money
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Devices

Business size

S
M
L

Markets

United States, Australia, Brazil, Canada, China and 5 other markets, Germany, India, Japan, Mexico, United Kingdom

Supported languages

English
Kevel screenshot: Decision API requests use JSON to help users create and upload adsKevel screenshot: Collection of ads grouped under a campaign with rules such as targeting, impression goals, tracking method, and moreKevel screenshot: Flight interface supports the editing of rules and managing of priorities, pricing, goal and ad period.
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Kevel user reviews

Value for money
Features
Ease of use
Customer support
  4.3
  4.1
  4.2
  4.8
Joshua H.

Perfect for a marketplace looking to add an internal promotions feature

Used daily for 2+ years
Reviewed 2018-12-04
Review Source: Capterra

Adzerk provides an ad-engine-as-a-service, along with budget tracking and analytics and all the rest. It plugs in perfectly to permit marketplaces to create their own promotion and boost features without needing to build their own ad server. And you can track impressions and clicks and then generate reports for your own users through Adzerk as well. Since everything is accessible via the API, even the creation of new advertisers and ad programs, we were able to build our feature to be completely self-service for our users. Adzerk allowed us to quickly create a new revenue stream and immediately paid for itself.

Pros
Most ad engines are built to place blobs of HTML in iframes or similar constructs. They're fine for display ads around the internet, but useless if you're trying to create your own internal advertising and promotion system. Adzerk provides a well-documented, unopinionated API that is happy to return JSON objects instead of HTML, permitting you to easily make use of it internally to create your own white label feature. It fill exactly the gap that we needed and has plenty of additional functionality (more complex decision making rules, bidding models, etc.) for potential expansion and refinement down the road.

Cons
The object hierarchy and terminology can be complex and confusing. Figuring out how to map your own data model and use case to Adzerk's can take a little while and a bit of experimentation. They were quite responsive to our requests and questions during the setup and integration period, which helped us overcome this issue.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Daniel K.

Flexible solution but needs to be more future thinking

Used daily for 2+ years
Reviewed 2021-02-09
Review Source: Capterra

Overall we have had solid customer service from the Kevel team and maintain a strong relationship. I do wish that the team has been faster with product improvements though, there have been features that we have been requesting for years that are table stakes with other platforms (eg. avails ) so I would love to see the team move faster in the future

Pros
I think Kevel is great at providing tools to help build custom ads and custom ad experiences. This versatility is key in helping publishers create very unique ads that can help protect a user experience or provide a very high quality ad experience on publisher properties. From an API perspective there are many powerful tools available for engineering teams to access again providing great flexibility in what a team is able to create

Cons
While the platform is very powerful it is lacking in usability non engineering users (such as trafficking teams). Many features such as advanced reporting and creative template creation are not available in the UI and require additional work to access through accessing APIs and log level reporting. Supporting the software requires continuous engineering support so its important for teams to plan accordinly.

Response from Kevel


Thank you Daniel for your thorough feedback and for being a long-time Kevel customer. We're so glad that you enjoy the product, and we hear your concerns. One of our goals with our recent funding and hiring efforts is to speed up the time-to-market of new UI and product features. Looking forward to continuing our work with your team on this front!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Anonymous

Intriguing idea for a software platform but doesn't deliver performance

Used weekly for less than 6 months
Reviewed 2018-04-08
Review Source: Capterra

Unfortunately we received minimum benefits although it was a great concept.

Pros
I like the technical approach to being able to place your own ads and manage them on your website. The interfaces set their business model apart in terms of independent setups and administration of ads.

Cons
Unfortunately it just doesn't deliver in terms of performance and uptime. We can't afford for it to not do this consistently.

Response from Adzerk


We're sorry you didn't find the performance you were looking for. We have very few clients with performance/uptime issues, so would love to chat more about your particular use case and what type of performance you were ideally looking for. We are available to chat at marketing@adzerk.com. We hope in the future we can find another way to form a partnership.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 2/10

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Anonymous

Full featured product with great customer support

Used daily for 2+ years
Reviewed 2019-05-29
Review Source: Capterra

My experience to date has been pleasurable. I know if there is anything that doesn't line up with my expectations, there is a great support team to help work through it. Response times via email were never more than a day, and if further discussion was necessary, it was easy to schedule a phone call (often including time to speak with lead engineers). At times there was a little extra heavy lifting. Whereas a feature may already exist with another platform, we had to define requirements and hope it can be completed. In most cases I would say this process was a mere speed bump in development. The time implications were offset by the ability to have a say in the resulting product, and potentially customize to our specific needs.

Pros
I liked most that the support was very personable and timely. Additionally, Adzerk were very open to new feature requests when certain functionality that we needed did not exist.

Cons
The product seemed to often live in the shadow of larger products (/product i.e. dfp/gam). Documentation and features may have lagged a bit behind ad servers with a larger user base, or engineering resources.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Rémi D.

Easy API-based integration, well built platform, great engineering support!

Used daily for less than 6 months
Reviewed 2019-12-07
Review Source: Capterra

At TouchTunes, we run music promotions and ads on a network of over 65,000 digital jukeboxes in bars, restaurants and other social venues across North America and Europe. Patrons can also be the DJ and control these jukeboxes by installing the TouchTunes mobile app on their iOS and Android phones. Downloaded over 8 Million times to date, patrons can receive free credits to play the jukebox, notably from promotional music campaigns. We needed an ad platform that would allow us to integrate quickly and seamlessly with these various devices, at the API level, and that would scale to handle the typical peak traffic on busy Friday nights. The Adzerk team has been a great partner during integration, understanding our special use cases, recommending various implementation options, and always just a Slack message away answering engineering questions in real time!

Pros
Adzerk's APIs allowed us to do almost everything we needed. This made the migration from our previous ad platform super easy. The APIs are well documented, unlike any other competitors evaluated. The web Management UI is simple, responsive and gets the job done. Changes are reflected in near real time in ad serving. Same for reporting. From discussions with their engineers, their backend is built to scale and it shows, their ad serving APIs are incredibly fast.

Cons
It would be nice to have permission levels on the web Management UI. The Management UI has a Creative Template feature allowing you to create addition input fields for a creative. This is great, I wish they had more options to validate user input (dropdowns, min/max, regex matching perhaps, etc).

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Kevel pricing

Pricing options
Free trial
Subscription
View Pricing Plans

Pricing is based on features, APIs, support and request volume.

Kevel features

API
Campaign Analytics
Campaign Management
Content Management
Customizable Templates
Performance Metrics
Reporting & Statistics

Activity Dashboard (536 other apps)
Alerts/Notifications (408 other apps)
Analytics/ROI Tracking (385 other apps)
Contact Management (381 other apps)
Customizable Branding (417 other apps)
Data Import/Export (480 other apps)
Engagement Analytics (401 other apps)
Multi-Channel Marketing (395 other apps)
Reporting/Analytics (778 other apps)
Search/Filter (434 other apps)
Social Media Integration (394 other apps)
Template Management (415 other apps)
Third Party Integrations (514 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
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Additional information for Kevel

Key features of Kevel

  • Ad inventory management
  • Ad optimization
  • Android SDK
  • Banner management
  • Custom event tracking
  • Custom targeting
  • Data shipping reporting
  • Decision API
  • Do not track
  • Frequency capping
  • GDPR compliance
  • Impression/click tracking
  • JSON APIs
  • Mobile Ad serving
  • Native ad serving
  • Newsletter / email Ad serving
  • Referrals / affiliates
  • Reporting API
  • Revenue optimization
  • Rich media ad serving
  • Sponsored ad serving
  • Third-party tracking
  • UserDB API
  • Video ad serving
  • White labeling
  • iOS SDK
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Benefits

• Kevel offers ad-engine-as-a-service that helps users design and deploy custom ad campaigns and provides pre-defined APIs that enable users to launch and optimize customizable ad servers, eliminating the need to develop from scratch.

• The solution includes an ad decision engine that enables users to manage ad targeting and customize ads based on multiple marketing metrics designed to meet the needs of end audiences, campaign goals, and revenue optimization.

• Kevel provides well-documented APIs with JSON objects to help create white label features that allow users to incorporate custom decision rules, bidding algorithms, campaign management features, budget tracking, and analytics.

• The platform offers reporting tools to help manage campaign performance and includes a JS library, real-time stats, and more.

• Kevel comprises a visual dashboard with a structured hierarchy to ease the design and development process along with pre-created ads to helps users run ads without any API key.