Klaviyo vs Flodesk

Mailchimp

Squarespace

ActiveCampaign

Omnisend

Drip

Compare Klaviyo and Flodesk based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

Omnisend is an email marketing software designed specifically for ecommerce businesses. It combines email, SMS, and web push notifications in a single platform with pre-built automations for cart abandonment, welcome series, and post-purchase campaigns. The platform features advanced segmentation capabilities that update in real time based on customer behavior and integrates with multiple eCommerce tools.

Meet Drip: the world’s first direct-to-people platform that enables community-driven brands to take direct control of each stage of their customer’s journey. From collecting a new visitor’s email to rewarding repeat buyers, Drip helps brand-focused marketers automate their growth stress-free.

Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.

2-Way Messaging

A/B Testing

Activity Dashboard

Alerts/Notifications

Audience Targeting

Automated Responses

Autoresponders

Behavior Tracking

Behavioral Analytics

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

CAN-SPAM Compliance

Channel Management

Click Tracking

Contact Database

Contact Management

Conversion Tracking

Customer Database

Customer Profiles

Customer Segmentation

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Templates

Data Import/Export

Data Integration

Drag & Drop

Drip Campaigns

Dynamic Content

Email Campaign Management

Email Management

Email Marketing

Email Templates

Email Tracking

Engagement Tracking

Event Triggered Actions

GDPR Compliance

Generative AI

Image Library

Interaction Tracking

Landing Pages/Web Forms

Lead Capture

Lead Generation

Lead Management

List Management

Marketing Automation

Marketing Calendar

Mass Texting

Message Personalization

Mobile Coupons

Mobile Optimization

Monitoring

Multi-Campaign

Multi-Channel Communication

Multi-Channel Marketing

Multiple Data Sources

Multivariate Testing

Personalization

Predictive Modeling

Preview Functionality

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Reporting

Reporting & Statistics

Reporting/Analytics

ROI Tracking

Sales Analytics

Scheduled Messaging

Segmentation

Shortcodes

SMS Marketing

SMS Messaging

Social Marketing

Social Media Integration

Spam Blocker

Template Management

Third-Party Integrations

Web Forms

Website Visitor Tracking

WYSIWYG Editor

Klaviyo

Web-based

Program Faciliator

The analytics are great, too. I also love that they automatically place subscribers in sub categories like potential sales or engaged subscribers.

Director of Ecommerce

We felt confident in their ability to successfully transition ESP platforms. The product itself is quite good and does everything you would expect it to.

Marketing Director

Klaviyo makes it super easy to segment customers based on any number of attributes. This has been such a great feature that I can really get granular about my audience.

Manager

The other huge plus is their amazing customer service. They are on their toes waiting to help you.

Overall we like Klaviyo. We've had a good experience with them and the customer service is always helpful.

M satisfied because the revenue generated with email marketing via klaviyo is really good and I definitely recommend it for every e-commerce store.

There's very little I dislike about this software. My only complaint is small - when creating a new sequence, you can't change the "trigger" that initiates the flow.

Owner

I like Klaviyo's flows the best. It's easy to learn how to trigger action-based flows from activities on your e-commerce site.

Growth marketer

Klaviyo offers the best email marketing analytics I have seen so far. The feature online best is the live analytics.

I integrated Klaviyo with my Shopify store with such ease. I love having everything all in one place and being able to schedule emails weeks even months in advance.

CRO Specialist

The administrator is super easy to use, its UX is dummy-proof and covers all the basics of email marketing.

My overall experience is very good with integration and implementation.

VP of Innovation

This is just a really disingenuous way to price as you get charged for that user every month even if you dont email a list member.

I will continue to recommend Klaviyo to this whose budget account for it and who want full email marketing capabilities in one nicely packaged app.

Quite good, It is very simple to use so anybody with limited email marketing knowledge can use. Would recommend it for small mid-size companies.

Digital Marketing and E-Commerce Intern

I would highly recommend  Klaviyo to anyone who is working in E-Commerce - I cannot get over how easy to use the platform is.

It was difficult to understand at first. You would have to read a lot of documentation before you can understand basic features.

Graphic Designer

Not everything is customizable. While fonts can be imported, they don't always show up on email browsers so you're limited by Klaviyo's native fonts.

Klaviyo screenshot: Send eye-catching emails in minutes using ready-to-go templates

Klaviyo screenshot: Grow your contact  list with engaging  web forms

Klaviyo screenshot: Bring your brand to life with drag-and-drop ease

Klaviyo screenshot: Send personalized recommendations  that really resonate

Klaviyo screenshot: Automations help you make money while you sleep

Klaviyo screenshot: Smarter targeting. Deeper personalization. Bigger payoff.

Klaviyo screenshot: Get more answers  out of your data

Klaviyo screenshot: See how your performance stacks up against peers

Freelancers

Large Enterprises

Mid Size Business

Small Business

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. 

Kit, formerly ConvertKit, is a marketing & lead generation automation solution aimed at professional bloggers, with opt-in forms, drip email marketing, landing pages, and more

Squarespace is the all-in-one platform to build a beautiful website, online store, or portfolio. Drive traffic to your Squarespace website and measure your success with powerful marketing and analytics tools.

Flodesk is a user-friendly email marketing and digital sales tool for marketing companies and teams of all sizes.

Flodesk

Windows

Owner & Photographer

While I'm aware of free options out there, I continue to stick with Flodesk because I'm so happy with it (and I got in on the beta pricing, so it's a great deal).

Founder and CEO

What I love most about Flodesk is their commitment to listening to customer feedback and making updates to their product that improve functionality and accessibility.

Entrepreneur 

I love the beautiful, modern, and professional templates. The minimalist approach and format makes it user friendly.

I love that newsletters are beautiful again. I also like that it is being built with a community and also the pricing is amazing when you are growing and have a bigger list size.

Video Editor

Wonderful customer support. My emails are in a really good place and that feeling is really nice.

The templates are beautiful and make designing so much easier, especially as an artist—I want my emails to feel like they belong with the paintings I create. The team is also very responsive.

I can bring my ideas to the table and the software makes it beautiful. That effortless feeling is really nice.

Social Media Specialist

It is now easy to use once I got over the learning curve. I can create beautiful emails that people love to read.

Educator

I've had an incredible experience with Flodesk. They have been extremely responsive to suggestions and have provided me with multiple opportunities to engage with the Flodesk community.

Network Marketing

I have had an amazing experience using flodesk my first year. I have only had to speak with customer service once JUST recently for something that was my own confusion and i was helped so fast by Sam.

designer

Using Flodesk brought back the fun to communicating with my audience. It's all so user-friendly and intuitive that you're able to focus on the writing more than the setup.

Because it's impossible for us to know who lost their jobs and when our bounce rate went a little higher than normal.

Founder

I recommend it to clients who want polish and simplicity in one place.

VP, Customer Experience

When I get a reply, they are rude and condescending. It's worth infinite amounts of money and time setting up with one of their competitors to not go through that headache again.

Head of acquisition

The risk is way too high for any business that relies on emails as a marketing medium. We will be continuing with one of the major providers.

Marketing Manager

Randomly banned us, didn't tell us why. Note- we had 12k+ subscribers, only 2 ever marked as spam...so it's not that, and only 100 emails total ever bounced).

While I really loved Flodesk's process of allowing us to create beautiful emails fast, their lack of features and integrations with other tools did not make it a viable solution for me.

Content creator

Positive but they need to improve their integrations.

Klaviyo vs Flodesk Comparison (2026)

Klaviyo

Flodesk

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives